1.Digital Storytelling December 2011

2. Digital StorytellingHumanizes CorporateCommunicationDigital Storytelling - December 20112 3. Digital Storytelling - December 2011 3 4. Digital Storytelling - December 2011 4 5. Digital Storytelling - December 2011 5 6. Digital storytelling is Using any digital tools tocreate and tell a short storytold in the first person Digital tools include Photographs Music Video Audio Any combination of theseDigital Storytelling - December 2011 6 7. Digital Storytelling - December 2011 7 8. You have a story; tell itDigital Storytelling - December 2011 8 9. Lets produce a story 1.Decide on your story line 2.Craft your script Use tone and voice appropriate foryour organization and the story 3.Consider the imagery that complements your story and select the appropriate sound components 4.Test drive your digital story and smooth out the rough edges 5.Go live and integrate into other channelsDigital Storytelling - December 2011 9 10. 1. Storyline Think about your customers andtheir problems What outcome do you want toachieve? Examples:Digital Storytelling - December 2011 10 11. 2. Script Show your customers what youveunderstood to be the problem, need, orwant How did the organization take action Carefully consider tone and voice Examples:Digital Storytelling - December 2011 11 12. 3. Imagery and sound Photos/video add richness; keep focus onthe story What youve been watching is simpleexample of different visuals Examples:Digital Storytelling - December 2011 12 13. 4. Test drive; refineDigital Storytelling - December 2011 13 14. 5. Go live Post it to your web siteyou do haveone, right? Incorporate a link in the signature blockof corporate E-mails Consider it part of your social mediastrategy Tweet about it on Twitter Post on Facebook Upload to YouTubeDigital Storytelling - December 201114 15. Why do itInspire actionInfluence thinkingPromote an idea or causeGet your voice heardDevelop meaningful relationshipsShow that your companys human That you listen That you act on their suggestions That youre worth their investment of time or moneyDigital Storytelling - December 2011 15 16. Digital Storytelling December 2011 17. Credits Produced by Susanne Knaus For Northeastern Universitys CMN6025 Digital Era Skills:Platforms, Tools, andTechniques December 2011Digital Storytelling - December 2011 17