Download my Spring 2016 portfolio.

Download Download my Spring 2016 portfolio.

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Enstrumental. 2016.518-330-5574 hi@enstrumental.coP R O J E C T O V E R V I E WA B O U TC O L O R P A L E T T EP R O J E C T G O A L SAmid a large-scale rebranding, Rosenblum Companies tasked us to build a modern, clean site that will serve as the foundation of their new business model.Rosenblum CompaniesServices:Web DesignCollaboratorsShannon Rose DesignProject Completion2016Websitewww.rosenblumcompanies.comAccentBrand YellowMainBrand BlueNeutralClassic white- Establishes new brand direction, modern & elegant with a strong name. - Mobile-friendly- Puts new custom Space Finder tool as main focus on every page.- Provides all important business info front and center. Rosenblum CompaniesC A S E S T U D Y : W E B D E S I G ND E S K T O P H O M E P A G EC U S T O M P A G E S M O B I L E L AY O U T518-330-5574 hi@enstrumental.coP R O J E C T O V E R V I E WA B O U TC O L O R P A L E T T EP R O J E C T G O A L SJason Ladanye, a well-known card magician and author whos performed at world-class casinos and on national television looked to update his aging Flash based site.The entire site redesign was overseen by my previous employer, Distill Mill. We set to recreate an entirely new brand for Jason that was clean, modern and James Bond-like, without being inauthentic. My main goal when designing the site to convey the same feeling you get after watching Jasons performance immediately after visiting the page; awe-inspiring and mysterious. Using a dark color palette does just that; in addition with the tasteful magician-themed assets like the card suits blended into backgrounds, photos and buttons with rounded edges and pinstripes and fanned-out cards as containers for the tabbed menu and footer.The final responsive site was designed over the course of several weeks, starting with basic wire framing and user-experience testing before designing and layouts. After some minor adjustments after client review, we moved into finalizing the site.Card Magic by Jason LadanyeServices:Web DesignBrandingOnline StoreCollaboratorsDistill Mill, LLC; DevelopmentProject CompletionEarly 2015Websitewww.cardmagicbyjason.comAccentRed from playing cardsMainDark grey NeutralClassic white- Create a feeling of wonder and mystery just from visiting the site.- Professional and elegant, not cheesey.- Make press and quotes prominent on main pages.- Promote users to visit online store.Card Magic by JasonC A S E S T U D Y : W E B D E S I G ND E S K T O P H O M E P A G ES TA C K E D C A R D F O O T E R M O B I L E L AY O U T M O B I L E L AY O U T518-330-5574 hi@enstrumental.coP R O J E C T O V E R V I E WA B O U TC O L O R P A L E T T EP R O J E C T G O A L SNationally reconized dance program with intensives in Saratoga Springs, New York and Vail, Colorado. SSDI/VVDI Services:Web DesignCollaboratorsShannon Rose DesignProject Completion2016Websitewww.ssdiballet.comAccentSoft BlueMainDark GreyNeutralStone grey- Create a new, modern and fresh look for already established brand - Mobile-friendly- Easy navigation for new, existing or potential customers. Saratoga Summer Dance IntensiveC A S E S T U D Y : W E B D E S I G ND E S K T O P H O M E P A G EH O M E P A G E D E TA I L M O B I L E L AY O U T518-330-5574 hi@enstrumental.coP R O J E C T O V E R V I E WA B O U TC O L O R P A L E T T EP R O J E C T G O A L SBe Local is all about supporting our neighbours and their businesses to grow our community together. Everything for Be Local, including their website, was locally-sourced.In a tourist town as busy and as culturally rich as Saratoga Springs, New York, the inspiration for Be Local is clear. The town has always celebrated its rich history and unique, locally owned small businesses. But in the face of growing corporate expansion, Be Local aims to continue to support the community; even going as far as to ensure 100% of the business is locally sourced. I was contacted in mid-July to take over the building as it was running behind as the original launch date of August 1st was only about two weeks away. I started sketching out layouts and key ideas right away and from the beginning it was clear -- this one had to be simple.Given the wide user-base that would be using the site and the short build time, the site is very basic with little bells and whistles, but 110% functional for both existing using looking for new offers and Be Local SaratogaServices:Web DesignProject Timeframe2-3 weeksProject CompletedAugust 5th, 2015Websitewww.belocalsaratoga.comAccentBe Local logo redMainGold from the actual cardsNeutralLight grey and whites- Simple to use for all customers.- Large focus on local.- Light, airy colors; greys and whites.- Tie-in card-shaped assets to promote pur-chase of actual Be Local card.Be Local SaratogaC A S E S T U D Y : W E B D E S I G NB E L O C A L H E A D E R S E C T I O NM E M B E R S E L E C T I O N - D E S K T O P S I T E518-330-5574 hi@enstrumental.coP R O J E C T O V E R V I E WA B O U TC O L O R P A L E T T EP R O J E C T G O A L SIve been fortunate enough to have known and collaborated with Truemaster Trimingham, aka DJ Trumastr since my first days in Albany.Im even more fortunate to be his art director for his digital media and event marketing for the last year. A Truemaster show isnt an ordinary show. The amount of preparation and planning that goes into every single one of his events and weddings is unmatched. I stepped in to ensure his branding and image matched his hard work. It started with designing some event posters and social media assets. But after an afternoon brainstorming session over his famous coffee, True decided to move forward with his plan to rebrand his entire wedding business. Say I Tru was born, and a week and a half later, it had a brand new website. The site is a simple one page breakdown of Trues offerings and testimonials in a fun, playful way. The entire purpose of the site is to show True doing what he does best, connecting people through music.Beatshot Music Services:BrandingEvent MarketingWeb DesignProject Timeframe>1 MonthProject CompletionSpring 2015Websitewww.sayitru.comAccentSmooth, popping pinkMainRetro Blue Note shades of blueNeutralLight grey- Convey Trues message of getting more than just a DJ with Say I Tru, its an entire experi-ence.- Create an inviting and fun site.- Fully separate the wedding Say I Tru busi-ness from his normal DJ jobs.- Tie-in Blue Note Record era themed colors and photo overlaysBeatshot Music GroupC A S E S T U D Y : B R A N D I N G + W E B D E S I G NS AY I T R U H E R O G E N R E S E L E C T I O N - D E S K T O P S I T E ( O R I G I N A L L O G O S ) 518-330-5574 hi@enstrumental.coP R O J E C T O V E R V I E WA B O U TC O L O R P A L E T T EP R O J E C T G O A L SA favorite with locals and students alike, Capital Q was in need for a new, mobile friendly site in 2013. Their new site sets the stage for the personality you experience upon entering their shop. Capital Q Smokehouse Services:Web DesignBrandingProject Completion2013Websitewww.eatmypork.comAccentBrand YellowMainDark grey NeutralClassic white- Create an online identity and build the brand.- Mobile-friendly- Makes ordering process seemless. - Provides all important business info front and center. Captial Q SmokehouseC A S E S T U D Y : W E B D E S I G ND E S K T O P H O M E P A G EM E N U M O B I L E L AY O U T518-330-5574 steve@stevestruss.comP O R T F O L I O P I E C EA B O U TC O L O R P A L E T T EBeen Away Release Poster Client:The North & South DakotasAccentAged RedMainGrandpas Chair GreenNeutralSoft TealSelected WorkP O R T F O L I O : E V E N T B R A N D I N G B E E N A W AY A L B U M R E L E A S E S H O W P O S T E R - 2 0 1 6518-330-5574 steve@stevestruss.comP O R T F O L I O P I E C EA B O U TC O L O R P A L E T T EHolloween 2015 Client:Wild Adriatic, MIRKAccentOnly a flesh wound green.MainPumpkin OrangeNeutralVintage distressed greySelected WorkP O R T F O L I O : E V E N T B R A N D I N GH O L L O W E E N 2 0 1 5 E V E N T P O S T E R518-330-5574 steve@stevestruss.comAdditional WorkP O R T F O L I O : B R A N D I N G + M A R K E T I N G A S S E T SW I L D A D R I AT I C N E V E R E N O U G H E P L AY O U T , 2 0 1 5A R T I S A N A L B R E W W O R K S L O G O - 2 0 1 6N O R T H A N D S O U T H D A K O TA S N E W L O G O , 2 0 1 5W I L D A D R I AT I C / T H U M P G O S P E LB E AT S H O T M U S I C F E S T , 2 0 1 5B E AT S H O T M A R K E T I N G M AT E R I A L S - M J T R I B U T E518-330-5574 hi@enstrumental.coE X P E R I E N C EP R O F I L ES O C I A LP R O F E S S I O N A L S TAT E M E N TE D U C AT I O NS K I L L S2015 - PresentDistill Mill, LLC Lead DesignerFocus in web design, application design, user experience, branding and print work. Responsible web design from concept to final product.Shannon Rose Design Graphic/UX Designer & Audio/Video ProductionFocus in web design, branding and marketing materials for local and national clients. Custom music production for marketing & video editing.OOMDODesignerFull-time designer; focus in digital marketing and branding for the automotive industry with ad campaigns, Enstrumental Co. & Freelance DesignerWork with clients from conception to completion of their project; ranging from websites, logos, marketing materials, social media management and brand identity. Bachelors of Science in the Music Business, PerformanceThe College of Saint Rose - Albany, New YorkHigh School DiplomaBrittonkill Central Schools - Troy, New Yorkfacebook.com/enstrumentalco@enstrumentalcolinkedin.com/in/stephenstrussPhotoshopMuse/XdProTools/LogicInDesignIllustratorFinal Cut/PremiereEnstrumental DesignStephen Struss235A Elm StreetApartment #2Albany, New York 12202Phone518-330-5574Personal Emailsteve@stevestruss.comWebsiteenstrumental.co Coming Soon2008 - 20122008201420142014 - PresentProfessional designer specialising in graphic, web & UX design. Focused on developing unique user experiences through clean and intuitive interfaces, in both physical and digital mediums.Stephen StrussG R A P H I C + W E B D E S I G N E R hi @ enstrumental.coenstrumental.co