digital media for reporters

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Post on 14-Jan-2015




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#NewhouseSM6 #DM4Reporters A look at how reporters can successfully use social media. By: Ashley Allen


  • 1. @Ashley ReportsDIGITAL Media for Reporters #DM4Reporters

2. SPJ CODE OF ETHICS:Seek Truth and Report ItMinimize HarmAct IndependentlyBe Accountable #DM4Reporters 3. Traditional NewsgatheringPhone BooksNewspapersWord-of-mouthMan on the StreetPress Releases#DM4Reporters 4. Finding News TipsReporters are now using social mediato nd leads andgather informationor sources for theirstories. #DM4Reporters 5. Gathering SourcesSocial Media can help reporters gather sources for any type of story, but its especially helpfulwhen youre covering a topic that affectseveryone in the community.On a slow news day, listen to what peoplearound you are talking about. Then search for comments about it on Twitter! Lets look at an example... #DM4Reporters 6. Search Box: Winter, SyracuseReal PersonElementFactual Element#DM4Reporters 7. Scott MacFarlane@MacFarlaneNewsWashington Correspondent - Cox Media Group Use the advanced Twitter search function Separate tweets by zip code Find issues/problems town- by-town Useful while covering a news market that has many different areas#DM4Reporters 8. Breaking barriers 9. Bill Voth@billvoth@SpiracleMedia Co-Founder/Freelance Sports ReporterSocial allows reporters totake people to places theyhavent been able to gobefore.Behind-the-scenes stuff istremendous, as isimmediacy.BUILD SOURCES!#DM4Reporters 10. Example of Reporters Breaking Barriers on Social Media#DM4Reporters 11. digital tools for reporters 12. VineMore Than 140 CharactersOn the scene of breaking news:car crash, house fire, crimescene, courthouseSports highlightsTraffic jamsCoverage of an event: what is theatmosphere like?Behind-the-scenes peek into the Kevin Torres, KUSA Denvernews studio#DM4Reporters 13. About.MeOrganize Your Social MediaEasy to designLinks to almost every socialmedia/blogging platformAdd a creative bio to showyour personalityInclude a professional photoOrganize your online life 14. Chris Velardi @cvelardi Anchor/Reporter at WTNH in ConnecticutBreak NewsGet TipsResearch StoriesSample Opinion (CAREFULLY)If a reporter is comfortable using it thisway -- it allows for a real connectionbetween TV talent and viewers.I always try to reply and I follow a lot ofpeople. Its social media, after all!#DM4Reporters 15. Ask your audience 16. Example of Reporters Using Social Media to Sample Opinion#DM4Reporters 17. Opinion Sampling Tool Ask your Twitter followers a question. Monitor responses for up to 24 hours. Automatically Tweet the final result. Easily gather opinions/data for research.#DM4Reporters 18. Greg Lee @gregoleeSports/News Reporter - KESQ - Palm Springs, CAUse Twitter to keep up with news, butalways confirm the facts. It doesnt giveyou an excuse to be a lazy reporter!Keep ethics and morals in mind. Use yourdiscretion when reaching out to a victimor someone who lost a loved one.When using the tweets of others in astory, consider the whole picture. What isthe moral of the story? Recent example:drunk driving tweet.#DM4Reporters 19. USING SOCIAL MEDIA PROFESSIONALLY 20. Staying Objective & Professional All AP journalists are encouraged to have accounts on social networks. They havebecome an essential tool for AP reporters to gather news and share links to ourpublished work.AP employees must refrain from declaring their views on contentious public issues inany public forum and must not take part in organized action in support of causes ormovements.(SPORTS & ENTERTAINMENT EXEMPT)Posts and tweets aimed at gatheringopinions for a story must make clear that we Any incoming message that raises are looking for voices on all sides of an issue. the possibility of legal action should be reviewed by an AP attorney before a response is made. #DM4Reporters 21. Always Do Your Research! Boston Marathon Coverage - Social Media DisasterCNN tweets: Piers Morgan tweets that all CNN tweets:The Associated Press tweets: Dept. of Justice reports of Boston arrest are investigators believeBoston Marathon bomb and Boston PD wrong, including CNN - whichtheyve IDd a suspect suspect is in custody andsay no arrest is now retracting earlier in the bombings expected in federal court has been madesource info CNN tweets: law NBC News Fox News tweets: enforcement tweets sources say arrest conrms NOconrms arrest has been made in ARRESTmade in deadly the bombingsBoston Marathoninvestigationbombing #DM4Reporters 22. Conclusion/Best PracticesDO gather information and sources.DONT tweet or retweet without confirming details.DO maintain professional social media profiles.DONT use social media as an excuse for lazy reporting.DO be yourself on social media! Show your personality.#DM4Reporters