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Disruptive Marketing Technologies & Guerrilla Warfare 2004 Rick Bennett [email protected] From Oracle to Salesforce.com to Arasys to TenFold… and beyond [Have presentations with full video/audio clips; will travel.]

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Disruptive Marketing Technologies &Guerrilla Warfare 2004

Rick [email protected]

From Oracle to Salesforce.com to Arasys toTenFold… and beyond

[Have presentations with full video/audio clips; will travel.]

Disruptive Marketing Technologies& Guerrilla Warfare 2004

August 1984 - Ancient History

Disruptive Marketing Technologies& Guerrilla Warfare 2004

That was then …

$650 media cost$1,000 creative feeIn the days before “advertisement” appearedThe phone rang off the hook.My ticket to six-and-a-half years of adventure

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Oracle’s First “LAST”

“I have a litigation staff; let ‘emlitigate!”Demoralize generals in theopposing army.“Our use of Cullinet, InformationBuilders, etc. trademarks in thisadvertisement is the least of theirproblems.”

Disruptive Marketing Technologies& Guerrilla Warfare 2004

If it works, keep doing it!

Disruptive Marketing Technologies& Guerrilla Warfare 2004

“Ah, the good old days.”

One blurb in New Times magazinesimultaneously catches the eye ofTV network assignment editors.

•ABC’s Good Morning America

•NBC’s Today Show

•NBC’s Tomorrow w Tom Snyder

•Mike Douglas

•PBS’s McNeil/Lehrer debatingthe head of the ACLU

•Front page of every Sunday paperin the country on 11/7/76

Disruptive Marketing Technologies& Guerrilla Warfare 2004

“I live for this …!”

Vin Diesel

Movie Clip

Disruptive Marketing Technologies& Guerrilla Warfare 2004

… and this is now, 2004.

SPAM is illegalThe trade press is deadWall Street actually expects profits

… and Regis McKenna says the marketingfunction ought to be automated,including advertising!

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Regis McKenna 2001 Predictions

More and more of marketing will disappear into the network.Productivity tools will shift businesses from product models toproduct/value-added service modelsCustomer interaction and support will increasingly fall into theCIO’s domainChanging roles:

o CEO becomes the “Chief Marketing Strategist”o CTO becomes the “Chief Novelty Officer”o CIO becomes the “CRM Guru”o The computer becomes the “Chief Customer-satisfaction

Officer”“Will my advertising agency become a software company?”

Disruptive Marketing Technologies& Guerrilla Warfare 2004

HERE

here

Disruptive Marketing Technologies& Guerrilla Warfare 2004

The “mother” of all guerrilla ads

Tony Schwartz’s

“Daisy” ad clip

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Applying lessons from the pastSo SPAM is illegal.

Times change.

Second Hand Lionsmovie clip:Shooting atsalesman.

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Viral Marketing: My Quest

Disruptive Marketing Technologies& Guerrilla Warfare 2004

The single best seller? WOM1. Imagine “viral marketing” applied to e-mail:

1. “Thank you for buying our . . .”

2. “Click here and we’ll give you . . . for every one of yourfriends to whom you refer us.”

3. [upon clicking, their Email address book comes up witheach name checked] “Just uncheck those who you donot want to send an Email.”

4. An e-mail will be sent from the referrer to all checkedfriends. Service is cc’d and paid per referral.

Disruptive Marketing Technologies& Guerrilla Warfare 2004

For example, selling softwareStep 1: The vendorsends a thank-you noteto the new customer,and the note contains anoffer with a “click here”button.

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Explain “the offer”Step 2: You tell yourcustomer how thereferral process willwork.

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Now for the “patentable IP.”Step 3 (the patentableIP): Make it REALLYeasy with no typing tomake a referral. Theymust UN-check thosefor whom they doNOT want their notesent.

Disruptive Marketing Technologies& Guerrilla Warfare 2004

No SPAM.

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Patent-pending IP captures:

E-mail address of the referring partyE-mail address of the recipientDate referral madeAny depth of who-referred-who fornumerous creative remuneration plansAn ASP could get paid for referrals or,as negotiated, for sales results

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Is the ad agency thecomputer… ?

Disruptive Marketing Technologies& Guerrilla Warfare 2004

… or is marketing ASP driven?

Looks like Regis was right. Damn!Why worry about IT infrastructure?Salesforce.com hits the big leagues.Partners like Arasys make this possible.(Now that I’ve filed for the patent, I’m letting them do a test)

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Guerrilla Warfare FundamentalsHis singular distinction of making the cover ofTime Magazine on two consecutive weeks:

9/2/96 9/9/96

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Political Wargaming

Randomly select to be “projectable”Ask hypothetical question 1st timeMix your best “pro” rhetoric with …Rhetoric from your best and brightestassigned to “be your competition”Ask hypothetical question 2nd timeBuild a complete media/demog profile

Disruptive Marketing Technologies& Guerrilla Warfare 2004

On-demand … guerrilla warfare?

Disruptive Marketing Technologies& Guerrilla Warfare 2004

2004: The ASP Survey Generator

Bypass the IT departmentSuck the look-and-feel from yourclient’s site (patent application inprogress)Go into your management committeemeetings loaded for bear

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Markets for ASP surveys:

Customer attitudeConference attendeeMagazine or newsletter subscribersOn-line exams and quizzesProspects self-qualify themselvesWargame competitive scenarios

Disruptive Marketing Technologies& Guerrilla Warfare 2004

2004 Rhetorical Wargaming

Original Default

Regis was . . . uh . . . right!

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Ray Lane’s “New World Order”(from his Enterprise 2001 speech)

CEO’s Have To Ask…..

-the right economic structure?

-the right governance?

-the right business processes?

-the right computing architecture?

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Ray Lane #1: The RightEconomics

“In an open world, who needsWindows?” [I’d like to shake this author’s hand, if I knew who it was.]

If 94% of the desktops are Microsoft,then OpenOffice.org has missed theboat!What does your organization spend onMicrosoft Office upgrades each year?

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Ray Lane #1: The RightEconomics (continued)

What is a“Privateer?”

What is a“letter ofmarquis?”

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Ray Lane #2: The RightGovernance

Sarbanes-Oxley means there is nofriends-and-family stock allocation onSalesforce.com’s IPO.There is a growing demand that publiccompanies, as well as political entities,disclose offshoring initiatives.

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Ray Lane #3: The RightProcesses

Salesforce.com has legitimized the ASPmodel.Marketing-automation companies likeArasys have been invaluable toSalesforce.com by bringing them intoBIG accounts like Allstate Insurance andJackson National Life.

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Ray Lane #3:The RightProcesses(continued)

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Ray Lane #3: The RightProcesses (continued)

Flash animationrejected by Marc

Benioff atSalesforce.com

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Ray Lane #3: The RightProcesses (continued)

Thanks to Larry Ellison’s best friend, Steve Jobs,we all have complete movie/sound studios on our

desks and even on our laptops.

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Ray Lane #3: The RightProcesses (continued)

Marc Benioff didn’t buy my idea,

but it’s okay to plagiarize from myself!

Flash ad forFertileEarth.comderived from theone rejected byMarc Benioff

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Ray Lane #4: The RightComputing Architecture

What does it take to move thediscussion from “just interesting” to“a matter of survival?” Wordstar, anyone?

What if it became as ridiculous tooffshore applications development as itwould be for a CFO to farm outspreadsheet design and development?

Disruptive Marketing Technologies& Guerrilla Warfare 2004

.xls file ExcelNo testing

Ray Lane’s spreadsheet basics

Design yourspreadsheet

Excel.exerenders

your spreadsheet

Your spreadsheetdescription

ExcelNo requirements

Disruptive Marketing Technologies& Guerrilla Warfare 2004

3 Major News Mags Last Week

Disruptive Marketing Technologies& Guerrilla Warfare 2004

. . . and a cartoon strip

Disruptive Marketing Technologies& Guerrilla Warfare 2004

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M/DD'),T1.c201,TO_CHAR(T1.c204,'YYYY/MM/DD'),TO_CHAR(T1.c205,'YYYY/MM/DD'),T

1.c206,TO_CHAR(T1.c196,'YYYY/MM/DD'),TO_CHAR(T1.c199,'YYYY/MM/DD'),T1.c202,

T1.c168,TO_CHAR(T1.c169,'YYYY/MM/DD'),TO_CHAR(T1.c170,'YYYY/MM/DD'),T1.c191,

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c164,T2.ORGANIZATION_TYPE_IDc165,T2.NAME2 c181,T2.NAME3 c182,T2.VALID_START_DATE_TIME

c183,T2.VALID_END_DATE_TIME c184,T2.VALID_EDITION_ID c193,T3.NAME

c166,T5.VALID_START_DATE_TIME c195,T5.VALID_END_DATE_TIME

c198,T5.VALID_EDITION_IDc201,T6.VALID_START_DATE_TIME c204,T6.VALID_END_DATE_TIME

c205,T6.VALID_EDITION_ID c206,T7.VALID_START_DATE_TIME

c196,T7.VALID_END_DATE_TIMEc199,T7.VALID_EDITION_ID c202,T8.NAME1

c168,T8.VALID_START_DATE_TIME c169,T8.VALID_END_DATE_TIME c170,T8.VALID_EDITION_ID

c191,T9.HIERARCHY_TYPE_ID c177,T9.NAME c179,T10.ORGANIZATION_TYPE_ID c178,T10.NAME c171,T11.VALID_START_DATE_TIME c197,T11.VALID_END_DATE_TIME c200,

T11.VALID_EDITION_ID c203,T12.NAME1c172,T12.VALID_START_DATE_TIME c173,

T12.VALID_END_DATE_TIME c174,T12.VALID_EDITION_IDc192,T13.NAME c176,

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T0.BROKER_FLAG c10,T0.ESTABLISHED_DATEc12,T0.PURCHASED_DATE c13,

T0.OTHER_BUSINESS_INTERESTS c14,T0.EFT_FLAGc15,T0.EFT_VENDOR_NAME c17,

T0.EFT_ACCOUNT_NUMBER c18,T0.ACCOUNTING_CONTACT c19,T0.COMMERCIAL_LINES_CONTACT

c20,T0.PERSONAL_LINES_CONTACT c21,T0.COMPUTER_SPECIALIST

c22,T0.COMMERCIAL_LINES_CLAIM_CONTACT c23,T0.PERSONAL_LINES_CLAIM_CONTACT

c24,T0.EFFECTIVE_CONTRACT_DATE c25,T0.REVISED_CONTRACT_DATE

c26,T0.AGENCY_ACCOUNTING_STATUS_CODE c27,T0.ACCOUNTING_STATUS_CHANGED_DATE

c29,T0.AGENCY_STANDING_CODE c30,T0.STANDING_CHANGED_DATE c32,T0.TOTAL_LOCATION_COUNT

c33,T0.TERMINATION_LETTER_DATE

c34,T0.TERMINATION_EFFECTIVE_DATE c35,T0.TERMINATION_COMMENT c36,T0.PRSNL_TRMNTN_LTTR_DT c37,T0.PRSNL_TRMNTN_EFFCTV_DT

c38,T0.PERSONAL_TERMINATION_COMMENT c39,T0.CMMRCL_TRMNTN_LTTR_DT c40,T0.CMMRCL_TRMNTN_EFFCTV_DT

c41,T0.COMMERCIAL_TERMINATION_COMMENT

c42,T0.BOND_TERMINATION_LETTER_DATE c43,T0.BND_TRMNTN_EFFCTV_DT c44,T0.BOND_TERMINATION_COMMENT

c45,T0.SPCLTY_TRMNTN_LTTR_DT c46,T0.SPCLTY_TRMNTN_EFFCTV_DT

c47,T0.SPECIALTY_TERMINATION_COMMENT

c48,T0.NUMBER_OF_COMPANIES_ADDED c49,T0.NUMBER_OF_COMPANIES_WITHDRAWN

c50,T0.LAST_YEAR_GROWTH_RATE c51,T0.LAST3_YEARS_GROWTH_RATE c52,T0.TOP3_AGENCY

c53,T0.PERSONAL_MIX_PERCENT c54,T0.COMMERCIAL_MIX_PERCENT

c55,T0.BROKERED_BUSINESS_PERCENT c56,T0.SURPLUS_LINES_BUSINESS_PERCENT

c57,T0.YEAR1_VOLUME_EXPECTED_AMOUNT c58,T0.YEAR2_VOLUME_EXPECTED_AMOUNT

c59,T0.YEAR3_VOLUME_EXPECTED_AMOUNT c60,T0.YEAR1_EXPECTED_GROWTH_RATE

c61,T0.YEAR2_EXPECTED_GROWTH_RATE c62,T0.YEAR3_EXPECTED_GROWTH_RATE

c63,T0.FINANCIAL_STATEMENT_FLAG c64,T0.PERPETUATION_PLAN_FLAG c66,T0.MARKETING_PLAN_FLAG

c68,T0.LAST_YEAR_COMMISSION_INCOME

c70,T0.SPCL_CMMSSN_CNTRCT_FLAG c71,T0.PSC_POTENTIAL_FLAG c73,T0.PROFIT_SHARING_CODE

c75,T0.YEAR1_PROFIT_SHARINGc77,T0.YR1_RLTV_T_APPNTMNT_CODE

c78,T0.YEAR1_PROFIT_SHARING_VOLUME c80,T0.YEAR2_PROFIT_SHARING c81,T0.YR2_RLTV_T_APPNTMNT_CODE

c82,T0.YEAR2_PROFIT_SHARING_VOLUME

c84,T0.YEAR3_PROFIT_SHARING c85,T0.YR3_RLTV_T_APPNTMNT_CODE

c86,T0.YEAR3_PROFIT_SHARING_VOLUME c88,T0.YEAR4_PROFIT_SHARING c89,T0.YR4_RLTV_T_APPNTMNT_CODE

c90,T0.YEAR4_PROFIT_SHARING_VOLUME

c92,T0.INDIVIDUAL_MAKING_APPOINTMENT c93,T0.ADMINISTRATIVE_PRACTICES

c94,T0.RQSTD_EFFCTV_APPNTMNT_DT c96,T0.PRODUCTION_PRACTICES c97,T0.INITIAL_CONTACT_MADE_BY

c98,T0.UNDERWRITING_PRACTICES c99,T0.CONTACT_DATE

c100,T0.RECIPIENT_CODE c101,T0.MARKETING_REPRESENTATIVE c102,T0.AGENCY_STATUS_CODE

c103,T0.SUBMIT_DATEc105,T0.AGENCY_SWEEP_FLAG

c106,T0.PRSNL_LNS_MGR_APPRV_DCLN_CODE c111,T0.AGENCY_ACCOUNT_TYPE_CODE

c112,T0.PERSONAL_LINES_MGR_NAME c114,T0.PSC_FEE_AMOUNT c115,T0.PRSNL_LNS_MGR_APPRV_DCLN_DT

c116,T0.PSC_FEE_PERCENTc117,T0.CMMRCL_LNS_MGR_APPRV_DCLN_CODE

c118,T0.AGENCY_APR_SCORE c119,T0.COMMERCIAL_LINES_MGR_NAME

c121,T0.CMMRCL_LNS_MGR_APPRV_DCLN_DT c122,T0.MRKTNG_BRNCH_MGR_APPRV_DC_CODE

c123,T0.MARKETING_BRANCH_MGR_NAME c125,T0.MRKTNG_BRNCH_MGR_APPRV_DCLN_DT

c126,T0.HM_OFFC_OFFCR_APPRV_DCLN_CODET0.HOME_OFFICE_OFFICER_NAME

c129,T0.HM_OFFC_OFFCR_APPRV_DCLN_DT c130,T0.USE_PSC_FLAG c131,T0.PROFIT_SHARING_LOSS_LIMIT

c133,T0.ON_TARGET_LEVEL

T0.TRAVEL_CREDITS c135,T0.TRAVEL_CREDITS_NEEDED c136,T0.BANK_ACCOUNT_NUMBERc137,T0.AGENCY_ID c138,T0.BACK_GROUND_CHECK1 c139,T0.BACK_GROUND_CHECK2 c140,T0.BACK_GROUND_CHECK3 c141,T0.PRESIDENT_COUNCIL_FLAG c142,T0.SOUTHERN_STATE_FLAG c144,T0.ACCOUNT_PAYMENT_STATUS_CODE c146,T0.LABEL_ADDRESS_TYPE_CODE c148,T0.SUSPENSE_FLAG c150,T0.SUSPENSE_REASON_OTHERc152,T0.SUSPENSE_START_DATE c153,T0.SUSPENSE_REVIEW_DATE c154,T0.DIVISION_CODEc155,T0.SUSPENSE_ORGANIZATION_ID c157,T0.CREATED_BY c158,T0.CREATION_DATE_TIMEc159,T0.LAST_UPDATE_DATE_TIME c160,T0.LAST_UPDATED_BY c161,T0.LAST_UPDATING_PROCESS c162,T0.MASTER_AGENCY_FLAG c180,T0.VALID_START_DATE_TIME c185,T0.VALID_END_DATE_TIME c186,T0.VALID_EDITION_IDc187 from TFOR_ORGANIZATION T2,TFOR_ORG_TYPE T3,TFOR_ORG_HIERARCHY T5,TFOR_ORGANIZATION T6,TFOR_ORG_HIERARCHY T7,TFOR_ORGANIZATION T8,TFOR_HIERARCHY_TYPE T9,TFOR_ORG_TYPE T10,TFOR_ORG_HIERARCHY T11,TFOR_ORGANIZATION T12,TFOR_HIERARCHY_TYPE T13,TFOR_ORG_TYPE T14,PPAC_AGENCY T0whereT0.AGENCY_ID=T2.ORGANIZATION_ID andT2.ORGANIZATION_ID=T5.ORGANIZATION_ID and 2=T5.HIERARCHY_TYPE_ID andT5.PARENT_ORGANIZATION_ID=T6.ORGANIZATION_ID and--T6.ORGANIZATION_ID=T7.ORGANIZATION_ID and 2=T7.HIERARCHY_TYPE_ID and--T7.HIERARCHY_TYPE_ID=T9.HIERARCHY_TYPE_ID and--T7.PARENT_ORGANIZATION_ID=T8.ORGANIZATION_ID and--T8.ORGANIZATION_ID=T11.ORGANIZATION_ID and 2=T11.HIERARCHY_TYPE_ID and--T11.HIERARCHY_TYPE_ID=T13.HIERARCHY_TYPE_ID and--T11.PARENT_ORGANIZATION_ID=T12.ORGANIZATION_ID /* this is it */--and T12.ORGANIZATION_TYPE_ID=T14.ORGANIZATION_TYPE_ID /* and this */--and T8.ORGANIZATION_TYPE_ID=T10.ORGANIZATION_TYPE_ID /* and this */--andT2.ORGANIZATION_TYPE_ID=T3.ORGANIZATION_TYPE_ID and--and T5.VALID_START_DATE_TIME--<= TO_DATE('2000/10/09','YYYY/MM/DD') and T5.VALID_END_DATE_TIME > TO_DATE

--('2000/10/09','YYYY/MM/DD') and T7.VALID_START_DATE_TIME <= TO_DATE--('2000/10/09','YYYY/MM/DD') and T7.VALID_END_DATE_TIME > TO_DATE('2000/10/09',--'YYYY/MM/DD') and T2.VALID_START_DATE_TIME <= TO_DATE('2000/10/09',--'YYYY/MM/DD') and T2.VALID_END_DATE_TIME > TO_DATE('2000/10/09','YYYY/MM/DD') andrownum > 0and (/*(T3.NAME like hi%' or T3.NAME like Erg%' or T3.NAME like erg%' or T3.NAMElike 'AG%') and */upper(T3.NAME)='AGENCY')and (/*(T10.NAME like Br%' or T10.NAME like 'Br%' or T10.NAME like bore%' or T10.NAMElike 'BR%') and */upper(T10.NAME)='BRANCH')and (/*(T14.NAME like 're%' or T14.NAME like 'Re%' or T14.NAME like bore%' orT14.NAMElike 'RE%') and */upper(T14.NAME)='REGION')and (/*(T13.NAME like 'ma%' or T13.NAME like 'Ma%' or T13.NAME like ma%' or T13.NAMElike 'MA%') and */upper(T13.NAME)='MARKETING')and T9.HIERARCHY_TYPE_ID=2--and T11.VALID_START_DATE_TIME <= TO_DATE('2000/10/09',--'YYYY/MM/DD') and T11.VALID_END_DATE_TIME > TO_DATE('2000/10/09','YYYY/MM/DD')--and T6.VALID_START_DATE_TIME <= TO_DATE('2000/10/09','YYYY/MM/DD') and--T6.VALID_END_DATE_TIME > TO_DATE('2000/10/09','YYYY/MM/DD') and--T0.VALID_START_DATE_TIME <= TO_DATE('2000/10/09','YYYY/MM/DD') and--T0.VALID_END_DATE_TIME > TO_DATE('2000/10/09','YYYY/MM/DD') and--T8.VALID_START_DATE_TIME <= TO_DATE('2000/10/09','YYYY/MM/DD') and--T8.VALID_END_DATE_TIME > TO_DATE('2000/10/09','YYYY/MM/DD') and--T12.VALID_START_DATE_TIME <= TO_DATE('2000/10/09','YYYY/MM/DD') and--T12.VALID_END_DATE_TIME > TO_DATE('2000/10/09','YYYY/MM/DD')) T1,TFOR_ADDRESS T4--where T1.c167=T4.ORGANIZATION_ID(+) and '1'=T4.ADDRESS_ORDER_CODE(+)-- and t4.VALID_START_DATE_TIME(+) <= TO_DATE('2000/10/09','YYYY/MM/DD') and--T4.VALID_END_DATE_TIME(+) > TO_DATE('2000/10/09','YYYY/MM/DD')Order By T1.c185 ASC

•1 SQL statement•14 tables•58 where clauses•206 columns•11,000 characters

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Store in anyRDBMS(.xls file)

Universal ApplicationRendering Engine

(Excel.exe)

Ray Lane’s Universal Application

Define yourapplication

Universal Applicationrenders

your application

Yourapplicationsdescription

No DesignSpecification

(Excel)

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Universal Application Implicatons

SPEED: Automates 90% of the processQUALITY: Renders perfectly every timePOWER: Every application has featuresyou’d never think nor ever afford toinclude

And …

Disruptive Marketing Technologies& Guerrilla Warfare 2004

… the ultimate implication:

Offshoring applications development isas ludicrous as a CFO’s farming outspreadsheet design and development tothe IT department

So who has a universal application?

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Yes, Virginia,there is sucha thing asinnovation!

Disruptive Marketing Technologies& Guerrilla Warfare 2004

I am not jingoistic. AsTony Schwartz oncesaid: “You’re going topay me handsomely,and I’ll be whateveryou want me to be.”

Lee Marvin movie clipfrom XICat Balou:

“I ain’t got nothin’against Injuns.”

Disruptive Marketing Technologies& Guerrilla Warfare 2004

The trade press is dead

Disruptive Marketing Technologies& Guerrilla Warfare 2004

The new Bible

Disruptive Marketing Technologies& Guerrilla Warfare 2004

Same old war; new weaponsEverybody has high broadbandwidthGive away single-user/development-only licensesSell VersionONE two-week miracles toself-qualified customersQ: How to turn VersonONE into deploy?A: Write a check. PeriodCommon cause, common enemy

Disruptive Marketing Technologies &Guerrilla Warfare 2004

Rick [email protected]

From Oracle to Salesforce.com to Arasys toTenFold… and beyond

Some “traveling music” for IT that can’t innovate:

MP3 song: Katmandu

[Have presentations with full video/audio clips; will travel.]