do we need better maps for mobile devices?
DESCRIPTION
Do We Need Better Maps For Mobile Devices?. Danny Moon Raj Advani UpNext www.upnext.com. “We want to take Maps to the next level, rethink how users use Maps and change the way people find things. We want to do this in a seamless , highly interactive and enjoyable way. - PowerPoint PPT PresentationTRANSCRIPT
“We want to take Maps to the next level, rethink how users use Maps and change the way people find things.
We want to do this in a seamless, highly interactive and enjoyable
way.
We’ve only just started”
– Apple (Geo Team Job Listing)
Smart Is the New Black
New Mobile Devices are radically changing user behaviors and needs
Maps are the killer app for mobile and need to be reinvented
Location Enabled
Real Time
Checkins
Shouts
Tweets
Status Updates
Visualizing more and more info on a map
“The future of our industry now looks totally different than the past. It looks like a sheet of paper, and it’s called the iPad. It’s not about typing or clicking; it’s about touching. It’s not about text, or even animation, it’s about video.”
- Marc Benioff, CEO Salesforce (via Techcrunch)