display ad specs
DESCRIPTION
Display Ad Specs. Creative specifications. Maximum file size 40KB jpeg, gif, swf files accepted Rich media, third-party tags accepted Backup gif to be supplied when supplying .swf files Audio must be user initiated Maximum of three loops (30 seconds). - PowerPoint PPT PresentationTRANSCRIPT
Display Ad Specs
Creative specifications• Maximum file size 40KB• jpeg, gif, swf files accepted• Rich media, third-party tags accepted• Backup gif to be supplied when supplying .swf files• Audio must be user initiated • Maximum of three loops (30 seconds)
Expandable creative• We accept expandable leaderboards, MPUs and skyscrapers – please get in
touch with the sales team to discuss exact requirements• All expansion must be user initiated with visible close button• Sound must be user initiated, with default is set to ‘off’• These ads are subject to Channel 5’s approval and could be charged at a
premium.
Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions for advertising.
Important note: All advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The-Codes/CAP-Code.aspx
Channel5.com & Gadget ShowLeaderboard, MPU and Skyscraper
Formats: gif, jpg, 3rd party, swf (with gif back-up) Max weight: 40kb
Dimensions: Leaderboard 728x90 Note: Skyscrapers are only MPU 300x250 available on Milkshake and The Skyscraper 120x600 Gadget Show. Wide skyscrapers are Wide Skyscraper 160x600 only available on The Gadget Show.
Channel5.com & Gadget ShowMasthead / Megabanner
Formats: gif, jpg, 3rd party, swf (with gif back-up) Max weight: 40kb
Channel5.com & Gadget ShowExpandable Leaderboards
Trafficked: through OASFormats: 3rd partyMax weight: 40kb
Note: Expandable ads cover Channel5.com when clicked or rolled over – as opposed to Pushdown SuperHeaders, which push the content down
Channel5.com & Gadget ShowExpandable MPU
Trafficked: through OASFormats: 3rd partyMax weight: 40kb
Note: Expandable ads cover content
Channel5.com & Gadget ShowReskin
Trafficked: through OASFormat: gif, jpg or pngMax weight: 100kb
Dimensions: 1280x900Top margin: 110 pixelsLeft margin: 170 pixelsRight margin: 170 pixels
Additional notesReskins should have a single background colour or fade to a block colour at the edges and bottom.
Text must not appear in the centre of the top margin as this will be covered by the leaderboard.
Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Creative amendments may be required.
Click the PNG icon below to download a transparent page template of Channel5.com to ensure your creative fits the dimensions of the site.
PNG image
Channel5.com & Gadget ShowPageSkin™
PageSkin™ is an interactive online display ad format that wraps around the entire webpage on Channel5 and The Gadget Show.
This dynamic and high-impact format dominates the web page without disrupting the user experience. With scrolling sides to keep the advertiser’s message in the user’s eye line as they scroll the page this format offers a viable alternative to traditional static reskins.
Trafficked: through OASFormats: gif, jpg, flashDimensions: 1260x600
The majority of PageSkin™ ads will be built by the PageSkin™ Media Design team. A visual brief, fonts, logos and any images will need to be provided.
Please contact the sales team for more information.
ClickTAG for Flash (swf) creativesHow to assign a clickTAG for Flash v7-10 using ActionScript 2.0
A clickTAG is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL. The clickTAG enables the ad server to gain metrics such as the amount of clicks and impressions enabling advertisers to evaluate how effective the ad campaign has been
To properly track clicks with a flash ad, the original source file (.fla) must be prepared to receive click-through parameters. Destination URLs must not be hardcoded into the ad as this will prevent click tracking.
The code below will allow the adserver to dynamically assign a destination URL to the ad:on (release)
{ getURL (_root.clickTAG, "_blank"); }
1. Edit the .fla file2. If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the SWF.3. A clickable flash object such as a button or “hitarea” in the flash movie clip will require some actionscript
attached to it.4. Associate the on (release) event with that object.5. Place the clickTAG actionscript (listed above) as the instructions for the “on(release)” event.6. Make sure to check off the "Expression" checkbox for the URL field that is the variable for the getURL
actionscript function.
Contact usSales: Display and Video on Demand
Ad Operations: Creative and TraffickingEmail all VoD and display creatives to [email protected]
Aimee Goldsmith Lee Martin Aisha Sayid Christel De Haan
Ad Operations Manager Traffic and Analytics Executive Traffic and Analytics Assistant Traffic and Analytics Assistant
T: 0207 098 2861 T: 0208 612 7544 T: 0208 612 7546 T: 0208 612 7782
E: [email protected] E: [email protected] E: [email protected] E: [email protected]
Gareth Vaughn Jones Patrick Kelly Frankie Hall
Head of Digital Sales Digital Sales Manager Digital Sales Assistant
T: 0208 612 7021 T: 0208 612 7503 T: 0208 612 7924
E: [email protected] E: [email protected] E: [email protected]