digital velcro

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Email: [email protected] Phone: 312 804 5749 Digital Velcro Trends Creative Commerce

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Email: [email protected] Phone: 312 804 5749

Digital VelcroTrends Creative Commerce

The technology trendThe 12 technologies that will define our economic future (2025)

“The real economic benefits of innovation, at least over the near term, come not from the flashy, mind-blowing ideas, but from clever combinations of technologies that are just maturing with those that have been around for ages.”

Finally, an educated consumer

• The ‘how’ of engagement. Being relevant to the moment is where marketing power – and consumer expectations – now lie.

• In the accelerating swirl of chaos, excitement, and yes, sometimes fear, the brands that win will prioritize engagement over exposure.

• Creation, curation, connection and community

The Engagement Project: Connecting with Your Consumer in the Participation Age

Generation C: A generation that has grown up living digital lives

Customer experience strategy

BRICKS-AND-

MORTAR

DESKTOP WEARABLE

MOBILE

“In a world where, according to Google’s Multiscreen Report, more than 90 percent of people use more than one screen to accomplish a single task, brands need to focus on the “digital Velcro” to connect these screen experiences + In-

store behavior.”

TVPRINT / CATALOG

What lanes do we swim in?

Innovation is the new creative • A future with a primary focus on mobile, social, content and

measurement

• Broaden creative roles and titles (business function) to encourage creative thinking

• Commit to innovative thinking by hosting brand experience/ tech jams, creating branded content, and working closely with strategic partnerships, participation at industry events, etc.

• Does it work? Needs to be a prominent role for measurement (social, customer service, etc.)

Do agency’s get it?

The creative team• Mix of diverse experts, multi-taskers and junior team members

• Drive collaboration and an open mind to new kinds of deliverables (Lean UX)

• What’s next? NUI, service design? Think broadly and let’s make it happen

• Use insights and data to discover and how creative extends beyond UI/UX (Content, In-store, etc.)

• Portfolio love: 65% / 35% rule

• Embrace user centered design and build products with both emotional (content) and functional (product) considerations

• ‘Production efficiencies’ are a way for staff to innovate

Things are changing• Content is the new creative

• A new kind of retailer

• Context for commerce

CONTENT IS THE NEW CREATIVE

Sharing what you like is a component of your social profile

Live, exclusive and most popular

Empowered and knowledgable consumer

Branded content

Storytelling

Advocacy & live curation

A NEW KIND OF RETAILER

The jump to being a mobile company

The advantage of starting in digital

New formats for media

3D printing … in Brooklyn

CONTEXT FOR COMMERCE

LIFEKRAZEPost your accomplishments. 160-characters posts with the things you achieve throughout the day.

Each day you have 300 points to distribute to the best accomplishments.

Turn your points into rewards

GAMIFICATION

SNAPGUIDESnapguide is a simple, beautiful way to share and view step-by-step how to guides. Discover new things to cook, build, wear, play and more. Create your own guides and share what you love making with your friends on Twitter, Facebook and more. Discuss your interests with other people who share your passions.

NICHE SOCIAL NETWORKS

TINDERTinder anonymously finds out who likes you nearby, and connects you with them if you’re also interested.

MOBILE DATING

APPENDIX

MOBILE

INDUSTRY SETTING

INDUSTRY SETTING