cargill workshop

Business Case Challenge guidelines

Congratulations! You are cordially invited to the Business Case Challenge in the workshop The customer is always right Culture or Company values from Cargill. In this workshop, you are divided into groups as below, please contact your group before the event for better preparation. Special prize for the Winning Team: - 65% of Scholarships for Start-up course at YUP! Institute for all members from workshop winning team from YUP! Institute with the value of 11,2 mil VND and will have a chance to win 3 full scholarship of YUP! with the value of 17 mil VND - Special gifts from the company. BelowistheinterestingcasestudydesignedforyoubyCargill!

CUSTOMER-CENTRIC CULTURES AND CORE VALUES OF CORPORATION I. General Introduction about company (Industry, Product, Vision, Mission, Stakeholders)

Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services, around the globe with over 143,000 employees in 67 countries. Cargill started in Vietnam in 1995. Now Cargill has 8 plants nationwide (Bien Hoa, Long An, Dong Thap, Can Tho, Binh Dinh, Hung Yen, Tien Giang and Hanam) to produce livestock and aqua feed over 1,200 employees and a network of 2,000 dealers throughout the country. We have expanded the Binh Dinh Portable Mill from 5kmt/month to permanent mill 20kmt/mt which will be fully in operation in May 2014. We are investing the 9th plant in Nghe An and going to operate in 2015. Cargill Vietnam has been recognized as No. 1 in The most attractive Employer Brand award for Agriculture, Feed, Forestry industry for the 2 consecutive year 2013, 2014 Business Model: Cargill products are distributed through dealers and sell directly to big Farms. Cargills products: Livestock (swine and poultry) and Aqua (fish and shrimp) Cargill Vision: The best animal nutrition company in Vietnam . Zero accident. High employee engagement. Enriched Communities, Organic and strategic Growth Business focus is Better nutrition for better lives

.Cargill Mission: Create distinctive value; Cargill in Vietnam is living that vision by being devoted to the improvement of the Vietnameses living standard through relentless promotion and development of livestock and aqua production in Vietnam

Cargill core value: Integrity, Respect for others, Passion for success and Commitment to serve. Cargills strength: advance nutrient optimization technology by providing comprehensive animal nutrition solutions that leverage our global best practices and local market knowledge, strong brand recognition, high technology, high engaged employees. Feed Industry introduction - Vietnam market Feed market is growing fast with over 5%/year. It is quite potential market A country with over 3 million husbandry farmers with low performance - How to Increase their competitive ability is very important things.

Stakeholder Group Requirements Expectations

Corporation - Cargill Inc. Safety, Engaged employee, Satisfied customer, enriched community , profitable growth

Cargill use 5 requirements in achieving Cargill vision and mission.

Government Comply to local laws (Taxes, Environment, Fire)

Internal and External Monitoring system to comply. Create and Provide Employment for local community

Community Respect the culture and norms of the community

Enriches community through Cargill Cares Program, Earth day program.

Dealers Comply with local regulation in business transaction

Provide right offerings to the market to make dealer competitive in the market and grow their business in the segment.

Animal Producers Comply with local regulations in animal and food industry

Provide optimum nutritional solutions to Vietnamese farmer at reasonable price

Partner Banks Comply with Local State Bank Policy

Maximizing bank instruments in our business

II. Case Introduction: 1.. Reality of difficulties/challenges that company is now facing (Require fact and data or report from company) Feed industrys competitive environment: Cargill is one of the leading companies in the Feed industry in Vietnam. However, Cargill face tough competition from both multinational companies and local feed producing companies. The challenges come from different market forces: Formidable new players keep investing in Vietnam markets. Local competitors are improving their competitiveness. Thus Cargill business partners are facing more challenges than before. As more information available, technology gap among feed suppliers has been narrowed significantly. Technology leader in the past market is not able to enjoy the technical advantage at the same level as it was in the past. Product cycle has been reduced dramatically thus need to update or modify products at much shorter interval. Animal husbandry is undergoing significant changes over last few years. Farm size has been kept increasing and is expected to grow faster in next several years. Thus more producers will require high level technical services and the role of dealers is being asked to change from a warehousing and financer provider to technology and business consultant. The animal husbandry and feed industry has been developing at extremely high rate, while the talent pool and the speed of capability developed has not been able to supply enough experienced talent in this market. Cargill has been well known for its training capacity and competitors are always at hunt for Cargill experience.

Cargill is focusing on being a nutrition provider thus only play with feed supply in the total value chain, while other key competitors are moving into other sectors in the value chain such as genetic supplier, meat processing. And some giants are even building a strong vertical integration system thus free market for commercial feed companies will be decreasing. As a global company Cargill strictly comply with local regulation and law, and Cargill also has a very strict in company regulation thus has very limited flexibility in some area such as safety related area, business ethics and finance control etc. while some local competitors are much more flexible in running business in Vietnam.

3. Questions for students with clear KPI and MoS

Objective: Cargill aims to be Number one in Feed industry in Vietnam. Can you please recommend business strategy to support Cargill achieve the objective

Please find your name in the list of attendants for this challenge. Its important that you note down your code for check-in process.

Your code Group in

Workshop Your first

name Your last

name Your email Your workshop

81

I

Seizana Pen [email protected] Cargill

82 Monyputhy Johnny Ly [email protected] Cargill

83 Nhi Huynh Thi Yen [email protected] Cargill

84 Dung V Hong [email protected] Cargill

85 Trang Dang Thuy [email protected] Cargill

86

II

Diu Lan V Th [email protected] Cargill

87 Khuyn L Ngc Bo [email protected] Cargill

88 Ngc Ng Khnh [email protected] Cargill

89 PHAM DUC [email protected] Cargill

90 Nh V Qunh [email protected] Cargill

91

III

Tm Trn Th Ngc [email protected] Cargill

92 Hoang La Hong [email protected] Cargill

93 Phan Thi Thanh Truc [email protected] Cargill

94 Anh Hong Lan [email protected] Cargill

95 Vy L Trn Tho [email protected] Cargill

96

IV

Linh Le Hoang My [email protected] Cargill

97 Min Bi Phm Thu [email protected] Cargill

98 Anh Bui Thi [email protected] Cargill

99 Kim Tho Le Thi [email protected] Cargill

100 Trm Nguyn Ngc [email protected] Cargill

101

V

Nguyn Trn Lan Anh [email protected] Cargill

102 Thao Thi Phuong, Ha [email protected] Cargill

103 Quan Nguyen Nang [email protected] Cargill

104 Vy L Hunh Phng [email protected] Cargill

105

VI

Thuy Nguyen Thi Bich

[email protected] Cargill

106 Trang Hunh Phng


107 Long Ng Kim [email protected] Cargill

108 Dao Do Ngoc Anh [email protected] Cargill

109 Huyen Dieu Nguyen Bang [email protected] Cargill

110

VII

Dieu Oanh Nguyen Thi [email protected] Cargill

111 Huong Kim Dinh Ngoc [email protected] Cargill

112 Minh Do Ngoc [email protected] Cargill

113 Hong Duong [email protected] Cargill

114 Xuan Nguyen Tran [email protected] Cargill

115 Ha Trinh Vu Ngan


116 Diep Ha Bich [email protected] Cargill

117 Y Lan Ha Huy [email protected] Cargill

118 Hai Khanh Dao [email protected] Cargill

119 Hai Phong Pham [email protected] Cargill

120

IX

Hanh Pham Thi Hong


121 Trinh Le Thi Uyen [email protected] Cargill

122 Thai An Hoang Nguyen


123 Hoang Dung Pham


124 Hoang Giang Nguyen


125

X

Hoang Khon Nguyen


126 Hang Nguyen Do Minh


127 Long Ng Phi [email protected] Cargill

128 Ngoc Vu Thi Bao [email protected] Cargill

129 Trang Pham Quynh [email protected] Cargill

Good luck!

cargill workshop

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