donna newman’s photography class: best ideas to launch and grow a new business using facebook and...
Post on 21-Oct-2014
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Taught on the campus of Scottsdale Community College, AZ, Donna Newman teaches college photographers and graphic artists how to launch and grow a thriving business using Facebook and Twitter. Step-by-step from concept to mechanics, Donna introduced students to a social media marketing model for their business launch in 2012. They gained tactics and stamina to build and thrive! Photography Professor David Lloyd raves: "You are a very gifted speaker, Donna. I was equally inspired when I watched your video, addressing my Photography Class, as compared to seeing it LIVE. See it for yourself: http://youtu.be/AgY9H5vWzBU ."TRANSCRIPT
Over 21 Tactics to JumpStart your
Photography Business using Facebook &
Help me LAUNCH you!
1. Pre-Launch: “I” Assessment• What identifies me?• What interests me?• What inspires me?
1. Pre-Launch: Niche• “Play to your strengths!”• Murphy Lee: “Wat Da Hook Gon Be?”• Weddings, Children’s portraits,
sports, cinematography, travel? …
Facebook: 800+ million users
2. Facebook: Profile vs. Fan Page
• # of friends (fans) • 5,000 vs. unlimited
2. Facebook: Profile vs. Fan Page
• # of friends (fans) • 5,000 vs. unlimited
• Search-engine indexed• Private vs. Public to Internet
2. Facebook: Profile vs. Fan Page
• # of friends (fans) • 5,000 vs. unlimited
• Search-engine indexed• Private vs. Public to Internet
• Analytics• None vs. “Insights”
3. Facebook: Create a Business Page
• http://www.facebook.com/pages/create.php
3. Facebook: Create a Business Page
• http://www.facebook.com/pages/create.php
• Keywords in title: Leah Fasten, Boston Commercial Photography
• Keywords in title: Mira Terra Images Travel Photography & Services
• Keywords in title: David Lloyd Photography
3. Facebook: Create a Business Page
• http://www.facebook.com/pages/create.php
• Create Free Sidebar www.MySocialMediaAgency.com
3. Facebook: Create a Business Page
• http://www.facebook.com/pages/create.php
• Create Free Sidebar www.MySocialMediaAgency.com
• Custom Landing Page
Elan Photography
Elan Photography
4. Facebook: Develop Content Strategy
A. Use 25 Super Effective Posts Ebook
• Consistency = trust; 3-5/week
Weekly Blog Posts on Wall
4. Facebook: Develop Content Strategy
A. 25 Super Effective Posts Ebook• Consistency boosts trust• Referral Biz
Compliments & Biz on Wall
4. Facebook: Develop Content Strategy
A. 25 Super Effective Posts Ebook• Consistency boosts trust• Referral Biz
• Get found on-line
Get found on line = SEO
4. Facebook: Develop Content Strategy
A. 25 Super Effective Posts Ebook• Consistency boosts trust• Referral Biz
• Get found on-line• Contests are FUN
Sample Theme: Contest
5. Twitter: First Impression …your “handle”
• Often First & Last Name• (e.g., @DavidLloydPhoto)
5. Twitter: First Impression …your “handle”
• Often First & Last Name• (e.g., @DavidLloydPhoto)
• Photo specialty or region• (e.g., @TexasStockPhotos or
@WildlifePics)
5. Twitter: First Impression …Your Bio & Photo
6. Twitter: What the Heck to Say• 140 CH, Action Words, #hashtags
6. Twitter: What the Heck to Say
• 140 CH, Action Words, #hashtags• Max Ur Impact w/10 tips for #Autumn
Color #Photography” http://j.mp/rllbaK @pronaturephotog
6. Twitter: What the Heck to Say• 140 CH, Action Words, #hashtags• 10 tips for #Autumn Color
#Photography” to Max Ur Impact http://j.mp/rllbaK @pronaturephotog
• Tweet 12-5pm EST; 3-5x/day; learn what works best for your Community
6. Twitter: Show your Passion w Humor
6. Twitter: Follow Chase Jarvis• Promotes others w/ @mentions
6. Twitter: Follow Chase Jarvis• Promotes others w/ @mentions
• Engages w/ Followers
6. Twitter: Follow Chase Jarvis• Promotes others w/ @mentions
• Engages w/ Followers
• Promotes himself - NON slimy way
7. Twitter: Search.twitter.com
• Enter keywords
• Jump into Tweets
• Retweet, Direct Message, @Mention
7. Twitter: Search.twitter.com
• Enter keywords
• Fan content boosts search engines• Fans become raving referrals
• Fans are loyal and buy more
Photography & Social Media: A Perfect Pair
• Engages Fans in a “social” way
• Increase Brand Awareness
How can YOU make this stick?• “I” assessment = looking in
• What’s my niche? = looking out
How can YOU make this stick?• “I” assessment = looking in
• What’s my niche? = looking out
How can YOU make this stick?• “I” assessment = looking in
• www.Google.com/Alerts
• What’s my niche?= looking out
How can YOU make this stick?• “I” assessment = looking in
• www.Google.com/Alerts
• FREE - SocialMention.com
• What’s my niche?= looking out
How can YOU make this stick?• “I” assessment = looking in
• www.Google.com/Alerts
• FREE - SocialMention.com• Create a Daily System
• What’s my niche?= looking out
How can YOU make this stick?• “I” assessment = looking in
• www.Google.com/Alerts
• FREE - SocialMention.com• Create a Daily System
• OMG! – best complimentfor a Photographer
Over 21 Tactics to JumpStart your
Photography Business using Facebook &
Help me LAUNCH you!