Contact

Atlanta, GA

678-799-1516

jeanettehall0824@gmail.com

linkedin.com/in/jeanettehall

JeanetteHall

Business Development; Enterprise Accounts, Marketing Mix Optimization, Paid/Organic Search, Content Marketing, Video/Mobile Marketing, Performance Marketing, Personalization, Predictive Marketing, Marketing Analytics, Social Media, New Business Development, Consultative Selling, Financial Selling, Increased Visitor Engagement, Complex Sales Cycles, Long Term Customer Relationships, CRM: SalesForce and Hubspot, Lead Generation, Expert Speaker and Presenter, Demonstration Expert, Negotiated Complex Enterprise Contracts.

Specialties

JEANETTE HALL

Developed/Executed National Automated lead generation program which created a massive pipeline. Target Market: Enterprise accounts with over $30M in Marketing Spend. Prospected/Developed ThinkVines largest current opportunity within rst 30 days ($200K+). Developing additional 3 enterprise opportunities.

ThinkVine Inc (Marketing Analytics Software Company) Atlanta, GADirector, Business Development 3/2015 PRESENT

Founder of Hallcrest Digital which is a leading provider of Business Development, Sales and Marketing Services to Technology Start-ups looking to increase revenue and market share through acquisition of new enterprise account business. Marketing and Sales Projects include: Business development for Mobile content, Mobile customer engagement, Video content, Aliate marketing management, and Online ad monitoring platform sales. Projects also include Social Media sales training and Sales and Marketing process analysis.

Clients included:1) The Search Monitor: Results-Closed 22 new accounts rst year. 2) Acceleration Partners: Results provided 12 Key high-level meetings for IRCE show, which resulted in 10 large opportunities3) AJC: Results: 3 Mobile content opportunities with $300,000 in revenue

Hallcrest Digital Inc (Founder) Atlanta, GADirector, Sales and Business Development 1/2014 PRESENT

EMPLOYMENT

Sales Achievement Awards from F50 companies and Start-ups: GE, Sprint, AT&T, Hewlett Packard/DEC, EMC, NCR, Unisys, BeFree, Skyword Inc. Consistently in TOP 10% Performance.Signicant New Business Closed:

Media: Cox Communications, Palm Beach Post, Miami Post, AJC, Weather Channel, KIRO TV.Automotive: Chrysler, NAPA/Genuine Parts, Autotrader.Travel and Entertainment: Carnival, Delta Airlines, IHG/Holiday Inns, Atlanta Convention Center, Marriott, Anaheim Stadium.Retail: eBay, Macys, HSN, Friedman Jewelers, Circuit City, Tiger Direct, Home Depot.Healthcare: Kaiser Permanente, Herbalife.Telecommunications: French Telecom, BellSouth, Communiqu, AT&T, Verizon.Financial Banking and Insurance: Equifax, Lending Tree, Chase, Bank of America, Wells Fargo, New York Life Insurance, CalFed, Assurance. USAA.Aerospace: Rockwell, Logicon, ITT, Lockheed MartinGovt: State of Hawaii, California PUC.Technology: Packard Bell, Microsoft, Lexmark, Xerox, Real Networks, Belkin, Alcatel/Lucent.Education: DeVry, TIAA-CREF, College Ave.Resellers & Agencies: Ansira, Bernard Hodes, iCrossing, 360i, Moxie, Ogilvy, Havas, Carat, iProspect, Ansira.

Products Sold: Software, Services, SAAS, Telecommunications, Hardware, Networking, Digital Media, Digital Marketing, Mobile Marketing, Marketing Analytics, Content Marketing, Audio/Video, Aliate Marketing, Green Energy Solutions working with State of California Public Utilities Commission.Size of Contracts: Largest contract 3 yr/$36M. Latest contract: $18M, most ranged from $100K-500K. SAAS contracts ranged from $3K-20K/month. Multi-year Contracts ranged from 1-3 years. Lease, Purchase and Recurring Revenue contracts. Strong Financial Background which helps in closing more business.

SUMMARY OF QUALIFICATIONS

Enthusiastic, Results-driven, Entrepreneurial, Independent, Highly-Motivated Sales Professional, Customer Advocate, with Hunter focus, always looking for a Win/Win Solution for Client to Drive More Sales, More Protable Revenue and Increase Market Share.

EXPERIENCED SUCCESSFUL DIRECTOR of SALES & BUSINESS DEVELOPMENT

PROFILE

Developed/Closed National enterprise and media accounts as well as to digital marketing agencies as a reseller of Skyword content marketing SAAS services with professional persistence.

Developed/Negotiated/Closed $18M multi-year, multi-divisional contract across Cox Enterprises. Exceeded rst year sales performance by over 232% because of my consistent lead gen follow-up program.Closed and implemented re-occurring revenue contracts with 7 key F500 companies and agencies in Atlanta. Developed/managed Cox Communications agency relationship for resell opportunities in mid-tier accounts such as Reliable Heating and Air. Developed relationship and conducted training/provided incentives for over 25 sales reps and management team.

Skyword Inc. (Content Marketing Agency) Atlanta, GADirector, Sales, Southeast 6/2012 12/2013

Hired by private equity rm to establish new green energy holding company. Responsibilities included strategic planning and nancial analysis and as well as venture capital funding for the acquisition of targeted green energy companies.

Successfully led a team of attorneys, accountants and strategic capital partners in order to implement a ve-year exit plan to achieve a $32M revenue goal which culminated in a completed $5M round of investor funding. Exceeded 1st year goal in excess of 135%. Closed several large commercial accounts, such as Marriott Corporation and Anaheim Stadium.

Green Energy Technology Solutions (Energy Solution Provider) Los Angeles, CA Director, Business Development 2011 2012

Successfully implemented B2B business development and social media strategies for BeSocialSmart, a social networking outsourcing company dedicated to providing and maintaining client Social Media networking proles.

Instrumental in Achieving Award Best New Atlanta Social Media Start-up, 2009 by AJC.135% of quota 2009; 155% of quota 2010.

BeSocialSmart (Social Media Agency) Atlanta, GADirector, Southeast Sales 2009 2011

Successfully implemented sales/marketing strategies for several E-commerce, Hardware and SAAS companies.

Drove over $12.3M in new contract business for clients such as ThriftyTel, Cocom.Implemented entire sales process for several $1,000,000+ contract commitments from Microsoft, French Telecom and Belkin for a triple-play set-top box manufacturer for TV, internet access and VOIP.

Hallcrest Inc.(Founder) Los Angeles, CA & Atlanta, GADirector, Sales and Marketing 2004 2009

BeFree/Valueclick/Conversant Inc. (Performance Marketing Software) Atlanta/Los AngelesDirector of Southeast and West Coast Sales 1999 2004

Established BeFree Inc., a SAAS start-up company as the primary and dominate leader in the B2B aliate marketing E-Commerce industry, initially for Southeast then West Coast which led to successful IPO.Closed 37 new enterprise accounts such as: Equifax, IHG/Holiday Inns, HSN, Carnival, Lexmark, Napa AutoParts/Genuine Parts, Circuit City. Increased revenue by over 450%.

Previous positions in Sales & Business Development at Sprint, GE, AT&T, HP/DEC in Atlanta and Los Angeles California State University, Northridge: Bachelor of Science, Marketing

EMPLOYMENT

page 1page 2