dove real beauty sketches case study
TRANSCRIPT
DOVE: CASE Study
DOVE real beauty sketches: CASE Study
Estella, rose anne a. 11315032
DOVE real beauty sketches: video
Dove: background
Started in 1957 in the US
Presented as the revolutionary new beauty cleansing bar
A blend of mild cleansers with moisturizing cream
#1 Dermatologist recommended soap in US, Canada and France
Strongly endorsed by dermatologists all over the world
issue
Womens low self-esteem and anxiety about looks
Mission
Ensure that the next generation will grow up to enjoy a positive relationship with themselves and how they look
Help the next generation reach their full potential in life
Build body confidence
Strengthen self-worth
Empower women all over the world
strategy
Conduct an experiment that explores how a woman sees her self and her own beauty, in comparison to what other people see
Dove picked out women who have a hard time accepting herself and her real beauty
Asked these women to get close with another person
The chosen woman will have to describe her self to a professional forensic artist (describe her looks)
The other person will be asked to describe what the woman looked like as well
The different sketches were then put together and shown to the women
examples
examples
result
As seen in the video, all of the women were speechless
the strangers[description/sketch] was more gentle
its really different
the second one[strangers sketch] is more beautiful; she looks more open, and friendly, and happy
I have some work to do on myself
we should spend more time appreciating the things that we do like[about ourselves]
I SHOULD BE MORE GRATEFUL OF MY NATURAL BEAUTY IT IMPACTS EVERYTHING
Lessons learned
Acceptance
As women, we should not be too harsh on ourselves. We should accept what we have and make the most out of it. We should not be ashamed of who and what we are, but rather, be proud.
Self-love
We should always love ourselves because it will affect every aspect of our lives. We should learn to accept and love our natural beauty the real us. And if we learn to love ourselves and see how beautiful we really are, then we are going to see the world in a different and better perspective.
sources
http://www.unilever.com/brands-in-action/detail/Dove/292077/