direct mail campaign: unlock your opportunities

18
How do you turn on-street parking into a two-car garage? 204 Butler Ave., Ste. 200 Lancaster, PA 17601 Look inside for answers to those tough household questions.

Upload: tess-wittler

Post on 09-Mar-2016

220 views

Category:

Documents


0 download

DESCRIPTION

Savvy home builders association developed a target direct mail campaign to tout the opportunities available in the housing market (spring 2009)

TRANSCRIPT

Page 1: Direct Mail Campaign: Unlock Your Opportunities

How do you turnon-streetparking into atwo-car garage?

204 Butler Ave., Ste. 200Lancaster, PA 17601

Look insidefor answers tothose toughhouseholdquestions.

Page 2: Direct Mail Campaign: Unlock Your Opportunities

Register online tounlock your exclusivecoupon book TODAY!Filled with coupons worth hundreds of dollarsfrom trusted, local Lancaster County professionals.It’s as easy as 1 - 2 - 3!

1. Register online at www.LancasterHousingFacts.com2. Download and print your very own coupon book.3. Save hundreds of dollars on professional services.

Incentives for home buyers entering today’s housing market are plentiful.For starters, an $8,000 first-time home buyers’ tax credit is available throughNovember 30, 2009.

The new credit improves on a first-time home buyer tax credit passed last year.That credit was for $7,500 and had to be paid back over a 15-year period,making it more of a loan than a credit. The 2009 first-time home buyer taxcredit does not have to be repaid unless the home is sold within three years.

The $8,000 tax credit, combined with current market conditions, provides anunprecedented opportunity for home buyers.

Don’t miss this opportunity because you are swayed by the “doom and gloom”message surrounding only a few housing markets across the country. Thetruth of the matter is there may never be a better time to buy your first home.Unlock Your Opportunities now at www.LancasterHousingFacts.com.

Have more questions? Log on to

and unlock your opportunities.www.LancasterHousingFacts.com

Move.Is now a good

time to buy my

first home?

Why shouldn’tI just keeprenting?

What does thisnew $8,000 tax

credit really mean?

Page 3: Direct Mail Campaign: Unlock Your Opportunities

How do youconvince yourlandlord to repairyour clogged-upkitchen sink?

Look insidefor answers tothose toughhouseholdquestions.

204 Butler Ave., Ste. 200Lancaster, PA 17601

Page 4: Direct Mail Campaign: Unlock Your Opportunities

Register online tounlock your exclusivecoupon book TODAY!Filled with coupons worth hundreds of dollarsfrom trusted, local Lancaster County professionals.It’s as easy as 1 - 2 - 3!

1. Register online at www.LancasterHousingFacts.com2. Download and print your very own coupon book.3. Save hundreds of dollars on professional services.

There is an outstanding selection of homes on the market right now,especially for first-time home buyers.

Available inventory is probably the best it will ever be, providingbuyers with a great choice of homes. Many builders have inventorythat is “move-in ready,” and they may offer upgrades or otherincentives to seal the deal. Likewise, owners of existing homes whoare selling their homes are ready to bargain.

Add it all up, and there may never be another buyers’ market asgood as today’s.

Don’t miss this opportunity because you are swayed by the “doomand gloom” message surrounding only a few housing marketsacross the country. The truth of the matter is there may never be abetter time to buy your first home. Unlock Your Opportunities nowat www.LancasterHousingFacts.com.

Have more questions? Log on to

and unlock your opportunities.www.LancasterHousingFacts.com

Move.Is now a good

time to buy my

first home?

Why shouldn’tI just keeprenting?

What does thisnew $8,000 tax

credit really mean?

Page 5: Direct Mail Campaign: Unlock Your Opportunities

How do youactually createmore space inyour crampedbathroom?

Look insidefor answers tothose toughhouseholdquestions.

204 Butler Ave., Ste. 200Lancaster, PA 17601

Page 6: Direct Mail Campaign: Unlock Your Opportunities

Register online tounlock your exclusivecoupon book TODAY!Filled with coupons worth hundreds of dollarsfrom trusted, local Lancaster County professionals.It’s as easy as 1 - 2 - 3!

1. Register online at www.LancasterHousingFacts.com2. Download and print your very own coupon book.3. Save hundreds of dollars on professional services.

Homes are great wealth-builders.

Owning a home is like investing in an automatic savings account.You accumulate savings in two ways. Every month, a portion ofyour monthly mortgage goes to the principal, reducing the overallloan amount. Each year, a great percentage of your mortgagepayment goes to paying down the principal.

Secondly, your home appreciates over time, and as your propertyappreciates, you build up equity in the home, increasing yourhousehold wealth.

Don’t miss this opportunity because you are swayed by the “doomand gloom” message surrounding only a few housing marketsacross the country. The truth of the matter is there may never be abetter time to buy your first home. Unlock Your Opportunities nowat www.LancasterHousingFacts.com.

Have more questions? Log on to

and unlock your opportunities.www.LancasterHousingFacts.com

Move.Is now a good

time to buy my

first home?

Why shouldn’tI just keeprenting?

What does thisnew $8,000 tax

credit really mean?

Page 7: Direct Mail Campaign: Unlock Your Opportunities

How do youremove thatstubborncarpet stain?

Look insidefor answers tothose toughhouseholdquestions.

204 Butler Ave., Ste. 200Lancaster, PA 17601

Page 8: Direct Mail Campaign: Unlock Your Opportunities

Register online tounlock your exclusivecoupon book TODAY!Filled with coupons worth hundreds of dollarsfrom trusted, local Lancaster County professionals.It’s as easy as 1 - 2 - 3!

1. Register online at www.LancasterHousingFacts.com2. Download and print your very own coupon book.3. Save hundreds of dollars on professional services.

There are many opportunities to find the right home for your family inLancaster County.

Homes have become more affordable, and what that means for buyerslooking to “trade up” is you’ll get more house for your dollar than youwould have two or three years ago – at the height of the housing boom.Many builders have inventory that is “move-in ready,” and they mayoffer upgrades or other incentives to seal the deal. Likewise, owners ofexisting homes who are selling their homes are ready to bargain.

Don’t miss this opportunity because you are swayed by the “doom andgloom” message surrounding only a few housing markets across thecountry. The truth of the matter is there may never be a better time tosell your current home and purchase the right home for your family.Unlock Your Opportunities now at www.LancasterHousingFacts.com.

Have more questions? Log on to

and unlock your opportunities.www.LancasterHousingFacts.com

Move.Is home

financing actually

available?

We need a biggerhome for the kids,but how do we sellour existing home?

Should we moveor add ontoour home?

Page 9: Direct Mail Campaign: Unlock Your Opportunities

How do you turnyour small yardinto a wide,open play areafor your kids?

Look insidefor answers tothose toughhouseholdquestions.

204 Butler Ave., Ste. 200Lancaster, PA 17601

Page 10: Direct Mail Campaign: Unlock Your Opportunities

Register online tounlock your exclusivecoupon book TODAY!Filled with coupons worth hundreds of dollarsfrom trusted, local Lancaster County professionals.It’s as easy as 1 - 2 - 3!

1. Register online at www.LancasterHousingFacts.com2. Download and print your very own coupon book.3. Save hundreds of dollars on professional services.

There are great financing opportunities available to purchase the right home foryour family.

Despite what you may be hearing on the news, there is plenty of financing available.There is no credit crunch for qualified buyers taking out conventional loans. Plus,the stimulus package passed by Congress in February helps borrowers by restoringthe higher FHA, Fannie Mae and Freddie Mac loan limits through the end of 2009.

Bottom line: Credit-worthy home buyers should have no problems findingmortgages at attractive rates.

Don’t miss this opportunity because you are swayed by the “doom and gloom”message surrounding only a few housing markets across the country. The truth ofthe matter is there may never be a better time to sell your current home andpurchase the right home for your family. Unlock Your Opportunities now atwww.LancasterHousingFacts.com.

Have more questions? Log on to

and unlock your opportunities.www.LancasterHousingFacts.com

Move.Is home

financing actually

available?

We need a biggerhome for the kids,but how do we sellour existing home?

Should we moveor add ontoour home?

Page 11: Direct Mail Campaign: Unlock Your Opportunities

How do youtransform yourclutteredbasement into aneveryday retreat?

Look insidefor answers tothose toughhouseholdquestions.

204 Butler Ave., Ste. 200Lancaster, PA 17601

Page 12: Direct Mail Campaign: Unlock Your Opportunities

Register online tounlock your exclusivecoupon book TODAY!Filled with coupons worth hundreds of dollarsfrom trusted, local Lancaster County professionals.It’s as easy as 1 - 2 - 3!

1. Register online at www.LancasterHousingFacts.com2. Download and print your very own coupon book.3. Save hundreds of dollars on professional services.

There are plenty of opportunities to sell your existing home and buythe home that fits your family’s needs.

Contrary to what you may have heard, people are selling housessuccessfully every day. How did they do it? There are four factors thatgo into selling your home in a soft market: pricing it realistically,presenting the home in an attractive manner, offering appealingincentives and selecting the right team to help sell your home.

Don’t miss this opportunity because you are swayed by the “doomand gloom” message surrounding only a few housing markets acrossthe country. The truth of the matter is there may never be a better timeto sell your current home and purchase the right home for your family.Unlock Your Opportunities now at www.LancasterHousingFacts.com.

Have more questions? Log on to

and unlock your opportunities.www.LancasterHousingFacts.com

Move.Is home

financing actually

available?

We need a biggerhome for the kids,but how do we sellour existing home?

Should we moveor add ontoour home?

Page 13: Direct Mail Campaign: Unlock Your Opportunities

How do yougain morestorage inless space?

Look insidefor answers tothose toughhouseholdquestions.

204 Butler Ave., Ste. 200Lancaster, PA 17601

Page 14: Direct Mail Campaign: Unlock Your Opportunities

Register online tounlock your exclusivecoupon book TODAY!Filled with coupons worth hundreds of dollarsfrom trusted, local Lancaster County professionals.It’s as easy as 1 - 2 - 3!

1. Register online at www.LancasterHousingFacts.com2. Download and print your very own coupon book.3. Save hundreds of dollars on professional services.

There are plenty of opportunities to sell your existing home and buya home that fits your lifestyle today.

Contrary to what you may have heard, people are selling housessuccessfully every day. How did they do it? There are four factorsthat go into selling your home in a soft market: pricing it realistically,presenting the home in an attractive manner, offering appealingincentives and selecting the right team to help sell your home.

Don’t miss this opportunity because you are swayed by the “doomand gloom” message surrounding only a few housing marketsacross the country. The truth of the matter is there may never be abetter time to sell your current home and purchase the right homefor your lifestyle. Unlock Your Opportunities now atwww.LancasterHousingFacts.com.

Have more questions? Log on to

and unlock your opportunities.www.LancasterHousingFacts.com

Move.Our kids are

grown; how can we

simplify our lives?

Mom and Dad willsoon need to move inwith us. How do weproperly prepare?

Should we buy amore comfortablehome now or later?

Page 15: Direct Mail Campaign: Unlock Your Opportunities

How do youspend less timeon chores andmore time withthe grandkids?

Look insidefor answers tothose toughhouseholdquestions.

204 Butler Ave., Ste. 200Lancaster, PA 17601

Page 16: Direct Mail Campaign: Unlock Your Opportunities

Register online tounlock your exclusivecoupon book TODAY!Filled with coupons worth hundreds of dollarsfrom trusted, local Lancaster County professionals.It’s as easy as 1 - 2 - 3!

1. Register online at www.LancasterHousingFacts.com2. Download and print your very own coupon book.3. Save hundreds of dollars on professional services.

There are plenty of opportunities to buy a home that fits your lifestyle today,without waiting.

Potential home buyers who try to “time the market” in hopes of buying at thetrough are likely to lose out. Here’s why.

No one can accurately predict the peaks and valleys of the stock market; the sameholds true for housing. Fence-sitters waiting for the absolute best deal could endup literally waiting for years. Those who buy now will have a home they can calltheir own and reap the long-term gains of home price appreciation.

Bottom line: There may never be another buyers’ market as good as today’s.

Don’t miss this opportunity because you are swayed by the “doom and gloom”message surrounding only a few housing markets across the country. The truthof the matter is there may never be a better time to sell your current home andpurchase the right home for your lifestyle. Unlock Your Opportunities now atwww.LancasterHousingFacts.com.

Have more questions? Log on to

and unlock your opportunities.www.LancasterHousingFacts.com

Move.Our kids are

grown; how can we

simplify our lives?

Mom and Dad willsoon need to move inwith us. How do weproperly prepare?

Should we buy amore comfortablehome now or later?

Page 17: Direct Mail Campaign: Unlock Your Opportunities

How do yousimplify yourlife withoutsacrificingcomfort?

Look insidefor answers tothose toughhouseholdquestions.

204 Butler Ave., Ste. 200Lancaster, PA 17601

Page 18: Direct Mail Campaign: Unlock Your Opportunities

Register online tounlock your exclusivecoupon book TODAY!Filled with coupons worth hundreds of dollarsfrom trusted, local Lancaster County professionals.It’s as easy as 1 - 2 - 3!

1. Register online at www.LancasterHousingFacts.com2. Download and print your very own coupon book.3. Save hundreds of dollars on professional services.

A home should fit your lifestyle – now and into the future.

There are gorgeous homes available that will give you an easierlifestyle without sacrificing comforts. More and more homes arebuilt with first-floor master suites and guest rooms on the secondfloor - to give you a care-free environment while still being able toaccommodate friends and family when they are in town.

And the best part … homes have become more affordable! Whatthat means for buyers is you’ll get more house for your dollar thanyou would have two or three years ago – at the height of thehousing boom.

Don’t miss this opportunity because you are swayed by the “doomand gloom” message surrounding only a few housing marketsacross the country. The truth of the matter is there may never be abetter time to sell your current home and purchase the right homefor your lifestyle. Unlock Your Opportunities now at www.LancasterHousingFacts.com.

Have more questions? Log on to

and unlock your opportunities.www.LancasterHousingFacts.com

Move.Our kids are

grown; how can we

simplify our lives?

Mom and Dad willsoon need to move inwith us. How do weproperly prepare?

Should we buy amore comfortablehome now or later?