▪ During the 2014 FIFA World Cup Brazil™, VIP Sportstravel successfully managed the Hospitality & Travel programmes of around 8.500 corporate clients, including several sponsors of the event
▪ VIP Sportstravel covered the entire range of tourism services, including:
– Activations in all 12 host cities
– 33.000 sold nights in 90 hotels
– 1.000 guide-days
– 1.700 activities
– 900 vehicle-days
▪ Despite the challenging character of the host country our guests enjoyed unforgettable and unique moments during their stay in Brazil which they will remember for a lifetime.
2014 FIFA World Cup Brazil™Summary
22014 FIFA World Cup Brazil™ - Volkswagen
▪ Our Client
– The German automotive manufacturer Volkswagen to date is the 2nd
largest car company in the world (2014; by sales).
– The hospitality program “Volkswagen Cup Tour 2014” was organisedand supervised directly by the company’s global headquarter based in Wolfsburg, Germany.
▪ Guest Profile
– 500 national and international guests (VIP guests, trade partners, journalists and supporters) were exclusively invited by the Volkswagen AG and the Volkswagen do Brasil Ltda.
2014 FIFA World Cup Brazil™Volkswagen
42014 FIFA World Cup Brazil™ - Volkswagen
▪ Travel Management
– Development, procurement and coordination of exclusive hospitality arrangements (sightseeing, helicopter tours, restaurants, side events) and travel arrangements (accommodation, flights & transfers) for all matches in Rio de Janeiro, Belo Horizonte, São Paulo (“Aquarela Series”) as well as matches in Brasília and Fortaleza
▪ Guest Management
– Implementation of an online platform according to the corporate design of Volkswagen providing
• Information on the 2014 FIFA World Cup Brazil™ hospitality program
• Guest information
– Casting, training and coordination of staff involved onsite: e.g. venue managers, hostesses, tour guides, drivers, security
– Creation and production of branded travel documents and gift sets according to the corporate design of Volkswagen
2014 FIFA World Cup Brazil™Volkswagen
52014 FIFA World Cup Brazil™ - Volkswagen
▪ Hospitality & Event Production
– Experienced team of event specialists and travel experts in each host city, being fully responsible for the organisation and coordination in their respective host city
– Creation and activation of an event story taking into account a low-key brand activation and presence on-side.
▪ Other
– Creation and production of unique branding material for the “2014 Volkswagen Cup Tour” in line with the general corporate design of Volkswagen
2014 FIFA World Cup Brazil™
„Thanks once again for an event that will stay in our memories
forever! One of the best experiences I have ever had and similar
comments from my dealer colleagues. Your hospitality was exemplary.”
Volkswagen
6
Randy Koster
Area Manager / Volkswagen Group
2014 FIFA World Cup Brazil™ - Volkswagen