logic + magicR E V E A L ING T HE SECR E T S OF DIGI TA L M A R K E T ING

published by LEAP

SUMMER 2014 logic + magicR E V E A L ING T HE SECR E T S OF DIGI TA L M A R K E T ING

Your guide to the top 10 trends, toys, SEO secrets, & oh so much more.

THE

BEST

DIGITAL

2014

OF

10

10

10

published by LEAP

SUMMER 2014 logic + magicR E V E A L ING T HE SECR E T S OF DIGI TA L M A R K E T ING

Our definitive guide to the top 10 trends, toys, SEO secrets, and more. www.LEAPagency.com

SUMMER 2014Digital Trends for 2014By: Sarah Knott Published by LEAP

DIGITALTen

For 2014

Sarah Knott

TRENDS

We can’t make any p

romises, but here are a few

digital tr

ends that have people talking, textin

g,

liking, sharin

g, and snapchatting. 1 The Internet of Things

This brave new world features the animation of all

the objects, and it’s just getting started. Things

we can touch—cars, heaters, airplanes, shopping

carts, shelves—are getting fitted with sensors that

allow them to talk to the Internet and to each other.

Will it end with robot revolution?

2Multi-

Screen Stra

tegies

More and more consumer s

egments are watching TV while

tweetin

g on their p

hones and looking up content o

n their

tablets. Smart b

rands are stepping up by executin

g multi-

screen strategies that o

ptimize th

e data captured and the

unique connections m

ade.

3BUT: Millennials go all in on mobile

Consider this your wake up call: 78% of 12-18-year-

olds have smart phones, and they are using them

nearly all of the time. W

hy would they engage with

a desktop or a tablet? Portable and reliable, their

mobile is their source for inform

ation, friends, and

video. They don’t want anything else.

Consider this your wake up

call: 78% of 12-18-year-

olds have smart phones.

BEST OF DIGITAL 201435

4W

earable Tech

It’s more than just Google Glass and sm

art watches. Recent

wearable tech news involves fabric-embedded solar panels;

“bioreactive” concerts that monitor crowd energy levels; and

nano-Wearables that report back on health conditions. If this

trend goes mainstream

, some say it could be a $50 billion

business in five years or less.5Social

aggregation

Consolidatio

n tools lik

e RebelMouse and ly

vefire act a

s

social front p

age hubs that p

ublish hashtags, posts, videos,

mentions, li

kes, and m

ore, all i

n one place. Refre

shingly

simple idea, but w

ill consumers care about th

is 30,000 foot

view of a brand’s social s

pace? Some say it drives higher

engagement; others belie

ve it could be a way to

discover the

real influencers. S

tay tuned.

10The Sharin

g Economy

Why buy when you can rent and organize

the whole th

ing over the In

ternet?

Peer-to-peer sites lik

e Airbnb and Etsy

are leading the way, b

ut hiccups have

happened. This in

herently optim

istic

economic model require

s a lot of trust

and common sense for what’s creepy

and what’s cool.

8Quiet

Refuge in digita

l detox tr

ials.

Fam i l ie s o n unp l u

g g e d

vacations. T

he temporary “

No

Noise” campaign in England. A

s

humans, we will

naturally seek

more refuge from in

creasing

digital chaos. H

ow much do we

really want? And is it t

oo late?

6Facebook is dead. Long live Facebook.

At the time of this writing, Facebook organic reach

is down nearly 50%. Chatter about “how to deal”

has increased tenfold. Some m

arketers are talking

100% abandonm

ent. Another segment is encouraging

brands to re-consider websites. Others want to create

a comm

unity of their own, with rewards and incentives

for the most valuable advocates.

7Influencers are the new celebrities.

The headline says it all. Consumers love the advice of

content creators and will act on it. No ROI has been

proven for influencer-created content, but leveraging

these emerging superstars under a paid m

odel is

shaping up as a solid bet.

9Privacy is the new gold.

Are we craving a retreat behind

closed iPhones? Mark Cuban’s

CyberDust; a DNA sanitizer

called “Invisible;” the newly re-

designed Duck Duck search engine

suggest it’s true. Anonymous social

networks like Whisper and Secret

are getting buzzy too.

lm

leveraging these emerging

superstars

under a paid model

is shaping up as

a solid bet.

No-Noise at Selfridges

4Bioreactive Concert

@ SXSW

2014 | Pepsi

36LEAPAGENCY.COM

brand WINS & FAILS of the year

TIPS FOR CREATING A SMART CONTENT STRATEGY

PICTURES

FICTIONAL TOYS

TIME TO SHIFT GEARS?

You oughta be in

shopper’s

turned tech tools

DELIGHT

AND OTHER DIGITAL

AWESOMENESS

SOCIALCURRENCY

Your story in motion

w w w.LE A Pagency.comLouis v ille / Cincinnati

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