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  • Discussion Topics Defining Hybrid Industry Trends Unified Communications (UC) Journey Hybrid Models Hybrid Comparisons Case Study 3 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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  • Defining Hybrid Mix of premise, hosted dedicated and shared multi-tenant solutions Models Premise & Shared Multi-Tenant Premise & Partner Managed Premise, Partner Managed & Shared Multi-Tenant Benefits Balance Cost vs. Features Capex vs. Opex 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. 4
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  • Growth increasingly outside US Businesses expanding globally to capture non-US opportunities Workforce efficiency Business process efficiency IT efficiency increase efficiency to decrease costs Hybrid IT environments Flexible investment options Capex & Opex Mobilized workforces Flexibility for rapid changes, provisioning speed explore new business & IT models Spending under scrutiny Must rationalize investments Growth & innovation New revenue opportunities IT cost savings Legacy equipment expensive Economic Recovery Pressure to do more with less Global Expansion Multiple site, vendors, platforms Integration challenges Accelerated end-point growth, 32% CAGR manage complexity Macro TrendsEnterprise Challenges Forces Shaping the Enterprise 5 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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  • UC Decision Makers growing preference for UCaaS As-a-service (third-party, shared) We use a provider to deliver it with its shared infrastructure, which we pay for in a pay-as-you-go model Base: 547 North American and European Enterprise and SMB UC Decision Makers who work at firms that are piloting, implementing, or expanding UC Source: Forrsights Networks And Telecommunications Survey, Q1 2011, NOTE: Percentages may not total 100 percent due to rounding Technology delivery preference Managed services (on-premise) We use a provider to manage it, but we own it, and its operated at our site Hosted (third-party, dedicated) We use a provider to manage it; we own or lease any equipment, and its operated in a dedicated environment at the providers site Outsourced We use an outsourced provider that manages the entire capability Self-maintained We manage it ourselves (including software licenses, servers, etc.) Today ViewFuture View 5% 12% 6% 2% 75% 27% +22% 31% +19% 22% +16% 10% +8% 66% -9% 6 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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  • 20072015 Journey to UC Lync features deployment timeline IM, PresencePeer to Peer Audio Conferencing Enterprise Voice PBX Replacement 7 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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  • Deployment Options Customers have a range of consumption models Cloud-Based Hybrid A flexible combination of all consumption models with services to support integration and management Dedicated Customized, On-premises Hosted (Dedicated) Customer-owned, customer or partner- maintained on premises Customer owns or leases equipment, and its operated in a dedicated Partner DC hosted environment Cloud-Based As-a-Service (Multi-tenant) Partner owns and delivers a shared infrastructure, which consumers pay for per seat, per month UC 8 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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  • Cost Pay as you go model Benefits Lync as a Cloud-based / As-a-Solution Solution Partner owned multi-tenant environment Less robust feature set Limited customization Less flexibility to support impromptu changes Deployment teams Scalability Security Challenges 9 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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  • Full featured Supports customization Operational /administrative flexibility Addresses remote site requirements Implementation Fully managed Scalability Security Benefits Hosted Lync (Dedicated environment) Partners data center (owned & managed) Cost Pricing model Challenges 10 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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  • Full Featured Supports customization Operational /administrative flexibility Address remote site requirements Benefits Hybrid: Lync On-Premise + Exchange Multi- tenant Customer owned + partner multi-tenant Cost Implementation challenges Management overhead of expanded features (Voice & Conferencing) Hybrid interoperability with Office365 (Exchange & SharePoint) Challenges 11 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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  • Hybrid: Lync Dedicated Hosted + Exchange multi- tenant Partner owned + partner multi-tenant Full Featured Supports customization Operational /administrative flexibility Address remote site requirements Implementation Management support Blended cost efficiencies of Shared Multi-tenant with Flexibility and full featured capabilities of dedicated Lync solution Customization (Contact Center, PBX Integration/Replacement, Enterprise Voice. Benefits Hybrid interoperability with Office365 (Exchange & SharePoint) Hybrid interoperability with Hosting Partner (Lync) Challenges 12 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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  • Feature Lync Online (Shared)* (Microsoft multi-tenant) Lync Online Dedicated* (Microsoft data center) Lync Server (On-Premises or Partner Hosted Dedicated) VoIP & PSTN calling * (US and UK only today) * (NA and Europe DC only) * IP Phone, PC, Mac, Mobile phone, and Tablet support *** Hold, Transfer, Forward, Delegate, Team call *** Emergency dialing *** Common Area phones ** PBX Interoperability ** Private Line & Unassigned Number ** Audio & Video QoS ** Analog devices (e.g., FAX) * Enhanced 911 * Response Groups and Call park * Local voice resiliency * Call Admission Control * Contact Center Integration (e.g., Genesys) * *Add reference/source Feature Parity Example: Multiple Deployment Model Comparison 13 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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  • Hybrid Premise with Hosted Resource Forest Model 14 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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  • Lync Dedicated Hosted + Exchange multi- tenant Partner Hosted Dedicated Lync with Office 365 Exchange 15 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Lync Resource forest contains user accounts disabled for logon & enabled for Lync Resource Forest must have Exchange schema extensions Key AD attributes synchronized through customer forest
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  • Value Added Services from Carriers 16