Download - 10 Tips For Finding Your Tone Of Voice
10 TIPS FOR FINDING YOUR TONE OF VOICE
@TheMarkCarroll
@TMWagency
FIRSTLY...
HERE’S 4 OF MY FAVOURITE RECORDS
NAS - NAS IS LIKE
DISTURBED - GET DOWN WITH THE SICKNESS
JOHN B STALKING YOU ON MYSPACE
DRAKE - HOLD ON WE’RE GOING HOME
WHAT DO ALL THESE
TRACKS HAVE IN COMMON?
NOTHING!
TIP #1 - CONSISTENCY = IDENTITY
I WAS ASKED TO DO THIS QUITE LAST MINUTE...
“GOOD ARTISTS COPY, GREAT
ARTISTS STEAL”some guy
TIP #2 - STEAL LIKE AN ARTIST
(IN MODERATION)
REMIXING THE POPULAR
PRO TIP FORMAT
THE LYNX SPIN ON ICONIC IDENTITY
AND OCCASION
LESS IS MORE...
TIP #3 - BEING SUCCINCT
“As a telegram charged customers by each word used, people were economic with language in a way that echoes the current trend for
Twitter’s succinct messages”
FASHION?BEAUTY? MUSIC?CAR?
FOOD...
This should have been no.1
TIP #4 - KNOW YOUR AUDIENCE
LYNX FLORA MAGNUM
18-24 year old males
25-34 year old females
18-24 year old females
GirlsGaming
Technology
FoodHealthFamily
ChocolateFashionPleasure
BRANDS
AUDIENCE
INTERESTS
UNIQUE TONE
HELPFUL MUM
SAVY PLEASURE SEAKER
COOLER OLDER BROTHER
IF YOU’RE ASKING “HOW DO WE TALK ABOUT IT?” FOR TOO LONG, MAYBE YOU
SHOULDN’T...
DON’T GET STALE
TIP #5 - KEEP EVOLVING
IT’S NOT WHAT YOU SAY, IT’S HOW YOU SAY IT...
TRUE, BUT IT’S STILL WHAT YOU SAY.
DAFT PUNK
COMEDYCOMPS
HINTS/TIPSOCCASIONS
VINEPRODUCTS
TRENDSCOLLABORATION
ACCESSORISE WITH
CHARACTERS, LIKE TOAST
HERE
GOT OVER THAT
QUICKLY AND MOVED ON TO
BREAD...
ACTIONS SPEAK LOUDER THAN
WORDS
TIP #6 - DO SOMETHING!
LOWES FIX IN SIX
BEING NOTICED ISN’T ENOUGH
TIP #7 - ADD VALUE
QUITE OFTEN THAT IS A WELL CRAFTED AND WELL TIMED
PIECE OF LIGHT ENTERTAINMENT
REMEMBER YOUr ROOTS
TIP #8 - DON’T REINVENT THE WHEEL
TONE AND PERSONA
MIGHT ALREADY BE WAITING...
NO COMPLIMENTS
TIP #9 - IT’S NOT ALL ABOUT YOU
CONVERSATIONCOMPLIMENTS
YOU’RE TALKING TO HUMANS
TIP #10 - EVERYONE IS DIFFERENT
HE NEEDS TO BE DEALT WITH DIFFERENTLY
TO THIS GUYAND THIS GUY
DEDICATED CUSTOMER SERVICE, USEFUL.
DON’T AVOID THE CONVERSATION,
JOIN IT.
10 TIPS FOR FINDING YOUR TONE OF VOICE
CONSISTENCY = IDENTITYSTEAL LIKE AN ARTIST (IN MODERATION)
BE SUCCINCTKNOW YOUR AUDIENCE
DON’T GET REPETITIVE, KEEP EVOLVINGDO SOMETHING
BEING SEEN ISN’T ENOUGH, ADD VALUEDON’T REINVENT THE WHEEL
IT’S NOT ALL ABOUT YOU EVERYONE IS DIFFERENT - ADAPT
10 TIPS FOR FINDING YOUR TONE OF VOICE
TWEET ME!