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BIVEE PROJECT 2013 WP8 Update Geoff Ward March 2013 1

Innovating Enterprise Innovation

Michele Missikoff

1

Universit Politecnica delle Marche

and CNR Lab for Enterprise Knowledge and Systems

Alpen Adria University, Klagenfurt, 15th May 2014

This work has been partially supported by the BIVEE European Project, Grant n. 285746


Objectives of this talk

Do not convince you that

Innovation is important

Innovation is difficult, risky, often costly

Show that we need to change the way we carry on Innovation

Provide some clues where to go ...

Target: Complex organizations

Networked SMEs

Large, distributed enterprises

Articulated Public Institutions

Vision

To overcome the crisis, EU enterprises need a deep change

Introducing continuous improvement and

innovation to remain competitive in the globalised economy

Sustainable Innovation rather than expansive innovation

We need to put Knowledge in the center, to guarantee

Continuous alignment of Business needs and Enterprise Software Applications in ever changing enterprises

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What is Innovation?

The act of introducing something new (TheFreeDictionary)

The term innovation can be defined as something original and new that breaks in to the market or into society. (Wikipedia)

Innovation is crucial to the continuing success of any organization (Oxford Dictionary)


Some quotations ... Innovation is a knowledge intensive

endeavour (BIVEE)

Knowledge is the fuel, but it achieves the miracle! The more you use it the more you

have it!! (BIVEE)

If I had 20 days to solve a problem, I would spend the first 19 to define it. (A. Einstein)

Summarising ... few key questions

Questions are more important than answers...

What are the key needs for manufacturing / service innovation today?

What are the main boosters / hindrances?

What is the interplay between human intelligence and supporting technologies?

Where is the border between open knowledge and new ideas protection?

What can we measure about innovation? Cost? Expected benefits? Chances of success?

What are the methods/tools already adopted today? What do you see in the future? 6

What is Business Innovation?

Business Innovation is a designed, managed sustainable transformation of some aspects of the enterprise (or the society, the city, etc.) aimed at a substantial change of:

The nature/quality of delivery products (goods, services), improving customer satisfaction

Production processes and workers satisfaction

Cost reduction and/or revenue raise

The Marketing Strategies / Scope 7

Business Innovation: Where?

Products (goods / services) Production / Admin processes HR competencies, skills, capabilities Organization models, with new delegation patterns Enterprise information organization and flow Markets and marketing styles Customer relationships Suppliers and partners strategies and management Technology adoption, deployment, renewal

strategies and practice Financial and control styles, methods, and tools Quality of working life and ambient Relationships with the territories, the people, the

environment, local cultures 8

Understanding Innovation

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(Gre

g S

ate

ll, http

://ww

w.d

igita

lton

to.co

m)

Business Innovation: How?

push-mode and technology driven, when generated on the supply side;

pull-mode and demand driven, when requested by the market/demand side;

co-creation, when all the stakeholders cooperate together to generate product or process innovation.

Endogenous, when ideas come from within the Ecosystems

Exogenous, when ideas come from the rest of the World

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Risks in innovation

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Can we avoid? ... or at least minimise? ... or at least keep all the process under control?

Enabling Business Innovation Create the right environment, working conditions

Grassroots innovation (beyond Toyotism ...)

Open innovation (but controlled), with systematic and ad-hoc relationships with

universities , research centres, partners, suppliers and customers

Facilitate info / knowledge / ideas circulation within and outside the enterprise

Culture of cooperation (tools & rewarding system)

Scouting Technology Market Excellence centres

Observatories on opportunities, problems, threats, ... 12

Innovation New Knowledge

Knowledge about

New ideas, reserch results, patents, ...

enterprise and its organization

competencies, skills, and capabilities

problems and improvement opportunities

products and services

production processes, methods

Technologies, systems, and resources

Markets, clients, partners and competitors

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Business Innovation in Virtual

Enterprise Environment

Virtual Enterprise Environment Value Production Space

Virtual Innovation Factory Business Innovation Space

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Innovating Innovation

Towards Open Innovation A systematic approach to Innovation, nurturing

creativity and ideas generation Innovation as intangible goods Manufacturing approach to Innovation The need of new production/organization

models Manage the full Knowledge Cycle (including

Tacit Knowledge, see Nonaka) Virtual Innovation Factory (VIF), operating

in the Innovation space

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BIVEE Philosophy Consolidating BIVEE Framework specifications

Key elements: people, ideas, communication, collaboration, social behaviour, communities

Full Value Chain: from innovation to production improvement

Innovation as an iterative, goal-oriented, venture based on 4 Waves: Creativity, Feasibility, Prototyping, Engineering

Monitoring & Assessment: integrated formal (KPIs) and informal (social & crowdsourcing) approaches

Integration of Human (informal, document-based) & Computer (formal, semantics-based) Knowledge

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People first, then business and technology

(http://www.thecontenteconomy.com/) 17

Enterprise Model 4 BusInnov

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BUSSINESSinnovation

STRATEGYinnovation

MARKETINGinnovation

PRODUCTinnovation

SERVICEinnovation

PROCESSinnovation

TECHNOLOGYinnovation

ORGANIZATIONALinnovation

(Scource: BIVEE Deliverable D2.1)

BIVEE PROJECT 2012 WP8 Update Geoff Ward 10 13 July 2012 19

Innovating Innovation

Business Innovation Reference Framework (BIRF): the

principles for Virtual Innovation Factory operations

Innovation as a new form of ubiquitous Semantic nurturing,

rather than Knowledge Management

Waves (rather than processes):

Creativity, Feasibility, Prototyping, Engineering

Innovation Monitoring Framework: I-KPIs & W4+ semantics:

What, Why, Who, When, Where, (How)

Focused Innovation Targets:

Goods, Services, Processes, Technologies

Goal oriented approach, instantiated in Documents

Semantically enriched Documents for knowledge sharing

Innovation-oriented Ontologies

BIVEE Tech Solutions

A Virtual Enterprise Environment, to be integrated with existing Enterprise Software Applications (ESA)

Distributed, collaborative, knowledge-intensive framework

A Platform for networked, interoperable virtual/real enterprises

To be used directly by Business Experts, pushing for disintermediation (wrt techies) in innovation KM

Shared Semantic Whiteboard, to guarantee a single ideas shopping point.

Proactive subject-driven knowledge provisioning

Innovation Observatory to push Open Innovation, Crowdsourcing,

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Virtual Innovation Factory

Virtual Innovation Factory set up

Definition of objectives:

a) Problem-driven, e.g., proposed by a customer

b) product-driven, e.g., proposed by staff experts

c) tech-driven, e.g., proposed by staff / external player

Create a VIF with its Manager

Create the Innovation teams: composition, organization, competencies & roles, etc.

Acquire the material and financial resources

Start the ad-hoc Collabrative Innovation Plan

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BIVEE Innovation Waves

1. Creativity: Ideas 2. Feasibility: Numbers

3. Prototyping: Tech viability 4. Engineering: Industrial viability


In

A problem, coming from the field

A new technology, methodology

A new Market Need / Opportunity

Reports from previous experiences in the field, similar problems

Out

Proposed Idea; Sketch of a Solution

Innovation Project Approval (KPIs);

VIF Created


VIF Start to work

Analysis of previous experiences

Enrich the sketch of solution

Technical and commercial feasibility

Feasibility KPI analysis

Preliminary tech design

Assessment and Go/NoGo decision

Needed resources and Budget consolidation


Engineering team consults with suppliers and acquires the new components

alternatives are tested, searching also tests performed in other laboratories

The final prototype specs are produced

Prepare blue print & Test reports

KPI analyse for Go/NoGo decision


Analyse prototype specs and test results

Perform cost analysis of part replacement

Production plans

Bill of Material

Business / Production Processes

Final Industrial Blueprint

Virtual Innovation Factory

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SS Whiteboard

InnovationDiary

Doc Network

W1 W2 W3 W4

DocOnto DomOnto BusOnto

PerOnto

!

Idea

AROnto ProcOnto

Final Innov

Conclusions

The main ideas on a new approach for Innovation have been presented

Future innovation needs to be addressed as a Knowledge Management venture

But traditional KM is not suited for the purpose We need to revisiting the existing KM

solutions Ontologies and Semantic Wikis are

promising tools, together with social media and cooperation tools (in Open Innovation)

But human intelligence and creativity remains the key pillar

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Engineering (It)

BIBA (De)

BOC (At)

ATOS (Es)

CNR (It)

UnivPM (It)

TAL (UK)

SRDC (Tr)

AIDIMA (Es)

Loccioni - GI (It)

Credits Large part of the content of this talk has been elaborated within the European Project BIVEE: Business Innovation in Virtual Enterprise Environments.

BIVEE is a 3 years project (ends Dec 2014) with 4.3 M budget and 10 partners :

Proceedings: http://ceur-ws.org/Vol-864/


Questions ?

Comments?

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