LinkedIn Basics

Yvette Mindel

Internet Marketing Naturally

What is LinkedIn? Worlds largest professional network on the

internet Currently 259 million LinkedIn users How it can help you

Find new clients Enhance relationships with existing clients Platform for you and your company Exchange knowledge, ideas, and opportunities

with a broader network of professionals Job hunting & recruitment

Complete Your ProfileLinkedIn recommends including the following information. Have a helpful Professional Headline Good summary

Make your profile client focused. Use Keywords. Detail who you are as a professional: your title, role, skills and experience. At least 40 words long.

Industry and post code A current position with description Two more positions Education At least five skills Profile photo - Use a Professional-Looking Headshot At least 50 connections Work samples or projects Volunteer experience

Temporarily Turn Off Activity Broadcast By turning off your activity broadcast

temporarily, you can silently update your LinkedIn profile without letting the world know.

Go to ‘Settings’, and under ‘Privacy Controls’, you should be able to see ‘Turn on/off your activity broadcasts’.

Groups Where professionals and experts can share

content, ask for advice, post or search for jobs and network with others.

Don’t confuse LinkedIn “groups” with “companies.”

Groups are tailored to brands, associations and societies, support groups, causes, publications and industries in general.

Find a few that fit your field and interests.

Company Page Should contains general information, such as

a business overview, list of employees and press mentions.

Can also share latest company news Once you follow a company, you’ll see its

updates appear on your LinkedIn homepage alongside those of your connections.

Businesses also use LinkedIn to post company announcements, such as acquisitions, new hires or updated policies and job openings.

Updates LinkedIn updates tend to be industry- and

professionally-focused. You can share updates from a number of different

places, both on LinkedIn.com and from outside web properties.

Post a status update from the LinkedIn homepage, and it will be shared as well as posted to your profile under the activity feed.

If you engage in discussions in LinkedIn groups, that will show as an update.

Post updates from relevant sites (& your own site) by clicking the LinkedIn social share button next to an article.

Can connect your Twitter account to LinkedIn.

Recommendations & Endorsements Do you have colleagues/clients who will write

you a recommendation? Ask them to do so and post it on your page.

Encourage your clients to use LinkedIn as a recommendation platform

Endorsements - Make sure your profile is complete and you've listed the skills you want people to endorse you for.

Mobile Install the app on your phone for posting

status updates and checking group updates on-the-go (if you want to!)

Good for networking - email that person a link to your profile, so he or she may connect with you later — no business cards needed.

Other Tips Proofread Your Entire Profile Add LinkedIn To Your Email Signature Personalise LinkedIn Email Requests Use Search to find potential clients and

business partners You can search for exactly who you want to be

referred to – by company, by geography, by name, by job title

You can look at the contact list of an individual to see if there’s anyone you’d like to be connected to

Need Some Help With LinkedIn

Contact Yvette Mindel yvette@internetmarketingnaturally.com 07970 566350 www.internetmarketingnaturally.com uk.linkedin.com/in/yvettemindel/