digital poster design workshop

Digital Poster Design Workshop

Strategies for ADVS 210 Students

Prepared by Adrian ChongTaylor’s College American Degree Transfer ProgramFall 2010

04/10/23 Prepared by Adrian Chong 2

Overview

Purpose of a poster Types of posters How to communicate to your

audience Tools for designing posters Poster design work flow Practical exercise


Purposes of Posters

A visual tool to communicate messages, concepts and findings Without need for further elaboration In simple and understandable terms Visually using pictures, charts and

shapes That is relevant to the audience That stick (leaves a lasting impression)


General Types of Posters

Advertising & Promotion of products, services, events

With underlying motives Politics Advocacy Corporate Communications

Source of Information Subject Posters Affirmation Posters


Effective Engagement

Know your audience Where you are distributing your poster

Determines your formatting and message approach Stickiness

Entire poster message must relate to your audience Use catchy images or phrases

More images, less words Use blocks, graphics, diagrams and flowcharts Emphasize words appropriately

Prioritizing your content Size and placement

Include author and contact information


Effective Layout & Formatting

Overall appearance Find a good balance of text and images, use white

space to organize sections, avoid clutter Organization

Use headings and columns to direct the reader’s eye Graphics should be clear and properly labeled Text size

Should be readable from 1 to 2 meters away Use color contrasts appropriately Follow reader gravity (top to bottom, left to right)


Digital Formats

Word Processing Microsoft Word Apple iWork Pages OpenOffice Writer

Presentation Microsoft

PowerPoint Apple iWork

Keynote OpenOffice Impress

Other Tools Mind Mapping Drawing /

Illustration Desktop Publishing Diagramming File Management

and Conversion


Design Work Flow

Planning What’s my message? How much room do I have? What is the page size of my poster? Who and where are my audience What software should I use?

Focus Keep message and points simple Prioritize by avoiding less important details

(which can be included in a separately distributed leaflet)

Edit text carefully


Design Work Flow

Layout Determine a layout that works best for your

poster’s purpose Heading

To summarize, organize and emphasize Graphics

Balanced with text Avoid random placements

Text At least 36 point for heading, 24 point for text


Design Work Flow

Colors Light background with dark objects Stick to 2 or 3 colors Avoid overly bright colors

Edit Check and double check your poster Have your friends read it and feedback on

relevancy Finalize

Convert your poster into PDF format


Distribution of Work Load

Creative Director Lead in concept and message creation Assist team members in work load

Copy Writer Content writing and placement

Graphic Designer Hands-on with graphics software


Team Practical Exercise

Taylor’s ADP’s Student Enrolment Drive (Winter 2011) Poster Main objective is to promote ADP to

prospective students to enroll for the 2011 Winter semester

Main message should cover the qualities of Taylor’s ADP

Secondary messages that could be covered: Move of operations to the Lakeside Campus SETARA ’09 Ratings

Time limit for completion: 1 hour 15 minutes


Useful References

http://www.articlesbase.com/online-business-articles/common-types-of-posters-today-731186.html

http://www.ncsu.edu/project/posters/NewSite/ http://clt.lse.ac.uk/workshops-and-courses/Course-

resources/Poster-Design-Tips.php http://office.microsoft.com/en-us/products/?CTT=9

7 http://www.apple.com/iwork http://why.openoffice.org/why_great.html http://www.adobe.com/products/acrobat/

segments/individual/

digital poster design workshop

Documents