diy seo checklist - simpleview summit 2015

Task Estimated Time to Complete Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Friendly 404 Page Setup 15 minutes Google Analytics (Tag Manager) Setup 1 hour Google Analytics Alert Setup 30 minutes Incorporate Friendly URLs varies Mobile Google Analytics Setup 1 hour Mobile Site Optimization (Detection & Redirect) varies Robots.txt File Creation 15 minutes Set up Google & Bing Webmaster Tools 15 minutes Setup Keywords in Tracking Program 15 minutes XML Sitemap Creation & Submission 30 minutes Content Creation varies H1 Optimization 5 minutes per page Identifying Thin Content (less than 100 words) 5 minutes per page Image Alt Tag Optimization 15 minutes per page Internal Link Optimization 10 minutes per page Keyword Research 30 minutes Link Tag Optimization 15 minutes per page Meta Tag Creation, Installation & Optimization 30 minutes per page On Page Optimization Audit 10 minutes per page Duplicate Content Check & Correction 2-3 hours Execution of Technical Barrier Fixes varies Google Analytics Event Tracking varies Internal Broken Link Analysis & Correction 1-4 hours Review & Correct Crawl Errors 1-2 hours Scan & Disavow Toxic Links 1-2 hours Site Speed Check & Optimization varies Spell-Check Scan & Correction 1-4 hours Technical Barrier Analysis 2-3 hours XML Sitemap Review & Correction 1-2 hours Competitive Analysis 3-6 hours Content Marketing varies Create Campaign Tracking URLs 5 minutes per URL Link Building Strategy varies Post to Social Media varies Review Competitive Link Profiles 1-2 hours Single Page Optimization 30 minutes per page Web Traffic Analysis varies Google Analytics Training The More the Better Read SEO Blogs The More the Better Search SEO Questions varies Initial Tasks (One Time Setup) As Needed Legend ONE TIME ONCE PER MONTH A FEW TIMES PER YEAR Ongoing Ongoing Ongoing Off-Page Optimization Continuing Education Ongoing Ongoing As Needed As Needed Ongoing Technical Tasks On-Page Optimization SEO D I I D I Y

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Page 1: DIY SEO Checklist - Simpleview Summit 2015

TaskEstimated Time

to CompleteJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Friendly 404 Page Setup 15 minutesGoogle Analytics (Tag Manager) Setup 1 hourGoogle Analytics Alert Setup 30 minutesIncorporate Friendly URLs variesMobile Google Analytics Setup 1 hourMobile Site Optimization (Detection & Redirect) variesRobots.txt File Creation 15 minutesSet up Google & Bing Webmaster Tools 15 minutesSetup Keywords in Tracking Program 15 minutesXML Sitemap Creation & Submission 30 minutes

Content Creation variesH1 Optimization 5 minutes per pageIdentifying Thin Content (less than 100 words) 5 minutes per pageImage Alt Tag Optimization 15 minutes per pageInternal Link Optimization 10 minutes per pageKeyword Research 30 minutesLink Tag Optimization 15 minutes per pageMeta Tag Creation, Installation & Optimization 30 minutes per pageOn Page Optimization Audit 10 minutes per page

Duplicate Content Check & Correction 2-3 hoursExecution of Technical Barrier Fixes variesGoogle Analytics Event Tracking variesInternal Broken Link Analysis & Correction 1-4 hoursReview & Correct Crawl Errors 1-2 hoursScan & Disavow Toxic Links 1-2 hoursSite Speed Check & Optimization variesSpell-Check Scan & Correction 1-4 hoursTechnical Barrier Analysis 2-3 hoursXML Sitemap Review & Correction 1-2 hours

Competitive Analysis 3-6 hoursContent Marketing variesCreate Campaign Tracking URLs 5 minutes per URLLink Building Strategy variesPost to Social Media variesReview Competitive Link Profiles 1-2 hoursSingle Page Optimization 30 minutes per pageWeb Traffic Analysis varies

Google Analytics Training The More the BetterRead SEO Blogs The More the BetterSearch SEO Questions varies

Initial Tasks (One Time Setup)

As Needed

Legend

ONE TIMEONCE PER MONTH

A FEW TIMES PER YEAR

Ongoing

Off-Page Optimization

Continuing Education

Ongoing

As Needed

Ongoing