3rd Annual Doral Restaurant Week™

July 1 – July 31, 2014

Doral Restaurant Week™ is a restaurant promotion that showcases the vast cultural cuisine that is available around Doral, Florida during the month of July.

As a city that is literally bursting at the seams with more than 200 restaurants, Doral Restaurant Week™ features special ‘prix fixe’ lunch and dinner options at Doral’s finest restaurants.

Not only does Doral Restaurant Week™ boost business for area restaurants during the usually slow summer month of July, but it also encourages consumers to explore restaurants they have yet to discover.

Doral Restaurant Week™ What is it?

During Doral Restaurant Week, participating restaurants will offer two Prix Fixe dining options: ‘Indulgence Dining’($$) and ‘Lavish Dining’ ($$$).

Each dining option will include 3 courses (appetizer, entrée and dessert) for lunch and dinner at the special prices listed below.

Diners can choose to enjoy a Prix Fixe ‘Indulgence’ or ‘Lavish’ Dining experience for Lunch or Dinner. (excluding tax and gratuities)  Lunch Dinner Indulgence Dining: $15 $22 Lavish Dining: $25 $35

Doral Restaurant Week™ How it Works

Doral Restaurant Week™ What Restaurants Need to do…

1) Choose 3 items from the existing menu or create new items that cater to the Doral Restaurant Week (DRW) concept

2)Create a new DRW Week Menu (separate from the existing menu)

The new DRW menu should include: A list of the 3 course meals for Lunch and Dinner for each dining

option: Lavish Dining and Indulgence Dining

Taste of Doral Logo (Provided by the DRW team)

Social Media links (Provided by the DRW team)

3) Display DRW marketing materials at entrance and throughout the restaurant: posters, flyers, stickers, etc. (Provided by the DRW team)

4) Social Media Marketing: Take photos, videos, interview diners who are taking advantage of the DRW deals and post it on DRW’s social media sites

5) Give us feedback: How many diners participated in DRW? Lunch/Dinner?

Doral Restaurant Week ™ Restaurant Participation

Investment The cost of restaurant participation in South Florida’s premiere restaurant promotion is merely $500 for three full months of effective marketing (May, June and July).

To participate please contact Yvette Rodriguez at 786-390-2577 or yvette@yrpublicrelations.com.

DON’T MISS THIS GREAT OPPORTUNITY TO DRIVE BUSINESS TO YOUR RESTAURANT THIS SUMMER

Doral Restaurant Week ™ Participants Benefits

• Three months of marketing and promotions – May, June and July

• Listing, description and link of restaurant on DRW website• Menu in PDF of restaurant’s DRW menu• Link of restaurant Open Table (if applicable)• Link of Mycityeats.com (if applicable)• Foursquare Listing (if applicable)• Yelp Business Listing (if applicable)• Taste of Doral Marketing Kit (folder with stickers/flyers, etc.)• Regularly posted specials and promotions on Taste of Doral™

Facebook Page and social media sites

Doral Restaurant Week™ Marketing and Promotional

Visibility • Doral Restaurant Week Web Site (DRW) (www.doralrestaurantweek.com) with link to restaurant’s website

• Doral Chamber of Commerce Web Site listing (www.doralchamberofcommerce.org)

• Frequent DRW e-mail blast to 9,300 contacts • Press Release announcing event• Press Release of participating restaurants • Posting to 23 Social Media Sites such as Facebook, Twitter• Print Ad Promotion • Television Promotion• Radio Promotion• Direct Mail postcard distribution

Doral Restaurant Week™We’ll help you generate Press

Coverage like this…

Doral Restaurant Week™Press Coverage

Platinum Title Sponsor• Company listed as Title Sponsor on all promotional materials• Individual press release announcing Title Sponsorship• Presenting Sponsorship on all paid, editorial media and

promotional materials • Title Sponsor’s logo on all DRW email blasts (9,500 contacts)

Investment- $5,000

Doral Restaurant Week Sponsor Benefits Be a Sponsor

Doral Restaurant Week Sponsor Benefits

Golden Spoon Sponsor

• Sponsor listing in press release• Sponsor logo on marketing and promotional materials• Sponsor logo on Doral Restaurant Week website and Doral

Chamber of Commerce website• Social Media content inclusion and web connectivity to sponsor

site• Title Sponsor’s logo on all DRW email blasts (9,500 contacts)

Investment- $2,000

Silver Spoon Sponsorship

• Sponsor logo on print advertisements• Sponsor logo on promotion materials• Sponsor logo on Doral Restaurant Week and Doral Chamber of

Commerce website • Social Media content inclusion and web connectivity to sponsor

site

Investment- $500

Doral Restaurant Week Sponsor Benefits

About the City of Doral

• Over 150,000 employees come to work every day to the city. • Home to Fortune 500 companies and government

headquarters• Best City in Florida for Business Start-ups by BusinessWeek• Named #2 of America's Top 25 towns to live well for its

cultural amenities, pro-business environments, and highly educated workforce by Forbes.com

• Total Population 46,000• Over 200 Restaurants in Doral• 48 Hotels with a 78% occupancy rate

To participate please contact Yvette Rodriguez at 786-390-2577 or yvette@yrpublicrelations.com.

DON’T MISS THIS GREAT OPPORTUNITY TO DRIVE BUSINESS TO YOUR RESTAURANT THIS SUMMER