digital portfolios: your digital narrative
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Digital PortfoliosYour Digital Narrative
What is a Digital Portfolio?An electronic version of your work, accomplishments and thoughtsCan be in the form of PowerPoints, Adobe Acrobat, Website each having its own advantages and disadvantagesSenior Seminar: Website digital portfolio
Ultimate Goal of a Digital Portfolio?Provide entry into the real worldStructure the educational experienceDemonstrate your knowledge and skills listed on your resume
Why should you care?InternshipsJob InterviewsPromotional tool
Why should I hire you?The question employers ask when they view your portfoliosAlign yourself with the career/industry you would like to pursueStructure your content to highlight your skills/knowledge
Create a list of potential skills you would need for your desired career.
Graphic DesignerPOSITION SUMMARY:The Graphic Designer will report to the Creative Services Manager. Together, with assistance from student workers, interns, freelancers, university vendors and other members of the Marketing Services team, the university's creative needs will be fulfilled. The team's primary focus will be enhancing student recruitment efforts, and enriching external-facing communications for the university's four colleges and high profile/revenue-generating departments including the President's, Institutional Advancement and Alumni and Family Relations Offices. Other departments on campus will also be assisted as needed.
This position requires superb graphic design and customer service skills and a keen sense of creativity. Print and digital projects will include marketing collateral, direct mail pieces and e-communications, publications and newsletters, advertisements, logos and infographics, web and social media graphics, event materials, stationery design, campus signage and more. Photography and videography projects will range from multi-day shoots for larger-scale marketing projects to quick snapshots or informal video clips to increase engagement on social media or the website.
Graphic Designer (cont.)ESSENTIAL DUTIES:Assist Creative Services Manager to produce collateral, photos and videos that effectively showcase the brand "experience," working to achieve a consistent design approach across all mediums.Be passionate about typography and information hierarchy.Be a brand warrior, ensuring that uniform branding is applied to all brand communications.Possess the confidence to constructively discuss or deny projects that are unnecessary, ineffective, or do not fall within brand parameters.Provide flawless press-ready final files to printers & approve printer proofsAssist the Creative Services Manager with print bidsAssist with the scheduling of video productions and photo shoots. The ability to touch up photos for optimal printing and display, as well as light video editing skills, are necessary.
Graphic Designer (cont.)ESSENTIAL DUTIES:Assist skills using Adobe Creative Suite/Creative Cloud (InDesign, Photoshop, Illustrator), as well as a working knowledge of Microsoft products (Publisher, PowerPoint, Word and Excel).Outstanding communication skills, with the ability to work positively and collaboratively with different types of people.Strong organizational and time management skills, with the ability to work under pressure, juggle multiple priorities and stick to deadlines.Knowledge of print and production processes. Flexibility in learning new skills.A good eye for taking or getting creative/compelling photography and videography.A strong portfolio that reflects appropriate experience and skill level is required.The willingness to be a team player
Next Step: Find & Organize Materials
Find & Organize MaterialsCollect your materialsBack-up and save your work! TWICE!Document the purpose of each piece, important concepts and reflect on it (personal assessment)Explain your role Do not be afraid to make connections!(linking)Conceptualize your thoughtsOnce you know the content/materials for your website; then you can determine your direction
Example: ReadySETEnhance student recruitmentPrint & collateralDirect mailingsNewslettersPublicationsAdvertisementsLogoStationaryTypographyInformation HierarchyBrandingPrint ProcessCollaboration
Questions to AnswerWhat is the piece of work?What did you use to create it? (Software/Hardware)Group project/Production: What was your role?How is it relevant to the career you are pursuing?
Goal: 3-4 sentencesRemember: You are not there to explain your pieces of work, so you have to communicate it in your portfolio.
Think about your best piece of work and write a quick description.
Your Digital Narrative
What do you mean by digital narrative?The portfolio should tell the story of youCreating and maintaining a dynamic resume of your experiencesLifeWorkStudy
Information ArchitectureThe combination of: organization,labeling, andnavigational schemesCategorize your sections to best organize your information and gives an overview of what you do
My WebsiteOriginalRedesignAboutSpeakingSyracuse U.Slippery Rock U.Duquesne U.PortfolioVitaContactAboutBioVitaSpeakingPublicationsTeachingSlippery Rock UniversitySyracuse UniversityPortfolioContactNavigationRule of 7, +/-2
Who am I?Professional ProfileGraphic DesignerWeb designer/developerSocial media enthusiastInstructor/educatorEducation
Both of these areas are highlighted in my about, courses, & portfolio sections
Doug StrahlerAcademic/Teaching ExperienceSyracuse UniversityWeb designMultimediaGraphic DesignOnondaga Community CollegeWeb designGraphic DesignSlippery Rock UniversityWeb designSocial Media
Doug StrahlerProfessional ExperienceThreeOneFive DesignFreelanceVLN PartnersMake sure to get approval from the client to post the work to your portfolio website!
Doug StrahlerPresentations (Speaking)ConferencesBlog postings about experiences and discussionsNational Press FoundationDesigned the flash presentation for the Excellence in Online Journalism Award & attended the awards dinnerRotary InternationalDiscussed Social Media & how they can benefit from using it
Begin creating info architecture and categorizing your content.
Developing Your Portfolio
Portfolio Website Options
Marketing your Portfolio
What else should you do?Begin to manage your digital identityResumeYouTubeBlogLinkedInTwitterBe familiar with what is going on in your field!Tailor your portfolio for the job you want
Drive Traffic to Your Portfolio
Digital Portfolio Review ChecklistDid the candidate highlight his or her best work?Are the work samples relevant?Is the digital portfolio up-to-date?Is it intuitive?Is it aesthetically pleasing?Is the digital portfolio free of errors?Is meaningful context provided?
Digital Portfolio Review Checklist, The Creative Group