Image Denotation:Image Denotation: you see a empty road, with a empty parking space, by a tree with the words ‘reserved for drunk drivers.

Image Connotation:Image Connotation: this makes us feel sad, as it shows how many people could die from drink driving and shows how empty the world would be.

Motive/Audience:Motive/Audience: the target audience is anyone over the age of 18 who can drink and drive.

Camera Distance/Angle:Camera Distance/Angle: medium high shot, as it only shows the bottom of the tree, but it is from a high angle.

Typeface:Typeface: in capitals to stand out, bright yellow, to catch your eye. Bold and strong to symbolise power.

Colours: Colours: the colours are dull to symbolise sadness and death, and the writing is yellow which is bright and stands out, but could also symbolise that there is happiness.

Slogan:Slogan: “RESERVED FOR DRINK DRIVERS”

Image Denotation:Image Denotation: we can see a dark, empty street, with writing saying STOP.

Image Connotation:Image Connotation: this makes us notice that if you’re a drunk driver it will take you longer to stop, and your more likely to kill someone.

Motive/Audience:Motive/Audience: the target audience is anyone over the age of 18 who can drink and drive.

Camera Distance/Angle:Camera Distance/Angle: high angle shot, as your looking down on the street.

Typeface:Typeface: very small and white. Not very clear.

Colours:Colours: the colours and dark and dull.

Slogan:Slogan: “When you drink your reaction time slows down.”

Image Denotation:Image Denotation: we see three different pictures, of a beer and the lid has a picture of a car on it, in the second picture the lid has been crushed, symbolising a car crash, and the final picture has the lid with don’t drink and drive printed on it.

Image Connotation:Image Connotation: this makes us think of the damage that just one drink can do to us and others around us.

Motive/Audience:Motive/Audience: the target audience is anyone over the age of 18 who can drink and drive.

Camera Distance/Angle:Camera Distance/Angle: medium shot.

Typeface:Typeface: bold, black and capitals.

Colours:Colours: dark, with red and yellow to attract our attention.

Slogan:Slogan: “DON’T DRINK AND DRIVE”