The Digital Elixir

Abdul Ghafoor Digital Marketing

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Current usage of digital Role of Phe digital Principles to consider for digital

What local authorities are doing today

webSITE

search

social

operations development

research

blog

email

Should we go digital? Fad or future

…a thousand NO’s for every YES Jony Ive, Apple

What do Phe digital marketing do? Research, share, Innovate & learn

Reach Translate Evidence into conversation By adding value

Motivate Behaviour Change

Digital services we offer Through regional Partnership teams

Pilot programmes

Embedded capability

Data sharing

Guidance

Clinical, Expert & Community engagement

Data integrity, privacy & information governance

Service assurance and sustainability

But it’s not all about our developments National information board app endorsement

01 Adds

Public Health

value

02 genuine

user demand

02 Genuine

user demand

03 Commit

to gds Principles

People are the real mobiles

Be led by data

04 Evidence

based

05 Measurable

Impact

Summary when should we develop?

Recommended checklist

Adds public health value

Measurable impact

Commit to GDS

principles

Genuine user demand

Evidence based

https://www.gov.uk/service-manual/service-standard

Q & A