10 Giving FactsYou Need to Know.Useful insights gained based on giving data from thousands of churches. Benchmark yourchurch and dream up new ways to teach the biblical principles of giving and generosity.
www.tithe.ly
Distribution of giving dollars by month of year.
THE SUMMER SLUMP IS A MYTH.#1The “Summer Slump” is 100% based on the fact that people have to be “in church” to give. You have the power to change thatby providing your church with digital giving tools. Churches using Tithe.ly actually see giving increase gradually through thesummer vs. declining!
7.13%6.90% 6.75%
7.44%7.48% 7.63%8.07%7.94%
8.87% 8.81%
9.67%
Jan Feb March April May June July Aug. Sept. Oct. Nov. Dec.
Dec.
13.2%
The dipping trend line represents the giving trend most churches see in the summermonths. The green bars represent what churches on Tithe.ly experience.
Distribution of giving by day of month.
BIG GIVING ISN'T RESERVED FORPAYDAY OR END OF MONTH.#2The first, fifteenth, and "las day" (30th & 31st) of the month are big days for giving relatively speaking, but those are not the onlydays giving spikes. The fifth, twelfth, nineteenth, and twenty-sixth are all elevated days of giving!
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
5.24%
4.11%
3.17%
3.24%
4.26%
2.93%
2.42% 2.8
1%2.3
7%2.8
9% 2.96%
3.94%
4.55%
4.26%
4.24%
2.80%
2.50% 2.8
9%2.9
3% 3.25%
5.54% if you join the last twodays. The "biggest *day* of
the month" for giving.
3.25%
2.72% 3.1
1%2.6
6% 2.98%
2.92%
2.92%
2.92% 3.2
0%2.9
9%2.5
5%
Distribution of giving dollars by day of week.
SUNDAY ISN'T THE ONLY DAY OFTHE WEEK PEOPLE LIKE TO GIVE.#3
10.7%9.40% 9.80%
11%14%
12%
Sunday is the biggest single day of giving, but 67% of giving happens on days other than Sunday! That's right, people giveMonday through Saturday if you put the tools in their hands. Most people tend to manage their money and bills on their own timewhile also tending to align their “spend” (eg. paying bills, grocery shopping, etc) based on when they get paid.
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
33%
Distribution of giving dollars by time of day.
PEOPLE GIVE AT ALL TIMESOF THE DAY AND NIGHT.#4Over 30% of giving dollars come in between 9pm and 6am — the “late hours” of the night and early morning. Perhaps donorsare watching sermons or reading a bible study and feel a call to give.
5.80%
12A 1A 2A 3A 4A 5A6A 7A 8A 9A 10A 11A 12P 1P 2P 3P 4P 5P 6P 7P 8P 9P 10P 11P
7.30%
2.90%
1.40%
1.40%
1.80% 1.40%
2.20%
3.20%
5.30%
7.00%
8.20% 7.40%
6.10% 5.60%
4.30% 3.80% 3.50%
4.00%
3.70%
3.70%
4.10%
3.10% 2.80%MORNING6a - 12p // 27.30%
AFTERNOON12p - 6p // 30.70%
NIGHT9p - 6a // 30.60%
EVENING6p - 9p // 11.40%
13.1% of giving dollarscomes in from midnight to 3am.
Distribution of giving dollars by giving method.
MOBILE GIVING IS THE CLEARLEADER, BUT PEOPLE LIKE OPTIONS.#5Mobile giving, at 57%, is clearly the front runner when it comes to the preferred way to give digitally. Of course, if you takemobile, text and web together, it’s pretty obvious to see that people love digital giving!
57%
24%
14%
4%
0.37%
MOBILE
WEB / ONLINE
TEXT
ADMIN
KIOSK
Distribution of giving dollars by size of gift.
PEOPLE ARE NOT AFRAID TOGIVE BIG ON THEIR MOBILE PHONE.#6Some may think digital giving is mostly for small gifts and that those who give large amounts still choose to use checks as theirpreferred means of delivering the funds, but the data shows that isn’t the case. Over 50% of gifts processed were $250+!
27%
3% (Under $25)
5.0% ($25 - $50)
11%
$101 - $250
15%
21%
18%
$250 - $500
$501 - $1000
$1000+
$51 - $100
Distribution of giving dollars one-time vs. auto recurring giving..
PROMOTING RECURRING GIVINGLEADS TO GREAT RESULTS!#713% of gifts were done through “recurring giving” where an individual decides to setup an auto-pay gift that happens on aregular basis. Encouraging people to setup auto recurring giving is an great way to grow giving because consistent givers makeup a huge portion of overall giving (see #7).
13%
87%
Recurring Giving
One-time gifts
Distribution of giving dollars by consistent vs. occasional givers.
CONSISTENT GIVERS SHOWAMAZING GENEROSITY!#8Consistent givers — those that give at least once a month — make up only 15% of the total population, but they account for51% of the dollars given! Contrast that with 85% of givers being “occasional givers” who make up under 50% of the totalgiving.
CONSISTENT GIVERSOCCASIONAL GIVERS
15% of the people gave 51% of the total dollars contributed.
51%49%
85%
15%
Distribution of giving by payment method.
CARD-BASED GIVING IS THEPREFERRED METHOD FOR MOST.#9Only 3% of donors give using their bank account information (ACH) while 97% prefer to use a card. It could be because of theadded layer of security or maybe they’re financially responsible people who want the card points/rewards. Regardless of thereason, it's important to understand that supporting card-based giving is a necessity.
3%
97%Card Giving
Bank (ACH) Giving
Distribution of giving by card type.
VISA LEADS THE WAY, BUT SUPPORTFOR ALL BRANDS IS IMPORTANT.#10
Clearly most people will give using a VISA or MasterCard, but offering AMEX and Discover is important for those individuals. Aswith supporting giving by mobile app, text, and web, it's important to offer all the major card brand options.
64%
% OF TOTAL GIVING BY CARD BRAND % OF CARD ONLY GIVING BY CARD BRAND
22%6%
1%
69%
24%
6%1%
IT'S ONLY A MATTER OF TIME UNTILDIGITAL MEANS TAKE OVER CASH &CHECK AS THE LEADING WAY PEOPLEGIVE AND SHOW FINANCIAL GENEROSITY.ARE YOU READY?
YES, I AM!
www.tithe.ly
