dollar inside

1
Page 56 JUNE 5 2011 JUNE 5 2011 Page 57 ST 56 AGENDA 57 AGENDA Profits of gloom as dollar booms Industry bearing the brunt From Page 55 ‘‘The value of the dollar is keeping our traditional market of Europe and America away. . . while driving Aust- ralians off to exotic destinations,’’ he said. ‘‘When your budget gets blown out by 20 per cent and you are a budget traveller, (holidaying in Australia) is a big decision. ‘‘You are not going to stay as long, and you are not going to spend as much.’’ Tourism Whitsundays CEO Peter O’Reilly said international tourists now had half the money to spend on trips Down Under and were voting with their feet. The decline in the backpacking market had been the most noticeable, which Mr O’Reilly linked to a drop in international students. There are currently 41,500 less international students studying in Australia, compared with this time last year, according to Federal Govern- ment figures. International student ambassador for Brisbane Matthew Ram arrived in Queensland to study medicine on a US scholarship two years ago. But he is now considering leaving for home halfway through the course due to the higher cost of living under the current exchange rate. He said two years ago, his $US50,000-a-year scholarship covered tuition and cost of living, but now barely covered his tuition, forcing him to take out a US loan. ‘‘If I finish my education here I am looking at going into debt. I am at $20,000 (debt) now, but it could be closer to $100,000 by the time I’m done,’’ he said. Queensland’s film industry has also taken a battering, with some Indian film producers now opting for cheaper locations. Two years after attracting the big- budget Narnia film, the location is no longer proving as attractive for over- seas productions. Gold Coast visual effects company SMI Photon blamed the strong dollar for a decision to move its primary business to China about a year ago. ‘‘The Australian dollar is virtually at parity with the US dollar . . . and looking like it will stay high for a long time ahead,’’ Photon chief executive Dale Duguid said in a statement explaining the decision. For exporters, the exchange rate has frozen any expansion plans. Two years ago, medical equipment manufacturer Cook Asia Pacific in- vested in a new $A30 million manu- facturing facility in Brisbane. Finance director Mark Muller said that equated to a cost of $US23 million for its parent company, global com- pany Cook Medical. ‘‘If we would actually do that now it would be $32 million and in a market where the profit’s just not the same as two years ago,’’ Mr Muller said. ‘‘The cost of our labour in world terms has gone up 50 per cent in two years,’’ he said. ‘‘If we were trying to do that investment now, we may not get the same decision.’’ ‘‘There is not a lot of incentive right now to increase manufacturing out of Australia.’’ Mr Muller said the soaring cost of power and water and lack of govern- ment funding for clinical trials to bring new products to market were part of the problem. Queensland Treasurer Andrew Fraser said a massive drop in exports had been most prevalent in the resources sector, with hard coking coal exports falling by $1.8 billion over the March quarter. [email protected] SUGAR EVERY time the Australian currency rises in value against its US counterpart, Queensland canegrowers can kiss goodbye to millions of dollars in earnings. The soaring Aussie dollar has proven to be the achilles heel for cane farmers, who are now earning a sweet $450 a tonne for exported raw sugar. The world sugar trade operates in US dollars, meaning that as the Australian dollar rises, the return to Queensland farmers declines. Queensland Canegrowers chief executive Steve Greenwood said the Aussie strong dollar was a huge dampener for an otherwise strong industry. ‘‘For every cent increase in the dollar, at the moment we are seeing a reduction of $4.50 per tonne of sugar,’’ Mr Greenwood said. TOURISM THE SUN is shining and skies a clear blue, but tourism operators in the Whitsundays are desperately awaiting the usual rush of tourists. Tourism providers on the doorstep to the Great Barrier Reef say not only has the strong dollar made the destination less attractive for overseas visitors from the United Kingdom and the US, it was also sending droves of domestic holidayers to cheaper locations overseas, such as Bali. This time last year, Whitsunday Sailing Adventures marketing director Gabby Shaw said half the number of seats on their sailing boats would be booked two weeks out from departure date. But today, those same boats, which take groups of up to 25 people, are empty two to three days out from departure date. Ms Shaw said regular bookings of their sailing trips by international students had also dried up. She said price-cutting in the industry had added to the damage. ‘‘Just in the last two days we have had to lay off our rep down in Sydney,’’ she said. STUDENTS WHEN University of Queensland business student Mowd Hassan chose to study in Australia two years ago, affordability was a key part of the decision. Compared with other study destinations of a similarly high standard, Australia was the less expensive option. But today’s less favourable exchange rate has taken its toll on Mr Hassan, whose parents are now having to send more money to cover his living costs than when he began his studies last year. ‘‘It has increased tremendously,’’ he said. ‘‘My parents have to send me 900 ringgit ($247) just to get (text) books. ‘‘It has been a taxing time for me in terms of my study and cost of living over here. I think it is really expensive here.’’ Mr Hassan, who is on a Malaysian government scholarship, shares a house in the university suburb of St Lucia with six other people. This year the rent increased by $50. He said the rising cost of fruit and vegetables had also made it harder to make ends meet. RETAIL AS MAJOR retailers reel from a surge in online shopping fuelled by the strong Aussie dollar, some small retailers say it is not all bad news. Creator of Queensland children’s designer clothing brand Tilly & Otto, Kavala Williams said a strong dollar had cut her production costs. Mrs Williams (pictured), based in the southeast Queensland seaside suburb of Redcliffe, said the cost of importing fabric from the US for her children’s line had been slashed by 20 per cent compared with last year due to the dollar. ‘‘That is definitely a positive for me because I import all my fabrics from the US. The strength of our dollar has certainly lowered my production costs,’’ she said. She was already making savings by importing all her fabrics at a third of the local price and by selling online. FILM TWO years after luring the $150 million Narnia blockbuster to our shores, big-budget film producers are far from beating down the door. The embattled Queensland film industry is struggling to attract big films, with Gold Coast-based production company boss George Vasiliadas saying there is a low chance of repeating the success soon with the dollar so strong. ‘‘With the big-budget films, I can’t see them coming in a hurry,’’ he said. ‘‘A lot of these offshore productions will have two to three countries as an option where they’d like to film.’’ EXPORT FOR Brisbane manufacturer Allan Morrison, managing director of BSD Robotics, a surging dollar can only bring bad news. With 98 per cent of goods produced at BSD Robotic’s Acacia Ridge factory exported, a slight increase in the dollar creates a huge impact on its international competitiveness. A few months ago the company, which manufactures laboratory instruments, was forced to offer prices to distributors in Australian dollars rather than US dollars, as a buffer against an unfavourable exchange rate. This meant passing on some of the pain to distributors and customers. ‘‘There is absolutely no doubt that it has been a problem,’’ Mr Morrison said. COMMENT Terry McCrann Battling a two-speed economy OUR dollar is headed higher. Only another shock global meltdown will stop it. It will certainly go through the $US1.10 it just failed to reach a few weeks ago. At some point it will probably hit $US1.20. Indeed, if the China boom continues, it could quite possibly reach the all-time record just shy of $US1.50 of the early 1970s. And in future it could come right back to parity with the greenback. That’s what a floating currency does and will ‘‘do more of’’ in an increa- singly volatile world. Indeed, it was only US63¢ barely two years ago, after being almost at parity the year before. So is it just a case of riding out the high dollar for our manufacturers, tourism operators and the like? For some, yes; for many, no. This time, it really is different. The production lines that are closed down won’t be re-opened with a lower dollar. They will have disappeared to China and into history. But the foreign tourists will come back with a lower dollar and the growing prosperity in Asia creating more of them. Our wine, education and similar industries sit somewhere in the middle. If they can ride out the high dollar, they can prosper when and if a lower dollar returns. Indeed, those that really add value will survive even in a permanently high-dollar world. But it will be much tougher and demand real value to foreign customers. That’s one of the three things that make this high-dollar future different. We have never had a mining boom as big – creating a dramatic, permanent ‘‘two-speed economy’’. The second is the internet. Consumers here can access cheap foreign prices directly, bypassing local retailers. The third is the decline of the US and ultimately also the mighty greenback. We don’t want to sink with it.

Upload: mccarthy-wood-media-technology

Post on 25-Jun-2015

92 views

Category:

News & Politics


0 download

TRANSCRIPT

Page 1: Dollar inside

Page 56 JUNE 5 2011 JUNE 5 2011 Page 57ST

56 AGENDA 57AGENDA

Profits of gloom as dollar boomsIndustry bearing the bruntFrom Page 55

‘‘The value of the dollar is keepingour traditional market of Europe andAmerica away. . . while driving Aust-ralians off to exotic destinations,’’ hesaid.

‘‘When your budget gets blown outby 20 per cent and you are a budgettraveller, (holidaying in Australia) is abig decision.

‘‘You are not going to stay as long,and you are not going to spend asmuch.’’

Tourism Whitsundays CEO PeterO’Reilly said international touristsnow had half the money to spend ontrips Down Under and were votingwith their feet.

The decline in the backpackingmarket had been the most noticeable,which Mr O’Reilly linked to a drop ininternational students.

There are currently 41,500 lessinternational students studying inAustralia, compared with this time lastyear, according to Federal Govern-ment figures.

International student ambassadorfor Brisbane Matthew Ram arrived inQueensland to study medicine on aUS scholarship two years ago.

But he is now considering leavingfor home halfway through the course

due to the higher cost of living underthe current exchange rate.

He said two years ago, his$US50,000-a-year scholarshipcovered tuition and cost of living, butnow barely covered his tuition, forcinghim to take out a US loan.

‘‘If I finish my education here I amlooking at going into debt. I am at$20,000 (debt) now, but it could becloser to $100,000 by the time I’mdone,’’ he said.

Queensland’s film industry has alsotaken a battering, with some Indianfilm producers now opting for cheaperlocations.

Two years after attracting the big-budget Narnia film, the location is nolonger proving as attractive for over-seas productions.

Gold Coast visual effects companySMI Photon blamed the strong dollarfor a decision to move its primarybusiness to China about a year ago.

‘‘The Australian dollar is virtually atparity with the US dollar . . . andlooking like it will stay high for a longtime ahead,’’ Photon chief executiveDale Duguid said in a statementexplaining the decision.

For exporters, the exchange rate hasfrozen any expansion plans.

Two years ago, medical equipment

manufacturer Cook Asia Pacific in-vested in a new $A30 million manu-facturing facility in Brisbane.

Finance director Mark Muller saidthat equated to a cost of $US23 millionfor its parent company, global com-pany Cook Medical.

‘‘If we would actually do that now itwould be $32 million and in a marketwhere the profit’s just not the same astwo years ago,’’ Mr Muller said.

‘‘The cost of our labour in worldterms has gone up 50 per cent in twoyears,’’ he said.

‘‘If we were trying to do thatinvestment now, we may not get thesame decision.’’

‘‘There is not a lot of incentive rightnow to increase manufacturing out ofAustralia.’’

Mr Muller said the soaring cost ofpower and water and lack of govern-ment funding for clinical trials to bringnew products to market were part ofthe problem.

Queensland Treasurer AndrewFraser said a massive drop in exportshad been most prevalent in theresources sector, with hard coking coalexports falling by $1.8 billion over theMarch quarter.

[email protected]

SUGAREVERY time the Australiancurrency rises in value against itsUS counterpart, Queenslandcanegrowers can kiss goodbye tomillions of dollars in earnings.

The soaring Aussie dollar hasproven to be the achilles heel forcane farmers, who are nowearning a sweet $450 a tonne forexported raw sugar.

The world sugar trade operatesin US dollars, meaning that as the

Australian dollar rises, the returnto Queensland farmers declines.

Queensland Canegrowers chiefexecutive Steve Greenwood saidthe Aussie strong dollar was ahuge dampener for an otherwisestrong industry.

‘‘For every cent increase inthe dollar, at the moment we areseeing a reduction of $4.50 pertonne of sugar,’’ Mr Greenwoodsaid.

TOURISMTHE SUN is shining and skies aclear blue, but tourism operatorsin the Whitsundays aredesperately awaiting the usualrush of tourists.

Tourism providers on thedoorstep to the Great Barrier Reefsay not only has the strong dollarmade the destination lessattractive for overseas visitorsfrom the United Kingdom and theUS, it was also sending droves ofdomestic holidayers to cheaperlocations overseas, such as Bali.

This time last year, WhitsundaySailing Adventures marketingdirector Gabby Shaw said half the

number of seats on their sailingboats would be booked twoweeks out from departure date.

But today, those same boats,which take groups of up to 25people, are empty two to threedays out from departure date.

Ms Shaw said regular bookingsof their sailing trips byinternational students had alsodried up.

She said price-cutting in theindustry had added to thedamage.

‘‘Just in the last two days wehave had to lay off our rep downin Sydney,’’ she said.

STUDENTSWHEN University of Queensland businessstudent Mowd Hassan chose to study inAustralia two years ago, affordability was akey part of the decision.

Compared with other study destinationsof a similarly high standard, Australia wasthe less expensive option.

But today’s less favourable exchangerate has taken its toll on Mr Hassan, whoseparents are now having to send moremoney to cover his living costs than whenhe began his studies last year.

‘‘It has increased tremendously,’’ he said.‘‘My parents have to send me 900

ringgit ($247) just to get (text) books.‘‘It has been a taxing time for me in

terms of my study and cost of living overhere. I think it is really expensive here.’’

Mr Hassan, who is on a Malaysiangovernment scholarship, shares a house inthe university suburb of St Lucia with sixother people.

This year the rent increased by $50. Hesaid the rising cost of fruit and vegetableshad also made it harder to make ends meet.

RETAILAS MAJOR retailers reelfrom a surge in onlineshopping fuelled by thestrong Aussie dollar, somesmall retailers say it is notall bad news.

Creator of Queenslandchildren’s designerclothing brand Tilly &Otto, Kavala Williams saida strong dollar had cut herproduction costs.

Mrs Williams (pictured),based in the southeastQueensland seasidesuburb of Redcliffe, saidthe cost of importingfabric from the US for herchildren’s line had beenslashed by 20 per centcompared with last yeardue to the dollar.

‘‘That is definitely apositive for me because Iimport all my fabrics fromthe US. The strength ofour dollar has certainlylowered my productioncosts,’’ she said.

She was already makingsavings by importing allher fabrics at a third of thelocal price and by sellingonline.

FILMTWO years after luring the$150 million Narnia blockbusterto our shores, big-budget filmproducers are far from beatingdown the door.

The embattled Queensland filmindustry is struggling to attractbig films, with Gold Coast-basedproduction company boss GeorgeVasiliadas saying there is a lowchance of repeating the successsoon with the dollar so strong.

‘‘With the big-budget films, Ican’t see them coming in a hurry,’’he said. ‘‘A lot of these offshoreproductions will have two tothree countries as an optionwhere they’d like to film.’’

EXPORTFOR Brisbane manufacturer AllanMorrison, managing director ofBSD Robotics, a surging dollar canonly bring bad news.

With 98 per cent of goodsproduced at BSD Robotic’s AcaciaRidge factory exported, a slightincrease in the dollar creates ahuge impact on its internationalcompetitiveness.

A few months ago thecompany, which manufactureslaboratory instruments, wasforced to offer prices todistributors in Australian dollarsrather than US dollars, as a bufferagainst an unfavourableexchange rate. This meantpassing on some of the pain todistributors and customers.

‘‘There is absolutely no doubtthat it has been a problem,’’ MrMorrison said.

COMMENTTerry McCrann

Battling atwo-speedeconomyOUR dollar is headed higher. Onlyanother shock global meltdown willstop it.

It will certainly go through the$US1.10 it just failed to reach a fewweeks ago.

At some point it will probably hit$US1.20. Indeed, if the China boomcontinues, it could quite possiblyreach the all-time record just shy of$US1.50 of the early 1970s.

And in future it could come rightback to parity with the greenback.That’s what a floating currency doesand will ‘‘do more of’’ in an increa-singly volatile world.

Indeed, it was only US63¢ barelytwo years ago, after being almost atparity the year before. So is it just acase of riding out the high dollar forour manufacturers, tourismoperators and the like?

For some, yes; for many, no. Thistime, it really is different.

The production lines that areclosed down won’t be re-openedwith a lower dollar. They will havedisappeared to China and intohistory. But the foreign tourists willcome back with a lower dollar andthe growing prosperity in Asiacreating more of them.

Our wine, education and similarindustries sit somewhere in themiddle. If they can ride out the highdollar, they can prosper when and ifa lower dollar returns.

Indeed, those that really addvalue will survive even in apermanently high-dollar world. Butit will be much tougher and demandreal value to foreign customers.

That’s one of the three things thatmake this high-dollar futuredifferent. We have never had amining boom as big – creating adramatic, permanent ‘‘two-speedeconomy’’.

The second is the internet.Consumers here can access cheapforeign prices directly, bypassinglocal retailers.

The third is the decline of the USand ultimately also the mightygreenback. We don’t want to sinkwith it.