donna l. hoffman - business.gwu.edu · 2007 alfred p. sloan foundation research networking workshop...

DONNAL.HOFFMAN

GeorgeWashingtonUniversity email:[email protected] web:http://postsocial.gwu.edu2201GStNW#304 voice: 202-994-3137Washington,DC20052 Education

Ph.D.,L.L.ThurstonePsychometricLaboratory,UniversityofNorthCarolina,ChapelHill,NC,1984.(QuantitativePsychologywithFormalMinorinMarketingfromGraduateSchoolofBusinessAdministration.)M.A.,L.L.ThurstonePsychometricLaboratory,UniversityofNorthCarolina,ChapelHill,NC,1980.(QuantitativePsychology.)A.B.,UniversityofCalifornia,Davis,California,1978.(Psychology.)

AcademicAppointments TheGeorgeWashingtonUniversity,July1,2013-present LouisRosenfeldDistinguishedScholarandProfessorofMarketing Co-Director,CenterfortheConnectedConsumer UniversityofCalifornia,Riverside,2006-2013 AlbertO.SteffeyChairofMarketing(2011-2013);Chancellor’sChair(2006-2011) Co-Director,UCRSloanCenterforInternetRetailing DepartmentChair,ManagementandMarketing(2006-2011) CooperatingFaculty,DepartmentofPsychology(2007-2013)

VanderbiltUniversityProfessorofMarketing,2000-2006.Co-Director,VanderbiltUniversitySloanCenterforInternetRetailing,2003-2006Co-Founder&Co-Director,eLabResearchLaboratory,1994-2006.Director,ElectronicCommerceConcentration1999-2006.MarketingAreaHead,2002-2003,2005-2006AssociateProfessorofMarketing,1993-2000.Founder&Director,ElectronicCommerceEmphasisatOwen,1995-1999.(Emphasisconvertedtoformalconcentrationin1999).

UniversityofTexas(Dallas)AssociateProfessor,1991-1993.

Vita Page2DonnaL.Hoffman November2017

ColumbiaUniversityAssociateProfessor,GraduateSchoolofBusiness,1987-1990.AssistantProfessor,1984-1987.AssociateinBusiness,1983-1984.

VisitingScholarAppointments UniversityofCalifornia,SanDiego,Fall2013,Spring2018 VisitingScholar,RadySchoolofManagement UniversityofSouthernCalifornia,Fall2010 VisitingScholar,MarshallSchoolofBusiness

StanfordUniversityVisitingScholar,CenterforElectronicBusinessandCommerce(Summer2000)VisitingScholar,DepartmentofMarketing(Summer1997)

UCLAVisitingAssociateProfessor,AndersonGraduateSchoolofManagement(Summer1989)

SpecialAppointmentsPresident’sInformationTechnologyAdvisoryCommittee(PITAC),Socio-EconomicandWorkforcePanel,1998.AcademicHonorsandAwards2012 UniversityofPennsylvaniaFutureofAdvertisingCenter/WhartonCustomerAnalytics

Initiative“InnovativeApproachestoMeasuringAdvertisingEffectiveness”Winnerforproposal“CrowdsourcingAdEffectiveness:CanEmergentSegmentsProducetheMostEffectiveOnlineAds?($7,500)

2012 MSIIdeasChallengeWinnerforproposal“IdeaWars:DevelopingaCollaborativeResearchAgendafortheGamificationofMarketing”($10,000)

2012 Finalist,Paul.D.ConverseAwardforOutstandingContributionstotheScienceofMarketing

2011 NationalScienceFoundationGrant#IIS-1114828,“Motivations,ExpectationsandGoalPursuitinSocialMedia,”PI($413,756fortwoyears)

2011 RobertB.ClarkeOutstandingEducatoroftheYearAward(DirectMarketingEducationalFoundation)


2011 MarketingScienceInstitute“ChallengesofCommunicationsandBrandinginaDigitalEra”researchproposalcompetitionwinner($8,750)

2011 RobertD.BuzzellMSIBestPaperAwardHonorableMentionfor“The‘Right’ConsumersfortheBestConcepts:IdentifyingandUsingEmergentConsumersinDevelopingNewProducts”(Hoffman,KopalleandNovak)

2009 ThomsonReuters’EssentialScienceIndicatorscitedProfessorsDonnaHoffmanandTomNovak’sJournalofInteractiveMarketing(2009)articleasa“FastBreakingPaper”(oneofthemostcitedinthepasttwoyears)intheentirefieldofEconomicsandBusiness,November2009.

2009 Google/WPPMarketingResearchAward(FirstRoundInauguralYear),“AreBrandAttitudesContagious?”$55,000,withTomNovak

2008 MarketingScienceInstituteResearchGrantAward,The"Right"ConsumersfortheBestConcepts:AMethodologyforIdentifyingEmergentConsumersforNewProductDevelopment,$6,750,withTomNovakandPraveenKopalle.

2008 NationalScienceFoundation,GlobalEnvironmentforNetworkInnovations(GENI)End-UserOpt-InInitiative

2007 AlfredP.SloanFoundationResearchNetworkingWorkshopGrantAward($15,000)2007 NationalRetailFederationRayM.GreenlyShop.orgScholarship($2500)totheUCR

SloanCenterforInternetRetailing–awardedtoHectorRosales,UCRundergraduate2005 ShethFoundation/JournalofMarketingAwardforlong-termcontributionstomarketing

forthearticle“MarketinginHypermediaComputer-MediatedEnvironments:ConceptualFoundations,publishedintheJournalofMarketing(1996).

2005 StellnerDistinguishedScholarfor2005-2006,UniversityofIllinoisatUrbana-Champaign.2004 Memberofmarketingdepartmentranked#2inresearchimpactperfacultymember

(basedonmediancitationrates)amongthetop46businessschoolsintheUnitedStates.

2003 ISIEssentialScienceIndicatorscitedProfessorsDonnaHoffmanandTomNovak’sMarketingScience(2000)articleas“EmergingResearchFront”intheentirefieldofEconomicsandBusiness,December2003.

2003 ISIEssentialScienceIndicatorscitedProfessorsDonnaHoffmanandTomNovakforthehighestpercentageincreaseintotalcitationsintheentirefieldofEconomicsandBusiness,July2003.

2003 AACSBInternationalEffectivePractice:eLab2002 UniversityofNorthCarolinaDistinguishedGraduateAlumni http://gradschool.unc.edu/centennial/distinguished_graduate.html1999 WithProfessorTomNovak,votedasoneofthetoptwoInternetscientistsbyover600

U.S.andEuropeanscientistsandmarketingmanagersinasurveyconductedbytheProfNetInstituteforInternetMarketinginDortmund,Germany.

1999 EDSFExcellenceinEducationAwardforInnovationinHigherEducation(sponsoredbyXerox).


1997 EFF(ElectronicFrontierFoundation)HonoraryFellow.1996 TLA/SIRSFreedomofInformationAward.1991 WilliamO'DellAwardfor"CorrespondenceAnalysis:TheGraphicalRepresentationof

CategoricalDatainMarketingResearch,"JournalofMarketingResearch,1986.1991 AmericanMarketingAssociationSecondAnnualAdvancedResearchTechniquesForum

BestPaperAwardandBestPresentationAwardfor"AsymmetricResidualMapsforMarketStructureAnalysis.”

ResearchInterests

• ConsumerandsmartobjectexperienceintheInternetofThingsusingassemblagetheoryandobject-orientedontologyperspectives

• Self-extensionandself-expansiontheoriesofconsumers’relationshipswithobjects• Measuringconsumerperspectivesofsmartobjectexperienceusingmetaphorism;

object-orientedanthropomorphismofsmartobjects• Data-drivendiscoveryapproachesforvisualizationofconsumer-smartobjects

interactionsintheIoT;topologicaldataanalysis;machinelearning,NLPmethods• Marketingstrategiesforapost-socialmediaworld

ResearchImpact24,837citationsinGoogleScholar(asofNovember2017):

• 26articleswith100+citations• h-index=39• i10index=60• 9,580citationsinthepastfiveyears

GoogleScholarPage:https://scholar.google.com/citations?user=FY9GUJgAAAAJ&hl=enThe1996JournalofMarketingarticleonmarketingincomputer-mediatedenvironmentsisthemostwidelycitedJournalofMarketingarticlefrom1995-2007andthe#1mostcitedpaperintheentiremarketingdisciplinebetween1990-2002(Stremersch,VerniersandVerhoef2007).The2000MarketingSciencearticleononlinecustomerexperienceisoneofthe“alltimemosthighlycitedarticles”andthetoparticleintermsof“alltimecitationsperyear”inMarketingScience(Shugan2008),aswellasthe14thmostcitedpaperintheentiremarketingdisciplinebetween1990-2002(Stremersch,VerniersandVerhoef2007).


JournalPublications

1. Hoffman,D.L.andT.P.Novak(2018),“ConsumerandObjectExperienceintheInternetofThings:AnAssemblageTheoryApproach,”JournalofConsumerResearch,inpress.

2. Verhoef,P.,Stephen,A.,Kannan,P.K.,Luo,X.,Abhishek,V.,Andrews,M.,Bart,Y.,Datta,

H.,Fong,N.,Hoffman,D.,Hu,M.,Novak,T.,Rand,W.,andZhang,Y.(2017),“ConsumerConnectivityinaComplex,Technology-Enabled,andMobile-OrientedWorldwithSmartProducts,”JournalofInteractiveMarketing,40(November),1-8.

3. Hoffman,D.L.,T.P.NovakandH.Kang,(2017),“Let’sGetCloser:HowRegulatoryFit

DrivesFeelingsofConnectednessinSocialMedia,”JournaloftheAssociationforConsumerResearch,issueon“TheConsumerinaConnectedWorld,”2(2).

4. White,T.,T.P,NovakandD.L.Hoffman(2014),“NoStringsAttached:WhenGivingIt

AwayVersusMakingThemPayLeadstoNegativeNetBenefitPerceptionsinConsumer-RetailerExchanges,”JournalofInteractiveMarketing,28(August),184-195.

5. Yadav,ManjitS,KristineDeValck,ThorstenHennig-Thurau,D.L.HoffmanandMartinSpann(2013),“SocialCommerce:AContingencyFrameworkforAssessingMarketingPotential,”JournalofInteractiveMarketing,27(November),311-323.

6. Hoffman,D.L.andT.P.Novak(2012),“TowardaDeeperUnderstandingofSocialMedia,”

JournalofInteractiveMarketing.(Editorial,Co-Editor,SpecialIssueon“SocialMedia”),26(May),69-70.

7. Hoffman,D.L.(2011),“Web2.0forB2Bs:StrategicBrief,”EuropeanBusinessReview,

November-December,72-73.

8. Hoffman,D.L.andNovak.T.P(2011),“MarketingCommunicationinaDigitalEra,”MarketingManagement,Fall,20(3),37-42,AmericanMarketingAssociation.Coverarticle.(Invitedarticletocommemoratethe50thAnniversaryoftheMarketingScienceInstitute.)

9. Hoffman,D.L.andM.Fodor(2010),“CanYouMeasuretheROIofYourSocialMediaMarketing?”SloanManagementReview,52(1),Fall,41-49.


10. Hoffman,D.,Kopalle,P.,Novak,T.(2010)The“Right”ConsumersforBetterConcepts:IdentifyingConsumersHighinEmergentNaturetoDevelopNewProductConcepts,”JournalofMarketingResearch,47(October).HonorableMention:2011RobertD.BuzzellMSIBestPaperAwardforsignificantcontributiontomarketingpracticeandthought.

11. Hoffman,D.L.(2009),“ManagingBeyondWeb2.0,”McKinseyQuarterly,July.

12. Hoffman,D.L.,Novak,T.P.(2009),“FlowOnline:LessonsLearnedandFutureProspects,”

JournalofInteractiveMarketing,23(1),February,AnniversaryIssue,23-34.Mostcitedarticleduringtheperiod2007-2011.

13. Novak,T.P.,Hoffman,D.L.(2009),“TheFitofThinkingStyleandSituation:New

MeasuresofSituation-SpecificExperientialandRationalCognition,”JournalofConsumerResearch,36(1),December,56-72.

14. Neslin,S.,Novak,T.,Baker,K.,Hoffman,D.(2009),“AnOptimalContactModelforMaximizingOnlinePanelResponseRates,”ManagementScience,55(5),May,727-737.

15. Hoffman,DonnaL.,ThomasP.Novak,andAlladiVenkatesh(2004),“HastheInternet

BecomeIndispensable?”CommunicationsoftheACM,47(7),July,37-42.

16. Hoffman,DonnaandThomasP.Novak(2005),“AConceptualFrameworkforConsideringWeb-BasedBusinessModelsandPotentialRevenueStreams”InternationalJournalofMarketingEducation,1(1).

17. Chatterjee,P.,D.L.HoffmanandT.P.Novak(2003),“ModelingtheClickstream:

ImplicationsforWeb-BasedAdvertisingEfforts,”MarketingScience,22(4),520-541.

18. Hoffman,DonnaL.,ThomasP.NovakandAnnSchlosser(2003),“ConsumerAttitudesTowardSoftwareFiltersandOnlineContentRatings:APolicyAnalysis,”JournalofPublicPolicyandMarketing,22(1),41-57.

19. Novak,ThomasP.,DonnaL.Hoffman,andAdamDuhachek(2003)“TheInfluenceof

Goal-DirectedandExperientialActivitiesonOnlineFlowActivities,”JournalofConsumerPsychology,13(1&2),3-16.Leadarticle.

20. Straub,Detmar,DonnaL.Hoffman,BruceWeberandCharlesSteinfield(2002),“Toward

NewMetricsforNet-EnhancedOrganizations,”InformationSystemsResearch,13(3),September.(Editorial)


21. Straub,Detmar,DonnaL.Hoffman,BruceWeber,andCharlesSteinfield(2002),“Measuringe-CommerceinNet-EnabledOrganizations,”InformationSystemsResearch.13(2),June.(Editorial)

22. Hoffman,D.L.(2000),“TheRevolutionWillNotBeTelevised,”Editorial,MarketingScience,Winter,19(1),1-3.(Editorial)

23. Hoffman,D.L.andT.P.Novak(2000),“HowtoAcquireCustomersontheWeb,”

May/June,HarvardBusinessReview,179-188.

24. Hoffman,D.L.,T.P.NovakandA.Schlosser(2000),"TheEvolutionoftheDigitalDivide:HowGapsinInternetAccessMayImpactElectronicCommerce,"JournalofComputer-MediatedCommunication,5(3),http://www.ascusc.org/jcmc/vol5/issue3/hoffman.html.Reprintedin:Hoffman,D.L.,T.P.NovakandA.Schlosser(2003),"TheEvolutionoftheDigitalDivide:HowGapsinInternetAccessMayImpactElectronicCommerce,"NewDirectionsinResearchonE-Commerce,CharlesSteinfield,Editor,245-292,PurdueUniversityPress.

25. Novak,T.P.,D.L.Hoffman,andY.F.Yung(2000),“MeasuringtheCustomerExperiencein

OnlineEnvironments:AStructuralModelingApproach,”MarketingScience,Winter,19(1),22-44.

26. Hoffman,D.L.,T.P.Novak,andM.A.Peralta(1999),“BuildingConsumerTrustOnline,”

April,CommunicationsoftheACM,Volume42,Number4,April,80-85.

27. Hoffman,D.L,T.P.Novak,andM.A.Peralta(1999),“InformationPrivacyintheMarketspace:ImplicationsfortheCommercialUsesofAnonymityontheWeb,”TheInformationSociety,Volume15,Number2,April-June,129-140.

28. Hoffman,D.L.andT.P.Novak(1998),“DivisionontheInternet?”Science,281(August

14),919d(responsetolettersregarding“BridgingtheRacialDivideontheInternet”).

29. Hoffman,D.L.andT.P.Novak(1998),"BridgingtheRacialDivideontheInternet,"Science,Volume280,390-391,April17.

30. Novak,T.P.andD.L.Hoffman(1997),"NewMetricsforNewMedia:Towardthe

DevelopmentofWebMeasurementStandards,"WorldWideWebJournal,Winter,2(1),213-246.RussiantranslationreprintedasachapterinResearchontheInternet,HumanitarianandSocialAspects,A.Voiskounsky,ed.


31. Hoffman,D.L.andT.P.Novak(1997),"ANewMarketingParadigmforElectronicCommerce,"TheInformationSociety,SpecialIssueonElectronicCommerce,13(Jan-Mar.),43-54.GermantranslationreprintedinTHEXIS,specialissueon"OnlineMarketing,"(1997),Jan.,39-43.

32. Hoffman,D.L.,W.D.KalsbeekandT.P.Novak(1996),"InternetandWebUseinthe

UnitedStates:BaselinesforCommercialDevelopment,"SpecialSectionon"InternetintheHome,"CommunicationsoftheACM,39(December),36-46.

33. Hoffman,D.L.andT.P.Novak(1996),“Perspectives:TheFutureofInteractive

Marketing,”HarvardBusinessReview,74(November-December),161.

34. Hoffman,D.L.andT.P.Novak(1996),"MarketinginHypermediaComputer-MediatedEnvironments:ConceptualFoundations,"JournalofMarketing,60(July),50-68.Winnerofthe2005AMAShethFoundation/JournalofMarketingAwardforlong-termcontributionstothemarketingdiscipline.Reprintedin:MarketingCommunicationClassics,(2000),MaureenFitzGeraldandDavidArnott,eds.London:BusinessPress,pp.261-290.

35. Hoffman,D.L.,T.P.Novak,andP.Chatterjee.(1995),"CommercialScenariosforthe

Web:OpportunitiesandChallenges,"JournalofComputer-MediatedCommunication,SpecialIssueonElectronicCommerce,1(3).Leadarticle.Reprintedin:ElectronicCommerce:ProfitingfromBusinessOn-line,(1996)LaynaFischer,ed.,LighthousePointFL:FutureStrategiesInc.,BookDivision,pp.107-136.Reprintedin:ReadingsinElectronicCommerce(1996),RaviKalakotaandAndrewWhinston,eds.,Reading,MA:Addison-Wesley,pp.29-53.Reprintedin:WebMarketingInsider(1996).[www.ideacentral.com/wmi/hoffman1.html]

36. Hoffman,D.L.&Holbrook,M.J.(1993)TheIntellectualStructureofConsumerResearch:

ABibliometricStudyofAuthorCo-CitationsintheFirst15YearsofJCR.JournalofConsumerResearch,19(4),March,505-517.

37. Hoffman,D.L.&deLeeuw,J.(1992)InterpretingMultipleCorrespondenceAnalysisas

anMDSMethod.MarketingLetters,3(3).

38. Kopalle,P.&Hoffman,D.L.(1992)GeneralizingtheSensitivityConditionsinanOverallIndexofProductQuality.JournalofConsumerResearch,18(4),March,530-535.

39. Hoffman,D.L.&Batra,R.(1991)ViewerResponsetoPrograms:Dimensionalityand

ConcurrentBehavior.JournalofAdvertisingResearch,(August-September),31(4),46-56.


40. Novak,T.P&Hoffman,D.L.(1990).Residualscaling:Analternativetocorrespondenceanalysisforthegraphicalrepresentationofresidualsfromlog-linearmodels.MultivariateBehavioralResearch,25(July),351-370.

41. Hoffman,D.L.&Novak,T.P.(1988).AshortSASmacroforperformingthebasic

equationsofcorrespondenceanalysis.TRAC,7(3),ComputerCorner,93-94.42. DeSarbo,W.&Hoffman,D.L.(1987).ConstructingMDSJointSpacesfromBinaryChoice

Data:ANewMultidimensionalUnfoldingModelforMarketingResearch.JournalofMarketingResearch,24(February),40-54.

43. Hoffman,D.L.&Franke,G.(1986).CorrespondenceAnalysis:TheGraphicalRepresentationofCategoricalDatainMarketingResearch.JournalofMarketingResearch,23(August),213-227.Winnerofthe1991WilliamO'DellAwardforlong-runcontributionstomarketing.ReprintedinMultidimensionalScaling:ConceptsandApplications,P.Green,F.CarmoneandS.Smith(Eds.),AllynandBacon,Inc.(1993)

44. DeSarbo,W.&Hoffman,D.L.(1986).SimpleandWeightedMultidimensionalUnfolding

ThresholdModelsfortheSpatialRepresentationofBinaryChoiceData.AppliedPsychologicalMeasurement,10(3),247-264.

45. Hoffman,D.L.(1985).Anargumentforqualitativeratings.TelevisionQuarterly,21(4),

39-44.

PapersUnderReview

1 Hoffman,D.L.andT.P.Novak,(2017),“Send“Her”MyLove:ACircumplexModelforUnderstandingRelationshipJourneysinConsumer-SmartObjectAssemblages,JournaloftheAcademyofMarketingScience,specialissueonConsumerJourneys:DevelopingConsumer-BasedStrategy.ReviseandResubmit.Preparingrevisionforresubmission.WorkingpaperavailableatSSRN:https://ssrn.com/abstract=3059093

WorkingPapersandMonographs

1. Hoffman,D.L.andT.P.Novak(2016),“HowtoMarkettheSmartHome:Focuson

EmergentExperience,NotUseCases,”January15.Workingpaperavailableat:https://ssrn.com/abstract=2840976.Updatingforsubmission.Target:Evaluatingpotentialtargetjournals.


2. Novak,T.P.andD.L.Hoffman(2016),VisualizingEmergentIdentityofAssemblagesintheConsumerInternetofThings:ATopologicalDataAnalysisApproach,”WorkingpaperavailableatSSRN,expandingforsubmission:https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2840962

3. Hoffman,D.L.andT.P.Novak,(2015),“EmergentExperienceandtheConnected

ConsumerintheSmartHomeAssemblageandtheInternetofThings,”August20.Monograph.152pages.AvailableatSSRN:http://ssrn.com/abstract=2648786

4. Hoffman,D.L.andT.P.Novak(2014),“OnlineExperienceinSocialMedia:TwoPathsto

Feeling Close and Connected,” working paper available at:https://ssrn.com/abstract=1990005.

5. Hoffman, D.L. and T.P. Novak (2012), “Why Do People Use Social Media? Empirical

Findings and a New Theoretical Framework for Social Media Goal Pursuit,” workingpaperavailableat:https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1989586

WorkinProgress

1. Hoffman,D.L.andT.P.Novak,“MiningtheSecretLifeofObjects:AnObject-OrientedApproachtoMeasuringConsumers’PerceptionsofSmartObjectExperience,”Presentedat2017ACR,acceptedforpresentationat2018SocietyforConsumerPsychologyAnnualConference,invitedpresentationat2018WinterAMA.

2. Novak,T.P.,Ringel,DandHoffman,D.L.,“TopologicalDataAnalysis:ANewMethodfor

VisualizingMarketStructureofEmergingTechnologies.”Presentedat2015NYUBigDataConference,2015CenterforComplexityinBusinessConference,2016InvitationalChoiceConference,2016ACR,2017EMAC.

3. Hoffman,D.L.andT.P.Novak“MarketingStrategyfortheConsumerInternetofThings:

AnAssemblageTheoryFramework,”developingfrommonograph.Presentedat2017MSIWebinar,2016MSIIoTConference,2016CBSInteractiveStrategicBriefing,2016ColumbiaUniversityBriteConference.

4. Novak,T.P.,Hoffman,D.L.,andTrusov,M.,“PredictingProductRatingsfrom

DimensionsofSmartObjectExperience.”Indevelopment.

5. Hoffman,D.L.andT.P.Novak(2019),“HowSmartObjectsWillChangeConsumerBehavior,”inpreparationforJournaloftheAssociationforConsumerResearch,specialissueonBigInnovation,2019.


EditedBooksHoffman,D.L.AndT.P.Novak,Eds.(2005),BeyondtheBasics:Research-BasedRulesfor

InternetRetailingAdvantage.eLabPress,VanderbiltUniversity.RefereedChaptersinBooks

1. Hoffman,D.L.,T.P.Novak,andY.Li(2015),“OnlineConsumerBehavior,”InMansell,R.

andAng,P-H(Eds),TheInternationalEncyclopediaofDigitalCommunicationandSociety,Wiley-Blackwell-ICAEncyclopediasofCommunication.MaldenandOxford:Wiley.

2. Hoffman,D.L.,T.P.NovakandR.Stein(2013),“TheDigitalConsumer,”chapterinTheRoutledgeCompaniontoDigitalConsumption,Eds.,RussellBelkandRosaLlamas,Routledge,TaylorAndFrancisGroup.

3. Hoffman,D.L.andT.P.Novak(2012),“SocialMediaStrategy,”inHandbookon

MarketingStrategy,eds.,VenkateshShankarandGregoryS.Carpenter,EdwardElgarPublishing,Ltd.,198-216.

4. Hoffman,D.L.(2012),“InternetIndispensability,OnlineSocialCapital,andConsumer

Well-Being,”ChaptertoappearinTransformativeConsumerResearchforPersonalandCollectiveWellBeinginthesection“TechnologicalFronts,”eds.,DavidGlenMick,SimonePettigrew,CorneliaPechmann,andJulieL.Ozanne,NewYork:Routledge.

5. Hoffman,D.L.andT.P.Novak(2003),'ADetailedAnalysisoftheConceptual,Logicaland

MethodologicalFlawsintheArticle:"MarketingPornographyontheInformationSuperhighway,"inCyberspaceCrime,D.S.Wall,ed.,AshgatePublishingLimited.

6. Hoffman,D.L.andT.P.Novak(2000),“TheGrowingDigitalDivide:Implicationsforan

OpenResearchAgenda,”in“UnderstandingtheDigitalEconomy:Data,ToolsandResearch,”B.KahinandE.Brynjolffson,eds.Cambridge:MITPress.(editorialreview)

7. Novak,T.P.andD.L.Hoffman(2000)“AdvertisingandPricingModelsfortheWeb,”inInternetPublishingandBeyond:TheEconomicsofDigitalInformationandIntellectualProperty,BrianKahinandHalVarian,eds.Cambridge:MITPress.(editorialreview)

8. Novak,T.P.,D.L.Hoffman,andA.Venkatesh(1998),“DiversityOnTheInternet:The

RelationshipOfRaceToAccessAndUsage,”InInvestinginDiversity:AdvancingOpportunitiesforMinoritiesandtheMedia,AmyGarmer,Ed.Washington,D.C.,TheAspenInstitute.


9. Hoffman,D.L.&Steenkamp,J.B.(1994)."MarketingandQuality,"chapter31(NoelCapon,ed.MarketingSection).InAMAManagementHandbook,ThirdEdition,RodWillis(Ed.)AmericanMarketingAssociation.

10. Steenkamp,J.B.E.M.&Hoffman,D.(1994)."PriceandAdvertisingasMarketSignalsfor

ServiceQuality."InServiceQuality:NewDirectionsinTheoryandPractice,RolandT.RustandRichardL.Oliver(Eds.),SagePublications.

11. Hoffman,D.L.,deLeeuw,J.,&Arjunji,R.V.(1994)."MultipleCorrespondenceAnalysis,"

InAdvancedMethodsofMarketingResearch,RichardP.Bagozzi(Ed.),Blackwell.12. Hoffman,D.L.&Perreault,W.D.,Jr.(1987).TheMultidimensionalAnalysisofConsumer

PreferenceandPerceptionData.InMultidimensionalScaling:History,Theory,andApplications,F.W.YoungandR.M.Hamer(Eds.),LawrenceErlbaumAssociates,Inc.

13. Young,F.W.,Null,C.,Sarle,W.,&Hoffman,D.L.(1982).InteractivelyOrderingthe

SimilaritiesAmongaLargeSetofStimuli.InProximityandPreference:ProblemsintheMultidimensionalAnalysisofLargeDataSets,R.D.GolledgeandS.N.Rayner(Eds.),UniversityofMinnesotaPress.

Letters,CommentsandReviewsHoffman,D.L.andT.P.Novak(2013),“HowtheDigitalFutureKilledAdvertising,”Wharton

FutureofAdvertisingProject.Hoffman,D.L.(2012),“CBAsISeeIt,”featureinConsumerBehavior:Buying,Having,andBeing

byMichaelSolomon.TenthEdition,PrenticeHall.Hoffman,D.L.andT.P.Novak(2010),“Retweet:ADigitalMeditationonthePowerofTwitter.”

VideoEssay.Hoffman,D.L.,Novak,T.P.andM.Peralta(1999),“ConGame?”InformationImpactMagazine,

April.Hoffman,D.L.&Novak,T.P.(1998),“TrustBuildersvs.Trustbusters,”TheIndustryStandard,

May11.Hoffman,D.L.&Novak,T.P.(1997),"PushingPassiveEyeballs,"Wired,5.3,March.Hoffman,D.L.(1996),"CyberspacetoCongress:TheNetisMainstreamandItVotes!"

MicroTimes,148,March4.


Hoffman,D.L.&Novak,T.P.(1995),"PanningforBusinessModelsinaDigitalGoldRush,"HotWired,IntelligentAgentSection,April22.

Hoffman,D.L.&Novak,T.P.(1994),"TheChallengesofElectronicCommerce,"HotWired

(IntelligentAgentSection),December29.Hoffman,D.L.&Novak,T.P.(1994),"Wanted:Net.census,"Wired,2.11,November.Hoffman,D.L.&Novak,T.P.(1994),"HowBigistheInternet,HotWired,Aug.18.Hoffman,D.L.&Novak,T.P,(1994),"CommercializingtheInformationSuperHighway:AreWe

InforaSmoothRide?"TheOwenManager,15(2),2-7.Hoffman,D.L.(1991).ReviewofFourCorrespondenceAnalysisProgramsfortheIBMPC.

AmericanStatistician,45(4),November,305-311.Hoffman,D.L.(1987).ReviewofMultivariateDescriptiveStatisticalAnalysis:Correspondence

AnalysisandRelatedTechniquesforLargeDataMatrices(1984)byLebart,L.,Morineau,A.&Warwick,K.Psychometrika,52(2),308-309.

ProceedingPublications(Refereed)Hoffman,D.L.andT.P.Novak(2010),"Retweet:ADigitalMeditationOnThePowerOfTwitter",

inAdvancesinConsumerResearchVolume38,eds.DarrenDahlandGitaV.JoharandStijnvanOsselaer,Duluth,MN:AssociationforConsumerResearch,Pages:.

Hoffman,D.L.(2010),"NavigatingtheNetworkedRiversOfTheSocialWeb:EmergingThemes

ForConsumerBehaviorResearchOnWeb2.X",inAdvancesinConsumerResearchVolume37,eds.MargaretC.CampbellandJeffInmanandRikPieters,Duluth,MN:AssociationforConsumerResearch,Pages

DonnaHoffman,PraveenKopalle,ThomasNovak(2009),"The"Right"ConsumersForTheBest

Concepts:AMethodologyForIdentifyingEmergentConsumersForNewProductDevelopment",inAdvancesinConsumerResearchVolume36,eds.AnnL.McGillandSharonShavitt,Duluth,MN:AssociationforConsumerResearch,Pages:571-572.

ThomasP.Novak,DonnaL.Hoffman(2007),"NewMeasuresOfTask-SpecificExperientialAnd

RationalCognition",inAdvancesinConsumerResearchVolume34,eds.GavanFitzsimonsandVickiMorwitz,Duluth,MN:AssociationforConsumerResearch,Pages:657-660.


Hoffman,D.L.&Young,F.W.(1982).QuantitativeAnalysisofQualitativeData:ApplicationsinFoodPreferenceResearch.FoodResearchandDataAnalysisSymposiumProceedings,Oslo,Norway,September.

Hoffman,D.L.&vanderHeijden,P.G.M.(1994).AsymmetricResidualMapsforMarket

StructureAnalysis.ProceedingsoftheSecondAnnualAMAAdvancedResearchTechniquesForum,BeaverCreek,Colorado,June1991.

UnpublishedWorkingPapersHoffman,D.L.(1984).Programimpact:Thekeymeasureofaudienceresponse.Columbia

BusinessSchoolCenterforTelecommunicationsandInformationStudiesResearchWorkingPaper.

Hoffman,D.L.&Franke.G.(1985).Correspondenceanalysis:Graphicalrepresentationof

categoricaldatainmarketingresearch(containstechnicalappendix).ColumbiaBusinessSchoolResearchWorkingPaper.

Novak,T.P.&Hoffman,D.L.(1987).Residualscalingusingthesingularvaluedecomposition:

Graphicalrepresentationoflog-linearmodels.ColumbiaBusinessSchoolResearchWorkingPaper,No.87-1.

Hanssens,D.M.&Hoffman,D.L.(1989).DiagnosticMapsforProductLineMonitoring.TheAvis

RentaCarSystem,Inc.WorkingPaperSeriesinMarketingResearchWorkingPaperNo.89-AV-10.

Hoffman,D.L.&deLeeuw,J.(1990).GeometricalAspectsofMultipleCorrespondenceAnalysis:

ImplicationsfortheCoordinateScalingDebate.UCLAStatisticsSeries,No.49.Hoffman,D.L.&vanderHeijden,P.G.M.(1990)AsymmetricResidualMapsforMarket

StructureAnalysis.ColumbiaBusinessSchoolResearchWorkingPaper.Kopalle,P.&Hoffman,D.L.(1990)GeneralizingtheSensitivityConditionsinanOverallIndexof

ProductQuality.ColumbiaBusinessSchoolResearchWorkingPaper.Hoffman,D.L.&deLeeuw,J.(1993)"ANewTwo-StageProcedureforAnalyzingaBrand

SwitchingMatrix:OneApproachtotheAnalysisofaContingencyTable,"inAnalyzingBrandSwitchingMatrices,RichardColombo(Ed.).MSIWorkingPaperSeries.


Hoffman,D.L.andT.P.Novak(1995),"ADetailedCritiqueoftheTIMEArticle:"OnaScreenNearYou:Cyberporn(DeWitt,7/3/95),"July1.

Hoffman,D.L.andT.P.Novak(1995),'ADetailedAnalysisoftheConceptual,Logicaland

MethodologicalFlawsintheArticle:"MarketingPornographyontheInformationSuperhighway,"July2.

ReprintedinInternationalLibraryofCriminology,CriminalJusticeandPenology,GeneralEditors,DavidNelkenandGeraldMars.VolumeonCyberspaceCrime,editedbyD.S.Wall(inpress).AshgatePublishingLimited.

Hoffman,D.L.andT.P.Novak(1995),"TheCommerceNet/NielsenInternetDemographicsSurvey:IsItRepresentative?"December12.

Hoffman,D.L.,W.DKalsbeek,andT.P.Novak(1996),"InternetUseintheUnitedStates:1995

BaselineEstimatesandPreliminaryMarketSegments,April12.ResearchConferencePresentations

1. Hoffman,D.L.andT.P.Novak(2018),”MiningtheSecretLifeofObjects:AnObject-

OrientedApproachtoConstructingRepresentationsofObjectExperience,”acceptedforpresentationatthe2018SocietyforConsumerPsychologyConference,Dallas,TX,February15-17.

2. Hoffman,D.L.andT.P.Novak(2018),“TheChangingRelationshipBetweenConsumersandObjectsintheIoT,”presentationintheinvitedspecialsession“DoingObservationalResearch,”presentationatthe2018WinterAmericanMarketingAssociationConference,NewOrleans,LA,February23-25.

3. Hoffman,D.L.andT.P.Novak(2017),“UnderstandingObjectExperience,”paperpresentedatthe2017AssociationforConsumerResearchConference,SanDiego,CA,October26-29.

4. Hoffman,D.L.andT.P.Novak(2017),“Send‘Her’MyLove:ACircumplexModelforUnderstandingRelationshipJourneysinConsumer-SmartObjectAssemblages,”paperpresentedatthe2017AssociationforConsumerResearchConferenceSpecialSession:Human-ObjectRelationships:HowConsumersInteractwithAnalogandDigitalThingsinAnalogandDigitalWorlds,October26-29.


5. Hoffman,D.L.andT.P.Novak(2017),“Consumer-ObjectRelationshipStylesintheInternetofThings,paperpresentedattheConsumerCultureTheoryConference,Anaheim,CA,July10-12.

6. Hoffman,D.L.(2017),“WhatDoYouMeanSheDoesn’tWorkThereAnymore?ChallengesandRewardsofResearchandDataCollaborationswithIndustrySponsors,”PaperpresentedattheAMADoctoralConsortium,ResearchFrontiers2:ManagingCollaborations,UniversityofIowa,June14-17.

7. Novak,T.P.andD.L.Hoffman(2017),“VisualizingEmergentIdentityofAssemblagesintheInternetofThings:ATopologicalDataAnalysisApproach,paperpresentedatEMAC,Groningen,Netherlands,May23-26.

8. Hoffman,D.L.andT.P.Novak(2017),“Consumer-ObjectRelationshipJourneysintheInternetofThings,”paperpresentedattheThoughtLeadersinConsumer-BasedStrategyConference,Amsterdam,May19-21.

9. Hoffman,D.L.andT.P.Novak(2017),“HowtoMarkettheConsumerIoT:FocusonExperience,”MSIWebinar,March1.

10. Hoffman,D.L.(2017),“Consumer-ObjectRelationshipJourneys,”paperpresentedattheInvitedSpecialSession,WinterAMA,Orlando,FL,February17.

11. Hoffman,D.L.(2017),“TheImpactofMarketer-ConsumerCollaborationsintheIoT,”paperpresentedinSpecialSession,WinterAMA,Orlando,FL,February18.

12. Hoffman,D.L.andT.P.Novak(2016),“WhenDumbObjectsBecomeSmart,DoSmartConsumersBecomeDumb?,”presentedattheInvitedPerspectivesSession,ACRAnnualConference,Berlin,Germany,October27-30.

13. Hoffman,D.L.,T.P.Novak,andH.Kang(2016),“AnthropomorphismfromSelf-ExtensionandSelf-Expansion:AnAssemblageTheoryApproachtoInteractionsBetweenConsumersandSmartDevices,”presentedattheACRAnnualConference,Berlin,Germany,October27-30.

14. Novak,T.P.andD.L.Hoffman(2016),“VisualizingEmergentIdentityofAssemblagesintheInternetofThings:ATopologicalDataAnalysisApproach,”presentedattheACRAnnualConference,Berlin,Germany,October27-30.


15. Hoffman,D.L.(2016),“ObjectExperiencesandObjectConsumers,”presentedattheACR2016DoctoralConsortium,Berlin,Germany,October27.

16. Hoffman,D.L.andT.P.Novak(2016),“HowtoMarkettheConsumerIoT:FocusonExperience,”presentedattheMSIConferenceonMarketingintheConsumerInternetofThings,September30,Washington,DC.

17. Hoffman,D.L.andT.P.Novak(2016),“AMachineLearningandData-DrivenVisualizationFrameworkforStudyingEmergentExperienceintheConsumerIoT,”PaperpresentedattheMobile+Social:MarketingBigDataAnalyticsWorkshop10thTriennialInvitationalChoicesymposium,LakeLouise,Canada,(UniversityofAlberta)May14-17.

18. Hoffman,D.L.,Novak,T.P.andKang,H.(2016),“AnthropomorphismfromSelf-ExtensionandSelf-ExpansionProcesses:AnAssemblageTheoryApproachtoInteractionsbetweenConsumersandSmartDevices,”paperpresentedattheSocietyforConsumerPsychologyWinterConference,St.PeteBeach,FL,Feb25-27.

19. Novak,T.P.andD.L.Hoffman(2015),“UsingTopologicalDataAnalysistoExplore

EmergentConsumerExperiencefromDigitalInteractions,”keynotepresentationattheCenterforComplexityinBusinessAnnualConference,Washington,DC,November12-13.

20. Hoffman,D.L.(2015),“ConsumerExperienceintheInternetofThings,”presentedattheMSIBoardofTrusteesMeetingFindingGrowthinDisruption,Phoenix,AZ,November5-6.

21. Novak,T.P.andD.L.Hoffman(2015),“UsingTopologicalDataAnalysistoExplore

EmergentConsumerExperiencefromDigitalInteractions,”presentedattheNYUConferenceonDigitalBigData,SmartLifeandMobileMarketingAnalytics,NewYork,NY,October23.

22. Hoffman,D.L.andT.P.Novak(2015),“ConsumerExperienceintheConnectedWorld:HowEmergingTechnologiesarePoisedtoRevolutionizeConsumerBehaviorResearch,”presentationintheroundtable(HoffmanandNovakco-chairs),2015AssociationforConsumerResearch,NewOrleans,October1-3.


23. Hoffman,D.L.andT.P.Novak(2015),”ConsumerExperienceintheInternetofThings:ConceptualFoundations,”paperpresentedintheinvitedplenarysession“FutureConsumerWorlds:HowTheInternetOfThings,Avatars,Robots,Cyborgs,AndHumanEnhancementTechnologiesMayChangeTheFaceOfConsumerPsychology-AndOurConceptOfWhatItMeansToBe"Human".,”2015SocietyforConsumerPsychology2ndInternationalConference,June,Vienna,Austria.

24. Hoffman,D.L.,T.P.NovakandH.Kang(2015),“Let’sGetCloser:HowRegulatoryFitDrivesFeelingsofConnectednessinSocialMedia,”paperpresentedinthesymposium,“SocialMediaExperience:ImplicationsforWell-Being,Word-of-MouthandBrandConsumption,”2015SocietyforConsumerPsychologyConference,February,Ritz-Carlton,Phoenix,AZ.

25. Hoffman,D.L.(2014),“MarketingintheInternetofThings,”MSIImmersionConference,Boston,MA,September18-19.

26. Hoffman,D.L.&T.P.Novak(2014),“TheGamificationofSmartDevices:SomePreliminaryThoughtsonConceptsandConstructs,”WinterAMAPre-ConferenceEventonGames,GamingandGamification,Orlando,FL,February21.

27. Hoffman,D.L.,T.P.Novak(2013),“TheSocialLifeofContent:HowNegativeMotivationsCanLeadtoPositiveFeelingsinSocialMedia,”MSIConferenceonSocialMediaandSocialNetworks:WhatAreTheyGoodFor,Boston,MA,December3-4.

28. Hoffman,D.L.,T.P.Novak(2013),“TwoPathstoFeelingCloseandConnectedinSocial

Media,”AdvertisingandConsumerPsychologyConference,SanDiego,CA,June13-15.

29. Mintz,O.andD.L.Hoffman(2012),“TheImpactofStrategic,Market,andMetricOrientationonSocialMediaMetricUseandSocialMediaMarketingPerformance,”Direct/InteractiveMarketingResearchSummit,LasVegas,NV,October13-14.

30. Novak,T.P.andD.L.Hoffman(2012),“OnlineExperienceinSocialMedia:TwoPathstoConnectedness,”AssociationforConsumerResearch,Vancouver,BC,October4-7.

31. D.L.Hoffman,T.P.NovakandR.Stein(2012),“PredictingIdentificationwithSocial

MediaGroups:FlourishingIndependentsorLanguishingInterdependents,”BehavioralDecisionResearchinManagementConference,Boulder,CO,June27-29.


32. D.L.Hoffman,T.P.NovakandR.Stein(2012),“PredictingIdentificationwithSocialMediaGroups:FlourishingIndependentsorLanguishingInterdependents,”ISMSMarketingScienceConference,Boston,MA,June7-9.

33. T.P.NovakandD.L.Hoffman(2012),“RelatednessNeedSatisfactionDuringSocialMediaGoalPursuit:TheInfluenceofOnlineSocialIdentityandMotivations,”ConferenceoftheInternationalCommunicationAssociation,Phoenix,AZ,May24-28.

34. D.L.HoffmanandT.PNovak(2012),“NeedSatisfactionfromInteractingwithPeopleVersusContent:TheRolesofMotivationalOrientationandIdentificationwithSocialMediaGroups,”SocietyforConsumerPsychologyAnnualConference,LasVegas,NV,Feb16-18.

35. D.L.Hoffman,T.P.Novak,andR.Stein(2012),“TheDeterminantsofOnlineSocialIdentity,”SocietyforConsumerPsychologyAnnualConference,LasVegas,NV,Feb16-18.

36. D.L.HoffmanandT.P.Novak(2012),“NeedSatisfactionDuringSocialMediaGoalPursuit:TheRoleofMotivationalOrientationandIdentificationwithOnlineSocialGroups,”AnnualMeetingoftheSocietyforPersonalityandSocialPsychology,SanDiego,CA,January26-28.

37. D.L.Hoffman(2011),“MSI50thAnniversarySpecialSessioninSupportofConsumerBehaviorResearch,”AssociationforConsumerResearchNorthAmericanConference,St.Louis,MO,October13-16,2011.

38. D.L.HoffmanandT.P.Novak(2011),”BeyondFacebook:EmergingTrendsforaPost-

SocialMediaWorld,”MSIConferenceonMarketingintheDigitalAge,”October5,Berkeley.

39. D.L.HoffmanandT.P.Novak(2011),“WhyPeopleUseSocialMedia,”INFORMSMarketingScienceConference2011,RiceUniversity,June9-11.

40. D.L.HoffmanandT.P.Novak(2010),“,"Retweet:ADigitalMeditationonThePowerofTwitter,”originalfilm,AssociationforConsumerResearchNorthAmericanConference,Jacksonville,FL,October7-10.


41. D.L.HoffmanandT.P.Novak(2010),“RolesandGoals:ConsumerMotivationstoUsetheSocialWeb,”INFORMSMarketingScienceConference2010,Cologne,Germany,June16-19.

42. D.L.HoffmanandT.P.Novak(2010),“AreBrandAttitudesContagious?Consumer

ResponsetoOrganicSearchTrends,”INFORMSMarketingScienceConference2010,Cologne,Germany,June16-19.

43. D.L.Hoffman,T.P.NovakandJ.Silva-Risso(2010),“ValidatingBrandTrackingData

AgainstOrganicBrandSearchTrends,”INFORMSMarketingScienceConference2010,Cologne,Germany,June16-19.

44. Hoffman,D.L.(2010),“SocialMetricsforSocialMedia,”InternetMetricsSession,MSIPre-ConferenceWorkshoponMarketingSpending,March1.

45. Hoffman,D.L(2010),“SessionOne:AllocatingAcrosstheMediaMix,”panelist,MSI

ConferenceonEffectiveMarketingSpending,UCLA,March2-3.

46. D.L.HoffmanandT.P.Novak(2009),“AreBrandAttitudesContagious?ConsumerResponsetoOrganicSearchTrends,”GoogleandWPPMarketingResearchAwardsConference09,NewYorkCity,November3.

47. Hoffman,D.L.(2009),“NavigatingtheNetworkedRiversoftheSocialWeb:Emerging

ThemesforConsumerBehaviorResearchonWeb2.X,”ACRRoundtable,AssociationforConsumerResearchAnnualConference,Pittsburgh,PA,October22-25.

48. Hoffman,D.L.(2009),“The“Right”ConsumersfortheBestConcepts:Identifyingand

UsingEmergentConsumersinDevelopingInnovations,”MSICustomerInsightsforInnovationConference,UniversityofMiamiSchoolofBusiness,CoralGables,FL,June18-19.

49. Hoffman,D.L.(2009),“DecomposingMorris:ACuriousCorrespondenceAnalysis,”“Morrisfest”Symposium,GraduateSchoolofBusiness,ColumbiaUniversity,May8,(Invited)

50. Hoffman,D.L.P.Kopalle,andT.P.Novak(2008),“The“Right”ConsumersfortheBest

Concepts:AMethodologyforIdentifyingEmergentConsumersforNewProductDevelopment,”ACRNorthAmericanConference,HyattRegencyHotel,SanFrancisco,CA,October23-26.(presenter)


51. Hoffman,D.L.(2008),“GeneratingCustomerInsightsfromthe“SocialWeb:”AreMarketersReadytoGiveUpControl?,”DirectMarketersEducationalFoundation(DMEF)Direct/InteractiveMarketingResearchSummit,LasVegasHilton,LasVegas,NV,October11-12.(Invited)

52. Hoffman,D.L.(2008),“GeneratingCustomerInsightsfromthe‘SocialWeb’:AreYou

ReadytoGiveUpControl?,”MSIBoardofTrusteesMeetingandConferenceonNewInsightsonCustomerBehavior,LanghamHotel,Boston,MA,April10-11.

53. Hoffman,D.L.,P.Kopalle,andT.P.Novak(2008),“The‘Right’ConsumersforConcept

Development:DevelopmentandValidationofaScaletoMeasureEmergentNature,”UC/USCMarketingColloquium,UniversityofCalifornia,Irvine,April4.(presenter)

54. Hoffman,D.L.(2008),“TheEvolutionofCustomerExperience:10TrendsYouCan’t

AffordtoMiss,”(presentationandpanelmoderator)MSI/SloanConferenceonLeveragingOnlineMediaandOnlineMarketing,UCRPalmDesertCampusandHotelMiramonteResort,February6-8.

55. Hoffman,D.L.(2008),“UserGeneratedContent,”MSI/SloanConferenceonLeveraging

OnlineMediaandOnlineMarketing,UCRPalmDesertCampusandHotelMiramonteResort,February6-8.

56. Hoffman,D.L.(2007),“CognitiveAugmentation:CantheInternetMakeYouSmarter

andMoreCreative?”SloanCenterforInternetRetailingNetworkingWorkshop,Riverside,CA,May3-4.

57. Hoffman,D.L.andNovak,T.P.(2006),“SubjectRecruitmentandPanelManagement:

ExperienceandObservationsBasedonourWorkCreatingeLabandeLab2.0,”ACRRoundtableonDoingBetterWeb-BasedResearch,ACRNorthAmericanConference,Orlando,FL,September28-October1.(presenter)

58. Hoffman,D.L.(2006),“PerspectivesonMarketingintheElectronicMarketplace:

ChallengesandNewDirectionsforResearchandInstruction,”TechnologyandInnovationSIGSpecialSession,AMASummerMarketingEducator’sConference,SheratonChicagoHotelandTowers,Chicago,IL,August4-7,2006.

59. Hoffman,D.L.(2005),“ADecadeofEmpiricalResearchRegardingtheInternet,”ACRDoctoralSymposium,SanAntonio,TX,September29.”


60. Novak,T.PandD.L.Hoffman(2005),“TheImpactofConsumerThinkingStyleonPerformance:MeasureofTask-SpecificExperientialandRationalCognition,”MarketingScienceConference,EmoryUniversity,Atlanta,GA,June17.

61. White,T.,D.L.Hoffman,andT.PNovak(2005),“ForgottenFavors:BiasedAccount

KeepinginInformation-DrivenConsumer-SellerRelationships,”SocietyforConsumerPsychologyWinterConference,St.Petersburg,Florida,Feb24-28.

62. Hoffman,D.L.,P.Kopalle,andT.P.Novak(2004),“IdentifyingandUsingEmergent

ConsumersinDevelopingRadicalInnovations,”ACRNorthAmericanConference,Portland,October7-10.

63. Hoffman,D.L.“ABriefOverviewofeLabResearch,”InauguralPartnerConference,

VanderbiltUniversitySloanCenterforInternetRetailing,November7,2003.

64. Hoffman,D.L.,T.P.NovakandF.Wan(2003),“TheImpactofOnlineProductReviewCharacteristicsonConsumerPreferences,”ACRNorthAmericanConference,Toronto,October9-12.

65. Hoffman,D.L.,T.P.NovakandF.Wan(2003),“TheImpactofOnlineProductReview

CharacteristicsonConsumerPreferences,”UCLACIBER/CMIEConference,ManagingintheGlobalInformationEconomy,AndersonGraduateSchoolofManagement,UCLA,September12-13,2003.

66. Hoffman,D.L.,Novak,T.P.andKumar,P.(2002),“HowProcessingModesInfluence

Consumers’CognitiveRepresentationsofProductPerceptionsFormedfromSimilarityJudgments,”AssociationforConsumerResearch,Atlanta,October16-20.

67. Hoffman,D.L.(2001),“ConsequencesoftheWebforCustomersandFirms:Developing

AResearchAgendaforInternetMarketing,”PresentationattheCMIEConference:ResearchDirectionsintheManagementoftheInformationEconomy,AndersonGraduateSchoolofManagement,UCLA,February9.

68. Hoffman,D.L.,Novak,andSchlosser(2001),"ConsumerControlinOnline

Environments,"SocietyforConsumerPsychologyWinterConference,Scottsdale,Arizona,February15-17.

69. Hoffman,D.L.(2000),"AnIntegrativeFrameworkforInternetCommerce,"Marketing

ScienceInstituteBoardofTrusteesMeeting,“MarketingKnowledgeintheAgeofE-Commerce,"LoewsCoronadoBayResort,SanDiego,CA,November2.


70. Hoffman,D.L.Novak,T.P.andSchlosser,A.(2000),"ConsumerControlinOnlineEnvironments,"AssociationforConsumerResearch,October19-22.

71. Novak,T.P.,Hoffman,D.L.,andYung,Y.F.(1999),“ModelingtheStructureoftheFlow

ExperienceAmongWebUsers:AStructuralModelingApproach,”PaperpresentedattheAssociationforConsumerResearchConference,September30–October3,Columbus,Ohio.

72. Hoffman,D.L.(1999),“TheStateoftheField:InternetMarketing”panelmoderatedat

the1999AmericanMarketingAssociationSummerEducator’sConference,SanFrancisco,CA,August7-10.

73. Hoffman,D.L.andT.P.Novak(1997),“NewMetricsforNewMedia:TowardtheDevelopmentofWebMeasurementStandards,”paperpresentedattheSpecialSession:MarketingontheInternet,1997INFORMSMarketingScienceConference,Berkeley,CA.March21-24.

74. Hoffman,D.L.andT.P.Novak(1997),“WebServerLogFileAnalysis:ScannerDatafor

theNewMillennium,”paperpresentedattheSpecialSession:WebServerLogFileAnalysis,1997INFORMSMarketingScienceConference,Berkeley,CA.March21-24.

75. Hoffman,D.L.(1996),"CommunicationModelsandMediaMeasurementinComputer-

MediatedEnvironments:ResearchIssuesandChallenges"INFORMSSpringConferenceonInformationSystemsandTechnology,PanelonWebandISResearch,May7.

76. Hoffman,D.L.(1996),"CommerceinCyberspace:WhatRoleforMarketingScientists?"

PanelDiscussionpresentedatthe1996INFORMSMarketingScienceConference,Gainesville,March7-10.

77. Chatterjee,P.,D.L.Hoffman,andT.P.Novak(1996),"ModelingConsumerResponseontheWorldWideWeb:ImplicationsforAdvertising,"paperpresentedatthe1996INFORMSMarketingScienceConference,TheUniversityofFlorida,Gainesville,March7-10.

78. Hoffman,D.L.andNovak,T.P.(1995),"MeasuringtheInternet,"SixthConferenceonOrganizationComputing,CoordinationandCollaborationInternationalConferenceonElectronicCommerce,UniversityofTexasatAustinIC2Institute,October29-31,1995.

79. Novak,T.P.andD.L.Hoffman(1995),"ConsumerBehaviorinComputer-Mediated

Environments:ConceptualFoundations,"posterpresentedattheAssociationforConsumerResearchConference,Minneapolis,MN,October19-21.


80. Novak,T.P.andD.L.Hoffman(1995),"MarketinginHypermediaComputer-MediatedEnvironments:Propositions,"paperpresentedatthe1NFORMSSpring1995NationalMeeting,LosAngeles,April24-26.

81. Hoffman,D.L.(1994),"ImplicationsofCommercializingtheInternetforMarketing

TheoryandPractice”TheMarketingInformationRevolution.AMASummerMarketingEducators'Conference,SanFrancisco,August6-9;andtheAMA/VanderbiltFrontiersinServicesConference,October.

82. Hoffman,D.L.anddeLeeuw,J.(1993).BenefitSegmentationandStructuringinService

BusinessMarkets.PaperpresentedattheTIMSMarketingScienceConference,WashingtonUniversity,March11-14.

83. Hoffman,D.L.andLilien,G.(1992).AssessingtheDirectionandMagnitudeof

PerceptualBiasinRelativeInfluenceJudgments.PaperpresentedattheORSA/TIMSJointNationalMeeting,SanFrancisco,CA,November2-4.

84. Hoffman,D.L.(1992).MeasuringCustomerPerceptionsofServiceQuality.Invited

paperpresentedattheAMA/VanderbiltServicesMarketingConference.

85. Hoffman,D.L.anddeLeeuw,J.(1992).ATwo-StageProcedureforAnalyzingAutomobileSwitching:TheCarChallenge.InvitedpaperpresentedattheTIMSMarketingScienceConference,LondonBusinessSchool,July12-15.

86. Hoffman,D.L.anddeLeeuw,J.(1992).UsingOptimalScalingtoImproveModel

EstimatesfromLISREL.PaperpresentedattheTIMSMarketingScienceConference,LondonBusinessSchool,July12-15.

87. Hoffman,D.L.anddeLeeuw,J.(1991).LinearizingNonlinearAssociationwithOptimal

Scaling:ReducingBiasandImprovingStabilityinMultivaliateLinearModels.PaperpresentedattheORSA/TIMSJointNationalMeeting,Anaheim,CA,November3-6.

88. Steenkamp,J.-B.andHoffman,D.L.(1991).QuantifyingBrandEquityMaps.Paper

presentedattheAnnualConferenceoftheDeutscheGesellschaftfürOperationsResearch,Stuttgart,Germany,September4-6.

89. Hoffman,D.L.&Steenkamp,J.-B.(1991).AJudgmentalApproachtotheMeasurement

ofBrandEquity.PaperpresentedatORSA/TIMSMarketingScienceConference,UniversityofDelawareandDuPontCompany,March21-23.


90. Hoffman,D.L.&Lilien,G.L.(1990).RelativeInfluenceinHusband-WifeDecisionMaking:ThreatstoValidityintheKeyInformantProblem.PaperpresentedatORSA/TIMSMarketingScienceConference,UniversityofIllinois,March22-25.

91. Hanssens,D.M.&Hoffman,D.L.(1989).StrategicMapsforProductPortfolio

Management.PaperpresentedatORSA/TIMSJointNationalMeeting,NewYork,October16-18.

92. Hanssens,D.M.&Hoffman,D.L.(1989).Monitoringtheeffectivenessofmarketing

strategyforaproductline.PaperpresentedatORSA/TIMSMarketingScienceConference,DukeUniversity,March17-19.

93. Hoffman,D.L.(1988).Amethodologyforanalyzingasymmetricstructureintransition

matrices.PaperpresentedatORSA/TIMSJointNationalMeeting,Denver,October23-26.

94. Novak,T.P.&Hoffman,D.L.(1987).Graphicallyrepresentingnestedlog-linearmodels

throughdecompositionofdevianceresiduals.PaperpresentedatPsychometricSocietyAnnualMeeting,Montreal,June17-19.

95. Hoffman,D.L.&Novak,T.P.(1986).Analyzingsquaredatatableswithresidualscaling.

PaperpresentedatORSA/TIMSJointNationalMeeting,Miami,October27-29.

96. Hoffman,D.L.&DeSarbo,W.(1986).Constructingjointspacemapsfrom"pick-any/n"data:Anillustrationofanewstochasticunfoldingmodel.PaperpresentedatTIMSXXVIIInternationalMeeting,GoldCoastCity,Australia,July21-23.

97. Hoffman,D.L.&DeSarbo,W.(1985).Anunfoldingchoicemodelforbinarydata.Paper

presentedatORSA/TIMSJointNationalMeeting,Atlanta,November4-6.

98. Hoffman,D.L.&Batra,R.(1985).Contingenteffectsofprogramenvironmentonadvertisingeffectiveness.PaperpresentedatAnnualAssociationforConsumerResearchConference,LasVegas,October17-20.

99. DeSarbo,W.&Hoffman,D.L.(1985).Simpleandweightedunfoldingthresholdmodelsforthespatialrepresentationofbinarychoicedata.PaperpresentedattheORSA/TIMSMarketingScienceConference,VanderbiltUniversity,March6-9.


100. Hoffman,D.L.(1984),AMarketingApplicationofCorrespondenceAnalysis.PaperpresentedatORSA/TIMSMarketingScienceConference,UniversityofChicago,March12-14.

InvitedUniversityResearchSeminars“Send‘Her’MyLove:ACircumplexModelforUnderstandingRelationshipJourneysinConsumer-SmartObjectAssemblages,”YorkUniversity,September29,2017.“ConsumerandObjectExperienceintheIoT:AnAssemblageTheoryPerspective,”GeorgetownUniversityMarketingDepartmentResearchSeminarSeries,November4,2016;UCSDRadySchoolofManagementMarketingDepartmentResearchSeminarSeries,March16,2017;UniversityofMarylandMarketingDepartmentResearchSeminarSeries,March29,2017;VirginiaTechNorthernVirginiaCenterMarketingDepartmentResearchSeminarSeries,March31,2017;UniversityofIllinoismarketingDepartmentResearchSeminarSeries,April21,2017.“EmergencefromInteractionintheConsumerInternetofThings:AnAssemblageTheoryApproach,”MarketingResearchSymposium,LazaridisSchoolofBusinessandEconomics,WilfridLaurierUniversity,April21,2016.“OnlineExperienceinSocialMedia:TwoPathstoConnectedness,”DepartmentofMarketing,Goethe-UniversityinFrankfurt/Main,September14,2012.“BeyondFacebook:FriendlyDevices”StanfordSIEPRPolicyForum,SocialMediaandtheConnectedEconomy,StanfordUniversity,November18,2011.“AugmentMe:MarketingStrategiesforaPost-SocialMediaWorld”BakerSpeakerSeries,WhartonSchool,UniversityofPennsylvania,September29,2011.“WhyPeopleUseSocialMedia:HowOnlineSocialIdentityandMotivationsInfluencetheExperienceofBeingConnected,”UniversityofMiamiSchoolofBusinessDepartmentofMarketingSeminar,October5,2010;UniversityofPittsburghKatzSchoolofBusinessDepartmentofMarketingSeminar,July8,2011;WhartonSchool,UniversityofPennsylvania,September30,2011.“AreBrandAttitudesContagious:ConsumerResponsetoOrganicSearchTrends,”UniversityofNotreDameMendozaCollegeofBusinessMarketingDepartmentSeminar,December4,2009;UniversityofWashingtonMarketingFosterSchoolofBusinessMarketingSeminarSeries,February12,2010;UniversityofMiamiSchoolofBusinessDepartmentofMarketingSeminar,


October5,2010;UniversityofSouthernCaliforniaMarshallSchoolofBusinessMarketingSeminarSeries,September17,2010.ConsumerThinkingStyle,TaskCongruence,andPerformance:NewMeasuresofTask-SpecificExperientialandRationalCognition,”DistinguishedSpeakerSeries,CollegeofManagement,GeorgiaInstituteofTechnology,Atlanta,GA,October20,2005;StellnerScholarDistinguishedGuestLecturepresentedattheCollegeofBusiness,UniversityofIllinois,ChampaignIllinois,November18,2005;InvitedSeminar,UniversityofCalifornia,Riverside,December8,2005.“IdentifyingandUsingEmergentConsumers inDevelopingRadical Innovations,”DistinguishedSpeakerSeries,CollegeofManagement,GeorgiaInstituteofTechnology,Atlanta,GA,October20; Stellner Scholar Distinguished Guest Lecture presented at the College of Business,University of Illinois, Champaign Illinois, November 18; Invited Seminar, University ofCalifornia, Riverside,December 8; 2005; Sloan Industry Studies Centers’ Annual Conference,GeorgiaInstituteofTechnology,April19-21,2004;TuckMarketingSeminarSeries,DartmouthUniversity,March19,2004.“TheImpactofOnlineProductReviewCharacteristicsonConsumerPreferences,”GraduateSchoolofManagement,UniversityofCalifornia,Irvine,July8,2003.“ResearchDirectionsforE-Commerce,”AndersonGraduateSchoolofManagement,UCLA,February2001."TheInternetisaNewMarketingParadigm"GraduateSchoolofBusiness,StanfordUniversity,July12,2000;HaasSchoolofBusiness,Berkeley,July25,2000(withT.P.Novak)“IntegratingtheInternetintoScholarlyResearchParadigms,”MarketingSeminar,SternSchoolofBusiness,NewYorkUniversity,March4-5,1999(withT.P.Novak)“ModelingtheStructureoftheFlowExperienceAmongWebUsers,”InformationSystems/MarketingSeminar,SternSchoolofBusiness,NewYorkUniversity,March4-5,1999.(withT.P.Novak)“MeasuringtheFlowExperienceAmongWebUsers”StanfordMarketingCamp,July17-20,1997.(withT.P.Novak)"MarketingInComputer-MediatedEnvironments:ResearchIssuesandChallenges,"CRITO,UniversityofCaliforniaatIrvine,May3,1996(withT.P.Novak)


“MarketinginHypermediaComputer-MediatedEnvironments:ImplicationsforCommercializationoftheWorldWideWeb"IntervalResearchCorporation,October1994;StanfordUniversityMarketingSeminar,August3,1995.(withT.P.Novak)"GraphicalModelsofConsumerPerceptionandPreference"UniversityofNorthCarolina,November1992. "MaximizingCustomerSatisfactionThroughMarket-DrivenQuality,"UniversityofTexasatDallas,March1992;Vanderbilt1992"AsymmetricResidualMapsforMarketStructureAnalysis"MarketingModeler'sGroupNY,March1987;UniversityofWashington,December1988;FourthAnnualTexasUniversities'MarketingFacultyResearchColloquium,TexasA&MUniversity,April4-5,1991;SecondAnnualAMAARTForum,BeaverCreek,Colorado,June1991;UniversityofUtah,March1992;CarnegieMellonUniversity,April1992;UniversityofGroningen,May1992."DyadicDisagreement:AnExploratoryAnalysisofHouseholdPurchaseInfluenceandReportingBias,"PennsylvaniaStateUniversity,November1990."DiagnosticMapsforProductLineMonitoring"UCLAJuly1989;ColumbiaSummerWorkshopJune1989;UniversityofIowa,February1990;UniversityofTexasatDallas,February1990."CorrespondenceAnalysisandRelatedMethods"UCLA(Psychology)April1987;UniversityofWashington,December1988"ResidualscalingandtheAnalysisofAsymmetricMarketStructure"SixthAnnualColumbia/WhartonJointSeminar,January30,1987.InvitedIndustryandGovernmentSeminarsandConferencesHoffman,D.L.(2017),“TheImpactoftheInternetofThingsonConsumersandBusiness,”

KeynotepresentationattheEFMIVisiononFoodCongres2017,Theme:“FoodforThought,”KasteelDeVanenburg,Putten,Netherlands,May23.

Novak,T.P.andD.L.Hoffman(2016),“UsingTopologicalDataAnalysis(TDA)toVisualize

InteractionEventsfromIFTTTRecipesandSmartHomeSensors,”PresentedatAyasdi,Inc.,MenloPark,CAMarch10.

Hoffman,D.L.andT.P.Novak(2016),“HowtoMarkettheSmartHome:FocusonEmergent

Experience,NotUsesCases,”PresentedatCBSInteractive,SanFrancisco,CA,March11.


Hoffman,D.L.(2016),“HowtoMarkettheSmartHome:FocusonEmergentExperience,NotUseCases,”PresentedatBrite’16,ColumbiaUniversity,NY,NY,March7.

Novak,T.P.andD.L.Hoffman(2015),“ExploringEmergentConsumerExperience:ATopological

DataAnalysisApproach,”PresentedatIFTTT,SanFrancisco,CA,November25.“TheDigitalCustomer,”Discussion,2012SAPCEOEvent,March16,2012.“AreBrandAttitudesContagious:ConsumerResponsetoOrganicSearchTrends,”PaperpresentedattheGoogle/WPPMarketingResearchAwards,November3,2009.“WhatisWeb2.0?”BusinessLeadersRoundtable,UCRPalmDesertGraduateCenter,March12,2009.“EmergentConsumersCanHelpDevelopSuccessfulFutureIdeas,”DiscussionPaperpresentedattheNSFGENIOpt-InWorkshop,CharlesHotel,July20-21,2008(Presenter.Co-authoredwithT.P.Novak)“ExaminingHowthe“SocialWeb”isCreatingNewOpportunities–AndPossibleThreats,”eTail2008,JWMarriottDesertSprings,PalmDesert,CA,February11-14,2008.“TheEvolutionofCustomerExperience:10TrendsYouCan’tAffordtoMiss,”Shop.orgAnnualSummit,MandalayBayResort,LasVegas,NV,September17-19,2007.“TheEvolutionofCustomerExperience:10TrendsYouCan’tAffordtoMiss,”MarketLiveE-CommerceSummit,FairmontSonomaMissionInn,Sonoma,CA,June18-20,2007.“Howto"Lockin"YourCustomers…andLureThemAwayfromCompetitors,”PanelPresentationatthe2005Shop.orgAnnualSummit,LasVegas,NV,Sept12-14,2005.“ManagingtheCustomerChain:FromTheorytoPractice,”PresentationtotheNashvilleTechnologyCouncil,TechRoundtable,October2,2003.“DoYouReallyUnderstandYourCustomers,”PanelPresentationatthe2003Shop.orgAnnualSummit,NewYorkCity,Sept24-26,2003.“TheConsumerExperience:AResearchAgendaGoingForward,”FTCPublicWorkshop1:TechnologiesforProtectingPersonalInformation:TheConsumerExperience.Panel:"UnderstandingHowConsumersInterfacewithTechnologiesDesignedtoProtectConsumerInformation,”May14,2003


“eLab:AModelforOnlineConsumerBehavior,”Keynoteaddress,AmericanMarketingAssociationEXPLORForum,Chicago,Nov21-22,2002.“InternetAdvertising:FromCPMstoResults,”UnitedStatesSecuritiesandExchangeCommissionPortalsRoundtable:RelationshipsBetweenBroker-DealersandWebSites,May23,2001.“AnIntegratedFrameworkforInternetCommerce,”PresentationattheCMIEConferenceAcceleratingChangeintheInformationEconomyAndersonGraduateSchoolofManagement,UCLA,February7-8,2001.“AnIntegratedFrameworkforInternetCommerce,”DaimlerChrysler,Stuttgart,Germany,January2001."Today'sWebConsumer,"PresentationtotheRoundTableGroupE-CommerceBootcamp,GleacherCenter,Chicago,June26,2000."InternetCommerceinAction,"PresentationattheSterlingCommerceSecretsoftheE-BusinessMastersE-BusinessStrategiesConference,May8-11,2000."TheInternetRevolutionandConsumerPrivacy:CanTheyCoexist?"KeynotepresentedattheSkadden,Arps,2000Women'sRetreat,FourSeasonsResort,PalmBeach,May19-21,2000."TheEvolutionoftheDigitalDivide:ImplicationsforaResearchAgenda,"InvitedpresentationattheDigitalDivideSeminar,MarkleFoundation,February14,2000.“AModelofStickiness,”InvitedpaperpresentedattheIndustryStandardInternetSummit99,Ritz-CarltonLagunaNiquel,July18-20,1999.“TheDigitalDivide:IssuesfortheDiffusionofElectronicCommerce,”Invitedpaperpresentedat"TheDigitalEconomy:NewResearch,Data,andTools,”WhiteHouseConferencesponsoredbyNSF,theDepartmentofCommerceandtheOECD,May25-26,1999(withT.P.Novak)

“InternetCommerceinAction,”Mini-KeynotepresentationattheSterlingCommerceWorldwideConference,ECStrategies,Chicago,May13,1999.“IssuesofEquity,Privacy,andCommercialism,”InvitedpaperandmoderatedsessionpresentedatTheInternetandtheFamilyConference,AnnenbergPublicPolicyCenterNationalPressClub,Washington,DC,May4,1999.


“LinkingInternetMarketingwithBusinessPractice:TheStateoftheField,”InvitedpaperpresentedattheMSI1998FallBoardofTrusteesMeeting:FromHereto‘00:PuttingOurPrioritiestoWork,PhoenixAZ,November5-6,1998(withT.P.Novak)“AreWomenDifferent?:GenderdifferencesinWebShoppingBehaviorsandTheirImplicationsforInternetBusinessStrategy”SpecialSeminar,ToolsforBuildingRelationshipswiththeMillenniumWoman,iVillage.comandFastCompany.September24,1998.“TheInternetOpportunity,”KeynoteaddresswithTomNovakattheFutureMediaResearchProgramme,LondonBusinessSchool,June4,1998.“InternetCommerce:TheEverChangingLandscape,”SterlingCommerceExecutiveSymposiuminpartnershipwithFORTUNEConferenceDivision“BuildingtheNextGenerationEnterprise:ReshapingYourBusinesswithElectronicCommerce”RoyalYorkHotel,Toronto,Canada,May12-14,1998.“TheStateoftheIndustry,”OpeningKeynoteatthe1998CMAMusicIndustry&NewTechnologies(MINT)ConferenceMay13,1998.“IntegratingtheInternetintoYourElectronicCommerceStrategies,”AHMA,MarcosIsland,Florida,January25-27,1998.“InformationPrivacyintheMarketspace:ImplicationsfortheCommercialUsesofAnonymityontheWeb,”AmericanAssociationfortheAdvancementofScienceconference,"AnonymousCommunicationsontheInternet:UsesandAbuses,”November21-23,UniversityofCalifornia,Irvine,1997.“MeasuringtheAudience:WhereTopResearchersAgreeandDiverge”OnlineNewsSummit,NewYorkHiltonHotel,NewYorkCity,September11-12,1997.“PrivacyandElectronicCommerce,”EFF/SiliconValleyIndustryBriefingwithIraMagazineron“GlobalElectronicCommerceandPersonalPrivacyProtection.”August5,1997.“SegmentingtheOnlineConsumerMarket:PreliminaryFindings,”IntervalResearchCorporation,PaloAlto,CA,July31,1997“MeasuringtheFlowExperienceAmongWebUsers”StanfordMarketingCamp,July17-20;IntervalResearchCorporation,PaloAlto,CA,July31,1997


“IntegratingtheInternetintoYourElectronicCommerceStrategy”SterlingCommerceExecutiveSymposium,HotelInter-Continental,MiamiMay12-13,1997."NewMetricsforNewMedia:TowardtheDevelopmentofWebMeasurementStandards"KeynoteAddress,IQPCPerformanceMeasurementsforWebSites,HotelNikko,SanFrancisco,February24-26,1997.“AdvertisingPricingModelsforNewMedia,”InternetPublishingandBeyond:TheEconomicsofDigitalInformationandIntellectualProperty,KennedySchoolofGovernment,HarvardUniversity,Jan23-Jan25,1997."GettingaGriponYourTechnologyStrategy"Fortune500CEOForum,November14-16,1996.

"CommerceontheInternet:EmergingModels"FutureofInteractiveMarketingConference,HarvardBusinessSchool,May22-24,1996;IntelCorporation,SantaClara,CA,August12,1996;InterdisciplinaryAspectsoftheElectronicSuperhighwaySeminar,GeorgeWashingtonUniversity,SchoolofEngineeringandAppliedScience,October15,1996."EnvisioningtheFutureofInternetMarketing:UnderstandingtheConsumerandMarketResponse,"MITSloanSchool,September18-19,1996."InternetResearchMethodologyWorkshop"MicrosoftCorporation,September5,1996.“WorkshoponFlowMeasurementMethodology”IntervalResearchCorporation,August1,1996"GoingwiththeFlow:TappingConsumerExperienceontheNet"SpotlightExecutiveConferenceDirectingtheFutureofInteractiveMedia,July28-30,1996."NewMetricsforNewMedia"NetscapeCommunicationsCorporation,July18,1996.

"WhoIsOntheNet?:ImplicationsforCommercialDevelopment,"IntervalFridayForum,IntervalResearchCorporation,Dec.151995;NetscapeCommunicationsCorporation,April181996;StanfordBreakfastBriefingSeries,July11,1996;UniversityofSantaClara,July15,1996.

"ConsumerDataandDemographics"WhartonForumonElectronicCommerce,May9-10,1996."LevelingthePlayingField:MassCommunicationvs.MassMedia,”presentationattheSixthConferenceonComputers,Freedom,&Privacy,March27-30,1996.


"CommercialScenariosfortheWeb:OpportunitiesandChallenges"IntervalInternetSymposium,IntervalResearchCorporation,February231995;HarvardBusinessSchoolColloquium,MultimediaandtheBoundarylessWorld,November15-17,1995."WhatIstheInternetandHowCanItHelpYourBusiness?"CABLE,LoewsVanderbiltPlaza,October11,1995."UnderstandingtheInternetAudience"KeynoteAddress,NetProfits:DoingBusinessontheInternet,SheratonPalace,SanFrancisco,August1-2,1995.[rankedintop3ofspeakers,withTedLeonsis,President,AOLandScottCook,Chairman,Intuit]"BusinessModelsthatWorkontheNet,"NetProfits:DoingBusinessontheInternet,August1-2,1995;InterAct'96."MeasurementImplicationsoftheInternet,"BellcoreMeasurementsResearchSymposium,May18,1995.

"CorrespondenceAnalysisandRelatedMethods"192ndAmericanChemicalSocietyMeetings,September1986;FirstAnnualAMAARTForum,InclineVillage,Nevada,June1992."ProgramImpact:TheKeyMeasureofAudienceResponse"BeyondRatingsConference,ColumbiaUniversity,October19,1984.GeorgeWashingtonUniversityResearchSeminarsandEvents“HowtoMarkettheConsumerIoT:FocusonExperience,”GWSBBoardofAdvisorsPresentation,September23,2016.“TheCenterfortheConnectedConsumer,”GWSBFacultyMeetingPresentation,January23,2015.“ConsumerExperienceintheSmartHome:AnAssemblageTheoryPerspective,”GWSBMarketingDepartmentBrownbag,February20,2015.“TheSocialLifeofContent:HowIntrojectedMotivationLeadstoFeelingCloseandConnectedinSocialMedia,”GWSBResearchBrownbag,Dec12,2013.UCRiversideResearchSeminarsandEvents“SloanCenterOverview,”SunstarDelegationVisittoAGSM,AlumniCenter,April16,2008.


“TheEvolutionofCustomerExperience:10TrendsYouCan’tAffordtoMiss,”BacktoClass,UCRiversideHomecoming08,February23,2008.“TheSearchforSignificance:EmergentNatureandConceptDevelopment,”MAMA,November13,2007.“Howto“Lockin”YourCustomersandLureThemAwayFromCompetitors,”CUCAlumniBreakfast,February28,2007.“TheSloanCenterforInternetRetailingandeLab2.0,”AMAStudentClubMeeting,UCRiverside,November1,2006.“eLab2.0OnlineResearch,”MAMA,DepartmentofPsychology,October30,2006.VanderbiltUniversityEvents“CanWeLiveWithouttheInternet?PonderingtheImplicationsofInternetIndispensability,”VUCommencementFacultySeminar,May12,2005.“PrivacyontheInternet:KeyEthicalIssuesandChallenges,”CalturnerProgramforMoralLeadershipintheProfessions,StudentDiscussionSeries:ProfessionsandPrivacy,Feb18,2005.“E-CommerceattheOwenSchool,”FacultyPresentationatDiversityWeekend,December1,2001.OwenStrategicPlanningOn-SiteRetreat,OwenCorporateCouncil,November8,2001."ElectronicCommerceatOwenandtheVanderbilteLabInitiative,"InvitedpresentationtotheIBMIndustrySolutionsLab,May24,2000."ElectronicCommerceattheOwenSchool,"PresentationtotheOwenGraduateSchoolofManagement,AlumniAssociationBoardofDirectors,April28,2000.“Owen’sElectronicCommerceAdvantage,”InvitedpaperpresentedattheFirstAnnualScholar’sWeekend,OwenGraduateSchoolofManagement,VanderbiltUniversity,March25-28,1999.“Who’sMakingMoneyontheInternet?(Hint:It’sNotWhoYouThink!),”Owen7:29BreakfastGroup,IngramIndustries,March25,1998."TheRevolutionWillNotBeTelevised"VanderbiltAlumniReception,CapitalCityClub,February1995;NashvilleForum,StadiumClub,September7,1995.


TEACHINGPost-DoctoralSupervisionHyunjinKang(Communications,PennsylvaniaStateUniversity,Ph.D.2013)Firstplacement:AssistantProfessorofCommunication,WeeKimWeeSchoolofCommunicationandInformation,NanyangTechnologicalUniversity,SingaporeRandyStein(Psychology,YaleUniversity,Ph.D.2011).Firstplacement:AssistantProfessorofMarketing,CalPolyPomona.TerryDaugherty(Communications,MichiganStateUniversity,Ph.D.2001).Firstplacement:AssistantProfessorofAdvertising,UniversityofTexasatAustin.FangWan(Communications,UniversityofMinnesota,Ph.D.2002).Firstplacement:AssistantProfessorofMarketing,UniversityofManitoba.DoctoralDissertationCommitteesAbishekBorah(Marketing,MarshallSchoolofBusiness,USC,Ph.D.2013.Firstplacement:

UniversityofWashington,Seattle).Member.Dissertationtopic:"EssaysinConsumerConversationsinSocialMedia."

Jean-FrançoisGuertin(Marketing,HECMontreal,Ph.D.2011.Firstplacement:Universityof

Sherbrooke).Member.Dissertationtopic:"ThreeEssaysontheDevelopment,ValidiationandConfirmationoftheFlowConstructtoInvestigateNavigationalWebSiteExp[erience"

OferMintz(Marketing,UCIrvine,Ph.D.2012.Firstplacement:LSU).Member.Dissertation

topic:“WhatDrivesManagerialUseofMarketingvs.FinancialMetricsandDoesitImpactPerformance?”

PatraliChatterjee(Marketing,VanderbiltUniversity,Ph.D.1998.Firstplacement:Assistant

Professor,RutgersUniversity).Co-Chair.Dissertationtopic:"ModelingConsumerResponseinWorldWideWebSites-ImplicationsforAdvertising."

AnandNarasimhan(OrganizationalTheory,VanderbiltUniversity.1997.Firstplacement:

AssistantProfessor,LondonSchoolofBusiness)Co-Chair.Dissertationtopic:"InterpretiveStanceinInchoateIndustries"


ScottEggebeen,Ph.D.Measurement,EvaluationandStatistics1988(Columbia).RichardColumbo,Ph.D.Marketing1987(Columbia). DoctoralQualifyingCommitteesBrynnNodarse,UCRPsychology2007oralsAbishekBorah,USCMarshallSchoolofBusiness,2011oralsDoctoralConsortiaCo-Chair,ACRDoctoralSymposium,2018Faculty,AMADoctoralConsortium,2017Faculty,SCPDoctoralConsortium,2015Faculty,ACRDoctoralConsortium,2010ResidentFaculty,AMADoctoralConsortium,NewYorkUniversity,July29-August2,1987CoursesUndergraduate:IntegratedMarketingCommunicationMBAProgram:IntegratedMarketingCommunication,MarketingStrategyandPlanning,DigitalCommerceStrategy,StrategicBrandManagement,NewProductDevelopment,ProductManagement,InternetMarketingStrategy,ManagingtheInternetRetailingCustomerChainEMBAProgram:MarketingManagement(Core),MarketingPlanning(MarketingII)DoctoralSeminars:MarketinginComputer-MediatedEnvironments,OnlineConsumerBehavior,NonlinearMultivariateAnalysisofMarketingDataExecutiveTeachingStanfordUniversityProfessionalEducationExecutiveProgramsMarketStrategyforTechnology-BasedCompaniesFaculty,MarketingontheWebI&II,1996:April17-19;October23-25;1997:April23-25;October29-31;1998:March18-20.ColumbiaBusinessSchoolExecutivePrograms,ArdenHouseCaseDiscussionLeader,MarketingManagementProgram1985-1989Faculty,MarketingResearchProgram1985


AssistantDirector,MarketingManagementProgram1984-1986ColumbiaBusinessSchoolExecutivePrograms,SpecialProgramsDivisionFaculty,MarketingManagementProgram,Equitable,Inc.,Morristown&Tarrytown,1988-1989Faculty,MarketingManagementProgram,Homequity,Inc.,Connecticut,1985SERVICEEditorialActivitiesEditorSpecialIssueEditor,“SocialMedia,”JournalofInteractiveMarketing,2011SpecialIssueEditor,InformationSystemsResearch(Marketingarea),2000-2001SpecialIssueEditor,“MarketingScienceandtheInternet,”MarketingScience,1999-2000DepartmentalEditorElectronicCommerceResearch(MarketingDepartment)EditorialBoardsJournalofMarketingResearch(2012-) EditorialBoard,GuestAssociateEditoronmultiplemanuscriptsJournalofMarketing(-present),EditorialBoardJournalofConsumerPsychology,-present,EditorialBoardJournalofInteractiveMarketing,EditorialBoardfoundingmember1996-presentInternationalJournalofElectronicCommerce,EditorialBoard(1995-present)SocialScienceResearchNetwork,2002-present(AdvisoryBoard)InternationalJournalofMarketingEducation,2002-presentAdvisoryPanelsSocietyforConsumerPsychology,2012-2015PastMembershipsJournalofConsumerResearch,JournalofElectronicCommerce(FoundingMember),MarketingLetters (member of Academic Advisory Board and former member of Editorial Board),


Marketing Science (off in 2002), EC World (Founding Member), Managerial MarketingAbstracts,MarketingResearchNetworkAdHocReviewingJournalofConsumerResearch,AcademyofManagementReview,ManagementScience,MarketingScience,CommunicationsoftheACM,JournalofComputer-MediatedCommunication,JournalofMarketing,JournalofMarketingResearch,Psychometrika,InternationalJournalofResearchinMarketing,AppliedPsychologicalMeasurementConferenceReviewing2015SocietyforConsumerPsychologyInternationalConference2009ACRAsia-PacificConference(reviewedin2008)SocietyforConsumerPsychology2008,2009,2010,2011ACRAnnualConference1991,1992,1999,2000,2002,2003,2004,2005,2008,2010AMASummerEducator'sConference,1989,1990,1991,1992AMAWinterEducator'sConference,1991,1992,1993,1994,1995OtherSignificantReviewing

GrantsNationalScienceFoundation(variousprograms)ResearchCompetitionsJohnA.HowardAmericanMarketingAssociationDissertationCompetition,BlueRibbonPanel,2015JohnA.HowardAmericanMarketingAssociationDissertationCompetition,numerousyears-presentMarketingScienceInstituteAldenClaytonDoctoralDissertationCompetition,numerousyears,2006-presentMSI-JournalofMarketingResearchcompetitionon"Practitioner-AcademicCollaborativeResearchSCPDoctoralDissertationCompetition,numerousyears,2006,2007,2008ResearchReportsNationalResearchCouncilComputerScienceandTelecommunicationsBoardETSScholasticAchievementTest,Irwin


ConferenceOrganizationConferenceChairDirect/InteractiveMarketingResearchSummit,LasVegas,NV,October13-14,2012(Co-Chair)MarketingScienceInstitute/SloanCenterforInternetRetailingLeveragingOnlineMediaandOnlineMarketing,UCRiversidePalmDesertCampusandHotelMiramonteResort,February6-8,2008(Co-Chair)AssociationforConsumerResearchPre-ConferenceConsumersOnline:TenYearsLater,October25,2007(co-chair)UCRSloanCenterforInternetRetailingResearchNetworkingWorkshop,May3-4,2007AGSMDeliberativeDialogueConferenceFeaturingDukeUniversityProfessorRichardStaelin,April6,2007InauguralPartnerConference,VanderbiltSloanCenterforInternetRetailing,2003(co-chair)FirstINFORMSMarketingScienceandtheInternetConference,Co-Chair,1998SecondAnnualColumbiaSummerMarketingWorkshop:ArdenHomestead1989SixthAnnualColumbia/WhartonJointSeminar:ColumbiaUniversity,1987ColumbiaCenterforTelecommunicationsandInformationStudies,"BeyondRatings:NewDirectionsinAudienceMeasurementResearch":ColumbiaUniversity,1984Session/TrackChairACRNorthAmerica(specialsessionorganizer);SanDiego,CA2017WinterAMA(specialsessionorganizer);Orlando,FL,2017SCP(symposiumorganizer);St.PeteBeach,2016ACRNorthAmerica(specialsession/roundtableorganizer);NewOrleans2015SCP(specialsessionorganizer);Phoenix,2015INFORMSMarketingScienceConference(trackco-organizer);Atlanta2014INFORMSMarketingScienceConference(trackco-organizer);Istanbul,2013INFORMSMarketingScienceConference(trackco-organizer);Boston,2012ACRNorthAmerica(MSISpecialSessionorganizer,withPunamAnandKeller),St.Louis,2011.ACRNorthAmerica(roundtableorganizer),Pittsburgh,2009.ACRNorthAmericaConference(specialsessionorganizer),Portland,2004.ACRNorthAmericanConference(specialsessionorganizer);Toronto,2003.AMASummerEducator’sConference(panelorganizer);SanFrancisco,1999INFORMSMarketingScienceConference(panelorganizer);Berkeley,1997INFORMSMarketingScienceConference(panelorganizer);Gainesville,1996INFORMSSpringNationalMeeting(sessionchair);LosAngeles,1995TIMSXXX-SobrapoXXIIIJointIntsernationalMeeting(trackchair):RiodeJaneiro1991


ORSA/TIMSMarketingScienceConference(sessionchair):Berkeley1997;Gainesville1996;Tucson1994;Seattle1988;Dallas1986;Nashville1985ORSA/TIMSJointNationalMeeting(sessionchair):Denver1988;Miami1986;Anaheim1991LosAngeles1995ACRAnnualConference(specialsessionchair):LasVegas1985ExternalAdministrativeServiceChair,ExternalReviewCommittee,Five-yearReview,CenterforResearchonInformationTechnologyandOrganizations(CRITO),UniversityofCalifornia,Irvine,2004ProfessionalAffiliationsandMembershipsAssociationforConsumerResearch,AmericanMarketingAssociation,INFORMS(member,SocietyforMarketingScience),IndustryStudiesAssociation(Foundingmember,2009-present),SocietyforConsumerPsychologyPastmemberships:AssociationforComputingMachinery,ClassificationSocietyofNorthAmerica,CommerceNet,PsychometricSocietyMembershipinProfessionalOrganizations

ElectedPositions2017-2020 PerspectivesDirector(Industry)AssociationforConsumerResearchBoardofDirectors1998-1999 Past-President,INFORMSSectiononMarketing(formername)1996-1997 President,INFORMSSectiononMarketing1994-1995 President-Elect,TIMSCollegeonMarketing1992-1993 Secretary-Treasurer,TIMSCollegeonMarketing1992-1993 Editor,TIMSCollegeonMarketingNewsletter(publishedquarterly)1992-1999 CouncilMember,TIMSCollegeonMarketingAdvisoryCouncil1995 ProgramChair,AmericanStatisticalAssociation,SectiononMarketing1994 ProgramChair-Elect,AmericanStatisticalAssociation,SectiononMarketing


ProgramCommitteesACMConferenceonElectronicCommerceEC’082008AssociationforConsumerResearch(ACR)AnnualConference1992,1999,2000,2002,2003,2008,2016Computers,Freedom,&PrivacyAnnualConference1996,1997,1998AdvisoryBoardsandCommitteesProcter&GambleDigitalAdvisoryBoardFebruary2009-2013MarketingScienceInstitute,AcademicTrustee2008-2014WebAnalyticsAssociation,AdvisoryBoard2005-presentMarketingScienceInstitute“BlueRibbon”Committee,WebSurveyResearchProject2004-2006Inc.MagazineWebAwards2001 EFFPioneerAwardsJudge2001,2002,2003,2004,2005PrizeforPromise(nominator)2002Qbiquity,AdvisoryBoard2001InternetPolicyInstitute2000eConception,Director1999-2000Credible.org,AdvisoryBoard1999StandardforInternetCommerce,FoundingMember1999GIIAwards,Final(“BlueRibbon”)Judge,BusinessCategory1996-1999AAASProject(NSF)onAnonymousCommunicationsontheInternet,AdvisoryCommittee1996-1997AssociateMember,CommerceNet;member,MarketingWorkingGroup1994-2000ProfessionalExperienceSummerVisitingScholar,IntervalResearchCorporation,1995-1999ResearchAssociate,ColumbiaBusinessSchoolInstituteforTele-Information,1984-1985SocialScienceAnalyst,ResearchTriangleInstitute,ResearchTrianglePark,NorthCarolina,1980-1981


StrategicConsultingBellcore,BellNorthernResearch/NorthernTelecom,Cohen,Klingenstein&MarksInc.,Daimler-Benz,Reinalt-ThomasCorporation,FederalReserveBoardElectronicPaymentsSystemPanel,Hewlett-Packard,HotWired,ImpactPlanningGroup,IntelCorporation,IntervalResearchCorporation,MicrosoftCorporation,NashvilleChamberofCommerce,NetscapeCommunicationsCorporation,NielsenMediaResearch,Ogilvy&Mather,Procter&Gamble,(r)evolutionpartners,Reinault-Thomas,SBC,Starwave,StratfordAssociates,TelevisionAudienceAssessment,Inc.ExpertWitnessWrittenAffidavitforthedefendant,2015,FederalTradeCommissionv.Amazon.com,Inc.,CaseNo.2:14-CV-01038-JCCWrittenAffidavitandDepositionfortheplantiff,Summer2012,TheReinalt-ThomasCorporationd/b/aDiscounttire,aMichigancorporationv.AKHCompany,Inc,aCaliforniacorporation,No.2:10-cv-01055-JWSWrittenAffidavitforthedefendant,Fall2009,Autodesk,Inc.vs.DassaultSystèmesSolidWorksCorporationWrittenAffidavitfortheplaintiff,Winter2005,Ameripay,LLCv.AmeripayPayrollLtd,USDistrictCourtfortheNorthernDistrictofIllinois,EasternDivision.WrittenAffidavitsforthedefendant,Spring2003,Verizonv.ShowalterWrittenAffidavitforthedefendant,Fall2001,PowerAgentv.EDS.WrittenAffidavitandDepositionforthedefendant,Spring2001,AmwayCorporationv.P&G,USDistrictCourt,WesternDistrictofMichigan,SouthernDivision.WrittenAffidavitandTestimony(January20,1999)fortheplaintiffsintheFederaltrial,ACLUv.Reno,challengingtheconstitutionalityoftheChildOnlineProtectionAct(COPA).LeadWitness.WrittenAffidavitfortheplaintiff,Orman,et.al.vAOL,Inc.(April30,1998).WrittenAffidavitandTestimony(March22,1996)fortheplaintiffsinthejoinedFederaltrials,ACLUv.RenoandALAv.Reno,challengingtheconstitutionalityoftheCommunicationsDecencyAct(CDA)portionoftheTelecommunicationsBillof1996.


UNIVERSITYANDPRIVATEFOUNDATIONGRANTS&CORPORATEGIFTS

Co-FounderandCo-Director,SloanCenterforInternetRetailing(2003-present)andeLab(1994-present.).ProfessorTomNovakandIfoundedeLab/Project2000in1994toconductscholarlyresearchinInternetmarketingande-commerce.InMarch2003,theAlfredP.SloanFoundationawardedagrantestablishingtheVanderbiltUniversitySloanCenterforInternetRetailing.TheCentermovedtotheUniversityofCalifornia,Riverside,inJuly2006.From1994-2006,weraisedover$3millioninSloanCenterandeLabfundingfromthesourcesbelow:CorporateFunding($932,000Project2000/eLab;$450,000)SloanCenterforInternetRetailing):CDnow,Daimler-Chrysler,FedEx,theFreedomForum,Digeo,FinancialServicesTechnologyConsortium,FirstHorizon,Focalink,GaylordEntertainment,HotWiredVenturesLLC,Hewlett-Packard,IngramEntertainment,IntervalResearchCorporation,iVillage,J.C.Bradford,Land’sEnd/Sears,NCRKnowledgelabs,Neomodal,Netscape,NielsenMediaResearch,O’Reilly&Associates,PitneyBowes,Roche-Diagnostics,RouseCompany,SBC,ShopatHome,Shop.org,Sprint,SterlingCommerce,SunMicrosystems,VulcanVentures,VFCorporation,Walmart.com,YankelovichPartners.FoundationandGovernmentGrants($565,000):AlfredP.SloanFoundation,AmericanAssociationforAdvancementofScience,TheAspenInstitute,TheFreedomForumFirstAmendmentCenter,MarketingScienceInstitute,JohnandMaryR.MarkleFoundation,NationalScienceFoundationUniversityGrants($1,075,000):VanderbiltUniversityCentralAdministration,VanderbiltUniversityResearchCouncil,VanderbiltUniversityMedicalCenterTheSloanCenterforInternetRetailingmovedtoUCRiversideinJuly2006. CorporateGifts Newsfutures04/2007 In-kind GSICommerce12/2007 $5,500 Organize.com12/2007 $5,000 Procter&Gamble09/2008 $5,000 MillerCoors09/2008 $10,000 Hershey09/2009 $5,000


UCRiversideAcademicSenateOmnibusGrant 2012 $1150 2011 $1400 2010 $630 2009 $1000 2008 $1500 2007 $1607GeorgeWashingtonUniversityAdministrativeServiceUniversityGWUniversityHonorsProgramAdvisoryCommittee,member,Fall2014-presentGWSBResearchCommittee,Spring2017SWAPT,MemberFall2015-Spring2017StrategicPlanningCommittee,Cross-DisciplinaryTaskforceSpring2015MarketingDepartmentAPTChair,Spring2014-Spring2016UCRiversideAdministrativeServiceDepartmentAGSMDepartmentofManagementandMarketingDepartmentChair,07/1/2006-6/30/2011MarketingAreaRecruitingSearchCommittee,Chair,2006-2007ManagementAreaRecruitingSearchCommittee,Ex-OfficioMember,2006-2007MarketingAreaRecruitingSearchCommittee,Ex-OfficioMember,2007-2008ManagementAreaRecruitingSearchCommittee,Ex-OfficioMember,2007-2008ManagementAreaRecruitingSearchCommittee,Chair,2008-2009MarketingAreaRecruitingSearchCommittee,Ex-Officio,2008-2009FirstAnnualAGSMMarketingCamp,May9,2008CollegeSobaFacultyMentortoStudentAmericanMarketingAssociationClub,2012-presentAGSMStrategicPlanningCommittee,2008-2009AGSMSeniorLeadershipTeam,9/2007-presentAGSMGraduateCommittee,07/2006-06/2007AGSMBASDCommittee,07/2007-2009


CampusUCROnlineStrategicPlanningCommittee,2013-presentUCRFacultyWelfareCommittee,2012-presentUCRStrategicPlanningCommittee,AcademicExcellenceSubcommittee,2009-2010UCRAGSMDeanSearchCommittee,2006-2007UCRSeniorMarketingCouncil,2006-2008UCRSchoolofMedicineDeanSearchCommittee,2007UCRSchoolofCommunicationsTaskForceCo-Chair,2008-presentVanderbiltUniversityAdministrativeService

FacultySenate,1996-1999,2004-2006Technology Literacy Arc Seminar, sponsored by the Center for Teaching and the AssociateProvostforInnovationthroughTechnology,2002OwenExecutiveCommittee2004-2006DeanSearchCommittee2004-2005FacultyDevelopmentCommittee,2003-2005MarketingRecruitingCommittee,1997,2003-2006OwenStrategicPlanningCommittee,2001-2002MarketingAreaHead,2002-2003,2005-2006Chair,MarketingRecruitingCommittee,1994(co-chair),1999,2001,2002,2004,2005Coordinator,MarketingAreaPh.D.Program,1994-2001Member,OwenPh.D.Committee,1993-2003Chair,Computing/TelecommunicationsStrategicPlanningCommittee,1993-1996PromotionCommittee,RayFriedman,2003RenewalCommittee,NetaMoye,2002HumanResources/OrganizationalStudiesSearchCommittee,1994Director,ElectronicCommerceProgram,2000-2005FacultySponsor,eBusinessandTechnologyClub,2000-2005Director&Founder,ElectronicCommerceEmphasis,1996-2000FacultyAdvisor(Marketingarea),BusinessProjectsGroup,1994-2000EMBACurriculumCommittee2002-2003CommitteeonInstruction,1997-2000UTDallasAdministrativeServiceSchoolofManagementExecutiveEducationCommittee,1991-1992SchoolofManagementTeachingCommittee,1991-1993UniversityCommitteeonFacultyStandingandConduct,1991-1993


ColumbiaBusinessSchoolAdministrativeServiceMarketingFacultyRecruitingCoordinator,1988MarketingFacultySearchCommittee,1988;1986FacultyResearchReviewCommittee(Chair,1989),1987-1990CommitteeonComputerUse(Chair,1987-1989),1987-1990SelectedMediaRecognitionBusinessWeek“Mover&Shaker,”SanFranciscoWebgrrlsTop25WomenontheWeb,Microtimes100,AdvertisingAge"WebWarrior,”c/net"Visionary,”InternetWorld"InternetHero,”Newsweek"TheNet50PeopleWhoMatterMostontheInternet"

donna l. hoffman - business.gwu.edu · 2007 alfred p. sloan foundation research networking workshop...

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