discussion topics defining hybrid industry trends unified communications (uc) journey hybrid models...

Don HappeDirector, Unified CommunicationsAT&T Consulting

Hybrid Unified Communications and CollaborationArchitecting for the Future

SOLU100

Discussion Topics• Defining Hybrid• Industry Trends• Unified Communications (UC)

Journey• Hybrid Models• Hybrid Comparisons• Case Study

3 © 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated

companies. All other marks contained herein are the property of their respective owners.

Defining HybridMix of premise, hosted dedicated and shared multi-tenant solutions

Models

Premise & Shared Multi-Tenant

Premise & Partner Managed

Premise, Partner Managed & Shared Multi-Tenant

Benefits

Balance Cost vs. Features

Capex vs. Opex

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated


4

• Growth increasingly outside US• Businesses expanding globally to

capture non-US opportunities

• Workforce efficiency• Business process efficiency• IT efficiency

… increase efficiency to decrease costs

• Hybrid IT environments• Flexible investment options

– Capex & Opex• Mobilized workforces• Flexibility for rapid changes, provisioning speed

… explore new business & IT models

• Spending under scrutiny• Must rationalize investments

• Growth & innovation• New revenue opportunities• IT cost savings• Legacy equipment expensive

Economic Recovery

Pressure to do more with less

Global Expansion

• Multiple site, vendors, platforms• Integration challenges• Accelerated end-point growth, 32% CAGR

… manage complexity

Macro Trends Enterprise Challenges

Forces Shaping the Enterprise



UC Decision Makers growing preference for UCaaS

As-a-service (third-party, shared)

We use a provider to deliver it with its shared infrastructure, which we pay for in a pay-as-you-go model

Base: 547 North American and European Enterprise and SMB UC Decision Makers who work at firms that are piloting, implementing, or expanding UC Source: Forrsights Networks And Telecommunications Survey, Q1 2011, NOTE: Percentages may not total 100 percent due to rounding

Technology delivery preference

Managed services (on-premise)

We use a provider to manage it, but we own it, and it’s operated at our site

Hosted (third-party, dedicated)

We use a provider to manage it; we own or lease any equipment, and it’s operated in a dedicated environment at the provider’s siteOutsourcedWe use an outsourced provider that manages the entire capability

Self-maintainedWe manage it ourselves (including software licenses, servers, etc.)

Today View Future View

5%

12%

6%

2%

75%

27%

+22%

31%+19%

22%+16%

10%+8%

66%-9%



2007 2015

Journey to UCLync features deployment timeline

IM, Presence Peer to PeerAudio

ConferencingEnterprise

VoicePBX

Replacement



Deployment OptionsCustomers have a range of consumption models

Cloud-Based

Hybrid

A flexible combination of all consumption

models with services to support integration

and management

Dedicated

Customized,

On-premises

Hosted (Dedicated)

Customer-owned, customer or partner-

maintained on premises

Customer owns or leases equipment,

and it’s operated in a dedicated Partner DC hosted environment

Cloud-Based

As-a-Service (Multi-tenant)

Partner owns and delivers a shared

infrastructure, which consumers pay for

per seat, per month

UC



• Cost • Pay as you go model

Benefits

Lync® as a Cloud-based / As-a-Solution Solution Partner owned multi-tenant environment

• Less robust feature set• Limited customization• Less flexibility to support impromptu changes• Deployment teams• Scalability• Security

Challenges



• Full featured • Supports customization• Operational /administrative flexibility• Addresses remote site requirements• Implementation• Fully managed• Scalability• Security

Benefits

Hosted Lync (Dedicated environment)Partner’s data center (owned & managed)

• Cost• Pricing model

Challenges



• Full Featured • Supports customization• Operational /administrative flexibility• Address remote site requirements

Benefits

Hybrid: Lync On-Premise + Exchange Multi-tenantCustomer owned + partner multi-tenant

• Cost• Implementation challenges• Management overhead of expanded features (Voice &

Conferencing)• Hybrid interoperability with Office365 (Exchange &

SharePoint)

Challenges



Hybrid: Lync Dedicated Hosted + Exchange multi-tenantPartner owned + partner multi-tenant

• Full Featured • Supports customization• Operational /administrative flexibility• Address remote site requirements• Implementation• Management support• Blended cost efficiencies of Shared Multi-tenant with

Flexibility and full featured capabilities of dedicated Lync solution

• Customization (Contact Center, PBX Integration/Replacement, Enterprise Voice.

Benefits

• Hybrid interoperability with Office365 (Exchange & SharePoint)

• Hybrid interoperability with Hosting Partner (Lync)

Challenges



FeatureLync Online (Shared)*

(Microsoft multi-tenant)Lync Online Dedicated*(Microsoft data center)

Lync Server (On-Premises or Partner Hosted

Dedicated)

VoIP & PSTN calling*

(US and UK only today)*

(NA and Europe DC only) *IP Phone, PC, Mac, Mobile phone, and Tablet support * * *Hold, Transfer, Forward, Delegate, Team call * * *Emergency dialing * * *Common Area phones * *PBX Interoperability * *Private Line & Unassigned Number * *Audio & Video QoS * *Analog devices (e.g., FAX) *Enhanced 911 *Response Groups and Call park *Local voice resiliency *Call Admission Control *Contact Center Integration (e.g., Genesys) *

*Add reference/source

Feature ParityExample: Multiple Deployment Model Comparison



Hybrid Premise with Hosted Resource Forest Model



Lync® Dedicated Hosted + Exchange multi-tenantPartner Hosted Dedicated Lync with Office 365™ Exchange



Lync Resource forest contains user accounts disabled for logon & enabled for Lync

Resource Forest must have Exchange schema extensions

Key AD attributes synchronized through customer forest

1. IP SIP Trunking2. Mobility

• Mobile Device Management• BYOD Solutions (AT&T Toggle℠)• Mobility Application Solutions

(development & Fixed Mobile Convergence (FMC) Solutions)

3. Global Deployment options• Walk-in & Take Over Legacy Assets• Premise Equipment (Capex & Opex)/ Installation Services• Remote Monitor Routers, Lync Gateways, Servers, etc.

4. Hosted/ Managed Contact Center Solutions

Value Added Services from Carriers



© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated


Hybrid Lync & Contact Center SolutionPartner Managed Lync & Genesys

17

Topeka DC

Employee

Contact Center Agents

AT&T Internet Datacenter

Field office Home office

AT&T Internet Datacenter

MPLS - VPN

Fort Worth DC

Employee Contact Center

Agents

Field office Home office

Microsoft O365 Voicemail

IVR & Contact Center Solution

Enterprise Voice/IM & Presence

IVR & Contact Center Solution

Enterprise Voice/IM & Presence

SIP TrunkingIn/Outbound Calls

IP Flexible Reach

Customer Challenges

• Consolidate systems to reduce number of disparate systems, network size and complexity.

• Centralize systems in the controlled environments of Data Centers.

• Converge all voice, video, and data into IP packets transported over an all IP Network.

• Provide enhanced communications tools to improve efficiency for internal and external customers in a Contact Center.

• IT demands to manage separate initiatives (Contact Center, PBX replacement for 213 legacy PBXs).

“AT&T was able to consolidate multiple technology projects into a cohesive program to integrate our Microsoft Office 365, Lync and Genesys Contact Center initiatives. BNSF and AT&T collaborated on a holistic solution to deliver reduced risk and accelerated deployment.” –Silvina Petersilge, BNSF Manager of IT

Largest Railway in North AmericaModernizing Systems to deliver greater business value

Industry Benefits

• AT&T’s hybrid UC approach supports the customer’s need to balance Office 365 price point while benefiting from a full featured hosted Lync solution enabling Voice Transformation of 213 legacy PBX platforms. Customer Benefits

• Positioning modernized systems to deliver greater business value, supporting new market growth opportunities and efficient delivery of BNSF transportation services.

• Consolidate systems to reduce the number of disparate systems, network size and complexity.

AT&T Success Story



Microsoft PavilionDemos, Speakers, Demos, Lync Room System, Experts, Demos, a Bar....and more Demos

ATTENDEE PARTYWednesday, February 19th

6:30pm-9:30pmHakkasan, MGM Grand

Brought to you by

When it comes to Vegas nightclubs, it doesn’t get any hotter than Hakkasan. And when it comes to opportunities to connect and reasons to party, no one does it better than Lync Conference! Our attendee party has a full lineup: an open bar, awesome food, and one of the best DJs that Vegas has to offer. Don’t miss out on the fun—stop by at 6:30pm and kick off and evening to remember. Come together.

HANDS-ON LABS

You can also access labs on MyLync!

3:00pm – 9:00pm10:30am – 9:00pm7:30am – 9:00pm8:00am –1:30pm

LOCATIONPinyon 3

Monday, February 17Tuesday, February 18Wednesday, February 19 Thursday, February 20

LRS

LOCATIONCopperleaf 12

Wednesday, February 198:30am – 9:45am10:15am – 11:30am1:00pm – 2:15pm2:45pm – 4:00pm4:30pm – 5:45pm

Thursday, February 209:00am – 10:15am10:45am – 12:15pm12:45pm – 2:00pm

MyLync allows you to create a custom experience and network with the Lync Community both online and in person.With MyLync, you can:• Build your own personalized calendar while browsing all available sessions• View breakout session material including PPTs and Videos within

48 hours of each session• Participate in the Community and find people in your social networks

who are attending and interact with speakers• Arrange meetings or social activities• Navigate the Exhibit Hall floor plan and learn more about our Sponsors• Fill out evaluations to win prizes

Log into MyLync at http://mylync.lyncconf.comFor MyLync support, please visit the Registration Desk.*

* Please note that adding a session to your calendar does not reserve a seat. Seating is on a first-come, first-served basis.

Birds of a FeatherBirds of a Feather flock together! Join daily breakfast discussions of relevant topics by sitting in the separately designated areas of the Meal Hall. Seating will be sorted in a different way for each Birds of a Feather breakfast:Wednesday, February 19:Where are you from? Asia/Pacific, Eastern & Central Europe, Latin America, Middle East & Africa, US (West, Central & East) and Canada, Western Europe

Thursday, February 20:What is your interest?Best Practices, Business Value, Clients & Mobility, Lync Meetings and Video, Lync Online, Networking, Platform, Server & Manageability, Voice

Fill out evaluations to win prizesFill out evaluations on MyLync or MyLync Mobile.Prizes awarded daily.

© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

discussion topics defining hybrid industry trends unified communications (uc) journey hybrid models...

Documents

att marks

att logo

hybrid mix of premise

costs hybrid

shared infrastructure

outsourced provider

respective owners

uc source