13 Key Success Factors by Guy Kawasaki
Chief Technology Evangelist Apple Computers
Compilation by Hammad Siddiqui
http://hammadsiddiquiblog.com
http://twitter.com/hammads
Experts are clueless: Youngsters have temptations to default to older people but innovation is usually done by younger generation. Experts are generally stuck in older thinking pattern.
Customers can not tell you what they need: They can define things that are within their vocabulary. If you want to win the world, ignore your customers. Use your own vision to create stuff that creates markets never before.
Jump to the next curve: Instead of doing 10% better, you need to create a new curve. For example dot matrix printer was a next curve from daisy wheel printer; laser printer was a next curve from dot matrix.
Biggest challenges beget the best work from people: Hire the best people and keep highest expectations from them to deliver out of the box and extremely innovative solutions.
Design Counts: Design is the most attractive thing for customers. Design means convince, effectiveness and utility. Companies that take good care of their product design, generally have happy customers.
When making a presentation use large fonts and big graphics: Too much text on slides makes audience dizzy. Reading verbatim confirms presenter’s inability to speak in public and kills the excitement. It is useless to have a font size that is unreadable by your audience. Formula is to keep font size at least at 30 points. Keep it visible!
Changing you mind is truly a sign of intelligence: Do not jump on decisions, take time, you may find new and more effective ways to deal with issues. If it is not urgent, think and evaluate several times before decision making.
Value is not equal to Price: Value incorporate qualities such as coolness, ease of use ease of training, ease of translation, ease of adaptation, ease of adaption. It is not necessary to have the lowest price to win the market, you have to give the best value and the market will be yours.
A-players hire A+ Players: Hiring quality people ensures your success. If you an A player, you would like to play with people who are better in many aspects. Hire best people in your company – They will deliver the results beyond expectations.
Real CEOs do the Demo: Real CEOs do not ask their CTOs or CMOs to make demos. They have the confidence and expertise to face public in product launch.
Real entrepreneurs Think Big: Entrepreneurship is about taking challenge and making things happen. This can only be done with only one vision – “To Succeed”.
Marketing is all about finding unique value: This is self explanatory, products or services with no unique value are most difficult to push.
Something needs to be believed before seeing: The last point is Guy Kawasaki’s own bonus point. An innovator believes in something to make it a reality!
Compilation by Hammad Siddiqui
http://hammadsiddiquiblog.com
http://twitter.com/hammads
