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Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

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Page 1: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

Distance Learning at the University of Manchester

- Future Directions

Pam VallelyAcademic Director for Distance Learning

Page 2: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

Current Distance Learning at UoMc7,000 students registered on DL programmes at UoM

Wide range; UG, PGT, (+PGR), CPD using DL or blended approaches

DL is already an established activity

Page 3: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

Why DL?

Benefits to students:• Study at a time, pace and place convenient to

individual needs• Learning integrated into existing

professional/personal/domestic commitments• Cost-effective mechanism of studying

Page 4: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

Why DL?

Benefits to The University:• Financial contribution• Possible change in on-campus applications• Global footprint• Lead in technology-assisted learning• Widening access

Page 5: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

Time to expand

Agreement from University SLT to invest in DL

Significant expansion requires a step change

Page 6: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning
Page 7: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

U n i v e r s i t y o f M a n c h e s t e r

A W o r l d - C l a s s P a r t n e r s h i p

Page 9: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

Pa r t n e r s h i p S e r v i c e s

Customised based on un ique programme needs

• Market Viability• Programme Assessments & Enhancements

• Programme Marketing and Campaign Execution • Applicant Generation and Enrollment Management

• Proactive Student Retention• Partner Systems and Process Integration

• Course Development & Instructional Design Support• Faculty Training

• 24/7/365 Dedicated Support Services • LMS Solutions and Data Center Hosting

• Faculty Payments & Administrative Resources

Market Research

Marketing & Recruitment

Student Services

Academic Services

Technology Services

Additional Funding

Page 10: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

M a r ke t i n g

Online Marketing & Marketing Operations

Campaign planning & execution• Media planning and negotiations• Asset creation and initiative

deployment• Initiative performance analysis• Database marketing and pipeline

cultivation

Marketing investment and performance management

• Budget and student goals• Ongoing channel management

to optimise performance

Search & Interactive Marketing• Search engine optimisation• Driving traffic and leads through

online channels• Paid search and CPC advertising• Social media• Email cultivations

Page 11: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

Recru i tment ProcessPearson

Page 12: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

Student Suppor tDed ica ted re ten t ion : focused s tudent suppor t

Welcome call Outlining keys to success

Proactive check-ins

Behind the scenes monitoring

Encouragement and recognition of efforts

Respond to Programme and service questions as

needed

Page 13: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

Course Des ign Col laborat ive , Learner centered, Outcomes based

ANALYSE

DEVELOP

DESIGN

IMPLEMENT

EVALUATE

4

MONTHS

Faulty Consultations, course objectives review, content review &

gap analysis,

Curriculum & Instructional Design, assessment strategy,

delivery method,

Content Production, authoring, conversion, story boarding, QA

testing

Technical Implementation VLE integration, UAT, analytics and

reporting set up, faculty training

Page 14: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

Te c h n i c a l S e r v i c e s

24/7/365 Help Desk Support

• All major VLEs

• All technicians are

our employees

• No outsourcing of

support

Telephone Support•Dedicated free phone number•Optional priority queuing

Webform/Email Support•Intelligent Webform to collect data•Accurate and reliable•Located on a secure https site

Live Chat•Users may engage helpdesk staff any day, any time•Live Person Chat feature includes receipt of typed transcript

Self Help – FAQ•Users may visit our self-help area to search FAQ•FAQs address technical issues for users at any level

Page 15: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

Pe a r s o n S e r v i c e sUniversity retains full control

Marketing: • University brand standards adhered to• University approves materials (images, text, etc.)

Admissions:• University establishes all admissions criteria• University makes all admissions decisions

Tuition:• University establishes tuition rates

Course Content:• Course content is provided/owned by university• Academic approves all course elements prior to online delivery

Instruction:• Instruction delivered/overseen by university Academics

Page 16: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

O n l i n e L e a r n i n g

Our se rv i ces and fl ex ib le par tnersh ip mode l

16

Programme strategy

Marketing strategy

Market research & pricing

Course design

Course content

Programme management

Faculty recruitment and

training

Course information

Admissions, offers, payments

Course outcomes

Academic delivery

Academic support

Assessment and certification

Accreditation

Alumni management

Marketing execution

Student enrolment

Retention services

Content conversion

Academic training

Content delivery

Learning technology

Shared

16

Page 17: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

P a r t n e r s h i p D e v e l o p m e n t P r o c e s s

Page 18: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

University Activity1. Contract negotiation

• Heads of Terms • Overall contract with University• Bespoke agreement with each programme

2. Establishment of Central DL Project oversight GroupAcademic Director for DLHead of DL OperationsE-learning expertise IT, Finance, Marketing input

Based in TLSO with physical space on central campus

3. Identification of Phase 1 Programmes (2016 intake)HUMS; International Law, Ethics &

Healthcare4. Identification of Phase 2 Programmes (2017 intake)

Page 19: Distance Learning at the University of Manchester - Future Directions Pam Vallely Academic Director for Distance Learning

Future1. Meet Pearson Event

• Autumn – date to be announced

2. Programme ideasemail me; [email protected] or new/DL or F:Fscalabilityschool strategy?

3. Role of MOOCs

4. Influence on UoM technology