TiwanakuAD 500-1000

“Imagination” and “engineering” =

“Imagineering” Freedom to dream, create and do.

Imagineering is a state of mind.

Imagineering

All Disney parks are fit to scale.

Disneyland parks (space) are large enough to accommodate guests, rides, attractions and everything else you want and dream.

Location

Make use (or don’t make use) of the surrounding

environment. Consider the landscape (mountains, trees,

animals, plains) ‘’ the climate (hot desert, humid jungle, ice polar

caps, subterranean) ‘’ the sky (sun, moon, stars, celestial events) ‘’ the waters (oceans, lakes, lagoons)

Designers pay attention to how climate, weather, and natural lighting affect the perception of architectural form.

Environment

Themes and Mini-Thresholds

Imagineers take the existing environment (selected)

and transform a space into a story place. Structured entrances and exits, walkways and

landscape. Designing an experience (within the lands, attractions

and shows) requires Imagineers to develop and design sequences of experiences. “we position images in places where guests will most

naturally direct their attention, and we light them for maximum effect.”

“we devise sequences to reveal the stages of the story’s emotional journey.”

Visual Story Telling

Disneyland’s rides tell stories. In a vehicle,

guests are taken and directed to images (lighting, size, positions relative to others, smell and height )

While rides and shows may be controlled, the park also allows guests to have an “uncontrolled” experience. (i.e., Strolling down Main Street.) Main Street is an example of a guided

“uncontrolled” experience rather than a controlled experience. (guests set their own pace, decided where to stop, what to purchase etc. )

Controlled Experiences

Color is a direct experience: people see color,

and they feel color’s emotional effects. Color is just one of many way to communicate ideas. (Hench, 103) Colors: draw in guests, catches the eyes, directs

and focuses attention. Color is a language: to which people respond--

both consciously and unconsciously. Guests have countless associations with color,

some very personal and some based on shared cultural experiences.

Color

Architecture design (replicate, borrow,

innovate) Enclosed or open location Stage area and set Stage lighting Setting arrangements Location (inside or outside the center) Ideological message(s) embedded in the

performance Indoor/outdoor amphitheater – the role of

sound

Performance

Characters are well known, act as symbols

(i.e., fantasy, American entertainment, personal connections/emotions )

Characters appear in both two- and three-dimensional forms.

Seeing and experiencing the characters. Brought to life. All things are possible.

The Characters

The question was asked, “is there a market

outside the park?” Walt convinced corporations (Pepsi-Cola

Company, Ford Motor Company, and General Electric) to sponsor the shows

Life Outside the Park