Digital Storytelling Narrative in Social Media

Storytelling as a marketing tool

Storyteling for brands?

VS.

Then

Now νιάου

1st element of storytelling:

The Message

• Vision • Mission

• Values

2nd element of storytelling:

Conflict

”Telling  stories  is  the  only  way    we  can  create  meaning  in  our  lives  and  make  sense  of  the  world”  Paul  Auster

3rd element of storytelling:

Characters

3rd element of storytelling:

Characters What kind of hero Am I?

4rth element of storytelling:

Plot

beginning  

middle  

end  

Exposi5on  

Rising  ac5on  

Climax  

Falling  ac5on  

Resolu5on  

Great Example!�Red Bull Stratos Felix Baumgartner

Message: Red Bull’s adventure value : Gives you wings

Conflict: Will he be able to do it?

Character: Our hero, Felix

Plot: Be the first human to break the sound barrier outside of a vehicle.

Some final tips: • Keep it simple • Use the right tools to tell your story. (eg Photography, Audio, Video, Text and Interactive Multimedia) • Engage your audience • Choose the right protagonist • Be Authentic

Niki Sotiropoulou o-ya.gr nikisot.com @nikisot

Thank you!