dotter - the lowdown
DESCRIPTION
Introduction to Dotter's unique e-commerce and digital marketing proposition which turns every online touchpoint into a Store Front. Dotter's Commerce Builder platform enables the creation of Commerce Apps seamless integrated into Desktop, Mobile, Social and Video content assets Examples from Activision, Kellogg's, J&J, Village Roadshow and more.TRANSCRIPT
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The Lowdown…Turning all digital content into a shop front
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Consumers use of the internet to research and buy products
Globally across all product categories, 61% of all purchase decisions are influenced by online research
Source: TNS, IAB and Google
0%
25%
50%
75%
Purchased Online Researched Online
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What are consumers researching?
What is it? Where can I buy it? How much does it cost?
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A consumer engages with brand content and wants to find out more
Call of Duty has over 400m YouTube views, 25m+ Facebook Likes, millions of hits on website and 1m+ Twitter Followers
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Invariably, they end up on the retailers’ sites
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The onus is then on the consumer to find the right product, at the right price
Its time consuming
Distractions and competitor messages are introduced
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How does this make consumers feel?
77% get frustrated shopping for the best
deal online
!Over 3 million consumers feel ‘paralysed by choice’
48% fear missing out on a good deal
Source : Yougov 2013
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Dotter believes...A brand that makes it easier for people to find the information they are looking for…
Will be more liked
And offline
Will sell more products online
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Dotter makes this easy through the implementation of what we call Commerce Apps
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And giving them the means to act on this information, there and then
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Facebook Timeline
YouTube - Online VideoFacebook App
Online AdMobile App
Regardless of Channel, Platform, Device, Retailers
Mobile Ad
Website – Full Store Framework
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Dotter provides a better experience for consumers….
Faster
More transparent
Easier
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Accelerating their journey through the purchase funnel
PAID OWNED EARNED
AWARENESS
FAMILARITY
CONSIDERATION
INTENTION
SHOPPING
PURCHASE
Closing the gap between content and commerce
CO
MM
ERCE A
PPS
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Dotter also make it easy for brands to find information they are looking for…
Better insights into media and channel effectiveness
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Consumers visiting brand properties at Consideration stage
Average visit time to Commerce App
Average number of page views on Commerce App
Consumers at Consideration stage by media
Consideration to Conversion across Dotter Commerce Apps by media
Source : Dotter Commerce App Results to June 2013
Better insights into purchase behaviours
Commerce App users from Mobile Devices
!30% 3
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And make it easy for brands to implement (and maintain) ✓ No need to change infrastructure ✓ No need to write a line of code ✓ Scalable and repeatable ✓ Low start up and on-going costs ✓ Live in days
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Control Panel | Edit products, styling, counties and labels. Manage analytics and
deployment requirements
Review Panel | Real time user acceptance testing of Commerce App prior to deployment
Media Selector | Mobile, Web, Video, YouTube
Using Dotter’s Commerce Builder Platform
Click here for Commerce Builder Video
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Dotter has a number of standard Commerce App Blueprints across web, mobile, social and video media…..
Mini store fronts designed to handle up to 20 SKUs across multiple retailers seamless integrated with existing web, mobile, social, display advertising and video content Perfect for | supporting brand campaigns across multiple consumer touch-points
Example |
Full mobile web site aggregating existing web & social content with commerce functionality Perfect for | brands without a mobile web presence
Example |
Full product range store fronts to handle up to 200 SKUs across multiple retailers. Can act as standalone destinations or integrated into existing web, mobile and social destinations Perfect for | brands with multiple products and product categories
Example |
WID
GET
STO
REG
RID
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DESKTOP
MPU
MOBILE RICH MEDIA PRE-ROLL VIDEO
…and now includes all major desktop, tablet, video and mobile ad formats
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A bit about us
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Our offices. Our Management Team C-level experience from Sun Microsystems, Ogilvy, Cap Gemini and Motorola
Sydney | Sales and Marketing !Led by:
John Edwards, Chairman Paul Paoliello, General Manager
Shanghai | Development !Led by:
Kay Meng Soh, COO Ray Zhu, Development Director
London | Product, Sales and Marketing !Led by:
Antony North, CEO Jacques Belissent, CTO
Erica Price, Client Service Director
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Working with major brands across 14 different territories
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Dotter’s Commerce Builder solution has proven to be not only highly innovative and leading edge but also successful – we see fantastic levels of engagement Dotter’s Commerce Apps when integrated within our video content. !We’re rolling out the capability across our key global territories and markets for our top titles, as well as extending it across multiple platforms and channels - and are excited to be among the first brands in the world to enable commerce in this way for our consumers ” Shane Bellamy, Senior European Digital Marketing Manager, Activision
“Kellogg's has long recognised the power of digital in engaging our consumers. Dotter's technology has enabled us to tie commerce more closely to our digital activity and their strategic approach means that we are now gaining valuable insights into the purchase behaviour of consumers engaging with us across multiple digital initiatives - which in turn will help shape our digital strategy in the future.” Matt Pritchard, European Digital Planning Director, Kellogg’s
“Going live with Dotter’s Full Store Commerce App for the Special K brand was a pain-free process. The team are forward thinking and a pleasure to work with and we continue to work closely together to ensure the solution evolves and delivers what our consumers want.” Peter Hodgkinson, Assistant Digital Manager, Kellogg's UK
What they say about us…
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“Dotter’s Commerce Apps delivery more meaningful metrics and benchmarks on our owned media spaces. Dotter allowed us to do this whilst enhancing our consumers overall experience and allowing a more meaningful and complete conversations consumers” Stuart Renshaw, Digital Development Manager, McCormick EMEA
“The results have exceeded our initial expectations considerably – we never expected mobile conversions rates would exceed desktop. Dotter’s Open Commerce platform allowed us to provide a fully optimised m-commerce experience without the need for IT resource. Dotter’s platform has now handled hundreds of thousands of pounds of transactions without any problems at all.” Kari Coghill, Head of Business Development, Historic Scotland
“Working with Dotter has been great. The technology delivers and the team are always responsive to our needs. We managed to get mobile enabled very quickly and with practically no internal resource. The conversion rates are outstanding so we really could not ask for more.” Gillian Crowther, E-Commerce Manager, Historic Scotland
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See how Activision removed the gap between consideration and purchase for Call of Duty
See how Kellogg’s Special K increased off and online sales and effectiveness of media spend
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contact :: [email protected] follow :: more :: www.dotter.me