The Digital Trends That Are Changing Everything

Presented by:Jeff Hilimire, Chief Digital Officer

Blog: jeffhilimire.com - Twitter: @jeffhilimire - jhilimire@engauge.com

#1: Facebook

#2: Lifestreaming

#3: Checking-in

#4: Social gaming

#5: Sh&t you’re probably not ready for

Today’s Agenda

Jeff HilimireChief Digital OfficerEngauge

Blog: jeffhilimire.com@jeffhilimirejhilimire@engauge.com

Are you smarter than a 5-year old?

Digital Innovation Group

...or just DIG ;)

DIG follows 2 principles

If we’re not doing something thatmakes our clients a little uncomfortable,

we’re probably missing something.

Don’t look at the finger. Look at where it’s pointing.

400+ Million Users

100 Million Mobile Users

If Facebook were a country it would be the world’s

3rd largest

1. China2. India3. facebook4. United States5. Indonesia6. Brazil7. Pakistan8. Bangladesh

70% of Facebook users live outside the U.S. and the site is available in more

than 70 different languages

Half of Denmark has an active Facebook profile (2.4 million our of 5.4

million total).

Facebook Overtakes Yahoo

Facebook tops Google for weekly traffic in the U.S.

The average Facebook user

spends >55 minutes on Facebook

per

day

per month

- sends 8 friend requests

- clicks the Like button 9 times

- writes 25 comments

- becomes a fan of 2 Pages

- is invited to 3 events

- is a member of 12 groups

has 130 friends

Women aged 55 and up are the fastest growing Facebook demographic

in the U.S.

Facebook has become so popular, psychologists have identified a new

mental health disorder:

Facebook Addiction Disorder

In Australia, Facebook has infiltrated the court system:

•Court notices can be served through Facebook

•A Facebook summons is considered legally binding

1. Facebook Applications

Word Trends of 2009(words that increased in frequency the most between 2008 and 2009)

3. Swine Flu

12. Lady Gaga

facebook.com/ChickfilA

What’s on the page: Menu, Store Locator, Downloads, Photos, Videos, Specials

Chick-fil-A was the first restaurant page on Facebook to hit 1 million fans!

No. of fans: 1,508,260

Countdown to Spicy!

•Limited-release trial locations, reservations thru Facebook

•Built an app for the Spicy launch

•Shared with other Operator Facebook Pages

•Change content before, during, & after the campaign

•Facebook Fans in Chicago were invited to a Premiere Event in downtown Chicago

•The event was to kick-off Chick-fil-A opening locations in the Chicagoland area

Chicago Premiere Event

Ustream•Fans on Facebook could watch

the Chicago event live via Facebook-Ustream

•Chat w/ other fans across the country

•Viral component - fans comments seen by their friends

What’s new in ?

“We are building a web where the default is social.”- Mark Zuckerberg, Facebook CEO

Mapping all the complex interactions existing between you, your friends & the content you all like.

The Open Graph

Facebook has developed social plugins that websites can add to make it easy for users to...

•see info from or about their Facebook friends

•share things with their friends without leaving a site or going through a time-consuming login process

The Activity Feed plugin shows users what their

friends are doing on your site through likes and

comments.

The Recommend / Like plugins let users share any content they like back to their Facebook profile.

What does Facebook mean for you?

• Brands that aren’t on Facebook are missing out on opportunities to connect with their customers and future customers

• Facebook allows you to get thousands of fans and turn them into marketers - sharing your content / message

• Facebook presence is becoming more important than your website

• Facebook content displaying in real-time search

Lifestreaming

jeffhilimire.com

wordpressplugins

aggregater

My Lifestream

What does Lifestreaming mean for you?

• Today, people have their own brands. You have to find a way to be relevant to them within their brand. Think of it as co-marketing with fans of your brand.

• Think of the many ways that your brand creates content and find ways to spread the word, outside of Facebook and Twitter.

• Real-time content. And portable content.

Checking-in

What does “checking in” mean for you?

• Location-based marketing is the next big thing, start figuring it out

• Is there a way for your business to take advantage of check-ins? Rewards, promotions, data mining, etc.?

• Is this going to be the year for Mobile?

Social Games

Profile of Social Game Players - Gender

Profile of Social Game Players - Age

How many hours per week do you play online social games?

A few facts about FarmVille...

• FarmVille is the most popular app in the history of Facebook

• FarmVille players outnumber real farmers in the U.S. by a ratio of 60 to 1

• On an average day, FarmVille players purchase 500,000 virtual tractors. John Deere, the biggest U.S. manufacturer of real tractors sell around 5,000 a year.

• FarmVille was able to raise over $1 million for Haiti relief efforts

What does Social Gaming mean for you?

• Marketing opportunities - bing example

• In many cases, apps / games within social networks represent one of the best ways to reach new customers.

• Consider researching whether or not your customers are playing social games. Is there a place for your brand within that game?

Sh$t you’re probablynot ready for

Questions?

Let’s continue the conversation atwww.jeffhilimire.com

jhilimire@engauge.com - Twitter: @jeffhilimire