DISPLACEDISRUPT

1. FORCES OF CHANGE 2. INSIGHTS 3. THRIVE 4. DISRUPTORS

CHANGEDRIVING FORCES

DRIVING FORCES OF CHANGEGENERATIONAL SHIFT40% of US population under age of 30

FEW BARRIERS TO ENTRY

10X the innovators 1/10th the cost 100x the power

UNLIMITED CHOICEDepartment Stores Supermarkets Hypermarkets More online

INFORMATION OVERLOAD

REDUCTION

in DECISION quality

SATURATIONMobile PHONES OUTNUMBER PEOPLE

FRAGMENTATIONAny content, anywhere, any time. !AUDIENCES ARE BEING DIVIDED INTO SMALLER AND SMALLER SEGMENTS.

INDUST

RY

In the coming years, the core of every industry will be disrupted through changes in infrastructure; value propositions will change as a result of these new demand patterns

TECHNOLOGY

Ingenuity in the field of technology has changed nearly every aspect of our personal and professional lives.

Consumer adoption of technology has driven a fundamental change in the nature of our “consumption”

These forces of change have created new demand patterns industries are not equipped to address

INSIGHTS

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WE ARE ALL PART OF A MASSIVE SHIFT HAPPENING ACROSS THE WORLD THAT HAS US MOVING FROM. . .

AN ERA OF COMMAND, COERCION AND CONTROL...

TO AN AGE OF COOPERATION AND COLLABORATION...

This post-PC era presents us with a unique opportunity to understand people in a more complete context

Yet we continue to design for yesterday’s destination web rather than today’s

contextual web

14

And we remain obsessed with technology itself, rather than exploring how to make it valuable for people. . .

!Less than 1/3 provide integration with GPS and native mapping software

less than 5% utilize the gyroscope

Of the top 100 apps published by brands...

Only 17% include iOS notifications

16% incorporate the camera

When was the last time you tapped on one of these?

17

How many photo sharing apps do we need?

!

We can do better

We must start thinking about technology as a cultural practice...

And start designing for the everyday — thinking about the situations and scenarios where consumers welcome us, so long as we’re meaningful. . .

go #mustangs

The only thing holding back the vast majority of companies:

FEAR

Most frequently cited reasons for not galvanizing a commitment to innovation:

no money no time

no excuses

There is always time to

DO THE THINGS THAT MATTER

!!!!!!

Products and brands are both part of a unique context where they can provide tremendous value

Within this shared context is where the opportunity for creating value exists!!!!!!

PRODUCT BRAND

THRIVE

!

YOUR JOB IS TO CREATE A PLATFORM WHERE THE PASSIONS AND IDEAS OF PEOPLE CAN CONNECT AND GROW.

!

CULTURE IS A BYPRODUCT OF CONSISTENCY

KILL CONVENTION

CREATE DEMAND

DISRUPTORS

RETAIL

LOCATION INTELLIGENCE

REAL ESTATE

PUBLISHING

COMMERCE

RADIO