dove real beauty sketches case study

11
DOVE REAL BEAUTY SKETCHES: CASE STUDY EST ELLA , ROSE A NNE A . 113 15032

Upload: anneestella

Post on 17-Jul-2015

447 views

Category:

Social Media


5 download

TRANSCRIPT

DOVE: CASE Study

DOVE real beauty sketches: CASE Study

Estella, rose anne a. 11315032

DOVE real beauty sketches: video

Dove: background

Started in 1957 in the US

Presented as the revolutionary new beauty cleansing bar

A blend of mild cleansers with moisturizing cream

#1 Dermatologist recommended soap in US, Canada and France

Strongly endorsed by dermatologists all over the world

issue

Womens low self-esteem and anxiety about looks

Mission

Ensure that the next generation will grow up to enjoy a positive relationship with themselves and how they look

Help the next generation reach their full potential in life

Build body confidence

Strengthen self-worth

Empower women all over the world

strategy

Conduct an experiment that explores how a woman sees her self and her own beauty, in comparison to what other people see

Dove picked out women who have a hard time accepting herself and her real beauty

Asked these women to get close with another person

The chosen woman will have to describe her self to a professional forensic artist (describe her looks)

The other person will be asked to describe what the woman looked like as well

The different sketches were then put together and shown to the women

examples

examples

result

As seen in the video, all of the women were speechless

the strangers[description/sketch] was more gentle

its really different

the second one[strangers sketch] is more beautiful; she looks more open, and friendly, and happy

I have some work to do on myself

we should spend more time appreciating the things that we do like[about ourselves]

I SHOULD BE MORE GRATEFUL OF MY NATURAL BEAUTY IT IMPACTS EVERYTHING

Lessons learned

Acceptance

As women, we should not be too harsh on ourselves. We should accept what we have and make the most out of it. We should not be ashamed of who and what we are, but rather, be proud.

Self-love

We should always love ourselves because it will affect every aspect of our lives. We should learn to accept and love our natural beauty the real us. And if we learn to love ourselves and see how beautiful we really are, then we are going to see the world in a different and better perspective.

sources

http://www.unilever.com/brands-in-action/detail/Dove/292077/