dotter - the lowdown

Private and Confidential © Dotter LtdPrivate and Confidential © Dotter Ltd

The Lowdown…Turning all digital content into a shop front

Private and Confidential © Dotter Ltd

Consumers use of the internet to research and buy products

Globally across all product categories, 61% of all purchase decisions are influenced by online research

Source: TNS, IAB and Google

0%

25%

50%

75%

Purchased Online Researched Online


What are consumers researching?

What is it? Where can I buy it? How much does it cost?


A consumer engages with brand content and wants to find out more

Call of Duty has over 400m YouTube views, 25m+ Facebook Likes, millions of hits on website and 1m+ Twitter Followers


Invariably, they end up on the retailers’ sites


The onus is then on the consumer to find the right product, at the right price

Its time consuming

Distractions and competitor messages are introduced


How does this make consumers feel?

77% get frustrated shopping for the best

deal online

!Over 3 million consumers feel ‘paralysed by choice’

48% fear missing out on a good deal

Source : Yougov 2013


Dotter believes...A brand that makes it easier for people to find the information they are looking for…

Will be more liked

And offline

Will sell more products online


Dotter makes this easy through the implementation of what we call Commerce Apps


And giving them the means to act on this information, there and then


Facebook Timeline

YouTube - Online VideoFacebook App

Online AdMobile App

Regardless of Channel, Platform, Device, Retailers

Mobile Ad

Website – Full Store Framework


Dotter provides a better experience for consumers….

Faster

More transparent

Easier


Accelerating their journey through the purchase funnel

PAID OWNED EARNED

AWARENESS

FAMILARITY

CONSIDERATION

INTENTION

SHOPPING

PURCHASE

Closing the gap between content and commerce

CO

MM

ERCE A

PPS


Dotter also make it easy for brands to find information they are looking for…

Better insights into media and channel effectiveness


Consumers visiting brand properties at Consideration stage

Average visit time to Commerce App

Average number of page views on Commerce App

Consumers at Consideration stage by media

Consideration to Conversion across Dotter Commerce Apps by media

Source : Dotter Commerce App Results to June 2013

Better insights into purchase behaviours

Commerce App users from Mobile Devices

!30% 3


And make it easy for brands to implement (and maintain) ✓ No need to change infrastructure ✓ No need to write a line of code ✓ Scalable and repeatable ✓ Low start up and on-going costs ✓ Live in days


Control Panel | Edit products, styling, counties and labels. Manage analytics and

deployment requirements

Review Panel | Real time user acceptance testing of Commerce App prior to deployment

Media Selector | Mobile, Web, Video, YouTube

Using Dotter’s Commerce Builder Platform

Click here for Commerce Builder Video

https://vimeo.com/81713911


Dotter has a number of standard Commerce App Blueprints across web, mobile, social and video media…..

Mini store fronts designed to handle up to 20 SKUs across multiple retailers seamless integrated with existing web, mobile, social, display advertising and video content Perfect for | supporting brand campaigns across multiple consumer touch-points

Example |

Full mobile web site aggregating existing web & social content with commerce functionality Perfect for | brands without a mobile web presence

Example |

Full product range store fronts to handle up to 200 SKUs across multiple retailers. Can act as standalone destinations or integrated into existing web, mobile and social destinations Perfect for | brands with multiple products and product categories

Example |

WID

GET

STO

REG

RID



















































































http://www.regaine.co.uk/where-to-buy


DESKTOP

MPU

MOBILE RICH MEDIA PRE-ROLL VIDEO

…and now includes all major desktop, tablet, video and mobile ad formats


A bit about us


Our offices. Our Management Team C-level experience from Sun Microsystems, Ogilvy, Cap Gemini and Motorola

Sydney | Sales and Marketing !Led by:

John Edwards, Chairman Paul Paoliello, General Manager

Shanghai | Development !Led by:

Kay Meng Soh, COO Ray Zhu, Development Director

London | Product, Sales and Marketing !Led by:

Antony North, CEO Jacques Belissent, CTO

Erica Price, Client Service Director


Working with major brands across 14 different territories


Dotter’s Commerce Builder solution has proven to be not only highly innovative and leading edge but also successful – we see fantastic levels of engagement Dotter’s Commerce Apps when integrated within our video content. !We’re rolling out the capability across our key global territories and markets for our top titles, as well as extending it across multiple platforms and channels - and are excited to be among the first brands in the world to enable commerce in this way for our consumers ” Shane Bellamy, Senior European Digital Marketing Manager, Activision

“Kellogg's has long recognised the power of digital in engaging our consumers. Dotter's technology has enabled us to tie commerce more closely to our digital activity and their strategic approach means that we are now gaining valuable insights into the purchase behaviour of consumers engaging with us across multiple digital initiatives - which in turn will help shape our digital strategy in the future.” Matt Pritchard, European Digital Planning Director, Kellogg’s

“Going live with Dotter’s Full Store Commerce App for the Special K brand was a pain-free process. The team are forward thinking and a pleasure to work with and we continue to work closely together to ensure the solution evolves and delivers what our consumers want.” Peter Hodgkinson, Assistant Digital Manager, Kellogg's UK

What they say about us…


“Dotter’s Commerce Apps delivery more meaningful metrics and benchmarks on our owned media spaces. Dotter allowed us to do this whilst enhancing our consumers overall experience and allowing a more meaningful and complete conversations consumers” Stuart Renshaw, Digital Development Manager, McCormick EMEA

“The results have exceeded our initial expectations considerably – we never expected mobile conversions rates would exceed desktop. Dotter’s Open Commerce platform allowed us to provide a fully optimised m-commerce experience without the need for IT resource. Dotter’s platform has now handled hundreds of thousands of pounds of transactions without any problems at all.” Kari Coghill, Head of Business Development, Historic Scotland

“Working with Dotter has been great. The technology delivers and the team are always responsive to our needs. We managed to get mobile enabled very quickly and with practically no internal resource. The conversion rates are outstanding so we really could not ask for more.” Gillian Crowther, E-Commerce Manager, Historic Scotland


See how Activision removed the gap between consideration and purchase for Call of Duty

See how Kellogg’s Special K increased off and online sales and effectiveness of media spend









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