e-Envelopee-EnvelopePUSHING THE

INTEGRATING EMAIL INTO YOUR MULTI-CHANNEL MARKETING PLAN

1.

How Effective is Email Marketing?

Email can be up to 20x more effective than other marketing outlets

Consumers who receive email marketing spend 83% more when shopping

ROI = $44.25 for every dollar spent

OH! …And getting your emails OPENED

Their orders are 44% larger

They order28% more often

70% of digital marketers seeemail as the top medium for ROI

Why Email?

✔ Cost-effective

✔ Versatile

✔ Immediate

✔ Personal

✔ Trackable

of B2B e-marketersplan to increase

spending foremail marketing

62%But it only works

if your emailsare opened

Don’t letyour emailsend up inthe virtual

wastebasket!

EASY WAYS TO IMPROVE YOUREMAIL OPEN RATES

Use a clean list of TARGETED, opted-in recipients

of marketers say segmenting their email database is one of their top objectives in the next 12 months

2.Send from a REAL PERSON that recipients can reply to

5.Use an attention-grabbing PREHEADER

7. Optimize it for MOBILE

9. GIVE RECIPIENTS CONTROL over opting in or out, frequency of emails and content they receive

TIP: Avoid impersonal info@company.com email addresses – they will go straight into the cyber-trash

Do I know you?

Are you a human being?

!

3.Write a killerSUBJECT LINE

10. TEST, MONITORAND ANALYZE

4.Tell ’em what to EXPECT

of people say they open an email because of the subject line

What did I sign myself up for? Before sending your emails, tell your recipients what type of content they can expect and how often they’ll be hearing from you

What did I sign myself up for? Before sending your emails, tell your recipients what type of content they can expect and how often they’ll be hearing from you

6.Display early CALL-TO-ACTION

64%

TIP: Keep subject lines 50 characters or less for maximum impact

TIP: Avoid “can’t read this email, view the web version” or other standard language!

32%

TIP: Display your CTA near the top so that recipients can see it without even scrolling!

This is your next best chance to give your readers a preview of what’s inside and incentive to open!

of subscribers cite “too many emails” as the number one reason they unsubscribe from email

of all emails are opened on a mobile device

of U.S. email users will access their emails via mobile by 2017

!

!

!

8.Don’t forget toPERSONALIZE

TIP: Use your recipient’s name in the subject line or greeting!

!

38%

78%

Personalized emails improve click-through rates by 14% and conversion rates by 10%

Oh, you’re talking to me?

69%

Study the behaviors of your recipients! What time of day do they usually open your emails? What links are they clicking on? What are they interested in?

Don’t forget social sharing buttons!

44% 28% 70%

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Sources:www.marketingcharts.comwww.econsultancy.comwww.blog.cmbinfo.comwww.forrester.comwww.contentmarketinginstitute.com

www.aquent.comwww.blog.hubspot.comwww.emarketer.comwww.icontact.comwww.blog.getresponse.com

Emails with social sharing buttons have a 115% higher CTR than those that do not

Targeting and segmenting will increase your CTR from 3% to 8%

©2013 Sikich LLP. All Rights Reserved.

www.sikich.com

TIP: Create buyer personas and connect with them by sending messages tailored to their wants, needs and behaviors.

!