discussion leader ann gray senior consultant gray and associates

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1 Discussion Leader Ann Gray Senior Consultant Gray and Associates Ann Gray is an internationally recognized management consultant, speaker, and seminar leader. She brings an exciting and effective combination of passion, experience, knowledge, and energy to every engagement. While leading or working as part of a team, Ann has contributed to the success of organizations ranging in size from a few employees to thousands. Her experience spans several industries including financial, insurance, retail, medical, and technology. A sample of the clients she has worked with includes BECU, Abbott Labs, Farmers, Wells Fargo, Momentum Telecom, Georgia Power, 21st Century, and Starbucks. Ann’s work focuses on the multiple delivery channels of the overall customer experience and encompasses strategic planning, operations management, and performance maximization. For over fourteen years she has helped organizations define and reach their customer experience goals through projects involving customer contact planning and management, quality assurance, sales, retention, and training and development. She has worked throughout the United States, Gray and Associates work focuses on the multiple delivery channels of the overall customer experience and encompasses strategic planning, operations management, and performance maximization. Independent consultants since 1994, the team has helped organizations define and reach their customer experience goals through projects involving customer contact planning and management, quality assurance, sales, retention, and training development and delivery. www.grayandassociates.net 877-888-8704 Service Level Consistency

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Page 1: Discussion Leader Ann Gray Senior Consultant Gray and Associates

1

Discussion Leader

Ann Gray

Senior ConsultantGray and Associates

Ann Gray is an internationally recognized management consultant, speaker, and seminar leader. She brings an exciting and effective combination of passion, experience, knowledge, and energy to every engagement.

While leading or working as part of a team, Ann has contributed to the success of organizations ranging in size from a few employees to thousands. Her experience spans several industries including financial, insurance, retail, medical, and technology. A sample of the clients she has worked with includes BECU, Abbott Labs, Farmers, Wells Fargo, Momentum Telecom, Georgia Power, 21st Century, and Starbucks.

Ann’s work focuses on the multiple delivery channels of the overall customer experience and encompasses strategic planning, operations management, and performance maximization. For over fourteen years she has helped organizations define and reach their customer experience goals through projects involving customer contact planning and management, quality assurance, sales, retention, and training and development.

She has worked throughout the United States, England, and South Africa. Ann received her undergraduate degree in Business Administration from Dallas Baptist University. She is a Senior Consultant with Gray and Associates. [email protected]

Gray and Associates work focuses on the multiple delivery channels of the overall customer experience and encompasses strategic planning, operations management, and performance maximization. Independent consultants since 1994, the team has helped organizations define and reach their customer experience goals through projects involving customer contact planning and management, quality assurance, sales, retention, and training development and delivery.

www.grayandassociates.net 877-888-8704

Service Level Consistency

Page 2: Discussion Leader Ann Gray Senior Consultant Gray and Associates

2

Topics

• Critical Success Factors– Strategic and Tactical Alignment– Forecast Accuracy– Real-time Management– Agent Impact

• Myths and Mirth in Service Level Management

• Best Practices – Application and Results

Page 3: Discussion Leader Ann Gray Senior Consultant Gray and Associates

3

Critical Success Factors

• Strategic and Tactical Alignment– Business drivers– Policies– Processes– Targets– Rewards– Resources – Funding

Service Level Consistency

Page 4: Discussion Leader Ann Gray Senior Consultant Gray and Associates

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Interval Service Level

05

101520253035404550556065707580859095

100105

Time of Day

Serv

ice L

evel

Mon 63% Tues 96% Wed 93% Thur 80% Fri 89%

Service Level Consistency

Page 5: Discussion Leader Ann Gray Senior Consultant Gray and Associates

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Forecast Accuracy

• How accurate does the forecasted load need to be?

• Properly planned staff?

Forecast Deviation Impact to Staff Requirements

8489

9499

104

0

50

100

150

200

250

300

350

400

450

500

550

0

10

20

30

40

50

60

70

80

90

100

110

Calls Forecasted Calls Actual Staff Required

Service Level Consistency

Page 6: Discussion Leader Ann Gray Senior Consultant Gray and Associates

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2  

3  

3  

6  

16  

20  

35  

43  

60  

67  

70  

73  

74  

74  

76  

81  

82  

84  

92  

93  

95  

95  

99  

99  

99  

100  

31% below 44%

39% at 60 to 84

31% above 84%

15% within +/- 5%

Service Level Interval Grouping

Service Level Consistency

Page 7: Discussion Leader Ann Gray Senior Consultant Gray and Associates

7

Real-time Management• First Rule: Accurate Forecast and Properly

Resourced

• Planned and consistently applied

• Small centers vs. larger

• Multiple Tiers (scalpel or hatchet?)

• Partnerships – barter, trade, negotiate

• Education

• Examples:– Email Reps – Chat Reps – QA Reps – Trainers – On Call/Remote Reps– Outsourcer partner– Reps service only; no sales*– System invites “call back”*– Delay discretionary post call work*

*use cautiously

Service Level Consistency

Page 8: Discussion Leader Ann Gray Senior Consultant Gray and Associates

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Myths and Mirth

• “We exceeded our SL today ---Hooray!”

• “Don’t worry about the last few half hour….we can make it up tonight when it is slow”

• “Our ASA was only 15 seconds. We’re doing so much better than our SL of 30 seconds.”

• Quick – do something – there are calls in queue!”

• “I know I stayed too long on break. I’ll take a shorter lunch.”

• My Talk Time has really been long so far this morning. I’m going to need to do my Wrap up work on my lunch break so I don’t get into trouble for exceeding my AHT target.

• “Here are your stats for the hour”

• “Those guys at the Control Desk must be sleeping…can’t they see there are calls in queue?”

• Others?

Service Level Consistency

Page 9: Discussion Leader Ann Gray Senior Consultant Gray and Associates

9

Agent Impact

• Agents Responsibility– AHT (Talk + Wrap)– Adherence to Schedule– Quality

• Team Leads and Supervisors – Contribution to Service Level attainment

Service Level Consistency

Page 10: Discussion Leader Ann Gray Senior Consultant Gray and Associates

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Best Practices Applications and Results

• Service Levels for all contact types must drive all planning and budgeting.

• Properly funded• Responsibility and accountability at all levels and

process ownership points• Planned, tiered, well orchestrated real time

management plan• Postmortem

Service Level Consistency