Masters of Marketing

Don’t Bother With Social Media Until You’ve Mastered Email Marketing

Email Marketing Plan

• Value Filled Content• Ebooks, whitepapers and free reports• Monthly Newsletters• Nurtures

• Promote Your Content• Build a Following• Engage Readers• Knowledge First = Conversion Later

Your Basic Email Capture Plan

• Email Service Provider• Join Our Newsletter Link on Site• Email Subscription Page• Welcome Drip Process• Ask For Referrals• Tell People About Your Content• Work With Strategic Partners• Promote Your Reports

Turning On Free Reports

• Go to your admin console

• Click Marketing Tools

• Click Free Reports Marketing

• Choose the Reports to Display

Turning On Join Our Newsletter Page• Go to Account Settings• Click Account Information• Scroll Down to Miscellaneous Settings

Adding a New Custom Page

• Go to Site Design

• Site Content Editor

• Scroll Down to Extra/Custom Pages

• Choose the First Extra Page Option

• CREATE! (that’s the fun part)

Creating a Drip Process• In AgencyBuzz create

your mailings

• Under Event, chooseBusiness Rule

• Event Type, chooseWhen Contact Is Inserted Into Database

• Drag over mailings, then clickSave and Close

• Your event is now automated.

Email Examples

Let’s look at what some folks are doing to keep their agency in front of leads and customers…