digital storytelling for dmos
TRANSCRIPT
Digital Storytellingfor DMOs
Get these slides here:http://sarahtpage.com/LandOfLincolnStorytelling/
Me Sheila Scarborough, Tourism Currents
Stories Are Familiar
Everyone loves a good story
Why storytelling?
SCIENCE
Why Storytelling?
Information is processed more efficiently
Cuts through the clutter; helps people retain messages
Evokes an emotional (hopefully positive!) response
It isn’t “sales-y” (because....ewww)
Source: HubSpot
We use stories to make sense out of our world
Source: HubSpot
Source: HubSpot
Our brains use stories as a way to organize our memories (Source: HubSpot)
Technology is the GREAT EQUALIZER for modern storytelling
Source: 8 Million Stories
A Good Story Has ….
Relatable characters
Beginning, middle, and end
Conflict
Source: http://www.postplanner.com/digital-storytelling-techniques-secret-sauce-social-media
“A story is a character in pursuit of a goal in the face of an obstacle
or challenge.”
- Dev Basu, Powered by Search
“How the character resolves
the challenge is what keeps us
interested.”Dev Basu, Powered by Search
Great stories are also CONCISE
Great stories must be relevant to your VISITORS
What Makes a Great Story?
Authentic
Human
Evoke emotion
Interest your customer or visitor
Involve everyday life
Great stories must be …
Source: 8 Million Stories
What Kinds of Stories Can We Tell?
1. Educational stories
2. Trending news stories
3. Stories about your visitors
4. Classic stories, lessons, and quotes
5. Personal stories
Source: http://blog.wiredadvisor.com/how-to-use-storytelling-as-a-marketing-strategy
Educational Stories
Trending News Stories
Stories About Your Visitors
Classic Stories, Lessons, and Quotes
1/14/15
Personal Stories
Photo Credits
Miss Magill reads a story. NYPL work w/schools, 1912. Flickr Commons
Storyteller Annie Tomlin, White Springs FL, 1956, Flickr Commons
Campfire: Sean Munson Flickr Creative Commons
Boy reading: John Moran Flickr CC
Grandma reading: Sarah Altendorf Flickr CC
McCall's Magazine 1939, George Eastman House on Flickr Commons
Making sense of it all: Juan Andres Martinez Flickr CC
• Book chaos: Sharon Drummond at Flickr CC
• Fritzi Scheff demonstrating Magnavox for Fifth Liberty Loan in New York City 1895 (courtesy Powerhouse Museum on Flickr Commons)
• Star Wars action figures: Paul Mayne on Flickr CC
• Rebel Scum: Stefan on Flickr CC
• Gumby & storm troopers: JD Hancock at Flickr CC
• Photo of Sam Rayburn courtesy of Sam Rayburn Historic Site Facebook Page
Can I Help?
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Sarah Page, PrincipalSarah T. Page Consulting, LLC
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