Do You Still Know Anything About Marketing

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Do you still know anything about marketing? Gringo tests your skills in our little test.(portugus & english)

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  • test do you still know anything about marketing? powered by the lovely This material has been conceived / elaborated / created by Gringo. This document is protected by Copyright laws and may not be copied, published, or used for any means other than those intended or expressly authorized by Gringo.
  • english page 3 portugus pgina 30 powered by the lovely
  • The message of the brand is sustained throughout the year through cyclic campaigns. right wrong powered by the lovely
  • wrong. Marketing has gone away from the cyclic campaign boost in favour of active relationships. We cannot interrupt our dialog with consumers along time. Today, communication is fragmented, surgical, and constant. campaign interest year before campaign plataform / service interest year today social media base powered by the lovely
  • Visual style, tone of communication and advertising content are the message. The vehicles are the paid channels that help us take this message to the consumer." right wrong powered by the lovely
  • wrong. Today the message is the content of your services. The media is your very consumers. The new branding is characterized by social engagement. the content or carries the through the platform message of the consumer service brand reliable media powered by the lovely
  • Digital may not be the centre of my campaign, but it's an increasingly important point of contact. right wrong powered by the lovely
  • wrong. It can and must be the centre of a campaign because it's the only media that is flexible, reliable, unifying, relevant, interactive, and personal, in which a message becomes a reliable exchange to the consumer. digital radio open tv radio online driven tv ooh cable tv ooh offline supported mensagem cinema mensagem pop cinema digital pop newspaper magazine newspaper magazine guerilla sponsorship guerilla sponsorship interruptive propagation digital interaction decentralized centralized before today powered by the lovely
  • besides... Growth, penetration and affinity of digital medias have already outranked many traditional medias, and it will keep growing until it soon becomes number one. 100% 20h/week open tv fm radio internet internet ooh 15 magazine newspaper open tv 10 cable tv cinema 5 am radio 0h/week 0% AS /ABC AS /AB MM / ABC HH / ABC HH / AB HH / AB MM / AB MM / AB 18+ 18+ 18/49 18/49 10/24 18/24 10/24 18/24 2004 2005 2006 2007 2008 2009 2010 2011 internet penetration internet frequency Brasil today Europe tomorrow source: Ipsos Marplan 2008 consolidate source: Europe Logs On - 2009 Microsoft study powered by the lovely
  • Production cannot consume so much of my budget to the point of affecting my media budget allocation." right wrong powered by the lovely
  • wrong. When you produce content that is worth discussing with, this well-spent money is directly converted into "earned" media which is spontaneous, dependable, and engaging. interruption media interaction media before today powered by the lovely
  • for example, Check some of these successful projects and understand the media mix. 500,000,000 + visits 23,000,000 + views 2,000,000 + users subservient chicken dance flash mob nike + community Burger King T-Mobile Nike visit now visit now visit now powered by the lovely
  • Gringo thinks all is different now, but my brand still works in a different way and with good results. right wrong powered by the lovely
  • right. So nice to know your results are good! Have you thought your results could be better? The Brazilian structure focuses on the media bonuses and that is the agencys largest revenue. Why change? e ort e ort e ort production delivers planning and media planning, execution and concept buy follow-up what your agency delivers (!!!) M $ so owned bought earned what your delicious! agency gets ($$$) earnings earnings earnings 15-20% over vendor 12-20% media buy 15-20% over vendor +internal production fee + 8-12% volume +internal production bonus powered by the lovely
  • Obviously, I guide my strategies using the marketing funnel. Everybody does that. It still works fine. right wrong powered by the lovely
  • wrong. Today the consumer (and not the brand) controls what is sais and heard about your brand. They have an active voice in the engagement process, which makes it a nonlinear process. opinions on blogs alternat. compet. know buy consider propose prefer contribute buy created fan content restart friends recomm. when brand dictated the when consumer process dictates the message before today powered by the lovely
  • How many right answers? 1 to 2 My god, you're stuck in time! You probably graduated in 1975 and have never used computers, don't have kids and haven't left your house (only to go to work) since 1993, right? 3 to 4 You think you're doing everything right, but the results are still disappointing. We know what thats like. Don't feel bad. According to our statistics, 96% of Brazilian brands are going through that. 5 to 6 Congratulations! You've just created an even bigger problem for yourself: you know where to go and what will give you the best results, but you're struggling to bring the entire company on board, huh? powered by the lovely
  • all right then, smart-ass grngo how can you help then? powered by the lovely
  • We are so glad you asked! For starters, we wont have all the right answers alone. client mantra good work is not good enough. powered by the lovely
  • Understand: we are no longer playing bowling, but pinball before now lots of chat and control lots of hard work once the ball rolls, theres nothing to do but wait for involves constant attention, risk-taking, the pieces to fall. measuring, to try to not let the ball drop. powered by the lovely
  • Grngo has changed over the years business is m ys ed al ia an s 8 25 planning 60 h st rc ra ea te s g re y 2006 2007/8 2009/10 international production digital communication agency strategic agency flash sites digital campaigns engagement with digital focus, media-agnostic powered by the lovely
  • And during these 4 years, Gringo has helped some brands create a more passionate and real conversation with their consumers powered by the lovely
  • And we've been noticed some times 2008 2007/8 2008/9 2006~9 the one show cyber lions cannes wave festival the fwa 1 silver 1 silver 3 gold 21 site of the day 2 bronze 4 silver 5 bronze powered by the lovely
  • how is grngo, physically speaking? powered by the lovely
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  • All right - in fact, we're also quite hot We're in So Paulo and Rio Ready to produce with the best handcraft quality 5 4 1 3 57 3 8 32 admin client services BI planning creative production powered by the lovely
  • All right - in fact, we're also quite hot We're the digital AOD for: And affiliated to the best Support, shared knowledge and international exchange trademark Anador / Pharmaton powered by the lovely
  • so...to know each other? let's get yes! no thank you for your time! LEGAL WARNING All texts, photographs, images, logos, and sounds found in this presentation are protected by copyright laws or any other intellectual property laws. When using this material, users must respect all intellectual and industrial rights laws and those related to trademark protection , as well as all other laws concerning third parties which eventually are or will be available on the slides. Mere access to this content does not grant users with any rights to use names, titles, words, sentences, and trademarks, among others, available in this material. Reproduction, distribution, transmission, exhibition, publication or advertising, whether total or partial, of texts, images, graphics and other content mentioned before and comprising the present material, is expressly prohibited without previous and express consent from its owner. Printed copies for personal files are allowed provided that all parts are kept together as a whole to maintain the original and actual meaning and purpose of the content. In no circumstances is the user entitled to any rights over the materials. User takes complete responsibility and liability, civil and/or criminal, for the wrongful use of information, texts, graphics, trademarks, among others, that disrespect any intellectual or powered by laws protecting this material. industrial rights the lovely
  • powered by the lovely
  • teste voc ainda entende alguma coisa de marketing? powered by the lovely Material elaborado pela Agncia Gringo. Este documento est protegido pelas leis de Direito Autoral e no deve ser copiado, divulgado ou utilizado para outros ns que no os pretendidos pelo Agncia ou por ela expressamente autorizados. Aviso Legal no ultimo slide
  • A mensagem da marca se sustenta ao longo do ano atravs de campanhas cclicas. certo errado powered by the lovely
  • errado. O marketing saiu do boost cclico de campanhas para relacionamentos ativos. No podemos parar nosso dilogo com consumidores ao longo do ano. A comunicao hoje fragmentada, cirrgica, e contnua. campanha interesse ano antes campanha plataforma / servio interesse ano hoje base mdia social powered by the lovely
  • Estilo visual, tom da comunicao e contedo publicitrio so a mensagem. Os veculos so os canais pagos que nos ajudam a levar esta mensagem at o consumidor. certo errado powered by the lovely
  • errado. A mensagem hoje o contedo dos seus servios. As mdias so os prprios consumidores. O novo branding marcado pelo engajamento social. o contedo ou carrega a atravs do prprio plataforma mensagem da consumidor servio marca mdia confivel powered by the lovely
  • Digital no pode ser o centro da minha campanha, mas segue como um ponto de contato com crescente importncia. certo errado powered by the lovely
  • errado. Ele pode e deve ser o centro de uma campanha porque ele o nico meio flexvel, confivel, agregador, relevante, interativo e pessoal, por onde uma mensagem se transforma numa troca confivel para o consumidor. digital rdio tv aberta rdio online driven tv ooh tv assin. offline ooh supported mensagem cinema mensagem pop cinema digital pop jornal revista jornal revista guerrilha patrocnio guerrilha patrocnio propagao interruptiva interao digital descentralizada centralizada antes hoje powered by the lovely
  • alm do mais... O crescimento, penetrao e afinidade de mdias digitais j supera muitas mdias tradicionais, e vai continuar crescendo at se tornar a primeira em breve. 100% 20 horas tv aberta semana rdio fm internet internet ooh 15 revistas jornal tv aberta 10 tv paga cinema 5 rdio am 0 horas 0% semana AS /ABC AS /AB MM / ABC HH / ABC HH / AB HH / AB MM / AB MM / AB 18+ 18+ 18/49 18/49 10/24 18/24 10/24 18/24 2004 2005 2006 2007 2008 2009 2010 2011 penetrao internet frequncia internet Brasil hoje Europa amanh fonte: consolidada Ipsos Marplan 2008 fonte: Europe Logs On - Estudo Microsoft 2009 powered by the lovely
  • Produo no pode consumir tanto do meu budget a ponto de impactar minha alocao para compra de mdia. certo errado powered by the lovely
  • errado. Assim que voc produz algum contedo que valha a pena ser visto, esse dinheiro bem gasto em produo reverte diretamente como mdia conquistada, espontnea, confivel e engajante. mdia de interrupo mdia de interao antes hoje powered by the lovely
  • por exemplo, Veja alguns projetos de sucesso e entenda o mix de mdia. 500.000.000 + visitas 23.000.000 + views 2.000.000 + usurios subservient chicken dance flash mob comunidade nike + Burger King T-Mobile Nike visite agora visite agora visite agora powered by the lovely
  • A Gringo acha que tudo diferente, mas minha marca ainda funciona de outra maneira, com bons resultados. certo errado powered by the lovely
  • certo. Que bom se os resultados so bons! J pensou que voc poderia ter timos resultados por menos? O foco da estrutura antiga no BV de mdia. Por que mudar? esforo esforo esforo produo que planejamento e planejamento, execuo o que sua entrega o conceito compra de mdia e acompanhamento agncia entrega (!!!) M $ prpria comprada conquistada que delcia! o que sua agncia ganha ($$$) ganho ganho ganho 5-15% fee terceiros + 5-15% fee compra + 5-15% fee terceiros + produo interna 25% BV produo interna powered by the lovely
  • Logicamente eu guio minhas estratgias pelo funil de marketing. Todos fazem isso. Ele ainda funciona bem. certo errado powered by the lovely
  • errado. Hoje o consumidor (e no mais a marca) influencia para onde vo seus esforos de comunicao. Ele tem voz ativa no engajamento, tornando o processo no-linear. opinies blogs alternat. compet. conhecer comprar considerar propor testar contribuir comprometer contedo f criado recomear recomen. amigos quando a marca quando o controlava o processo consumidor controla antes hoje powered by the lovely
  • Quantas respostas corretas? 1a 2 Meu Deus, voc parou no tempo! Voc provavelmente se graduou em 1975 e no usa computadores, no tem filhos e no sai de casa (s para ir ao trabalho) desde 1993 n? 3a 4 Voc acha que est fazendo tudo certo, e os resultados ainda desapontam. Sabemos como . No se sinta mal. Pelas nossas estatsticas, 96% das marcas brasileiras esto por aqui. 5a 6 Parabns! Voc acabou de criar um grande problema: voc sabe para onde deve ir e o que vai te dar o melhor resultado, mas est catequisando a empresa inteira, e isso d um trabalho n? powered by the lovely
  • ok ento, super grngo como ento voc pode me ajudar? powered by the lovely
  • Ficamos felizes que voc perguntou! Desde j, no temos todas as respostas sozinhos. cliente mantra good work is not good enough. powered by the lovely
  • Understand: we are no longer playing bowling, but pinball antes agora muito papo e controle trabalho duro e riscos quando a bola lanada, s nos resta sentar e esperar involve ateno constante, riscos e medies ver quais pinos caem. para fazer com que a bola permanea em movimento powered by the lovely
  • A Grngo mudou durante os anos negcios s m ise d l ia an s 8 25 planejamento 60 sa es ui tra sq t pe g ia 2006 2007/8 2009/10 produtora internacional agncia de comunicao digital agncia estratgica sites flash campanhas digitais engajamento com foco digital, sem restrio a canais powered by the lovely
  • E durante esses 4 anos, a Grngo ajudou algumas marcas a criarem um dilogo mais apaixonante e verdadeiro com os consumidores powered by the lovely
  • E fomos notados algumas vezes 2008 2007/8 2008/9 2006~9 the one show cyber lions cannes wave festival the fwa 1 prata 1 prata 3 ouros 21 site of the day 2 bronze 4 pratas 5 bronze powered by the lovely
  • como a grngo fisicamente? powered by the lovely
  • powered by the lovely
  • Tudo bem, tambm somos gostosos... Estamos em So Paulo & Rio Preparados para produzir com a melhor qualidade do Brasil 5 4 1 3 57 3 8 32 admin client services BI planning creative production powered by the lovely
  • Somos a agncia com as contas digitais de: E afiliados s melhores Suporte, shared knowledge e exchange internacional trademark Anador / Pharmaton powered by the lovely
  • ento... melhor? vamos nos conhecer sim! no powered by the lovely thank you for your time!
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