JavierDominguezFerreiro,Flickr

Even with advanced technology growing all around us, digital print has lagged, and has seen many users

become wary of the product.!

ProvideDesign,Flickr

“Students provided with kindles, which can hold some 1,500 digital books, can simply download the copies they need without burdening a school’s media center.”!

- Daniel Witz!

Source:"Will the Kindle Change Education?" Scholastic Publishes Literacy Resources and Children's Books for Kids of All Ages, n.d. Web. 22 Oct. 2016.

LSELibrary,Flickr

Inmanywayse-readingcanbethe“neClixofreading”

considering“readerscanpay10dollarsamonth

forunlimitedaccesstoovera

hundredCanadianandAmericanmonthlies”by

usingappssuchasNextIssue.

Source:Alba, Davey. "Publishers Are Lining Up Behind ‘Netflix for Books’ Services. But Why?” Wired.com. Conde Nast Digital, 13 Jan. 2015. Web. 22 Oct. 2016.

wpuploads

So why has e-readings only taken 10-20% of the market?!

PicJumbo,Pexels

Studies show people get ‘iPad neck’, ‘computer vision syndrome’ and screen-related sleeplessness from

reading on tablets. ! Source:Myrberg, Caroline, and Ninna Wiberg. "Insights." Screen vs. Paper: What Is the Difference for Reading and Learning? UKSG Insights, n.d. Web. 22 Oct. 2016.

KevinMcCarthy,Flickr

Studies also indicate that

reading is associated

with privacy, something the internet can’t

provide. !

Source:Miller, Richard E. "On Digital Reading." Pedagogy. Duke University Press, 2016. Web. 22 Oct.

2016.

JairoBueno,Flickr

Only 16 percent of people read word-by-word via e-readings. That behavior can bleed into reading patterns

when trying to tackle even lengthier texts on-screen.!Source:Rosenwald, Michael. "Why Digital Natives Prefer Reading in Print. Yes, You Read That Right." Washington Post. The Washington Post, 22 Feb. 2015. Web. 22 Oct. 2016.

HelenTurner,Flickr

So Why Are Hard Copy Books Preferable?!

GloriaGilli,Flickr

Much of what students liked about reading print involved their minds. They said “it’s easier to focus,” “my spatial memory

works best,” and “feel like the content sticks in my head more easily.”!

Source:Rosenwald, Michael. "Why Digital Natives Prefer Reading in Print. Yes, You Read That Right.” Washington Post. The Washington Post, 22 Feb. 2015. Web. 22 Oct. 2016.

BarcelonaGraduateSchool,Flickr

Consumer reports indicates that

modern screens and e-readers fail

to adequately recreate certain

tactile experiences of reading on

paper that many people miss and,

more importantly, prevent people from navigating long texts in an

intuitive and satisfying way.!

Source:Jabr, Ferris. "The Reading Brain in the Digital Age: The Science of Paper versus Screens." Scientific American, 09 Apr. 2013. Web. 22 Oct. 2016.

Anvilcloud,Flickr

Test Results!

This 2012 study indicates that undergraduate students tended to perform better when reading questions through booklets and not

tablets. ! Source:Myrberg, Caroline, and Ninna Wiberg. "Insights." Screen vs. Paper: What Is the Difference for Reading and Learning? UKSG Insights, n.d. Web. 22 Oct. 2016.

Cognitive !

A Canadian neuro-marketing firm found that direct mail and other physical textures was easier to process mentally and tested better for brand recall. !

Source:Dooley, Roger. “Paper Beats Digital In Many Ways, According To Neuroscience” Forbes. Forbes Magazine, 16 Sept.

2015. Web. 22 Oct. 2016.

Researchers say readers remember the location of information simply by page and text layout — that, say, the key piece of dialogue was on that page

early in the book with that one long paragraph and a smudge on the corner.!Source:Rosenwald, Michael. "Why Digital Natives Prefer Reading in Print. Yes, You Read That Right.” Washington Post. The Washington Post, 22 Feb. 2015. Web. 22 Oct. 2016.

MaTeo,Flickr

To summarize textual books have been proven to be better for memorization, test results and for user experience. !

JoeyHarrison,Flickr

Other Alternatives: Audio!

AaronYoo,Flickr

“Sales (in audio recordings) have jumped by double digits in recent years. Shifts in digital technology have broadened the

pool of potential listeners to include anyone with a smartphone”.!

Source:Alter, Alexandra. "Can You Hear Me Now? The New Explosion in Audio Books." WSJ. 01 Aug. 2013. Web. 22 Oct. 2016.

DarrenRHill,Flickr

The great thing about audio books

is that a person can adjust the

speed to read 2x as fast or slow. A Silicon Valley

investor said of the invention “Audio books can also be mined of precious information with

ruthless efficiency”. !

Source:Garber, Megan. “The Rise of Speed Reading” The Atlantic. Atlantic Media Company, 24 June 2015. Web. 22 Oct. 2016.

YienYier-Flickr

Amazon has seen the potential for this industry and plans on producing and introducing up to 100,000 different audio books to the market. The

audio book industry is currently at $1.2 billion. !Source:Alter,Alexandra."CanYouHearMeNow?TheNewExplosioninAudioBooks."WSJ.01Aug.2013.Web.22Oct.2016.

AlbertBo^,Flickr

To conclude, e-reading is not the preferable nor the effective way to read. Until the technology for e-books evolve, society should still

promote other alternatives such as physical or audio books for comfort, practicality and productivity. !

Sebas^an,Flickr

WorkCited1. Alang, Naveet.. "Why the Next Issue Magazine App Is Not the Future of Publishing." The Globe and Mail. Special to

The Globe and Mail, 25 Oct. 2013. Web. 22 Oct. 2016. 2. Alba, Davey. "Publishers Are Lining Up Behind ‘Netflix for Books’ Services. But Why?” Wired.com. Conde Nast

Digital, 13 Jan. 2015. Web. 22 Oct. 2016. 3. Alter, Alexandra. "Can You Hear Me Now? The New Explosion in Audio Books." WSJ. 01 Aug. 2013. Web. 22

Oct. 2016. 3.Garber, Megan. “The Rise of Speed Reading” The Atlantic. Atlantic Media Company, 24 June 2015. Web. 22 Oct.

2016. 4. Dooley, Roger. “Paper Beats Digital In Many Ways, According To Neuroscience” Forbes. Forbes Magazine, 16 Sept.

2015. Web. 22 Oct. 2016. 5.Garber, Megan. “The Rise of Speed Reading” The Atlantic. Atlantic Media Company, 24 June 2015. Web. 22 Oct.

2016. 6. Jabr, Ferris. "The Reading Brain in the Digital Age: The Science of Paper versus Screens." Scientific American, 09

Apr. 2013. Web. 22 Oct. 2016. 7. Miller, Richard E. "On Digital Reading." Pedagogy. Duke University Press, 2016. Web. 22 Oct. 2016. 8. Myrberg, Caroline, and Ninna Wiberg. "Insights." Screen vs. Paper: What Is the Difference for Reading and Learning?

UKSG Insights, n.d. Web. 22 Oct. 2016. 9. Rosenwald, Michael. "Why Digital Natives Prefer Reading in Print. Yes, You Read That Right.” Washington Post. The

Washington Post, 22 Feb. 2015. Web. 22 Oct. 2016. 10. Tanner, Julee. "Digital vs. Print: Reading Comprehension and the Future of the Book." SLIS Student Research

Journal, Dec. 2014. Web. 22 Oct. 2016. 11. "Will the Kindle Change Education?" Scholastic Publishes Literacy Resources and Children's Books for Kids of All

Ages, n.d. Web. 22 Oct. 2016.