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Register before 9 May 2014to save up to SGD 500!

17 – 20 June 2014 | Level 4, Marina Bay Sands, Singapore

FOR CONFERENCE ENQUIRY AND REGISTRATIONPlease call +65 6233 6623 or email [email protected]

Join the debate on BroadcastAsia Group via www.linkedin.com | 1


17 – 20 June 2014

Register before 9 May 2014to save up to SGD 500!to save up to SGD 500!

17 – 20 June 2014 Level 4 Marina Bay Sands, Singapore

www.broadcast-asia.com

Explore the best business strategies in broadcasting, and fi nd out how to leverage the latest technologies to drive business growthKey topics include:• Successful case studies and applications of OTT – What are some of the broadcasters’ successes and pitfalls?• Case studies on how to implement a multiplatform strategy to engage customers on the second screen to reduce churn and increase ad spend• Second screen as the future in the non-linear TV, OTT space• DVB Implementation in Asia – Insights into new extensions and how to leverage new opportunities presented• Business case for 4K investment – Is this the time for it?• Media Asset Management – Balancing the cost and performance equation• Radio Broadcasting in the digital space


Discover the Right Business Model to Harness Technology and Monetise Content

FEATURING OVER 100 REGIONAL BROADCAST EXPERTS:

Joe IgoeChief Technology Offi cerMediaCorp

Lam Swee KimGroup General ManagerMedia Prima Digital

Graham KillChief Executive Offi cerIrdeto

Erin DwyerExecutive Director, Digital MarketingStarz Network

Jeremy KungExecutive Vice President, New Media & Chief Executive Offi ceTelekom Malaysia

Jim EganChief Executive Offi cerBBC Global News

Martin AndanarSenior Manager and Project DirectorTV5 Philippines

Erina TobingDirector,EngineeringTelevisi Republik Indonesia (TVRI)

Tom CosgrovePresident and Chief Executive Offi cer3net Studios

Tapan ShatapathyHead, Content Management SolutionsEricsson

Daniel KeensDirector, Media PartnershipsTwitter

Workshop:Advanced Workfl ow Management

Workshop: Applications of OTT to Increase

Eyeballs & Revenue

The Next Wave of Radio Broadcasting in Asia

NEW TRACKS for 2014

Second Screen & Social TV – Redefi ning User Experiences

DVB in Asia & Advanced Broadcast Solutions

Second Screen – The TV Viewing Transformation

Organised by: Worldwide Associate: Hosted by: A Part of:

BroadcastAsia2014 International Conference will bring you700+ attendees | 120+ speakers | 25+ hours of networking | 4 action packed days | 1 great event!

Early Bird RatesNow Available

* Register before 9 May 2014 and save

up to SGD 500

Benjamin GrubbsAPAC Head, Partner MarketingYouTube

APAC Head, Partner

YouTube

Speaker Highlights

Keynote Speakers Include

Held Concurrently: Incorporating:

With this in mind, BroadcastAsia2014 International Conference has been designed to tackle these key challenges and serve as a knowledge-exchange platform to discuss the latest trends and best business strategies in harnessing technology and monetising content.

JOIN US!Meet and connect with top industry infl uencers and key representatives at BroadcastAsia2014 International Conference from 17 – 20 June 2014 at the Marina Bay Sands, Singapore.

We look forward to welcoming you this June.

Be Part of the Conversation with the Top Global Leaders in Broadcast and Entertainment

JOB FUNCTION

37% Senior General Management

21% Technician / Engineer

18% Top Management

14% Technical / Engineering Management

8% Programming / Content Development

2% Product Management

COUNTRY

82% Asia

7% Europe

6% Australasia

4% USA

1% Rest of the World

PR

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GLA

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WHERE THE FUTURE OF TV BEGINS BROADCAST ENGINEERING AND TECHNOLOGY

17 J

un

e

MORNING PLENARY SESSIONOpening Keynote Address: A Global Perspective on How OTT is Changing the Competitive Landscape of the Broadcasting Space

Captains of Industry Dialogue 1: Is OTT Transforming the Future of TV?

Track C1: OTT – UNDERSTANDING THE BUSINESS MODEL AND HOW IT SHOULD BE IMPLEMENTED

• Case Studies on Successful OTT Implementation• Monetise Your OTT Offerings and Grow Eyeballs

Track T1: HARNESSTING THE NEXT WAVE OF TECHNOLOGIES FOR TV

• 4K Adoption in Asia – Is It the Right Time?• HEVC and MPEG DASH Standards and Technologies

18 J

un

e

MORNING PLENARY SESSIONVisionary Address: Embracing Disruptive Innovations

Thought-Leaders Panel: Combined with CommunicAsia Summit and BroadcastAsia International Conference

Track C2: SECOND SCREEN – THE TV VIEWING TRANSFORMATION

• Synergies Between Second Screen, Social Media, and Ads• Second Screen Case Studies

• Achieving Multiplatform Distribution Success

Track T2: DVB IN ASIA &ADVANCED BROADCAST SOLUTIONS

• Updates on the Latest Development in DVB Standards• DVB-S2, DVB-T2 and DVB-CI+

19 J

un

e

MORNING PLENARY SESSIONOpening Keynote Address: TV Everywhere – Grow Revenue and Eyeballs

with a Successful Multiplatform Distribution Strategy Captains of Industry Dialogue 2: The Role of Social Media in the Future of TV

20 J

un

e

Post Conference Workshop 1APPLICATIONS OF OTT TO INCREASE

EYEBALLS AND REVENUE

Post Conference Workshop 2ADVANCED WORKFLOW MANAGEMENT

MORNING PLENARY: OPEN TO ALL CONFERENCE DELEGATES



NEW NEW

NEW NEW

NEW NEW


Track T3: THE NEXT WAVE OF

RADIO BROADCASTING IN ASIA• Internet Radio Capitalisation

Opportunities• Audio Processors, Transmitters and

Receivers Technologies

Track T4: FILE-BASED WORKFLOW & ASSET MANAGEMENT AND CLOUD

BROADCASTING• Scalability, Flexibility and Effi ciencies at

Lower Costs• Cloud-based Applications for Second

Generation Services

Track C3: SECOND SCREEN & SOCIAL TV – REDEFINING USER EXPERIENCES

• Monetising Second Screen & Social TV• Participation, Gamifi cation &

Customer Engagement• Analytics and Measurement

Welcome to BroadcastAsia2014 International Conference

The Future of TVAs the world of content distribution beyond the traditional Pay TV model rapidly evolves, operators and broadcasters alike, fi nd themselves faced with the challenge of creating, managing and distributing a wider array of content to a great number of devices. In addition, the relentless shift in consumer demand for high-defi nition, on-the-go content, coupled with a seamless, interactive and personalised viewing experience, is re-shaping competition, and as a result, industry players need to fi nd new business models to monetise their business.

Scalability, fl exibility, speed of delivery, quality and security are no longer optional, but fundamental, in staying relevant in an increasingly competitive broadcasting and media landscape. Advancements in broadcast technology have not only enabled industry players to overcome challenges, but also pose new revenue opportunities that industry players are looking to capitalise.





FEATURING THE MOST COMPREHENSIVE LINEUP OF BROADCAST EXPERTS EVER BROUGHT TOGETHER AT A SINGLE EVENT:

Seow Yoke KongVice President, Technical ServicesMediaCorp

Mock Pak LumChief Technology Offi cerStarHub

Ian ChinChief Operating Offi cerBesTV (Shanghai Media Group)

Lin Shu FenVice President, Home SolutionsStarHub

Alan SoonManaging Director for Yahoo! Southeast Asia and Country Manager for Yahoo! SingaporeYahoo

Andrew MoonSocial Media ProducerABC International

Apichit WongkeeratikulAssistant to Planning Manager Bangkok Entertainment Co

Georgina ChangVice President, English Programming MediaCorp

Rob van den Dam Global Telecommunica-tions Industry Leader, IBM Institute for Business ValueIBM

Vishnu DevarajanDirector, Digital Content and PlatformsStar Radio Group

Joddy Hernady Senior General Manager, Innovation and Design Center (SGM IDe Center) Telkom Indonesia

Simon KendallHead, Business DevelopmentBBC World Services

Hiroshi NimuraEnginner, Programme EngineeringJapan Broadcasting Corporation (NHK)

Jung Ho SeoDeputy Director, TV Technical Operations DepartmentKorean Broadcasting System (KBS)

Joemar TianoChief Technology Offi cerOMNIConsultant - Information Technology and IP BroadcastingSolarEntertainment

Nick PiggottChairpersonRadioDNS

Nancy JaffeDirector, Southeast Asia Cross Platform Audience MeasurementNielsen

Tom WeissInvestor and Chief Executive Offi cerGenius Digital

Ido WiesenbergCo-Founder and Vice President, Business DevelopmentTvinci

Darren FawcettChief Technical EngineerPace

Jonathan LaorChief Executive Offi cerApplicaster

LC LeeFounder and ChairmanLiveRelay

Tony TaylorChairman and Chief Executive Offi cerTMD

Bruce DevlinChief Technical Offi cerAmberFin

David PhilipsManaging DirectorTSL

Steven SoenensVice President, Product ManagementNewtec

Deepakjit SinghManaging Director, AsiaEncompass Digital Media

Gregory PriceBroadcast Systems EngineerDolby Laboratories

Reuben Verghese Vice President, AsiaAccedo

Walter CapitaniVice President, MarketingInternational Datacasting

Mike PowellVice President, International OperationsRCS

Olivier HeurteauxSenior Vice President, APACEVS

Arnaud PerrierVice President, SolutionEnvivio

Michelle MunsonPresident, Chief Executive Offi cer and Co-FounderAspera

Nik DimitrakopoulosRegional Manager for Asia, BroadcastRohde & Schwarz

Gerard FariaChief Technical Offi cer and Co-FounderTeamCast

Michael BisharaSenior Vice President, Products and General Manager, TV EverywhereSynacor

Nicholas WodtkeVice President, Content and ServicesSamsung

Marc WharmbyVice President, Sales EngineeringFront Porch Digital

Ian TrowSenior Director Emerging Technology and Strategy Harmonic

Register before 9 May 2014to save up to SGD 500! 17 – 20 June 2014 | Level 4, Marina Bay Sands, Singapore

FOR SPONSORSHIP OPPORTUNITIESPlease call +65 6233 6701 or email [email protected]

Find us on Facebook by SearchingBroadcastAsia4 |

WHERE THE FUTURE OF TV BEGINSTRACK C1: OTT – UNDERSTANDING THE BUSINESS MODEL

AND HOW IT SHOULD BE IMPLEMENTED

DAY 1 | 17 JUNE 2014 | TUESDAY08.00 AM Registration

MORNING PLENARY

09.00 AM Chairman’s Welcome AddressMock Pak Lum, Chief Technology Offi cer, StarHub

09.10 AM OPENING KEYNOTE ADDRESSA Global Perspective on How OTT is Changing the Competitive Landscape of the Broadcasting Space• What OTT really means and to what extent would it replace the current TV-centric home viewing behaviour in the next 1 or 2 years?• The implications of rising network and bandwidth usage on infrastructure upgrade and expansion considerations• Disruptive trends and technologies in OTT: What is the next big thing? And how do we monetise it?• What are the growth opportunities in Asia as the number of connected devices continue to rise?• Which market in Asia would be the next best potential to enter for OTT players?

09.40 AM CAPTAINS OF INDUSTRY DIALOGUE 1Is OTT Transforming the Future of TV?• The business case for OTT adoption for operators and broadcasters in Asia• What the OTT evolution means for telcos and broadcasters and how can you benefi t from this?• How will the rise of OTT challenge the traditional business model? • How do you see OTT existing alongside traditional PayTV?• How would the broadcasting landscape shift in 2015 and beyond?

Technologies and Innovation• What are the newest technologies and how is the broadcasting industry leveraging this to grow their business?• How is the industry responding to consumer’s evolving media consumption behaviours and capitalising on new opportunities?• How is social media and the proliferation of the second screen repainting the broadcasting industry landscape?

Panellists: Jeremy Kung, Executive Vice President, New Media & Chief Executive Offi cer, Telekom Malaysia Mark W. Ramberg, Global Digital Media Business Strategy, Amazon Web Services Graham Kill, Chief Executive Offi cer, Irdeto Nicholas Wodtke, Vice President, Content and Services, Samsung Tapan Shatapathy, Head, Content Management Solutions, Ericsson

Moderator:Mock Pak Lum, Chief Technology Offi cer, StarHub

10.30 AM Morning Break and Refreshments

TRACK C1: OTT – UNDERSTANDING THE BUSINESS MODEL AND HOW IT SHOULD BE IMPLEMENTED

With the digitisation of content and adoption of connected devices, TV Everywhere has been a rallying cry from audiences. Over-the-top (OTT) video services have the potential to meet this demand, and present unique capitalisation and revenue-generating opportunities for broadcasters, telcos and content providers. How can key stakeholders gain competitive edge and secure majority market share in this space? This track will spotlight some success stories on the conceptualisation, implementation, and monetisation of this new opportunity.

CASE STUDIES – HOW OTT IS DRIVING BUSINESS GROWTH IN BROADCASTING

10.45 AM Chairman’s Address10.50 AM

KEYNOTE From Zero to Millions of Subscribers – Learn How Media Prima is Successfully Using OTT to Drive Subscribers and Revenue Growth• How did TonTon work with its TV Networks to grow its subscriber base from zero to 3.2 million in 3 years?• Planning your investment options and ROI outlook for implementing OTT in Asia• Turning OTT from a value-added service to a revenue- generating business model – how did Media Prima does it?• How to ensure your online services do not cannibalise your traditional media?• Hurdles and challenges: What are they, and how best to overcome them?

Lam Swee Kim, Group General Manager, Media Prima Digital

11.20 AM Updates on Toggle After A Year of Deployment – What are the Successes and Pitfalls that We Can Learn From and What’s Next?• How to successfully manage OTT deployment in Asia and what is needed?• The role of partnerships in infrastructure: Build, buy or partner? • What are some key milestones Toggle has crossed and how they did it?• How to overcome some of the common challenges and pitfalls when deploying OTT in Asia?• What’s next? After implementation, how do you grow your subscriber base and spread awareness?• How has Toggle complemented MediaCorp’s traditional business model and business growth strategy?

Seow Yoke Kong, Vice President, Technical Services, MediaCorp

11.50 AM Examining the Success of Blink: Asia’s Newest OTT TV Service• How can broadcasters leverage OTT to develop their direct relationship with viewers and subscribers• Business and technology innovation in the Philippines market• How to choose the right technology to future proof your services and expand into new territories?

Co-Presentation:Ido Wiesenberg, Co-Founder and Vice President, Business Development, Tvinci Joemar Tiano, Chief Technology Offi cer, OMNI, Consultant - Information Technology and IP Broadcasting, Solar Entertainment

12.20 PM Lunch Break and Exhibition Viewing

OTT – IMPLEMENTATION & ENSURING SUSTAINABILITY / LONGEVITY

1.30 PM Leveraging Online Content Aggregation and Curation to Gain and Retain Over 80 Million Eyeballs, and Expand Monetisation Opportunities• The secrets of curation, aggregation and community building – How did TV5 gain over 80 million online viewers in less than a year? • Online Video and Audio Traffi cking: How to use social network platforms to increase video traffi c?• How can broadcasters integrate an online platform with traditional broadcast platforms to maximise profi ts via brand integration selling or cross-selling?• The use of streaming platforms as an add-on to advertisers who want a more personalised promotion of their products in addition to TVC, pre-rolled and banner ads

Martin Andanar, Senior Manager and Project Director, TV5 Philippines

CaseStudy

CaseStudy

CaseStudy




2.00 PM Power Panel: How can Operators, Broadcasters and Vendors Partner to Capitalise on Business Opportunities in the OTT Space• The convergence of broadcasting and telecommunication and its implications• Telco-OTT partnership: What do each of them bring to the table?• Co-investment or partnerships? How to choose the right partnerships for your OTT strategy?• What will the future revenue models look like?• How can working with multiple business partners help generate greater revenue for OTT services and content windowing?

Panellists: Lam Swee Kim, Group General Manager, Media Prima Digital Seow Yoke Kong, Vice President, Technical Services, MediaCorp Lin Shu Fen, Vice President, Home Solutions, StarHub Ido Wiesenberg, Co-Founder and Vice President, Business Development, Tvinci Mark Fisher, Vice President of Marketing and Business Development, Qwilt

Moderator: Reuben Verghese, Vice President, Asia, Accedo

2.40 PM Turning Free Services Into Revenue Streams – How have YouTube Creators Successfully Capitalised on OTT?• How do you optimise your brand awareness in an environment where content sources are exponentially increasing? • Video and digital advertising as a source of revenue and how can you position your business to capture this?• Building audiences, new programming strategies, and staying connected to their audience via social platforms

Co-Presentation:Benjamin Grubbs, APAC Head, Partner Marketing, YouTube And Partners

3.10 PM Afternoon Break

MONESTISING OTT3.20 PM Using OTT to Capitalise on Shifting Consumer

Demands Towards Linear and Live Content• TV Everywhere – Key trends in live and linear content viewership on the go and across devices• How to monetise linear and live content through live ad insertion and paywall integration• Deepening the live viewing experience and interactivity by integrating recommendations and polling features via social media campaigns

Ian Chin, Chief Operating Offi cer, BesTV (Shanghai Media Group)

3.50 PM How can Broadcasters and Media Companies Take Content Rights Onto Next Generation Gaming Platforms?• Targeting the gaming community as a potential market for video entertainment• Microsoft, Sony and Nintendo: Reviewing the latest platform technologies, offerings and differences• How can broadcasters, operators and media companies reach their viewers via applications on such gaming platforms?• Case Studies: What video entertainment deployments have worked in Asian and International gaming communities?

Reuben Verghese, Vice President, Asia, Accedo

4.20 PM How to Effectively Market and Monetise Your OTT Services• How to best respond to evolving consumer media consumption behaviours and monetise OTT services and capitalise on new opportunities: Mix of subscription, rental, purchase, and advertising• Addressing technology challenges: Quality of Service, automating workfl ows for different screens, content protection• Examining the business case for OTT adoption for telcos and broadcasters in Asia - Predicting market shifts in the broadcasting landscape in 2014

Tapan Shatapathy, Head, Content Management Solutions, Ericsson

4.50 PM Chairman’s Closing Remarks5.00 PM End of Conference Day 1

WHERE THE FUTURE OF TV BEGINSTRACK C2: SECOND SCREEN – THE TV VIEWING

TRANSFORMATION

DAY 2 | 18 JUNE 2014 | WEDNESDAY08.00 AM Registration

MORNING PLENARY

09.00 AM Chairman’s Welcome AddressMark Hukill, Consultant – Business & Higher Education Management, Mentor, Program & Project Management, Telecoms, Media and IT Strategy, Pacifi c Telecommunications Council

09.10 AM VISIONARY ADDRESS: Embracing Disruptive Innovations in the ICT and Broadcast LandscapeShailesh Rao, Vice President, Asia Pacifi c, Americas & Emerging Markets, Twitter

09.40 AM Thought-Leaders Panel: The Revolution of Content Creation, Distribution and Driving Eyeballs• How is competition making the telco/broadcast partnerships more attractive? • How operators and broadcasters working together to enhance customer experience and driving eyeballs?• How can spectrum be better allocated?• How are operators and broadcasters monetising and embracing the disruptive innovations like smartphones and multiscreens?• How does social media change the equation for telecos and broadcasters?

Panellists:Joe Igoe, Chief Technology Offi cer, MediaCorp Jeremy Kung, Executive Vice President, New Media & Chief Executive Offi cer, Telekom Malaysia William Barney, Chief Executive Offi cer, Reliance GlobalcomIan Chin, Chief Operating Offi cer, BesTV (Shanghai Media Group)Ronan K Deguzman, Chief Operating Offi cer, OMNI and Executive Vice President, Solar Entertainment


TRACK C2: SECOND SCREEN – THE TV VIEWING TRANSFORMATION

With the rapid adoption of connected devices globally, viewing preferences and behaviours are shifting away from the traditional appointment-based TV, and towards digitised content anytime, anywhere. Delivering a high quality, seamless, TV Everywhere experience is now a critical determinant of success in the broadcast and entertainment space.

What does this mean for operators and broadcasters, and how can they leverage these platforms to grow viewership and ratings? This track will explore some of the opportunities that the second screen presents and how you can grow your market share in the region through multi-platform content distribution.




THE SECOND SCREEN REVOLUTION10.45 AM Chairman’s Address

James A. Neufeld, Founder, SAM10.50 AM The Synergies Between Second Screen, Social

Media and Advertising Revenue• How to capitalise on the advertising reach that major social networks present to attract advertisers and sponsors?• How can you leverage companion screens and supplemental content to encourage viewers to share and contribute to your content?• What are brand advertisers looking for in social TV and the second screen?• How do viewers behave when performing TV-related social media activities, or how can you decide which platform works best for your advertising campaign? • How to use Automated Content Recognition technologies to trigger synchronised calls to action on TV and the second screen

Rob van den Dam, Global Telecommunications Industry Leader, IBM Institute for Business Value, IBM

11.20 AM Panel: With Connected Device Proliferation in the Region, How Do You Interact With the New Generation of Viewers in an Accessible, Personalised and Mobilised Way?• How can you take advantage of the shifts in behaviour and adoption of new devices to build your audiences and make your viewers more loyal?• How the second screen is revolutionising content discovering and viewing, and where are the monetisation opportunities?• How do you distribute your content whilst ensuring security and scalability across difference devices?• Adapting your content delivery and marketing strategies across different channels to increase effectiveness and market penetration rate• Smartphones, Smart TVs and Tablets: What are your viewers doing on them, and how can you engage them on these platforms?• How to maintain brand integrity and perspective across multiple platforms to drive retention and impact?• The importance of improving quality and range of content to meet growing consumer needs

Panellists: Nicholas Wodtke, Vice President, Content and Services, Samsung Eugene Sarmiento, Head, Media Sales, Ericsson Arnaud Perrier, Vice President, Solutions, Envivio Harrie Tholen, General Manager, Asia, Civolution

Moderator:Alex Borland, Managing Director and Chief Executive Operator, Exset

12.00 PM 1st Class 2nd Screen Consumer Experience – Is It Possible?• Understanding the trends colliding at the intersection of entertainment and advertising in this multiscreen, multi-device era, when everyone’s “going mobile..!”• How can you deliver a 1st class experience for Pay-TV subscribers who are using an array of devices to access their favourite TV shows, movies, sporting events, news, games and more?• Behind-the-scenes technologies – How to leverage them, and what to expect next

Michael Bishara, Senior Vice President, Products & General Manager, TV Everywhere, Synacor


SECOND SCREEN CASE STUDIES1.30 PM Broadcasters In the Grand Scheme of Screens – How

can You Adapt in A World of New TV Experiences• Adding functionality and engagement on the second screen and on social networks to create a complete and rewarding experience

• How can you offer a new engaging experience that is integrated with your traditional operations and video content?• How new formats can be created via a variety of transmedia tools for any vertical format

Jonathan Laor, Chief Executive Offi cer, Applicaster2.00 PM Monetising Content In A Multi-Screen World: A BBC

Case Study• The challenge for content owners and advertisers in keeping pace with audiences• Making multimedia investments pay their way• Being globally present and locally relevant• Strategy beyond print, broadcast and digital defi nitions

Jim Egan, Chief Executive Offi cer, BBC Global News2.30 PM

Case Study: Sportscasting – How to Monetise Content for Second Screen Success• Ways to use your existing production infrastructure to transform unused footage into premium content for second screens• Giving viewers exclusive access to additional content to enable a high degree of interactivity and to facilitate cause-and-effect programming• Strategies to successfully embrace social media and second screens to reduce churn, increase viewer engagement, and create new revenue streams

Olivier Heurteaux, Senior Vice President, APAC, EVS3.00 PM Afternoon Break

ACHIEVING MULTIPLATFORM SUCCESS3.20 PM Take Control of Your Multi-Screen Experience To

Enable an Unparalleled TV Everywhere Service• How can you deliver a fi rst class TV service, while protecting the value of your content?• Addressing the challenges in delivering the same great enriching experience, across multiple unmanaged device ecosystems, without compromising security • Secure your future revenues and retain your customer base by taking control of your service delivery roadmap, with the help of fl exible and open platforms

Darren Fawcett, Chief Technical Engineer, Pace3.50 PM Enable Any Screen to Serve as the Main Screen –

Latest Technologies and Revenue Opportunities• How to take advantage of the transition to multiscreens to launch new services that bring additional revenue opportunities?• Personalise your main-screen multiscreen experience with targeted advertisements based on user profi les, social and interactive TV• What are the potential service delivery models to enhance revenue generation?

Arnaud Perrier, Vice President, Solutions, Envivio4.20 PM Fighting for Rights: DRM, Rights and Security in an

Unmanaged, Multiplatform Environment• Understanding the different DRM schemes for varying consumer devices to stem piracy and stem revenue leakages• How can technologies merge into a multi-rights framework to support the variety of ways consumers are accessing video content today?• What do you need to know to properly protect and deliver the content and user experience that your customers demand?

Ben Gidley, Director, Multiscreen Solutions, Irdeto4.50 PM Chairman’s Closing Remarks5.00 PM End of Conference Day 2

CaseStudy

CaseStudy




WHERE THE FUTURE OF TV BEGINSTRACK C3: SECOND SCREEN & SOCIAL TV –

REDEFINING USER EXPERIENCES

DAY 3 | 19 JUNE 2014 | THURSDAY08.00 AM Registration

MORNING PLENARY

09.00 AM Chairman’s Welcome Address09.10 AM OPENING KEYNOTE ADDRESS

TV Everywhere – Grow Revenue and Eyeballs with a Successful Multiplatform Distribution Strategy • What makes a successful multiplatform content distribution strategy?• How to use companion screens to gain eyeballs online and redirect them back to your content?• How to build interactivity into the show to drive viewership, subscriptions and build ad revenue?• How are content providers and advertisers changing their strategy to compete in a multiplatform environment?

09.40 AM CAPTAINS OF INDUSTRY DIALOGUE 2The Role of Social Media in the Future of TV• How are social networks changing the way viewers discover and share content?• How can the broadcast industry leverage major social networking sites like Facebook and Twitter to reach customers, create buzz and boost ratings?• Creating buzz – What makes a good social media campaign, and how can this bring new advertising revenues?• The importance of owning customer relationships, and how you can work with Twitter and Facebook to monetise this opportunity• How to successfully launch and maintain viral online campaigns to reach out to as many viewers as possible?• Social media as a tool to spread infl uence – How do you best incentivise your fans to post comments about your show?

Panellists: Daniel Keens, Director of Media Partnerships, Twitter Erin Dwyer, Executive Director, Digital Marketing, Starz Network LC Lee, Founder and Chairman, LiveRelay

Moderator:Natan Edelsburg, Vice President, Sawhorse Media


TRACK C3: SECOND SCREEN & SOCIAL TV – REDEFINING USER EXPERIENCES

Social media has revolutionised the way people discover, share and interact with content as well as one another. This presents a unique and innovative platform for broadcasters and telcos to reach their viewers and subscribers beyond traditional broadcasting channels. It poses a unique source for viewer demographics and opportunity for personalised interaction with each viewer that is now fundamental in building loyalty. This track will look into how you can hop on the social media and big data bandwagon to retain top of the mind brand awareness and drive business growth.

MONETISING SECOND SCREEN AND SOCIAL TV10.45 AM Chairman’s Address

Natan Edelsburg, Vice President, Sawhorse Media10.50 AM

Keynote Case Study: How can You Monetise Social Media?• Over and above TV ratings: What value can social media bring to your business objectives?• How can you use Facebook and Twitter to engage your audiences and drive loyalty?• How to effi ciently repurpose your content for social channels?

Erin Dwyer, Executive Director, Digital Marketing, Starz Network

11.20 AM Bringing the Power of Twitter to TV• How will Twitter’s “See It” button close the gap between chatter and tune-in? How many of the people talking about you, are actually watching your shows?• Create social media buzz, promote tune-in, and boost ratings by inviting viewers to participate on Twitter using on-air hashtags and promos• How can you attract new viewers and spread the word of an upcoming premier of a new season by using unique hashtags and leveraging your existing fan base?• Engage your viewers on a new level during broadcast with real-time-polling, live-tweets, cast Q&A, and more• Change the advertising game completely by promoting content directly into your viewer’s newsfeed Daniel Keens, Director of Media Partnerships, Twitter

11.50 PM Converting ‘Likes’ to ‘Love’: Using the Second Screen to Foster Deep and Meaningful Relationships• Understanding the components of fostering engagement and relationship building • Further monetisation opportunities afforded through second-screen participation, and how do you capitalise on them• Case studies: Examples of good and bad second- screen projects

Jason Thibeault, Senior Director, Marketing, Limelight Networks


SOCIAL TV – PARTICIPATION, GAMIFICATION AND ENGAGEMENT

1.30 PM How Social TV is Changing The Way TV is Being Bought and Sold?• Platforms like Twitter, Facebook, Tumblr and Reddit are all instantly international. When a popular TV show airs in a region, the shows’ loudest fans instantly share their thoughts on social media pressuring others to seek out illegal downloads to avoid spoilers - How can this be prevented?• Exclusive research on how social media is changing the economics of international TV distribution • How can the TV industry evolve the economics of syndication while leveraging the power of social media?• Case studies on global television releases and what their results were

Natan Edelsburg, Vice President, Sawhorse Media2.00 PM Power Panel: Social Media Meets Broadcast

Journalism, Story-Telling and News• How is social media blurring between the lines and roles of producers and journalists?• How are social media technologies and journalism converging to provide real-time information• How can you best use leverage social media as a tool and platform to reach your readers in a way that they can identify with and easily digest

Panellists: James A. Neufeld, Founder, SAM Asha Phillips, Social Media & Communications Director, Dragon Industries Asia, Asia Pacifi c Bureau Chief Editor, Storyful Maria Ressa, Chief Executive Offi cer and Executive Editor, Rappler Andrew Moon, Social Media Producer, ABC International Chung Lyn-Yi, Deputy Editor, Channel NewsAsia, MediaCorp Moderator:Alan Soon, Managing Director for Yahoo! Southeast Asia and Country Manager for Yahoo! Singapore, Yahoo!

CaseStudy




2.40 PM The Rules of Engagement: A Guide to Providing a Compelling TV User Experience and Monetising It• How can you keep your viewers engaged with your service offerings?• How does viewer engagement lead to monetisation, and how can you make that happen?• Simplifying content consumption while simultaneously offering advanced features to expand your monetisation opportunities

Chem Assayag, Executive Vice President, Sales, Viaccess-Orca


3.20 PM Embrace or Out Perform: Disruptive Media Innovations• How do you assess if new platforms (i.e. social media, new apps, portals, etc.) are good or bad for your business?• Do our technology investment cycles need to change to adapt to rapid technology innovations?• Learn how to better understand your core value as broadcaster, storyteller, provider, or network - and what technologies can help or threaten your game• Why the next wave of start-ups are gunning for enterprise and media companies – How do they plan to compete?• Why the media landscape will change more in the next 5 years than it has in the last 25 years?

James A. Neufeld, Founder, SAM

ANALYTICS AND MEASUREMENT3.50 PM From Nielsen Southeast Asia Cross Platform Report,

2014: Revealing the Latest Trends In Cross-Screen Media Habits and What It Means for Advertisers, Agencies and Media Owners• How are emerging media consumption trends offering new ways to reach viewers?• What are Asian viewers doing on their companion screens and how can you engage them to build loyalty?• What are viewers’ attitudes towards advertising across platforms and how can you improve ad choices and placements for greater impact?• What do you need to know about the growing infl uence of social media on TV ratings? – A glimpse into new US fi ndings from Nielsen Twitter TV Ratings

Nancy Jaffe, Director, Southeast Asia Cross Platform Audience Measurement, Nielsen

4.20 PM Viewer Data: Best Practices and How to Use It to Engage Subscribers and Commission New Services• Second screens, connected devices and social media as new sources of viewer data sources and how can you make sense of the data?• With the emergence of hybrid and IPTV services, how can you track each viewer and interact with them on a personal level to breed loyalty?• How to quantify what your viewers are saying about your show to make commissioning decisions?• Using viewer comments and response to push TV rights and break into new markets

Tom Weiss, Investor & Chief Executive Offi cer, Genius Digital


BROADCAST ENGINEERING AND TECHNOLOGYTRACK T1: HARNESSING THE NEXT WAVE OF

TECHNOLOGIES FOR TV

DAY 1 | 17 JUNE 2014 | TUESDAY08.00 AM Registration

MORNING PLENARY

09.00 AM Chairman’s Welcome AddressMock Pak Lum, Chief Technology Offi cer, StarHub

09.10 AM OPENING KEYNOTE ADDRESSA Global Perspective on How OTT is Changing the Competitive Landscape of the Broadcasting Space• What OTT really means and to what extent would it replace the current TV-centric home viewing behaviour in the next 1 or 2 years?• The implications of rising network and bandwidth usage on infrastructure upgrade and expansion considerations• Disruptive trends and technologies in OTT: What is the next big thing? And how do we monetise it?• What are the growth opportunities in Asia as the number of connected devices continue to rise?• Which market in Asia would be the next best potential to enter for OTT players?

09.40 AM CAPTAINS OF INDUSTRY DIALOGUE 1Is OTT Transforming the Future of TV?• The business case for OTT adoption for operators and broadcasters in Asia• What the OTT evolution means for telcos and broadcasters and how can you benefi t from this?• How will the rise of OTT challenge the traditional business model? • How do you see OTT existing alongside traditional PayTV?• How would the broadcasting landscape shift in 2014?

Technologies and Innovation• What are the newest technologies and how is the broadcasting industry leveraging this to grow their business?• How is the industry responding to consumer’s evolving media consumption behaviours and capitalising on new opportunities?

• How is social media and the proliferation of the second screen repainting the broadcasting industry landscape?

Panellists: Jeremy Kung, Executive Vice President, New Media & Chief Executive Offi cer, Telekom Malaysia Mark W. Ramberg, Global Digital Media Business Strategy, Amazon Web Services Graham Kill, Chief Executive Offi cer, Irdeto Nicholas Wodtke, Vice President, Content and Services, Samsung Tapan Shatapathy, Head, Content Management Solutions, Ericsson Moderator:Mock Pak Lum, Chief Technology Offi cer, StarHub


TRACK T1: HARNESSING THE NEXT WAVE OF TECHNOLOGIES FOR TV

In an increasingly 24/7 connected world, speed, fl exibility and scalability have become essential in competing effectively in an increasingly saturated marketplace. Viewers want high quality content, seamless viewing experience, anytime, anywhere. This, coupled with the emergence of IP based service offerings, pose a huge challenge to traditional broadcasting. This track will highlight the latest trends in TV technologies and how they can be leveraged to expand and enhance service offerings in the broadcasting space.

THE LATEST TV PROPOSITION: HD, 4K, UHD, HYBRID10.45 AM Chairman’s Address

Steve Warner, Head of IABM Training Academy, IABM10.50 AM HEVC: The Next Evolution in Video Encoding

Technology • How can HEVC transform multiscreen opportunities and make 4K possible?• How to utilise the full HEVC toolkit for greater effi ciency and image quality for IPTV VOD and Catch- up TV?• Opportunities to enhance the viewing experience using less bandwidth with signifi cant OPEX savings

Paul Turner, Vice President, Enterprise Product Management, Telestream




11.20 AM Power Panel: Overcoming Challenges Faced When Converting to Digital and HD Broadcasting and Next Steps• Best strategies to tackling obstacles faced when converting from SD to HD• What are the key benefi ts that HD adoption has made possible?• Next Step: HD On the Go – How can you effectively reach viewers everywhere?• Looking Ahead: What are the plans ahead for UHD TV adoption? • What did our experience with HD adoption teach us, and how can we learn from it to ensure the same success for UHD TV adoption?

Panellists: Erina Tobing, Director, Engineering, Televisi Republik Indonesia (TVRI) Pierre Larbier, Chief Technology Offi cer, ATEME Apichit Wongkeeratikul, Assistant to Planning Manager, Bangkok Entertainment Co Ian Trow, Senior Director Emerging Technology and Strategy, Harmonic Fares Lubbadeh, Director General, SpaceTech TV Engineering Moderator:Mark Wilson-Dunn, Vice President Global Sales & Marketing, BT Media & Broadcast UK

12.00 PM Case Study: The Solution for Producing Major Global Sporting Events in 4K • Offering a new and incomparable viewing experience for your audience with Live 4K shooting • 4K vs HD: What are the additional benefi ts and fl exibilities that come with 4K shooting, and what can you achieve over and above HD shooting?• How do you maximise your investment for fl exible 4K/HD production?

Koichi Yamanaka, General Manager, Marketing, Content Creation Solutions Business Division, Sony Corporation


1.30 PM What “True” 4K UHDTV Is and Its Impact on End-to-End Media Delivery Chain?• Exploring technologies involved in acquiring, exchanging and delivering 4K• What are the standardised formats and compression solutions involved when handling 4K footage?• Case Studies on successful 4K roll outs in Asia

Fabio Murra, Head, TV Compression Portfolio Marketing, Ericsson

2:00 PM Panel: 4K Transmission As The Missing Link for 4K Adoption• Is there enough bandwidth availability and coverage for 4K video transmission? • The future of broadband speed – Is it ready for 4K transmission over OTT?• What are some network challenges that the industry needs to overcome fi rst? • How can key industry players collaborate to make 4K transmissions a reality?• The business case for 4K investment – Is this the time for it?• The role of HEVC in alleviating bandwidth stress and congestion

Panellists: Tom Cosgrove, President and Chief Executive Offi cer, 3net Studios Cristiano Benzi, Director Line of Business Video and Broadcasting, Eutelsat Darren Fawcett, Chief Technical Engineer, Pace Geir Bryn-Jensen, Chief Executive Offi cer, Nevion Mark Wilson-Dunn, Vice President Global Sales & Marketing, BT Media & Broadcast UKKazuyoshi Shogen, Senior Associate Director, Corporate Planning Division, B-SAT Moderator:Fintan McKiernan, Chief Executive Offi cer, Ideal Systems

2.40 PM Leveraging the MPEG DASH Standard to Achieve High Quality and Seamless Playback• How to implement MPEG DASH to reduce latency, stalls and rebuffering events during playback• How to achieve scalable distribution of high-quality video streaming over OTT to multiple devices• The application of dynamic adaptive streaming in delivering high-quality live streaming for major sporting events (e.g. London Games)

Ian Trow, Senior Director Emerging Technology and Strategy, Harmonic


3.20 PM Deliver Feature-Rich Content to Your Audiences Anywhere While Creating Just One Version• Use the same stream for delivery to TVs, set-top boxes, tablets, and smartphones• How can broadcasters migrate from stereo television to 5.1 in a reasonable and scalable manner, without changing their broadcast model?• Create cinema-style sound without movie-sized budgets to create an immersive viewing experience for your audiences

Gregory Price, Broadcast Systems Engineer, Dolby Laboratories

3.50 PM The Connected Home: Leveraging the Latest Wired and Wireless Technologies for Whole-Home Coverage and Connectivity• Finding the right blend of wireless and wired technologies that work best for the home network• The role wired technology plays in ensuring reliable delivery of HD content to the home• Case Study: How can you leverage Coax as a medium for delivering video into and around the home?

Rob Gelpham, Vice President, Marketing and Member Relations, MoCA

4.20 PM The Growing Trend in Hybrid Solutions for Live Video Transmission and its Application to Mobile Newsgathering• The emerging role of cellular-based bonded technology in transmitting full HD live video on-the- move• How are satellite and cellular technologies converging to complement one another?• How can operators manage and control the vast array of fi eld solutions and large amounts of content being fed from different locations, 24/7

Ronen Artman, Vice President, Marketing, LiveU4.50 PM Chairman’s Closing Remarks5.00 PM End of Conference Day 1

BROADCAST ENGINEERING AND TECHNOLOGYTRACK T2: DVB IN ASIA & ADVANCED BROADCAST SOLUTIONS

DAY 2 | 18 JUNE 2014 | WEDNESDAY08.00 AM Registration

MORNING PLENARY

09.00 AM Chairman’s Welcome AddressMark Hukill, Consultant – Business & Higher Education Management, Mentor, Program & Project Management, Telecoms, Media and IT Strategy, Pacifi c Telecommunications Council

09.10 AM VISIONARY ADDRESS: Embracing Disruptive Innovations in the ICT and Broadcast LandscapeShailesh Rao, Vice President, Asia Pacifi c, Americas & Emerging Markets, Twitter

CaseStudy

CaseStudy




09.40 AM Thought-Leaders Panel: The Revolution of Content Creation, Distribution and Driving Eyeballs• How is competition making the telco/broadcast partnerships more attractive? • How operators and broadcasters working together to enhance customer experience and driving eyeballs?• How can spectrum be better allocated?• How are operators and broadcasters monetising and embracing the disruptive innovations like smartphones and multiscreens?• How does social media change the equation for telecos and broadcasters?

Panellists:Joe Igoe, Chief Technology Offi cer, MediaCorp Jeremy Kung, Executive Vice President, New Media & Chief Executive Offi cer, Telekom Malaysia William Barney, Chief Executive Offi cer, Reliance GlobalcomIan Chin, Chief Operating Offi cer, BesTV (Shanghai Media GroupRonan K Deguzman, Chief Operating Offi cer, OMNI and Executive Vice President, Solar Entertainment


TRACK T2: DVB IN ASIA & CUTTING EDGE TECHNOLOGIESCost, compatibility and interoperability remain top concerns to be tackled when considering DVB implementation and investment. This track will explore the latest developments in the DVB standard; identify the business case for deploying a DVB infrastructure, and key technological trends in broadcasting. This track will address what is needed to ensure the smooth implementation of and transition to DVB-T2 or S2 in Asia, as well as the opportunities they present for UHD TV and DTT.

10.45 AM Chairman’s AddressJohn Bigeni, DVB Asia Representative

11.00 AM Keynote Address: Current and Future Developments from DVB• What are DVB’s current developments with related standardsPeter Siebert, Director, DVB Project Offi cer

11.25 AM Removing the STB: DVB-CI+ Standardisation• Background in DVB-CI and what it is required to do – Interface between the Conditional Access System & the TV set• Why DVB-CI+?• Description of the CI+ standard and how technically, it overcomes any previous shortcomings• DVB-CI+ 1.4 additional features and how it can eliminate the need for a STB

Martin Gold, Senior Director, Cisco11.50 AM DVB-CI+ Applications

• Outline of Applications, Market Overview etc

Erik Gazzoni, Product Strategy and Innovation, SmarDTV

12.15 PM HEVC and UHDTV• Header Encoding Options • Service Distribution – IP• Network Adaptation• Regional Transcoding

Pierre Larbier, Chief Technology Offi cer, ATEME 12.40 PM Lunch Break and Exhibition Viewing

1.55 PM 4K Terrestrial Transmissions using DVB-T2: End to End Solution• Applications (commercial) for 4K transmissions• UHDTV delivery over DVB-T2• RF Modulation and HEVC Decoding

Nik Dimitrakopoulos, Regional Manager for Asia, Broadcast, Rohde & Schwarz

2.20 PM The Mysteries of DVB-S2X: DVB-S2 & Enhancements• Overview of the S2X ingredients and the new opportunities they open for Digital Satellite Services • “S2X is not S3” but instead an extension of the famous DVB’s satellite transmission toolbox used by up to 500 million IRD worldwide• What are the implications of the revised DVB-S2 specifi cations on the various market segments they are addressing?

Gerard Faria, Chief Technical Offi cer and Co-Founder, TeamCast

2.45 PM Sat Industry in Transition! DVB-S2 Extensions! Migration Strategies Unleashed?• Enhancements to the DVB-S2 standard to expand satellite capacity, support the launch of new services, and continued drive to reduce OPEX• What is in scope for the extensions to the DVB-S2 standard?• DSV-S2 extensions: What is the technology behind it and what are the space segment effi ciency gains?• Migration scenarios of existing distribution and DTH networks to the new technology

Steven Soenens, Vice President, Product Management, Newtec

3.10 PM DVB-T2 Practical Experience with T2 Deployments• DVB-T2 Market overview• Case Studies of recent T2 Implementations• The fl exibility of DVB-T2 in meeting different business requirements and how best to leverage this technology

Colin Prior, APAC Sales Manager, Enensys3.35 PM Afternoon Break

3.50 PM DVB-T2 / UHDTV Receiver Developments• Receiver & Chipset developments for UHDTV• iTV receivers & STB• Trends in receiver costs• Receiver Middleware

Laurent Le-Morvan, Senior Marketing Manager, STMicroelectronics

4.15 PM Panel: DTT Experiences & What are the Key OpportunitiesPanellists: Tan Sai Yoon, Vice President, MediaCorpNatee Sukonrat, Chairman, National Broadcasting CommissionModerator:Amal Punchihewa, Technical Director, ABU


BROADCAST ENGINEERING AND TECHNOLOGYTRACK T3: THE NEXT WAVE OF RADIO BROADCASTING IN ASIA


MORNING PLENARY






09.40 AM CAPTAINS OF INDUSTRY DIALOGUE 2The Role of Social Media in the Future of TV• How are social networks changing the way viewers discover and share content?• How can the broadcast industry leverage major social networking sites like Facebook and Twitter to reach customers, create buzz and boost ratings?• Creating buzz – What makes a good social media campaign, and how can this bring new advertising revenues?• The importance of owning customer relationships, and how you can work with Twitter and Facebook to monetise this opportunity• How to successfully launch and maintain viral online campaigns to reach out to as many viewers as possible?• Social media as a tool to spread infl uence – How do you best incentivise your fans to post comments about your show?

Panellists: Daniel Keens, Director of Media Partnerships, Twitter Erin Dwyer, Executive Director, Digital Marketing, Starz Network LC Lee, Founder and Chairman, LiveRelay Moderator:Natan Edelsburg, Vice President, Sawhorse Media


TRACK T3: THE NEXT WAVE OF RADIO BROADCASTING IN ASIAIn the face of digital media competition, radio broadcasters are looking for new approaches to maintain profi tability. With the availability of an increasing amount of content, broadband and connect devices, audiences are spoilt for choice of content in different platforms and formats, and radio faces a new kind of competition. This track would look into how radio broadcasters can adapt their strategies in this digital media landscape, implement internet radio, as well as how they can leverage the latest radio technologies to improve radio business.

RADIO BROADCASTING IN THE DIGITAL AGE10.45 AM Chairman’s Address

Mike Powell, Vice President, International Operations, RCS

10.50 AM How can Radio Leverage Next Generation Devices and Social Media to Take Full Advantage of Its Unique Audience Relationship• The role of social media on air and how can you leverage it to create buzz around your content?• How can you repurpose your content seamlessly across multiple platforms to create unique experiences around your content?• Why radio can forge online relationships that television can only envy• How is smart audience demographics analytics driving the future of online customer engagement?• How can radio move from linear towards non-linear, on demand streaming on second screens?

Georgina Chang, Vice President, English Programming, Class 95, 987FM, 987TV, Lush 995, & Gold 905, MediaCorp

11.20 AM How can Radio Broadcasters Leverage the Digital Lifestyle Era to Improve Their Business Performance?• What are the latest developments in Indonesia’s • How can you adopt a new business model as advertising revenue continues to decline?• What are the new and innovative ways to reach your listeners and gain their loyalty in this digital era?

Joddy Hernady, Senior General Manager, Innovation and Design Center (SGM IDe Center), Telkom Indonesia

11.50 AM Panel: How can Traditional Radio Broadcasters Compete with International and Online Music Sources?• What are radio broadcasters’ plans for the next 2 – 5 years?• Is it the best idea to hop onto the digital bandwagon?• If so, how can you best compete with online music channels?• When is the best time for a radio broadcaster to go digital?

Panellists: Vishnu Devarajan, Director, Digital Content & Platforms, Star Radio Group Georgina Chang, Vice President, English Programming, Class 95, 987FM, 987TV, Lush 995, & Gold 905, MediaCorp Moderator:Keith Williams, Vice President, Asia Pacifi c, RCS


1.30 PM Boost Advertising Revenue, Lower Operating Costs, and Increase Operational Flexibility through Targeted Ad Insertion• How can you capitalise on the resurgence of radio advertising driven by the inclusion of radio receivers in smart phones?• Sell highly targeted ads based on location, demographic and language, and time-shifted programming• How to leverage a shared hub support to reduce bandwidth consumption by up to 70% compared to legacy solutions and lower per-channel costs?

Walter Capitani, Vice President, Marketing, International Datacasting

2.00 PM How can Radio Broadcasters Best Leverage the Internet to Grow their Audience?• How can you break into the radio space starting with online radio?• How to leverage Internet Radio to simulcast your programme to reach more listeners online? • How can you restructure your traditional business model for online radio adoption and monetisation?• How to repurpose your content for all digital platforms to compete in the globalised radio space?• How to effectively bring your existing fans onto your digital channel to reduce drop out?

Vishnu Devarajan, Director, Digital Content & Platforms, Star Radio Group

2.30 PM

Radio in a Digital World – The BBC Experience • Resilience of Radio and its digital future • BBC UK market experience and growing global perspective• The importance of an integrated offer and how the BBC works across DAB / FM / On-line / Mobile

Simon Kendall, Head, Business Development, BBC World Services


NEW RADIO TECHNOLOGIES

3.20 PM MPX Over AES: A New Method for Connecting Audio Processors to FM Transmitters• Improve the performance of your FM station with the purest audio quality using an all-digital chain• Maximise loudness using the composite processing stage in the digital audio processor• New Interface now available for louder and cleaner sound through several transmitter suppliers and audio processing manufacturers

Charles W. Kelly Jr., Director, Sales, Nautel Limited

CaseStudy




3.50 PM Leveraging xHE-AAC Technology for High Quality Audio at Lower Bit Rates• How the latest MPEG audio codec standard xHE- AAC (Extended HE-AAC) brings Digital Radio and the streaming business to a new level• What are the additional features, and what new opportunities does it present for your business?• How to apply the xHE-AAC standard to streaming applications to reduce latency for your listeners

Alexander Zink, Senior Business Development Manager, Fraunhofer IIS, Co-President, DRM Association

4.20 PM Hybrid Radio - A Progress Update: How are Broadcasting and Internet Technologies Converging to Deliver New Hybrid Radio Experiences• How can radio broadcasters use internet-powered expanded media capabilities to change the way they interact with their listeners• How can hybrid make radio an interactive medium, demonstrating the engagement listeners have with radio?• What does radio look like with synchronised and interactive visual content?• What new business models does Hybrid Radio enable?

Nick Piggott, Chairperson, RadioDNS4.50 PM Chairman’s Closing Remarks5.00 PM End of Conference Day 3

BROADCAST ENGINEERING AND TECHNOLOGYTRACK T4: FILE-BASED WORKFLOW & ASSET MANAGEMENT

CLOUD BROADCASTING


MORNING PLENARY



09.40 AM CAPTAINS OF INDUSTRY DIALOGUE 2The Role of Social Media in the Future of TV• How are social networks changing the way viewers discover and share content?• How can the broadcast industry leverage major social networking sites like Facebook and Twitter to reach customers, create buzz and boost ratings?• Creating buzz – What makes a good social media campaign, and how can this bring new advertising revenues?• The importance of owning customer relationships, and how you can work with Twitter and Facebook to monetise this opportunity• Social media as a tool to spread infl uence – How do you best incentivise your fans to post comments about your show?

Panellists: Daniel Keens, Director of Media Partnerships, Twitter Erin Dwyer, Executive Director, Digital Marketing, Starz Network LC Lee, Founder and Chairman, LiveRelay

Moderator:Natan Edelsburg, Vice President, Sawhorse Media

10.20 AM Morning Refreshments

TRACK T4: FILE-BASED WORKFLOW & ASSET MANAGEMENT CLOUD BROADCASTING

The pace at which content is generated has increased exponentially and broadcasters are looking for more cost effective and effi cient ways to manage and monetise their digital media assets. This track will discuss how content owners can effectively convert from a tape-based workfl ow to a fi le-based one and how existing fi le-based workfl ows can be further improved.It also looks into the role cloud technology can play in shaping next-generation workfl ows. The broadcast industry is a late convert to cloud technology adoption, but incumbents are now reaping the benefi ts of cloud-based communications, especially since delivering content to any device anywhere in the world at any time is vital to maximising revenues.

FILE-BASED WORKFLOW & ASSET MANAGEMENT

10.45 AM Chairman’s AddressSteve Smith, Product Line Manager, Integrated Playout and Workfl ow, Harris Broadcast

10.50 AM How to Successfully Implement A Real-Time, File-Based Workfl ow?• How to migrate your existing broadcast facility to an all fi le-based workfl ow?• Enjoy greater asset control, a cleaner database and cost savings through a well implemented workfl ow• Accessing, analysing and choosing the right technology and architecture for your business needs• Maximise digital storage space with smart asset digitisation and archiving

Tony Taylor, Chairman and Chief Executive Offi cer, TMD11.20 AM

Case Study: How to Implement Tapeless Workfl ows to Your Full Advantage?• How to implement an end-to-end and automated operations for an effective workfl ow?• Cloud editing - How can you integrate multiple dispersed teams and processes• Innovative solutions that can accommodate modern workfl ows where digital content needs to be securely and practically ingested, accessed, transcoded, distributed, and archived — regardless of storage type, network distance, or bandwidth conditions

Jung Ho Seo, Deputy Director, TV Technical Operations Department, Korean Broadcasting System (KBS)

11.50 AM How to Successfully Design and Implement A Media Asset Management System that Works for Your Business?• Balancing the cost and performance equation: The fi nancial aspects of broadcast technologies • How to go about designing and confi guring a system that fi ts your business case and meets your current and future business objectives?• How best to adapt today’s choice of technologies for today’s operations?• How to design a workfl ow architecture that allows you make more money from your current media assets?

David Philips, Managing Director, TSL12.30 PM Lunch Break and Exhibition Viewing

1.30 PM Case Study: Adapting your Workfl ow for a Multiplatform Strategy – Giving Customers Digital Freedom of Content• How to deliver to more platforms with smaller budgets?• How can your media facility automate the downstream creation of multiple delivery formats to enable right video and audio formats and technical specifi cations are accessible for redeployment in a timely fashion?• Understanding the importance of creating high- quality mezzanine fi les and metadata which have been subjected to rigorous quality control tests• How can facilities ensure expandability and fl exibility in their delivery capabilities to meet the rise and fall in unpredictable business cycles?Bruce Devlin, Chief Technical Offi cer, AmberFin

CaseStudy




2.00 PM Converting from VTR Material to a File-based Workfl ow and Implementing an Effi cient File Storage Management System• How does NHK plan to convert 600 thousand tapes into fi les in 6 years?• How to leverage the latest HSM (Hierarchical Storage Management) system for effi cient search and operation in your workfl ow?• Integrating auto-converting and auto-checking functions to speed up your conversion to fi le-based

Hiroshi Nimura, Enginner, Programme Engineering, Japan Broadcasting Corporation (NHK)

2.20pm Media and Entertainment Leaders Leverage the Cloud to Transform Digital Workfl ows• How can you build cloud- and hybrid cloud-based ingest, processing and distribution pipelines for strategic advantages?• Best strategies to leverage cloud’s scale-out transfer, storage and compute capacity to handle the ever- growing fi le sizes of ultra-high defi nition formats• Case study: How did the success of UEFA’s hybrid cloud approach for Euro 2012 inspire new content distribution methods for the 2014 FIFA World Cup?

Michelle Munson, President, Chief Executive Offi cer and Co-Founder, Aspera


3.10 PM How Can Your Entire Workfl ow be More Effi cient, Powerful and Flexible to Adapt to the Most Recent Challenges in the Media Space • Media market forces forecasted by global research fi rms and how they are altering the media value chain• The fi ve key business drivers for media organisations and how they can maximise revenues• Insights into a single integrated workfl ow solution to overcome the top challenges media organisations face

Senior Representative, Avid

CLOUD BROADCASTING

This session spotlights key leaders who have successfully harnessed the power of the cloud to drive business growth and innovation in the broadcasting space.

3.40 PM Monetise Content As Quickly As Possible with First-of-its-Kind Multichannel Broadcast Monitoring and Playout Facility• How can you achieve seamless delivery of content to all four screens - television, desktop, tablet and mobile – Reliably and easily in real time• Best strategies to increase your capacity for playout, distribution, digital media manipulation, ad inserts, creative, technical and global archival services • Applying automation technologies to your monitoring and playout facilities to gain effi ciencies in your multiplatform distribution workfl ow• Next-gen broadcasting: Playout over the cloud

Deepakjit Singh, Managing Director, Asia, Encompass Digital Media

4.10 PM How to Streamline Production Workfl ow Operations and Facilitate Media Exchange Using Cloud• How to combine separate digital islands in a single enterprise facility to streamline your global workfl ow, and for an overall view of all your content?• Ensuring content security in the cloud• Choosing the right cloud partner that meets your network and storage requirements• Centralising your global infrastructure on a cloud for immediate cost savings

Marc Wharmby, Vice President, Sales Engineering, Front Porch Digital

4.40 PM How can Flexible, Scalable, Low-Cost Cloud Storage Systems Shape the Way the Film and Entertainment Industries Do Business?• How can Cloud Storage solutions reduce the cost of IT ownership?• Why the industry needs to ditch high upfront investment costs and scale their businesses better with Cloud-based services• How can you achieve a comprehensive end-to-end fi le-based workfl ow and extend it to cope with the complexity of handling increasing volumes of content.• Tackling the challenge of security: Content security features in a private network that protects your digital assets.Ben Roeder, Chief Technology Offi cer, Sohonet

5.10 PM Chairman’s Closing Remarks

5.20 PM End of Conference Day 3

CaseStudy

17 – 20 June 2014 | Marina Bay Sands, Singapore

Where the World of Communication Meet17 – 20 June 2014 | Marina Bay Sands, Singapore

Viktor Mayer-SchonbergerProfessor of Internet

Governance and Regulation, Oxford University;

Co-author of the book “Big Data”

Shailesh RaoVice President, Asia Pacifi c, Americas & Emerging Markets

Twitter

William Barney Chief Executive Offi cerReliance Globalcom

Giorgio Migliarina Chief Technology & Innovation Offi cer Telekom Malaysia

Michael Smith Chief Commercial Offi cer,

Group Digital LifeSingTel

Amit MidhaPresident, Dell APJ &

Chairman, Emerging Markets

Dell APJ

Key Speakers to Watch Out for

Early Bird Rates – Enjoy up to $500 off

*Register before 9 May 2014 to

enjoy these special rates

Uncover the most successful business strategies and gain insights into how ground breaking innovations can transform your business.Key topics include:• Big Data – Transforming how we live, work, and think • What’s the next big thing for communications by 2020?• How can telcos and start ups partner to build a successful apps ecosystem?• How the use of social media results in declining use of core telecommunication services?• Looking beyond the dominate trend of the technology with Ethernet services • Case study: How enterprise mobility has improved Konica Minolta’s service operations• BYOD – Focus on your employees’ experience, not the device• Trends in the Internet of Things and M2M for 2015 and beyond

Please contact Elaine at [email protected] for registration and/or other enquiries.

ALSO HAPPENING

5th Creative Content Production Conference 2014


Successful Content Production and Distribution in Asia

New for2014Product Showcase – Gain snippets into the latest work in fi lm and TV

Co-Production Panel Discussion

New Focus Session on“Case Studies on 4K Production – Learn From It.”

New Focus Session on “Effective Story-telling and Trans-media Content”

Fotini ParaskakisManaging Director Asian Operations Endemol

Amit MalhotraVice President & General ManagerThe Walt Disney Company (Southeast Asia)

Erika NorthHead of ProgrammingHBO Asia

Mike WiluanChief Executive Offi cerInfi nite Studios

Mike LakeChief Executive Offi cerPinewood Iskandar Malaysia Studios

Ng Say YongManaging Directormm2 Entertainment

Persis ShankerWriter, Producer, Content CreatorJellyfarm Studios

Chai Yee WeiDirectorThe Girl In PinaforeFounderMocha Chai Laboratories

Robert GreenbergAuthor, ScreenwriterChildrens Television Writing

Tom CosgrovePresident and Chief Executive Offi cer3net Studios

Speaker HighlightsSpeaker HighlightsSpeaker Highlights

Where the Best Minds in Entertainment Come Together to Shape the Future of TV and Film

What You Can Expect:• Insights into where Asia stands in the global creative media landscape and where the capitalisation opportunities are• Producers’ Dialogue on what content Asian viewers want, and would pay for• Practical advice on how to bring your story to live on screen, and across multiple screens with trans-media content• Discover co-production opportunities in Asia, and learn how to overcome the challenges that come with it• Case studies from producers who have fi rst-hand experience shooting and editing in 4K

Exclusive Panel HighlightInsights into The Fist Singapore-Cambodian

Co-Production Partnership

Justin DeimenWriter and Co-Producer3.50

Chhay BoraDirectorN.D. Palm FilmCo-Director and Co-Producer3.50

Chan Gin KaiExecutive Producer and FounderSilver Media Group

Please contact Cheryl at [email protected] for registration and/or other enquiries.

5th Creative Content Production Conference 2014


Day 1 (Wednesday) | 18 June 2014 Day 2 (Thursday) | 19 June 2014

08.00 AM Registration 08.00 AM Registration

09.00 AM Chairman’s Welcome Address 09.00 AM Chairman’s Welcome Address

WHAT DO VIEWERS WANT? FORMATS FOR SUCCESSFUL PROGRAMMES IN ASIA

CONTENT DISTRIBUTION IN ASIA:PITCHING, FUNDING AND CO-PRODUCTION

OPPORTUNITIES

09.10 AM OPENING KEYNOTEWhere Does Asia Stand in the Global Creative Media Landscape and Where are the Capitalisa-tion Opportunities?

09.10 AM OPENING KEYNOTEWhat Does Malaysia Have to Offer to Entice For-eign Producers to Go Into Their Film Industry?

09.40 AM Producers Dialogue: What Content do Asian Viewers Want and Would Pay For?

09.40 AM Product Showcase: What Went Right and What Went Wrong in Asia’s Newest Co-Production Partnerships?

10.30 AM Morning Break and Refreshments 10.30 AM Morning Break and Refreshments

11.00 AM Monetisation Strategies for Changing Trends 11.00 AM The First Singapore-Cambodian Co-Production Partnership – What can You Learn From Their Experience?

11.30 AM Case Study: How did Star Wars Become One of the Most Popular Stories in the World?

11.40 AM Investor’s Panel: Get Your Ideas (Off the Ground) Funded!

12.00 PM How can Small, Independent Media Companies Fund and Scale on Its Own as Investment Budgets Across the Globe Continues to Shrink?

12.10 PM Panel: Where is Asia’s Film Industry at the Moment and What Are Its Plans for Growth?

12.30 PM Lunch Break and Exhibition Viewing 12.50 PM Lunch Break and Exhibition Viewing

EFFECTIVE STORY-TELLING &TRANS-MEDIA CONTENT

CASE STUDIES ON 4K PRODUCTION – LEARN FROM IT

1.30 PM 1 Story, Multiple Screens, Countless Eyeballs 2.00 PM I Did My Last Film In 4K – The Girl In Pinafore

2.00 PM Now that You Have A Good Idea, How Do You Make It Come Alive?

2.30 PM Navigating the 4K Transition – How is the 4K Trend Impacting Production?

2.30 PM From Books to Nickelodeon: What is Effective Story-Telling and How Do You Do It Across All Platforms

3.00 PM Revolutionising your Production Strategy to Produce the Highest Quality 4K Content Available

3.00 PM Making Your Trans-Media Strategy Succeed in Asia’s Fragmented Marketplace

3.30 PM AJA 4K Revolution: Capturing the Muay Thai Charity Fight in 4K

3.50 PM Chairman’s Closing Remarks 4.00 PM Chairman’s Closing Remarks

4.00 PM End of Conference Day 1 4.30 PM End of Conference Day 2

EXHIBITION ZONEBroadcastAsia2014 – Asia’s most integrated and established show for the broadcasting, digital multimedia and entertainment industry will bring you the industry’s latest cutting-edge technologies and solutions.

Key Technologies Highlight

• Animation & VFX• Content Editing / Color Restoration• Motion / Film Production• Virtual Production

• 4K / UHD• Audio Editing / Post • DVB-T2• File-based Management Systems• Multi-screen Streaming• OTT / Cloud Broadcasting• Radio / Audio Automation Systems

VIP ProgrammeAre you a senior executive* in the fi lm and broadcast industry? Enjoy privileges such as:• Invitation to networking events / receptions• Interview opportunities with BroadcastAsia2014 Show Dailies• Access to private VIP Lounge*Do note that VIPs are subjected to the approval of the organiser

Group Delegation ProgrammeEnjoy exclusive benefi ts if you attend BroadcastAsia2014 in a group of 10 or more.

Contact Eunice Ngieng at [email protected] for more information.

Register your visit at www.Broadcast-Asia.com/Pre-registration now!Visit www.Broadcast-Asia.com for more information on the exhibition and the list of confi rmed exhibitors

PROGRAMME

17 – 20 June 2014

...and many more ...and many more

Keep a look out for our dedicated Cinematography / Film / Production zone

REGISTRATION FORMDELEGATE’S DETAILS [Please make copies of this form to register additional delegates]

NAME: JOB TITLE: DEPARTMENT: COMPANY: ADDRESS: TEL: MOBILE: EMAIL: CONTACT PERSON(FOR GROUP REGISTRATIONS) :

The information you provide may be made available to third parties whose products and services may interest you. If you DO NOT wish to be included in such marketing activities, please tick here. [ ]

Discounts - NOT Applicable to PassportsDiscounts are not cumulative. Only one discount will be applicable at any one time.

10% discount to BroadcastAsia2014/CommunicAsia2014/EnterpriseIT2014 Exhibitors Name of Exhibiting Company : ____________________________________

15% discount to BroadcastAsia2014 Supporting Organisations Name of Supporting Organisation : _________________________________

15% discount for registering for 3 or more tracks 20% discount to groups of 4 or above registering from the same organisation.

Delegates must register as a group.

Mode of PaymentPlease indicate clearly on your cheque / bank draft / telegraphic transfer the event your payment is for. All bank charges and returned cheque charges must be borne by the delegate.

Bank draft/ cheque (drawn on a Singapore bank account) in SINGAPORE DOLLARS only madepayable to “Singapore Exhibition Services Pte Ltd”Please send it to:Singapore Exhibition Services Pte LtdNo. 1 Jalan Kilang Timor, #09-02 Pacifi c Tech Centre, Singapore 159303

Payment to be made to Singapore Exhibition Services Pte Ltd. Please fax payment advice to +65 6272 2962. SGD40 should be added to the total fees to cover bank charges. All bank telegraphic transfers must reach SES by 13 June 2014 for your seat to be confi rmed.Account Name: Singapore Exhibition Services Pte LtdAccount Number: 01-060-2565-1Bank Name: Standard Chartered BankBank Address: Battery Road Branch, 6 Battery Road, #01-01 Singapore 049909Swift Add: SCBLSG22XXX

Please charge the amount of SGD ____________________ to my AMEX / VISA / MASTERCARD (delete where applicable)

BroadcastAsia2014 International ConferenceBCA Full Passport – Access to all 7 Tracks & 2 Workshops (17 – 20 June)Content & Business Models Passport (3-Day) *OTT – Understanding the Business Model & How it Should be Implemented*Second Screen – The TV Viewing Transformation*Second Screen & Social TV – Redefi ning User ExperiencesTechnology Focus Passport (3-Day)*Harnessing The Next Wave of Technologies for TV*DVB in Asia & Advanced Broadcast Solutions

The Next Wave of Radio Broadcasting in Asia OR File-Based Workfl ow & Asset Management & Cloud Broadasting

1-Day Conference TrackOTT – Understanding the Business Model & How It Should Be Implemented (17 June)Harnessing The Next Wave of Technologies for TV (17 June)Second Screen – The TV Viewing Transformation (18 June)DVB in Asia & Advanced Broadcast Solutions (18 June)Second Screen & Social TV – Redefi ning User Experiences (19 June)The Next Wave of Radio Broadcasting in Asia (19 June)File-Based Workfl ow & Asset Management & Cloud Broadcasting (19 June)

WorkshopApplications of OTT to Increase Eyeballs & Revenue (20 June)Advance Workfl ow Management (20 June)

Creative Content Production ConferenceCCP Conference Passport - 18 & 19 June 201418 June19 June

BUSINESS NATURE [PLEASE TICK THE MOST APPROPRIATE OPTION]

Broadcaster (Mobile/Internet/ Post-Production House (Audio) Streaming Media/Web Services)

Broadcast System Solution Provider Production (Entertainment/Live Events) Content Provider/Publisher/Aggregator Production House Distributor/Wholesaler/Importer/Agent/ Production House (Audio)

Dealer/Reseller Equipment Rental House System Integrator (Broadcast) Film Production System Integrator (Digital Entertainment) Broadcaster (Cable/Satellite TV/Pay TV) Academia/Training Institute Broadcaster (Radio Station) Governmental Organisation Broadcaster (Terrestrial Station) Operator (Telecommunications) Operator (Cinema) Consultancy (ICT) Photo Studio Others:________________ Post-Production House

SUBSTITUTIONS / CANCELLATIONSSubstitutions or cancellations should be made in writing before 23 May 2014. Refunds will besubjected to an administrative charge to be borne by the registrant. Bank charges that occur will also have to be borne by the registrant. No refunds will be provided for cancellation or no-show after 23 May 2014.

HOW TO REGISTER?Website: www.broadcast-asia.com ORFax: +65 6272 2962 OREmail: [email protected]

(Please use only ONE method to register to avoid duplicate charges)

Card Holder’s Name:

Card no.:

CVV2 Code:(3 digit at the back of Credit Card)

Signature

Expiry Date:

Registration FeesThe fees entitle you access to the registered track (s), lunches,

proceedings, refreshments & BroadcastAsia2014 exhibition.

Early Bird Rate(Register & pay by

9 May 2014)

Regular Rate(Register & pay by

13 June 2014)

Onsite Rate(14 – 21 June 2014)

OverseasDelegate

(SGD)

LocalDelegate*

(SGD)

OverseasDelegate

(SGD)

LocalDelegate*

(SGD)

OverseasDelegate

(SGD)

LocalDelegate*

(SGD)BroadcastAsia2014 International ConferenceBCA Full PassportAccess to all 7 Tracks & 2 Workshops

$1,750.00 $1,872.50 $2,000.00 $2,140.00 $2,250.00 $2,407.50

Content & Business Models Passport (3-Day)*OTT – Understanding the Business Model & How It Should Be Implemented*Second Screen – The TV Viewing Transformation *Second Screen & Social TV – Redefi ning User Experiences

$1,500.00 $1,605.00 $1,700.00 $1,819.00 $1,850.00 $1,979.50

Technology Focus Passport (3-Day)*Harnessing The Next Wave of Technologies for TV*DVB in Asia & Advanced Broadcast Solutions*The Next Wave of Radio Broadcasting in Asia OR File-Based Work-fl ow & Asset Management & Cloud Broadcasting

$1,500.00 $1,605.00 $1,700.00 $1,819.00 $1,850.00 $1,979.50

1-Day Track $680.00 $727.60 $780.00 $834.60 $880.00 $941.60Workshop $350.00 $374.50 $380.00 $406.60 $450.00 $481.50Creative Content Production ConferenceCCP Conference Passport $680.00 $727.60 $880.00 $941.60 $980.00 $1,048.601-Day Only (Each) $480.00 $513.60 $580.00 $620.60 $680.00 $727.60

WHICH TICKET WOULD YOU LIKE TO PURCHASE?

* A 7% Goods & Services Tax (GST) is applicable to all companies in Singapore

Please DO NOT send in your registration form after 13 June 2014. Instead, please register on-site at the BroadcastAsia2014 International Conference Registration counter at Marina Bay Sands, Level 4 Foyer. For questions regarding registration, please call Cheryl Choy at +65 6233 6623 or email at [email protected].


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