Our Top 8 Inbound

Marketing Tips From the

Year

2015 Round Up

Top 8 Inbound Marketing Tips From the YearIn the early days of 2016, it’s a great idea to

take some time to reflect on the past year’s

marketing efforts. At SevenAtoms, we recently

discussed our ups and downs from 2015,

noting what worked and what didn’t, and what

we’d like to do moving forward.

In assessing what efforts lead to the biggest

results for us this year, we compiled a list of

eight driving factors that we’ve turned into tips

you can incorporate into your own marketing

strategy. Below, check out our top inbound

marketing tips from 2015:

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Our Top 8 Inbound Marketing Tips From the Year

Content Marketing

1. Consider quality over quantity.

To generate more purchase-ready leads through your marketing, your content offers need to

actually entice them. More informed buyers want more in-depth information, so spend time

creating higher quality pieces of content. Premium content offers such as eBooks and whitepapers

generate 3 times as many leads as traditional outbound marketing, and cost 62 percent

2. Repurpose old content.

The easiest way to maximize your content marketing efforts? Repurpose and reuse content you’ve

already created! Take an old blog post, add a new spin to the topic, and turn it into an original

eBook that will delight your leads and customers.

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Social Media

3. Automate your social processes.

Marketing automation sparked a debate in the marketing industry this past year: Does automating

your efforts make marketers lazy? We don’t think so—in fact, marketing automation is a great to

maximize your social media results while minimizing the amount of time you spend on the sites

themselves. Check out our previous blog post for a break down of the marketing automation

process.

4. Branch out beyond the “Big 3”.

Facebook, Twitter, and LinkedIn are effective social networks for businesses of all sizes and

industries, but there are a plethora of other options that you should consider. Pinterest is a great

marketing channel for ecommerce companies and YouTube for brands with engaging video content

to share.

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PPC

5. Ensure your campaigns are mobile-friendly.

Smartphones are everywhere, and it’s more than likely that your target audience is seeing your ads

from the palms of their hands. Optimize your PPC campaigns for mobile users to ensure that you’re

not missing out on a major opportunity.

6. Use remarketing to target interested consumers.

Remarketing, or retargeting, is a way to get your ads in front of online shoppers who have

previously expressed interest in your website or products. Check out our previous blog post, where

we explain exactly what retargeting is and how to use it.

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Email Marketing

7. Keep conversion forms short and sweet.

To improve your chances of generating new leads for your email list and converting them into

customers through your emails, make sure your conversion forms require only necessary

information. A study shows that email subscription and conversion forms with three fields average

a conversion rate of 25 percent while those with six fields produce only 15 percent.

8. Use social proof indicators to create credibility.

To help instill consumers’ trust in your brand, add elements of social proof—such as customer

testimonials and industry badges— to your emails and other digital assets.

These were our hottest inbound marketing tips from 2015—what are yours? Share them with us in

the comment section below!

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Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: info@sevenatoms.com

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