Marco RyanDigital transformer / author

Digital Transformation5 Practical steps to drive profitable growth

Ihr Logo einfügen

FEEL FREE TO TWEET & SHARE

@marcoryan

www.marcoryan.com

uk.linkedin.com/in/marcoryan

(www.marcoryanphotography.com)

WHAT‘S ALL THE FUSS ABOUTDigital Transformation: Is it more than just a Buzzword?

Source: Google Images

WHY BOTHER?Surely we can grow without Digital Transformation?

Source: lyneekeyhler.com

1 „LESS IS MORE“ HAVE A CLEAR VISION AND RUTHLESS FOCUS

Source: Tomas Corral Cassa

1 MARRIOT HOTELS

Source: Marriot Hotels

1 „LESS IS MORE“ HAVE A CLEAR VISION AND RUTHLESS FOCUS

Challenge Executives until you have clarity

Take most relevant and make it part of your objectives

At the very least make sure your objectives deliver against a clear strategic goal

2 „INNOVATION AND AGILITY“ A WAY OF WORKING NOT A BUZZ WORD

Source: Samsung.com

2 NESPRESSO

Source: Nespresso

2 „INNOVATION AND AGILITY“ A WAY OF WORKING NOT A BUZZ WORD

Ask for seed funding

Make it one of your annual objectives

Only work in cross functional teams

Just do it – Seek forgiveness not permission

3 „TX IS NOT JUST TECHNOLOGY“ MASTER THE DIGITAL SERVICES LIFECYCLE

Source: Google Images

3 THOMAS COOK

Source: Thomas Cook plc

3 „TX IS NOT JUST TECHNOLOGY“ MASTER THE DIGITAL SERVICES LIFECYCLE

Read up on design thinking. Integrate it into your way of working.

Look for disruption: identify what technology can support it & embrace it

Challenge existing processes/Ways of working. Be part of the “intelligent automation” debate

3 TMOBILE (US)

Source: zdnet.com

4 FOLLOW THE DATATEST, LEARN, OPTIMISE ... THEN DO IT AGAIN

Source: Google Images

4 – EXPEDIA

Source Expedia.com

4 FOLLOW THE DATATEST, LEARN, OPTIMISE ... THEN DO IT AGAIN

Shared KPIs that you track

Use data for every decision. If it is not there, then set up a quick project to test a hypothesis

Don’t let data be an IT issue. Have zero tolerance of dirty data

Plan…Do....Review. Then rinse and repeat

5 „FOCUS ON CULTURE“ Where, When & How we work matters

5 – AXEL SPRINGER

5 „FOCUS ON CULTURE“ Where, When & How we work matters

Change how and where you hold meetings

Become a reverse mentor

Set up drop-ins, Pizza Thursdays, Monthly seminars

Be the groundswell

+1 „LEADERSHIP“ None of this matters unless the Leadership “gets it”

Source: Google Images

+1 – AXEL SPRINGER

Source: Zeit.de

+1 „LEADERSHIP“ None of this matters unless the Leadership “gets it”

Demand more of your Execs

Model the culture you want – Empower, encourage, collaborate, use data

Seek Forgiveness not permission. Reward failure (within reason)

Close your own Digital gaps

Thank you