disney pixar ppt.332194447

Group 7

Company Overview

Motives and Fits of Partner

Alliance Structure

Problems and Future Direction

Key Success Factors

Recommendation

Background

Motive & FitsOf Partners

Alliance Structure RecommendationProblem &

Latest SituationKey Success

Factors

• One of the leading media companies in the world

– Walt Disney Studio

– Theme Parks and Resorts

– Disney Consumer Products

– Media Networks: ABC and ESPN

• Established in 1986 by Steve Jobs

• Computer graphics unit of Lucasfilm to be Pixar

• An Academy Award-winning computer animation studio with technical, creative, and production capabilities

BackgroundMotive & FitsOf Partners



Factors

Background




Factors

Disney

Acquire core strengths of Pixar

Increase its revenue

Decrease in competition

Access to technology

Pixar

Gain the benefit of being able to produce the other lines of products

Increase productivity and more sales

Motive of Partners

Background




Factors

What’s for Stakeholders?

Revenue:

Get higher share price for stockholders

Human Resource:

Be able to exchange valuable human resource between Disney and Pixar

Background




Factors

1991 Pixar entered in to Feature Film Agreement with Walt Disney for Development and Production of three computer animated films while Disney do marketing and distribution

1995 Toy Story launched and in the market and was successful.

1997Pixar entered into Co-production Agreement with Disney and agreed to produce five animations.

Disagreement when Toy Story2 would be launched.

2004 Attempted to have a new agreement.

Pixar negotiated Disney only do distribution, and Pixar would control entire products and get ownership over the films .

2006Disney bought Pixar Merged two companies becoming Disney-Pixar

Background




Factors

Sales alliance: the agreement of the two companies would be categorized as to increase sales.

Investment alliance: The motion will be invested by both Disney and Pixar, which split the cost equally and share 50/50 profit.

Background




Factors

Main Issues

- Disney aborted the contracts in launching the Toy Story 2

- Partnership between Pixar and Disney ended with an acquisition by following possible issues:

1. Pixar thought it was not getting mutual benefits. Profit would be split after recovered costs on marketing and distribution. Jobs tend to charge the high share price.

2. Pixar can be successful without Disney because they have technological skills and innovation in the company

to produce profit-generating films as they did in the past.

Background




Factors

Latest Situation• The combined Disney-Pixar company is operated by Ed

Catmull as the President of the company, and John Lesseter as the Chief Creative Officer.

• 15-year partnership has created a good collaboration between Pixar and Disney teams.

• The acquisition led the collaboration without barriers from different companies with different sets of shareholders.

• The combined can focus on the same goal that is to delight the millions of people worldwide especially family audience with creative stories, characters, and films.

• Disney-Pixar can develop its strategic priorities.

Background




Factors

Share core strengths

to the alliance Tolerance

Trust

Background




Factors

Lessons learnt from Alliance

vs.

Pixar Culture Disney Culture

Background




Factors

Pixar

Work office is not a cubicle, but rather a habitat

Main culture is egalitarianism,which emphasizes on teamwork.

Background




Factors

Disney

Hierarchy Management Style

Aim more on making the profit instead of providing the quality animation

Thank You for

Your Attention

disney pixar ppt.332194447

Art & Photos

background motive

films

profit

agreement

disney

company

companies

produce