donal blaney, young briton's foundation (united kingdom)
TRANSCRIPT
Conservatives and the New Media
Conservatives and the New Media
Donal Blaney
Atlas Liberty Forum, April 2008
Donal Blaney
Atlas Liberty Forum, April 2008
New Media ToolsNew Media Tools
Video Audio Email Internet Social Networking
Video Audio Email Internet Social Networking
VideoVideo
Case Study: Can America trust the BBC?
Case Study: Can America trust the BBC?
VideoVideo
Recognizes importance of visual stimuli Rapid rebuttal On-demand preferable to live stream Embedding in host websites and blogs YouTube Viral campaigns
Case Study: Hillary in Bosnia
Recognizes importance of visual stimuli Rapid rebuttal On-demand preferable to live stream Embedding in host websites and blogs YouTube Viral campaigns
Case Study: Hillary in Bosnia
Video EquipmentVideo Equipment
Outsourcing to specialists to handle filming, editing, clipping and uploading
In-house technology: don’t be scared! Digital VCR (JVC GZ-HD7: $1,700) Microphone, Lighting, Set Mac Pro with Final Cut Pro Consider end-user bandwidth capability Budget: £15,000 to £25,000
Outsourcing to specialists to handle filming, editing, clipping and uploading
In-house technology: don’t be scared! Digital VCR (JVC GZ-HD7: $1,700) Microphone, Lighting, Set Mac Pro with Final Cut Pro Consider end-user bandwidth capability Budget: £15,000 to £25,000
Video ContentVideo Content
Case Study: Livingstone Ad The shorter, the better Download speed: impatience of viewers Clarity, humour, graphics, music Graphics: www.istockphoto.com Music: www.freeplaymusic.com
Case Study: Livingstone Ad The shorter, the better Download speed: impatience of viewers Clarity, humour, graphics, music Graphics: www.istockphoto.com Music: www.freeplaymusic.com
Video ContentVideo Content
Case Study:Tax Ad TaxPayers’ Alliance Total Cost: $10,000
Case Study: Gordon The Bogeyman Total Cost: $nil
Case Study:Tax Ad TaxPayers’ Alliance Total Cost: $10,000
Case Study: Gordon The Bogeyman Total Cost: $nil
AudioAudio
Case Study: Tory Radio (www.toryradio.com) Equipment: Marantz PMD 660 Host: www.podbus.com Phone-in/rant line, iTunes Audio podcast resources
www.how-to-podcast-tutorial.com www.jakeludington.com/podcasting www.apple.com/itunes/store/
podcaststechspecs.html
Case Study: Tory Radio (www.toryradio.com) Equipment: Marantz PMD 660 Host: www.podbus.com Phone-in/rant line, iTunes Audio podcast resources
www.how-to-podcast-tutorial.com www.jakeludington.com/podcasting www.apple.com/itunes/store/
podcaststechspecs.html
EmailEmail
Data Protection - consider offshoring? Drive traffic to website: links Clarity of design, pictures, avoid
wordiness Software: www.constantcontact.com -
tracks click-throughs, manages lists, templates
Surveys: www.surveymonkey.com
Data Protection - consider offshoring? Drive traffic to website: links Clarity of design, pictures, avoid
wordiness Software: www.constantcontact.com -
tracks click-throughs, manages lists, templates
Surveys: www.surveymonkey.com
InternetInternet
Free speech - consider offshoring? Online payments: www.paypal.com or
Google Checkout Blogs: Blogger, Wordpress, Typepad Blogging pyramid, importance of links,
driving traffic
Free speech - consider offshoring? Online payments: www.paypal.com or
Google Checkout Blogs: Blogger, Wordpress, Typepad Blogging pyramid, importance of links,
driving traffic
Brand DevelopmentBrand Development
Front groups, SPVs Case Study: ConservativeHome.com
The Fisk CentreRight.com The Wrongman.com LabourDoNotDo.com FirstTheyCame.com ChameleonArmy.com BritainAndAmerica.com
Front groups, SPVs Case Study: ConservativeHome.com
The Fisk CentreRight.com The Wrongman.com LabourDoNotDo.com FirstTheyCame.com ChameleonArmy.com BritainAndAmerica.com
Social NetworkingSocial Networking
Facebook (www.facebook.com) Set up groups, plan events, online payments Trawling groups for members and adding as
friends/to your group Improper to harvest email data Unreliable: yes=maybe; maybe=no Great for recruiting volunteers/raising
candidate awareness: less good at getting votes or GOTV
Facebook (www.facebook.com) Set up groups, plan events, online payments Trawling groups for members and adding as
friends/to your group Improper to harvest email data Unreliable: yes=maybe; maybe=no Great for recruiting volunteers/raising
candidate awareness: less good at getting votes or GOTV
ConclusionConclusion
The World Without America Ad The World Without America Ad
Contact DetailsContact Details
Donal Blaney, Young Britons’ Foundation, 50 Churchill Square, Kings Hill, West Malling, Kent ME19 4YU, United Kingdom ([email protected])
Murray Gough, Suite 404, Albany House, 324 Regent Street, London W1B 3HH, United Kingdom ([email protected])
Donal Blaney, Young Britons’ Foundation, 50 Churchill Square, Kings Hill, West Malling, Kent ME19 4YU, United Kingdom ([email protected])
Murray Gough, Suite 404, Albany House, 324 Regent Street, London W1B 3HH, United Kingdom ([email protected])