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Hotel Institution for Technology, (Instituto Tecnológico Hotelero, ITH) is a

hospitality and tourism innovation center for hotel, whose mission is to

improve the sector's competitiveness through innovation and technology.

• ITH is a national, private, non-profit organization, founded in 2004, based in Madrid,

attached to Spanish Confederation of Hotels and Tourist Accommodations (Confederación

Española de Hoteles y Alojamientos Turísticos,CEHAT), Spanish hospitality employers’

association that represents 14,000 accommodations and 1,500,000 beds, and gathers 64

local, provincial and regional organizations throughout the country

• ITH fosters innovation by promoting the adoption of new technologies and management

systems, and facilitates access to cutting-edge tools sharing useful information, providing

professional training and developing projects, in order to improve hospitality and tourism

industry’s profitability, quality, efficiency and sustainability

• ITH works for the best interest of hoteliers, seeking simple, practical solutions to optimize

their performance in hotel management key areas -such as environmental and energy

efficiency, IT and operations; and providing qualified information to enable the sector to

gain knowledge about the tourism market

About ITH

For the Hotel Institution for Technology (ITH), innovation, knowledge,

technology and talent are valuable assets that will enhance Spanish

tourism industry competitiveness; making it able to create value for

customers, to offer better products and experiences, and to optimize

and integrate operational management sustainability into business

strategy.

• The work of ITH is aligned with the Spanish Government’s Plan del Turismo Español

Horizonte 2020, managed by the Secretary of State for Tourism, and aimed at helping

Spain to regain its leadership position: according to World Economic Forum, between

2009 and 2011, Spain has gone from sixth to eighth position in tourism competitiveness

ranking

• In the last decade, tourism has dropped its contribution to Spanish GDP, from 12% to

10%, and the sector, which competes in a global market, is subject to a world financial

turmoil

• The Spanish hotel industry has made great efforts to innovate and adopt new

technologies, but there is still a lot work to do. In addition, small and medium sized

enterprises (SME), which dominate this sector (70%) are the most exposed both to

changes in economic cycles and financial crises as well as to financial barriers to

innovate

Innovate: the mission of ITH

Inside ITH

TOURISMlink

JESÚS GATELL

Vicepresident ITH

Former President - AEHM

Formal General Manager - Hoteles

Husa Princesa y Husa Moncloa

RAMÓN ESTALELLA

Secretary General ITH

Secretary General de CEHAT

Professor - IE Business School

ÁLVARO CARRILLO DE ALBORNOZ

General Manager ITH

Director - Thinktur Professor - IE Business School

JUAN MOLAS

President ITH

President - Confederación Española de Hoteles y Alojamientos Turísticos (CEHAT)

VALENTÍN UGALDE

Treasurer

Manager - CEHAT

Secretary General - ACHE

AURELIO VÁZQUEZ

Member of the Board

National General Manager-

Iberostar Hoteles

President - ACHE

CARMELO HERNÁNDEZ

Member of the Board

Member CONESTUR

Former Board Member -

Grupo Marsans.

Former President - AEDAVE

DOMèNECH BIOSCA

Member of the Board

General Coordinator - CEH

Cataluña

President - ACPETUR

FERNANDO PANIZO

Member of the Board

Member CONESTUR.

Former Tourism Secretary

General

Former General Managerl

TELEFÓNICA

JAVIER GARCÍA CUENCA

Member of the Board

Vicepresidente-

Magic Costa Blanca

Hotels & Resorts

Vicepresident – HOSBEC

JOSE GUILLERMO DÍAZ

MONTAÑÉS

Member of the Board

Former President -

ITH & CEHAT

President - Artiem Fresh

People Hotels

JOSÉ LUQUE GARCÍA

Member of the Board

Managing Partner- Grupo

Fuerte Hoteles

MARTÍ SABRÍA

Member of the Board

Manager- Asociación Hotelera

Costa Brava Centre Societat

Cooperativa

PEDRO MATUTES

Member of the Board

General Manager-

Grupo Sirenis

President - Thinktur

Board of Directors ITH

El Instituto Tecnológico Hotelero trabaja en cuatro líneas

estratégicas:

Strategic Areas

• Best practices

• Benchmarking

• Cultural shift towards innovation

• Industry research & studies

• Seminars, workshops, events and training

• Media awareness

Managing Knowledge

• Transfer of Technology

• Supporting innovation in SME

• ITH Products

• Pilot projects

• Large national (Thinktur, Intelitur) and international projects (P.ICT.URISM)

• Hotel & Hospitality Innovation Community

Developing innovation

projects

How do we work?

The members of the Hotel Institution for Technology (ITH) play an

active role promoting the innovation and the adoption of new

technologies and tools among the Spanish hospitality and tourism

industry, either private companies or public administrations.

The members of ITH

• Tourism Companies: hotel industry

(independent hotels and hotels chains) and

regional, provincial and local hoteliers

associations

• Technology Companies: Information &

Communication Technologies companies,

environmental and energy technologies,

consultancy firms.

• Science: Knowledge Centers, R+D+i Centers,

Universities, Clusters, industry’s organizations

and entrepreneurs’ associations focused on

innovation

Science

Tourism Companies

Technology companies

ITH Members: Hotels & Tecnology Companies

The members of ITH

1

ITH Collaborators & Supporters

The ITH Community

Public Entities Hoteliers Associations

& Federations

WTO

The Hotel Institution for Technology (ITH) is a hospitality and tourism

innovation center for hotel, founded in 2004, to promote the culture

of technology and innovation among this industry, in order to

enhance its competitiveness.

• ITH is carrying out more than 40 pilot projects, in several areas related with

technology innovation, new marketing strategies and energy efficiency

• ITH has signed 33 framework agreements and 29 aimed at specific purposes,

has developed six large projects and six products, has organized more than 300

events focused on tourism and hospitality, and has conducted more than 20

studies and reports about about technology, sustainability and tourism

• ITH, as CEHAT’s technology branch, relies on a vast network formed by 14,000

hotels and accommodations, 64 Spanish hoteliers associations, and 200,000

tourism and hospitality entrepreneurs, experts and professionals

Fast Facts ITH

The Hotel Institution for Technology (ITH) is a technology catalyst for the hospitality industry, we raise awareness about the best practices in technology, we lead R+D+i projects and we foster cooperation between national and international hotel and tourism companies.

• ITH organizes, in collaboration with Fitur, Fiturtech, the most important event for technology and tourism in Spain; and FiturGreen, sustainability and tourism forum

• ITH leads the Sustainability Area of Intelitur, a project launched by the High Council of Spanish Chambers of Commerce; also, ITH defines and designs a specific energy efficiency model for tourism facilities

• ITH supervises and is founding member of the Tourism Technology Platform Thinktur, and coordinates two workgroups, devoted to Accommodation and Sustainability

• ITH leads the technology area of the European consortium P.ICT.URISM (Platform on ICT for Tourism), that develops a European standard for online tourism distribution

• ITH and Segittur have organized, four consecutive years, the series “Innovation in Tourism Awareness Workshops”, that took place in several Spanish cities

Fast Facts ITH

For more information about Hotel Institution for Technology (ITH), please contact with:

Ana María Márquez

Head of Communications

INSTITUTO TECNOLÓGICO HOTELERO

C/ Orense, 32 - 28020 Madrid

Telf. 902110784 – 91 417 12 46

amarquez@ithotelero.com

www.ithotelero.com

Contacting ITH

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