digital signage market insights, trends, opportunities 2016- 2021
TRANSCRIPT
Digital Signage Market is the new innovative way of using digital media screens for advertisements, promotional awareness and others. This is a rapidly growing market in developed countries as well as developing countries where media can advertise their content on the digital display screens.
Digital Signage Market Forecast (2016 - 2021)
Digital Signage Market Overview
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Market Revenue
Digital Signage Market Forecast (2016 - 2021)
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The major driving factors for Digital Signage Market are the increasing marketing and
advertising strategy, developing smart technologies, use of digital screen and signage
display etc.
The display screen technology is 2-D as well as 3-D. For a perfect presentation, the
digital signage system should consist of a display screen, a media player, network,
content management system and software for handling of the entire operation. Some
applications of Digital Signage system are advertising, way-finding, marketing and
others
Digital Signage Market Driving Factors and Applications
Digital Signage Market Forecast (2016 - 2021)
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Digital Signage Market is precisely segmented into 6 broad segments based on these
factors:
By Display Technologies: 2-D Display such as Touch Screen, Body Sensor, QR code Via
Smartphones, SSI (Smart Screen Device Interaction) and 3-D Display such as 3D display
with Polarized glasses, 3D display with Active shutter glasses, Auto stereoscopy display
By Brightness: Indoor displays such as 100 – 200 nits, 200 – 400 nits and Outdoor
displays (above 400 nits) which are Bright screens (400 to 700 nits), High Brightness
screens (700 to 2000 nits), Outdoor flat panel displays ( above 3000 nits)
Digital Signage Market Segmentation
Digital Signage Market Forecast (2016 - 2021)
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By Components: Hardware and Software
By Applications: Indoor Application, Outdoor Application, Radar and Others.
By End User Industry: Commercial, Entertainment, Healthcare and Hospitality,
Industrial, Retail and Services, Transportation, Airport, Government, Banking
By Geography: Americas, Europe, APAC and ROW.
Digital Signage Market Segmentation
Digital Signage Market Forecast (2016 - 2021)
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Digital Signage Market Forecast (2016 - 2021)
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Some of the key players in the Digital Signage Market are as follows:
Samsung Electronics Co. Ltd (South Korea),
CISCO Systems Inc. (U.S.),
LG Display Co. (South Korea), Ltd.,
Panasonic Corporation (Japan)
Hewlett-Packard Company (U.S.)
Key Market Players of Digital Signage Market
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Analytical Method Base Model Consolidated Model Delphi Verification Base Method Consolidation Method
1. Granular breakdown of drivers into factors2. Validating all factors in terms of their present impact on the market. 3. Assigning weights to these factors in terms of their relevance & impact on the market. 4. Build the
1. Get a top down Estimate of the market2. Follow it up with a bottom up estimate of the market. 3. Check for consistency and new growth factors that that are relevant over the next 10 Years4. Build the
1.Granular breakdown of the drivers into factors2. Validating all factors in terms of their present impact on the market. 3. Assigning weights to these factors in terms or their relevance & impact on the market. 4. Build the
1. Verify the findings of the model with experts from across the value chain.2. Verify the findings with players across small and large enterprises3. Tweak the model and add new factors4. Finalize the
Base model Consolidated Model ARC Model
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