Domino’s Turn Around

Campaign

Losing the battle of best tasting pizza.

Customers weren’t buying Dominos’s pizza.

Compared the taste of it to CARDBOARD!

This former employee tampering with food did not help the companies sales.

Domino’s got a bright idea…fire the disgusting guy (of course) and make BETTER pizza!

The company threw away its 50 year old recipe, and tested new ingredients until…

They found the perfect combination to make a GREAT tasting pizza that consumers would purchase.

With its new pizza and viral video promotions, Domino’s has increased sales, won back customers, and gained new fans.