Experience Lab 2017 | 11.08 – 11.10 2017
BY DESIGN
Subtitle Goes Here
From Obstacle to Opportunity
Using Tech to Inspire Solutions
Experience Lab 2017 | 11.08 – 11.10 2017
Vinu Krishnaswamy@vinuchandar
Experience Lab 2017 | 11.08 – 11.10 2017
Marketing = Complex Changing Issues
Experience Lab 2017 | 11.08 – 11.10 2017
Technology to theRescue
Experience Lab 2017 | 11.08 – 11.10 2017
Multiple Devicesgave us
Responsive Design
Experience Lab 2017 | 11.08 – 11.10 2017
Shorter Attention Spansgave us
Fast Websites
Experience Lab 2017 | 11.08 – 11.10 2017
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What Did 2017 Bring?
Experience Lab 2017 | 11.08 – 11.10 2017
What Did 2017 Bring?
Search Accessibility Security
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Google Shuts Down Site Search
Experience Lab 2017 | 11.08 – 11.10 2017
Google Site Search
! Discontinued in April 2017
! Complete shutdown in March 2018
Experience Lab 2017 | 11.08 – 11.10 2017
Google Site Search
! Leading Relevancy! Excellent Uptime
! Slow crawl, slow updates! Can’t control results ordering
Experience Lab 2017 | 11.08 – 11.10 2017
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The Good News
Experience Lab 2017 | 11.08 – 11.10 2017
Search Replacements: Something for Everyone
USERS
! Relevant results
! Ease of use
MARKETER
! Fast updates
! Content promotion
! Drive user engagement
Experience Lab 2017 | 11.08 – 11.10 2017
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What’s Next?Moving to a More Conversational Interface
Experience Lab 2017 | 11.08 – 11.10 2017
Chatbots
Experience Lab 2017 | 11.08 – 11.10 2017
Messaging and Its Popularity
Experience Lab 2017 | 11.08 – 11.10 2017
What Are Chatbots?
! Simple AI systems that you interact with via text
! Uses NLP, AI, Search and Cloud
! Not just for Customer Service
Experience Lab 2017 | 11.08 – 11.10 2017Experience Lab 2017 | 11.08 – 11.10 2017
"#$%&'%
Experience Lab 2017 | 11.08 – 11.10 2017
Why Should You Care?
Familiar experience for users
Inherent idea of a session
Drive traffic to relevant content
Experience Lab 2017 | 11.08 – 11.10 2017
How to Start: Chatbots
! Define Goals
! Create good use cases
! Start small! “Give me latest insights on
tax reform.”! “Subscribe to tax
newsletter.”
! Maybe an internal tool first
Experience Lab 2017 | 11.08 – 11.10 2017
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The Rise of Accessibility
Experience Lab 2017 | 11.08 – 11.10 2017
Why Accessibility?
1 in 10In US Census 2010
reported severe disability
8.1million
have difficulty seeing
7.6 million
have difficulty hearing
15.1have a cognitive impairment
million
Experience Lab 2017 | 11.08 – 11.10 2017
Why Accessibility?
Experience Lab 2017 | 11.08 – 11.10 2017
What Goes into Accessibility?
Perceivable Operable Understandable Robust
Experience Lab 2017 | 11.08 – 11.10 2017
Design
Experience Lab 2017 | 11.08 – 11.10 2017
Design
! Beautiful and Accessible are not mutually exclusive.
! Ideal to start with it
! Design for Accessibility! Contrast! Large Click/Touch Zones
Experience Lab 2017 | 11.08 – 11.10 2017
Keyboard Accessible
Experience Lab 2017 | 11.08 – 11.10 2017
Keyboard! Screen-Reader & Keyboard Friendly! Option to skip menus! Navigate menus! Tab through page using keyboard
Experience Lab 2017 | 11.08 – 11.10 2017
Content
Experience Lab 2017 | 11.08 – 11.10 2017
What Goes into Accessibility?! Content! Easily understandable! Alt tags for images! Transcripts for videos
! Avoid! “Click Here” links! HTML tables
Experience Lab 2017 | 11.08 – 11.10 2017
Why Should You Care? No longer a minority audience
Easier to use website for everyone
Improved SEO
More intuitive and engaging interactions
Experience Lab 2017 | 11.08 – 11.10 2017
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What’s Next?Why Don’t You Just Ask?
Experience Lab 2017 | 11.08 – 11.10 2017
Can Voice-Assistants Help with Accessibility?
Experience Lab 2017 | 11.08 – 11.10 2017
Voice Assistants & Accessibility
Experience Lab 2017 | 11.08 – 11.10 2017
Voice Assistants
Experience Lab 2017 | 11.08 – 11.10 2017
Why Should You Care? New avenue to reach your clients
Make your brand a part of your clients’ daily routines
Experience Lab 2017 | 11.08 – 11.10 2017
How to Start: Voice Assistants
! Focus on Targeted “Tasks” ! Deliver Latest News/Insights
! Eg: In Amazon Echo, integrate with “Flash Briefing” – only needs an RSS feed
! Read an article summary! Find contact information! Find office addresses
Experience Lab 2017 | 11.08 – 11.10 2017
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Privacy and Security
Experience Lab 2017 | 11.08 – 11.10 2017
Good Old 2016
Experience Lab 2017 | 11.08 – 11.10 2017
2017’s Biggest Breaches
Experience Lab 2017 | 11.08 – 11.10 2017
A Little Closer to Home
Experience Lab 2017 | 11.08 – 11.10 2017
Why Should You Care? Data breaches cause bad publicity
Negative impact on clients perception of organization
Downtime and inability to access critical information
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Protect Your Brand
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Protect Your Time
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How to Start: Security
! Create a process to manage your CMS/Marketing passwords! Delete “users” when they leave your organization
! Consider protection against DDoS attacks
! Conduct an audit/drill so you have a plan
Experience Lab 2017 | 11.08 – 11.10 2017
Homework
Experience Lab 2017 | 11.08 – 11.10 2017
Homework! Make sure you conduct an audit of your security & create a
communications plan
! Accessibility is a must-have. Put your site through a screen reader
! Determine if you can use “conversational” technologies to engage
Experience Lab 2017 | 11.08 – 11.10 2017
!"#$%&'()
Experience Lab 2017 | 11.08 – 11.10 2017
BY DESIGN
Subtitle Goes Here
From Obstacle to Opportunity
Using Tech to Inspire Solutions
