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PITA PIT INSIGHT January is when the real winter begins.This is when people are feeling winter’s ‘doom and gloom’ the most.

IDEAPita Pit is advocating physical activity outdoors; staying active and eating Pita Pit (a healthier option) is the key to beating the winter blues.

HOW IT WORKSHeadline driven posters, a heat activated coupon, a mobile application, and a promotional t-shirt will push customers to stay active and position Pita Pit as a healthier QSR option.

brave The coldCAMPAIGN LOGO

IN-STORE POSTER

BRAVE THE COLD

BRAVE THE COLD APPAn app that counts the number of steps people take and rewards them with either a discount or a free pita. The amount of steps a person has to take depends on the temperature.

TABLE TOPPERS SNEEZE GUARD

HEAT ACTIVATED COUPONOnce this coupon is heated up a deal for your next purchase is revealed.

SWEAT ACTIVATED T-SHIRTThis is a sweat activated T-shirt that is meant to encourage physical activity during the winter months. Once the customer begins to sweat copy on the shirt is revealed.

BEFORE BEFOREAFTER AFTER

North Berkeley Couples Therapy CENTER

INSIGHT People in relationships say things to each other that they don’t necessarily mean to mask how they’re really feeling.

IDEATo demonstrate that the North Berkeley Couple’s Therapy Center can help couples achieve clarity in their communication.

HOW IT WORKSThrough a series of light-hearted print ads and an online page takeover/web banner, the campaign aims to convey that couples can get a better understanding of each other with a little bit of help.

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kijiji INSIGHT People are curious about the quality/value of the gifts they receive.

IDEAWe create an online gift rating system that rates the different kinds of gifts people receive to let everyone know that no matter the occasion, Kijiji is the best place to get someone a gift.

HOW IT WORKSA micro site will access the user’s webcam and rate their gift out of 11. It will then be critiqued by “Kijiji Giftperts”. Users can then share their gift rating on FB and earn themselves a discount on their next Kijiji purchase (the seller will not lose any money as Kijiji will cover the difference).

GIFT-O-METER

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twitter INSIGHT The older generations find some of the simplest technologies difficult to use.

IDEAWe create an interactive microsite that introduces the older generations to the fundamentals of Twitter.

HOW IT WORKSThe Microsite/”Bird Bar” allows users to take a twitter tutorial while receiving feedback simultaneously. They’ll also be able to see testimonials from other first time users, and ultimately, if they choose to, they can sign up for an account.

TWITTERER

JOHNSON INSURANCE DESCRIPTIONThese are produced projects for Johnson Insurance. The brand wanted to showcase the different contests and prizes it provides its members.

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LEARN MORE ABOUT THE SUBJECTS YOU LOVE

WITH A $25,000 VACATION

THE LEARNING JOURNEY CONTEST

Morgex Insurance has provided ATA members with exceptional customer service and reliable home and auto insurance for almost 30 years. We know teachers – and we know the best part of the job is that you never stop learning. That’s why we’re introducing the Learning Journey Contest, where you could win a vacation for two (plus spending money) to your choice of one of four amazing travel destinations. Broaden your horizons in France, Italy, Peru, or the Galapagos, and learn more about the subjects you love.

Choose from one of four amazing travel destinations:

I T A L Y P E R U F R A N C EG A L A P A G O S

ARTS LANGUAGESHISTORYSCIENCE

Visit the Morgex booth at your local ATA convention orcall us for a home and auto insurance quote to enter today. 1-800-XXX-XXXX

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Johnson Inc. is a licensed insurance intermediary

REFERENCES: http://www.positano.com/en/amalfi-coasthttp://www.gadventures.com/faqs/inca-trail/http://en.wikipedia.org/wiki/Tongariro_National_Parkhttp://en.wikipedia.org/wiki/Angkor_Wathttp://www.visitbelgium.com/index.php/castles-and-gardenshttp://www.jnto.go.jp/eng/indepth/scenic/worldheritage/c_7_kyoto.html

http://www.thevillagroup.co.uk/articles/croatia/things-to-do-and-see-1http://www.likecroatia.com/news-tips/croatian-inventions-2/http://faculty.umf.maine.edu/gretchen.legler/public.www/antarcticawebsite/coolf.htmhttp://whc.unesco.org/en/list/759http://www.greatbarrierreef.org/great-barrier-reef-facts.php

Belgium

1010 DESTINATIONSTO TICK OFF YOUR

BUCKET LISTJohnson Inc. knows that Canadians love adventure; that’s why we went o� the

beaten path to bring you a list of must-see UNESCO World Heritage Sites.

2It takes approximately 20-30 hours of hiking over a four-day period to get to the top of this 15th century Inca site. Don’t be discouraged if the llamas beat you up there.

Peru

HISTORICAL SANCTUARY OF MACHU PICCHU

1

Italy

COSTIERA AMALFITANA

This 55 km stretch of coastline contains over 100 beach spots. That’s approximately 1.8 beach spots per km. Hope you like sand!

1

New Zealand

1Ruapehu, Ngauruhoe, and Tongariro are all volcanic mountains located in the centre of the park. The Maori consider the tops of these volcanic mountains sacred.

TONGARIRO NATIONAL PARK

3

4

Cambodia

This 12th century Buddhist complex is the largest religious monument in the world. The site stretches over some 401 km2 and it takes days to see in its entirety.

ANGKOR WAT

Croatia

17One of the largest walled cities in the world has enclosures stretching two km around it. The marble streets and red rooftops make the city uniquely stylish, but Croatians invented the necktie, so the people are pretty stylish too.

DUBROVNIK

8

ANTARCTICA

Antarctica holds 90% of the world's ice and 70% of its fresh water. The Antarctic Peninsula is the warmest spot on the continent and wheremost tourists visit. It’s nicknamedthe Banana Belt, but don’t expect tofind any bananas.

Netherlands

9The 135 km line is the only defensive structure on earth controlling the water to its advantage. It consists of 45 armed forts and can temporarily flood areas surrounding the city, making it near impossible forattackers to advance.

DEFENCE LINE OF AMSTERDAM

10

Australia

This massive reef system stretches over 2,600 km and is so big it can be seen from space. More than 1,500 species of fish live on the reef, so you’d better grab your scuba gear.

THE GREAT BARRIER REEF

6

Japan

The Kiyomizu-dera Temple is home to the "Kiyomizu-no-butai”, a wooden veranda supported by 139 pillars resting on a mountain slope. Legend had it if you jumped and survived your wishes would be fulfilled.

HISTORIC MONUMENTS OF ANCIENT KYOTO

115Belgium has more castles per square

mile than any other country in the world, and about 50 of them are in Bruges. Don’t be jealous.

HISTORIC CENTRE OF BRUGES

Belgium

FIND THE MORGEX BOOTH AT YOUR LOCAL ATA CONVENTION AND YOU COULD FIND YOURSELF IN ITALY.

Learn more in January.THE LEARNING JOURNEY CONTEST

LEARN ABOUTLANGUAGES IN FRANCE

WIN A $25,000 TRIP TOTHE SUBJECT YOU LOVE

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